Civic Intelligence

Visit Carmel

EIN 81-0818541 • 501(c)6 • Carmel, CA

Profile

To promote the common interest of, and improve business conditions for, carmel hospitality businesses through the development and operation of a hospitality improvement district (hid), restaurant improvement district (rid), and other programs and initiatives.

PO Box 3921Carmel, CA 93921

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

12th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

13th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

13th percentile

-10%

Higher net margin than 13% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

72nd percentile

$210,420

Higher top officer pay than 72% of similar nonprofits.

Top officer pay equals 9.2% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

8th percentile

-19%

Faster asset growth than 8% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

63rd percentile

10%

Faster revenue growth than 63% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets12th percentile

Assets

Down

$967,680

Down $233,319 (-19%) from 2024

Liabilities

Flat

$0

Flat from 2024

Net Assets

Down

$967,680

Down $233,319 (-19%) from 2024

Operations
Liabilities / Revenue13th percentileNet Margin13th percentile

Revenue

Up

$2,294,892

Up $213,301 (+10%) from 2024

Expenses

Up

$2,528,211

Up $211,984 (+9.2%) from 2024

Net Income

Up

-$233,319

Up $1,317 (+0.6%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth8th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2016: $255,375Liabilities 2016: $0Net Assets 2016: $255,3752016Assets 2017: $130,416Liabilities 2017: $1,533Net Assets 2017: $128,8832017Assets 2018: $179,757Liabilities 2018: $766Net Assets 2018: $178,9912018Assets 2019: $284,990Liabilities 2019: $616Net Assets 2019: $284,3742019Assets 2020: $594,188Liabilities 2020: $168,279Net Assets 2020: $425,9092020Assets 2021: $582,826Liabilities 2021: $184,170Net Assets 2021: $398,6562021Assets 2022: $1,143,214Liabilities 2022: $0Net Assets 2022: $1,143,2142022Assets 2023: $1,437,069Liabilities 2023: $1,434Net Assets 2023: $1,435,6352023Assets 2024: $1,200,999Liabilities 2024: $0Net Assets 2024: $1,200,9992024Assets 2025: $967,680Liabilities 2025: $0Net Assets 2025: $967,6802025

Highlighted filing

2025

Assets$967,680
Liabilities$0
Net Assets$967,680
Open 2025 Filing

Operations Trend

Revenue Growth63rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2016: $533,509Expenses 2016: $371,456Net Income 2016: $162,0532016Revenue 2017: $616,256Expenses 2017: $742,748Net Income 2017: -$126,4922017Revenue 2018: $760,152Expenses 2018: $710,044Net Income 2018: $50,1082018Revenue 2019: $950,040Expenses 2019: $844,657Net Income 2019: $105,3832019Revenue 2020: $659,307Expenses 2020: $517,772Net Income 2020: $141,5352020Revenue 2021: $394,274Expenses 2021: $421,527Net Income 2021: -$27,2532021Revenue 2022: $2,011,206Expenses 2022: $1,266,648Net Income 2022: $744,5582022Revenue 2023: $1,957,777Expenses 2023: $1,665,356Net Income 2023: $292,4212023Revenue 2024: $2,081,591Expenses 2024: $2,316,227Net Income 2024: -$234,6362024Revenue 2025: $2,294,892Expenses 2025: $2,528,211Net Income 2025: -$233,3192025

