Civic Intelligence

Visit Carmel

990 • Fiscal year 2023 • EIN 81-0818541

Jul 01, 2022 to Jun 30, 2023 • Filed on Sep 28, 2023

Organization ProfileN/A
PO Box 3921Carmel, CA 93921

(831) 624-0101

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

13th percentile

0.00x

Higher debt load relative to assets than 13% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

12th percentile

0.00x

Higher debt load relative to revenue than 12% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Net Margin

76th percentile

15%

Higher net margin than 76% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

62nd percentile

$172,638

Higher top officer pay than 62% of similar nonprofits.

Top officer pay equals 8.8% of source-year revenue.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Asset Growth

85th percentile

26%

Faster asset growth than 85% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

23rd percentile

-2.7%

Faster revenue growth than 23% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets13th percentile

Assets

Flat

$1,437,069

Flat from 2023

Net Assets

Flat

$1,435,635

Flat from 2023

Liabilities

Flat

$1,434

Flat from 2023

Revenue And Expenses
Liabilities / Revenue12th percentileNet Margin76th percentile

Revenue

Flat

$1,957,777

Flat from 2023

Expenses

Flat

$1,665,356

Flat from 2023

Net Income

Flat

$292,421

Flat from 2023

Historical Trend

Balance Sheet Trend

Asset Growth85th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2016: $255,375Liabilities 2016: $0Net Assets 2016: $255,3752016Assets 2017: $130,416Liabilities 2017: $1,533Net Assets 2017: $128,8832017Assets 2018: $179,757Liabilities 2018: $766Net Assets 2018: $178,9912018Assets 2019: $284,990Liabilities 2019: $616Net Assets 2019: $284,3742019Assets 2020: $594,188Liabilities 2020: $168,279Net Assets 2020: $425,9092020Assets 2021: $582,826Liabilities 2021: $184,170Net Assets 2021: $398,6562021Assets 2022: $1,143,214Liabilities 2022: $0Net Assets 2022: $1,143,2142022Assets 2023: $1,437,069Liabilities 2023: $1,434Net Assets 2023: $1,435,6352023Assets 2023: $1,437,069Liabilities 2023: $1,434Net Assets 2023: $1,435,6352023Assets 2024: $1,200,999Liabilities 2024: $0Net Assets 2024: $1,200,9992024Assets 2025: $967,680Liabilities 2025: $0Net Assets 2025: $967,6802025

Highlighted filing

2023

Assets$1,437,069
Liabilities$1,434
Net Assets$1,435,635
Open 2023 Filing

Operations Trend

Revenue Growth23rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2016: $533,509Expenses 2016: $371,456Net Income 2016: $162,0532016Revenue 2017: $616,256Expenses 2017: $742,748Net Income 2017: -$126,4922017Revenue 2018: $760,152Expenses 2018: $710,044Net Income 2018: $50,1082018Revenue 2019: $950,040Expenses 2019: $844,657Net Income 2019: $105,3832019Revenue 2020: $659,307Expenses 2020: $517,772Net Income 2020: $141,5352020Revenue 2021: $394,274Expenses 2021: $421,527Net Income 2021: -$27,2532021Revenue 2022: $2,011,206Expenses 2022: $1,266,648Net Income 2022: $744,5582022Revenue 2023: $1,957,777Expenses 2023: $1,665,356Net Income 2023: $292,4212023Revenue 2023: $1,957,777Expenses 2023: $1,665,356Net Income 2023: $292,4212023Revenue 2024: $2,081,591Expenses 2024: $2,316,227Net Income 2024: -$234,6362024Revenue 2025: $2,294,892Expenses 2025: $2,528,211Net Income 2025: -$233,3192025

Highlighted filing

2023

Revenue$1,957,777
Expenses$1,665,356
Net Income$292,421
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2022 to Jun 30, 2023
Signed
Sep 28, 2023
Return Version
2022v5.0
Gross Receipts
$1,957,777
Mission and Program Overview

Mission

To promote the common interest of, and improve business conditions for, carmel hospitality businesses through the development and operation of a hospitality improvement district (hid), restaurant improvement district (rid), and other programs and initiatives.