Highlighted filing

2025

Revenue$2,294,892
Expenses$2,528,211
Net Income-$233,319
Open 2025 Filing

Filings

Most recent year

2025 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
$967,680
Liabilities
$0
Net assets
$967,680
Revenue
$2,294,892
Expenses
$2,528,211
Net income
-$233,319
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.97$0.00$0.97$2.29$2.53$0.23
2024Summary only. Only limited summary data is available for this year.$1.20$0.00$1.20$2.08$2.32$0.23
2023Summary only. Only limited summary data is available for this year.$1.44$0.00$1.44$1.96$1.67$0.29
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.14$0.00$1.14$2.01$1.27$0.74
2021Summary only. Only limited summary data is available for this year.$0.58$0.18$0.40$0.39$0.42$0.03
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.59$0.17$0.43$0.66$0.52$0.14
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.28$0.00$0.28$0.95$0.84$0.11
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.18$0.00$0.18$0.76$0.71$0.05
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.13$0.00$0.13$0.62$0.74$0.13
2016Summary only. Only limited summary data is available for this year.$0.26$0.00$0.26$0.53$0.37$0.16
Latest Detailed Filing

The latest 2025 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2020 below.

Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Jun 10, 2021
Return Version
2020v4.0
Gross Receipts
$659,307
Mission and Program Overview

Mission

To promote the common interest of, and improve business conditions for, carmel hospitality businesses through the development and operation of a hospitality improvement district (hid), restaurant improvement district (rid), and other programs and initiatives.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$274,674$594,188▲ $319,514
Cash and Non-Interest-Bearing Accounts$10,316$0▼ $10,316
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$284,990$594,188▲ $309,198
Other Assets Total-$0-
Liabilities
Unsecured Notes Loans Payable-$149,900-
Other Liabilities$616$18,379▲ $17,763
Total Liabilities$616$168,279▲ $167,663
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$284,374$425,909▲ $141,535
Total Net Assets Fund Balance$284,374$425,909▲ $141,535
Total Liabilities and Net Assets / Fund Balance$284,990$594,188▲ $309,198
Compensation and Service Providers
Top Officer Pay72nd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Amy HerzogExecutive DirectorFT$118,752$118,752

Board Members and Trustees

NameTitle
Chip RerigDirector
Chris WhitmanDirector
John LloydDirector
Ken SpilfogelDirector
Mary CroweDirector
Rich PepeCEO
Mark WatsonCFO
Pam SheppardSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$659,266
Investment Income
$41
Other Revenue
$0
Change in Net Assets
$141,535
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$399,020
Salaries, Compensation, and Employee Benefits$118,752
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$118,752--$118,752
Fees for Services Other-$6,921-$6,921
Insurance-$3,338-$3,338
Fees for Services Accounting-$2,787-$2,787
All Other Expenses$2,371$223-$2,594
Other Expenses$1,502--$1,502
Fees for Services Legal-$624-$624
Total Functional Expenses$503,879$13,893$0$517,772
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Overdraft in Checking$18,378
Rounding$1
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“No review was or will be conducted”

Form 990, Part VI, Line 18: Explanation of Other Means Forms Available For Public Inspection

“Governing documents and monthly financial reporting available to the public upon request.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Agendas, minutes, management district plan and annual report are available via the organization's website: www.carmelcalifornia.com”

Filing and Contact Details

Filer

Filer Name
Visit Carmel
EIN
81-0818541
Phone
8316240101
Address
PO Box 3921, Carmel, CA 93921

Signing Officer

Name
Mark Watson
Title
CFO
Signed
2021-06-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mark Watson
Voting Board Members
8
Independent Board Members
8
Employees
0

Preparer

Firm
Bianchi Kasavan & Pope LLP
Address
1000 Munras Ave Ste 200, Monterey, CA 93940
Preparer
Cynthia E Davis CPA
Phone
8313731697
Raw XML Appendix380 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd0false
IRS990/AccountsReceivableGrp/EOYAmt00
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0TO PROMOTE THE COMMON INTEREST OF, AND IMPROVE BUSINESS CONDITIONS FOR, CARMEL HOSPITALITY BUSINESSES THROUGH THE DEVELOPMENT AND OPERATION OF A HOSPITALITY IMPROVEMENT DISTRICT (HID), RESTAURANT IMPROVEMENT DISTRICT (RID), AND OTHER PROGRAMS AND INITIATIVES.
IRS990/AdvertisingGrp/TotalAmt00
IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt0223
IRS990/AllOtherExpensesGrp/ProgramServicesAmt02371
IRS990/AllOtherExpensesGrp/TotalAmt02594
IRS990/AnnualDisclosureCoveredPrsnInd0true
IRS990/BackupWthldComplianceInd0true
IRS990/BenefitsToMembersGrp/TotalAmt00
IRS990/BooksInCareOfDetail/PersonNm0Visit Carmel
IRS990/BooksInCareOfDetail/PhoneNum08316240101
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0PO Box 3921
IRS990/BooksInCareOfDetail/USAddress/CityNm0Carmel
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd093921
IRS990/BusinessRlnWith35CtrlEntInd0false
IRS990/BusinessRlnWithFamMemInd0false
IRS990/BusinessRlnWithOrgMemInd0false
IRS990/CashNonInterestBearingGrp/BOYAmt010316
IRS990/CashNonInterestBearingGrp/EOYAmt00
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt0118752
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0118752
IRS990/CompDisqualPersonsGrp/TotalAmt00
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0false
IRS990/CompensationProcessOtherInd0false
IRS990/ConferencesMeetingsGrp/TotalAmt00
IRS990/ConflictOfInterestPolicyInd0true
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt00
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt041
IRS990/CYOtherExpensesAmt0399020
IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt0659266
IRS990/CYRevenuesLessExpensesAmt0141535
IRS990/CYSalariesCompEmpBnftPaidAmt0118752
IRS990/CYTotalExpensesAmt0517772
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt0659307
IRS990/DecisionsSubjectToApprovaInd0false
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DelegationOfMgmtDutiesInd0false
IRS990/DepreciationDepletionGrp/TotalAmt00
IRS990/Desc0FOCUS OF PROGRAMS IS TO PROM0TE CARMEL-BY-THE-SEA AS A WORLD-RENOWNED DESTINATION, AND PROVIDE SPECIFIC BENEFITS DIRECTLY TO THE ASSESSED CARMEL HOTELS AND RESTAURANTS BY INCREASING REVENUE FROM OVERNIGHT STAYS, AND GROSS FOOD/BEVERAGE SALES. IN 2020 THESE PROGRAMS WERE EXECUTED BY USING AN INTEGRATED APPROACH TO DESTINATION MARKETING CONSISTING OF PAID MEDIA (DIGITAL,PRINT, TV), EARNED AND OWNED MEDIA, AND PRINTED MATERIALS, AMONG OTHER TACTICS. IT SHOULD BE NOTED THAT MOST OF 2020 WAS A PANDEMIC YEAR WHICH DRAMATICALLY IMPACTED THE MARKETING PROGRAMS AND STRATEGIES. MORE ATTENTION WAS FOCUSED ON IN-MARKET MESSAGING AND COMMUNITY RELATIONS, THAN IN A TYPICAL YEAR.
IRS990/DescribedInSection501c3Ind0false
IRS990/DisregardedEntityInd0false
IRS990/DocumentRetentionPolicyInd0false
IRS990/DonorAdvisedFundInd0false
IRS990/DonorRstrOrQuasiEndowmentsInd0false
IRS990/ElectionOfBoardMembersInd0false
IRS990/EmployeeCnt00
IRS990/ExpenseAmt0503879
IRS990/FamilyOrBusinessRlnInd0false
IRS990/FederalGrantAuditRequiredInd0false
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt02787
IRS990/FeesForServicesAccountingGrp/TotalAmt02787
IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt0624
IRS990/FeesForServicesLegalGrp/TotalAmt0624
IRS990/FeesForServicesLobbyingGrp/TotalAmt00
IRS990/FeesForServicesManagementGrp/TotalAmt00
IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt06921
IRS990/FeesForServicesOtherGrp/TotalAmt06921
IRS990/FeesForServicesProfFundraising/TotalAmt00
IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt00
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignGrantsGrp/TotalAmt00