To promote the common interest of, and improve business conditions for, carmel hospitality businesses through the operation of a hospitality improvement district (hid), restaurant improvement district (rid), and other programs and initiatives.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,081,534$1,314,854▲ $233,320
Cash and Non-Interest-Bearing Accounts$61,680$122,214▲ $60,534
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$1,143,214$1,437,069▲ $293,855
Other Assets Total-$1-
Liabilities
Other Liabilities-$1,434-
Total Liabilities$0$1,434▲ $1,434
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,143,214$1,435,635▲ $292,421
Total Net Assets Fund Balance$1,143,214$1,435,635▲ $292,421
Total Liabilities and Net Assets / Fund Balance$1,143,214$1,437,069▲ $293,855
Compensation and Service Providers
Top Officer Pay62nd percentile

Board Members and Trustees

NameTitle
Carrie TheisDirector
Chip RerigDirector
Chris WhitmanDirector
Greg AhnDirector
Mary CroweDirector
Rich PepeDirector
Amy HerzogExecutive Director
Pam SheppardCEO
Mark WatsonCFO
Candace FecteauSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,933,493
Investment Income
$8,784
Other Revenue
$15,500
Change in Net Assets
$292,421
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,492,718
Salaries, Compensation, and Employee Benefits$172,638
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$172,638--$172,638
All Other Expenses$36,156$5,411-$41,567
Other Expenses$31,549--$31,549
Fees for Services Other-$24,972-$24,972
Fees for Services Legal-$20,220-$20,220
Insurance-$4,141-$4,141
Fees for Services Accounting-$1,019-$1,019
Office Expenses-$595-$595
Total Functional Expenses$1,608,998$56,358$0$1,665,356
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Sales Tax Payable$1,434
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“No review was or will be conducted”

Form 990, Part VI, Section C, Line 18

“Governing documents and monthly financial reporting available to the public upon request.”

Form 990, Part VI, Section C, Line 19

“Agendas, minutes, management district plan and annual report are available via the organization's website: www.carmelcalifornia.com”

Filing and Contact Details

Filer

Filer Name
Visit Carmel
EIN
81-0818541
Phone
8316240101
Address
PO Box 3921, Carmel, CA 93921

Signing Officer

Name
Mark Watson
Title
CFO
Signed
2023-09-28
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mark Watson
Voting Board Members
9
Independent Board Members
9
Employees
0

Preparer

Firm
Bianchi Kasavan & Pope LLP
Address
1000 Munras Ave Ste 200, Monterey, CA 93940
Preparer
Cynthia E Davis CPA
Phone
8313731697
Raw XML Appendix393 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm3Mary Crowe
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IRS990/ProgramServiceRevenueGrp/Desc0CITY OF CARMEL - MKTG
IRS990/ProgramServiceRevenueGrp/Desc1DISTRICT ASSESSMENTS
IRS990/ProgramServiceRevenueGrp/Desc2RESTAURANT ASSESSMENTS
IRS990/ProgramServiceRevenueGrp/Desc3WINE TASTING ROOM MKTG
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0120000
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt11549482
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt2258761
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt35250
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0120000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt11549482
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt2258761
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt35250
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYInvestmentIncomeAmt086
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt01101070
IRS990/PYProgramServiceRevenueAmt02011120
IRS990/PYRevenuesLessExpensesAmt0744558
IRS990/PYSalariesCompEmpBnftPaidAmt0165578
IRS990/PYTotalExpensesAmt01266648
IRS990/PYTotalRevenueAmt02011206
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0292421
IRS990/RegularMonitoringEnfrcInd0false
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt01957777
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt01081534
IRS990/SavingsAndTempCashInvstGrp/EOYAmt01314854
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleC/AgreeCarryoverPriorYearInd0false
IRS990ScheduleC/Form1120POLFiledInd0false
IRS990ScheduleC/OnlyInHouseLobbyingInd0false
IRS990ScheduleC/SubstantiallyAllDuesNondedInd0false
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt01434
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0SALES TAX PAYABLE
IRS990ScheduleD/TotalLiabilityAmt01434
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0Amy Herzog
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0Executive Dir.
IRS990ScheduleJ/SeverancePaymentInd0false
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0NO REVIEW WAS OR WILL BE CONDUCTED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1GOVERNING DOCUMENTS AND MONTHLY FINANCIAL REPORTING AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2AGENDAS, MINUTES, MANAGEMENT DISTRICT PLAN AND ANNUAL REPORT ARE AVAILABLE VIA THE ORGANIZATION'S WEBSITE: WWW.CARMELCALIFORNIA.COM
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section C, Line 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section C, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0true
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt01143214
IRS990/TotalAssetsEOYAmt01437069
IRS990/TotalAssetsGrp/BOYAmt01143214
IRS990/TotalAssetsGrp/EOYAmt01437069
IRS990/TotalCompGreaterThan150KInd0true
IRS990/TotalContributionsAmt00
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt056358
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01608998
IRS990/TotalFunctionalExpensesGrp/TotalAmt01665356
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt01434
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt01434
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01143214
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01435635
IRS990/TotalProgramServiceExpensesAmt01608998
IRS990/TotalProgramServiceRevenueAmt01933493
IRS990/TotalReportableCompFromOrgAmt0172638
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt01957777
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01957777
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01143214
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01437069
IRS990/TravelGrp/TotalAmt00
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO Box 3921
IRS990/USAddress/CityNm0Carmel
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd093921
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt09
IRS990/WebsiteAddressTxt0N/A
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/FederatedAssuranceLevelCd0FAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02023-04-26 12:10:37Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Mark Watson
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CFO
ReturnHeader/BusinessOfficerGrp/SignatureDt02023-09-28
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Visit Carmel
ReturnHeader/Filer/BusinessNameControlTxt0VISI
ReturnHeader/Filer/EIN0810818541
ReturnHeader/Filer/PhoneNum08316240101
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO Box 3921
ReturnHeader/Filer/USAddress/CityNm0Carmel
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd093921
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0941541507
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Bianchi Kasavan & Pope LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01000 Munras Ave Ste 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Monterey
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd093940
ReturnHeader/PreparerPersonGrp/PhoneNum08313731697
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Cynthia E Davis CPA
ReturnHeader/ReturnTs02023-09-28T09:08:12-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0Mark
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0Watson
ReturnHeader/TaxPeriodBeginDt02022-07-01
ReturnHeader/TaxPeriodEndDt02023-06-30
ReturnHeader/TaxYr02022

Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,437,069
Liabilities
$1,434
Net assets
$1,435,635
Revenue
$1,957,777
Expenses
$1,665,356
Net income
$292,421
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.97$0.00$0.97$2.29$2.53$0.23
2024Summary only. Only limited summary data is available for this year.$1.20$0.00$1.20$2.08$2.32$0.23
2023Detailed filing. Detailed filing data is available for this year.$1.44$0.00$1.44$1.96$1.67$0.29
2023Summary only. Only limited summary data is available for this year.$1.44$0.00$1.44$1.96$1.67$0.29
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.14$0.00$1.14$2.01$1.27$0.74
2021Summary only. Only limited summary data is available for this year.$0.58$0.18$0.40$0.39$0.42$0.03
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.59$0.17$0.43$0.66$0.52$0.14
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.28$0.00$0.28$0.95$0.84$0.11
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.18$0.00$0.18$0.76$0.71$0.05
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.13$0.00$0.13$0.62$0.74$0.13
2016Summary only. Only limited summary data is available for this year.$0.26$0.00$0.26$0.53$0.37$0.16