IRS990/ForeignOfficeInd0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt00.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt10.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt20.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt30.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt40.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt50.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt60.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt70.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt80.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt040.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt11.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt21.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt34.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt41.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt51.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt61.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt72.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt82.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd6X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/PersonNm0Amy Herzog
IRS990/Form990PartVIISectionAGrp/PersonNm1CHIP RERIG
IRS990/Form990PartVIISectionAGrp/PersonNm2CHRIS WHITMAN
IRS990/Form990PartVIISectionAGrp/PersonNm3Mark Watson
IRS990/Form990PartVIISectionAGrp/PersonNm4Mary Crowe
IRS990/Form990PartVIISectionAGrp/PersonNm5KEN SPILFOGEL
IRS990/Form990PartVIISectionAGrp/PersonNm6JOHN LLOYD
IRS990/Form990PartVIISectionAGrp/PersonNm7Rich Pepe
IRS990/Form990PartVIISectionAGrp/PersonNm8Pam Sheppard
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt0118752
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/TitleTxt0Executive Dir.
IRS990/Form990PartVIISectionAGrp/TitleTxt1Director
IRS990/Form990PartVIISectionAGrp/TitleTxt2Director
IRS990/Form990PartVIISectionAGrp/TitleTxt3CFO
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt8Secretary
IRS990/Form990ProvidedToGvrnBodyInd0false
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedInd0false
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt08
IRS990/GrantsToDomesticIndividualsGrp/TotalAmt00
IRS990/GrantsToDomesticOrgsGrp/TotalAmt00
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt0659307
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt00
IRS990/IndependentAuditFinclStmtInd0false
IRS990/IndependentVotingMemberCnt08
IRS990/IndivRcvdGreaterThan100KCnt01
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/TotalAmt00
IRS990/InsuranceGrp/ManagementAndGeneralAmt03338
IRS990/InsuranceGrp/TotalAmt03338
IRS990/IntangibleAssetsGrp/EOYAmt00
IRS990/InterestGrp/TotalAmt00
IRS990/InventoriesForSaleOrUseGrp/EOYAmt00
IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt041
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt041
IRS990/InvestmentInJointVentureInd0false
IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt00
IRS990/InvestmentsProgramRelatedGrp/EOYAmt00
IRS990/InvestmentsPubTradedSecGrp/EOYAmt00
IRS990/IRPDocumentCnt03
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipBasisNetGrp/EOYAmt00
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingCashInd0X
IRS990/MinutesOfCommitteesInd0false
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0TO PROMOTE THE COMMON INTEREST OF, AND IMPROVE BUSINESS CONDITIONS FOR, CARMEL HOSPITALITY BUSINESSES THROUGH THE DEVELOPMENT AND OPERATION OF A HOSPITALITY IMPROVEMENT DISTRICT (HID), RESTAURANT IMPROVEMENT DISTRICT (RID), AND OTHER PROGRAMS AND INITIATIVES.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0284374
IRS990/NetAssetsOrFundBalancesEOYAmt0425909
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt00
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0284374
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0425909
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/TotalAmt00
IRS990/OfficeExpensesGrp/TotalAmt00
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt00
IRS990/OtherExpensesGrp/Desc0MARKETING
IRS990/OtherExpensesGrp/Desc1PUBLIC RELATIONS
IRS990/OtherExpensesGrp/Desc2PROMOTIONAL MATERIALS
IRS990/OtherExpensesGrp/Desc3TRADE SHOWS & INDUSTRY EVENTS
IRS990/OtherExpensesGrp/ProgramServicesAmt0325324
IRS990/OtherExpensesGrp/ProgramServicesAmt153925
IRS990/OtherExpensesGrp/ProgramServicesAmt22005
IRS990/OtherExpensesGrp/ProgramServicesAmt31502
IRS990/OtherExpensesGrp/TotalAmt0325324
IRS990/OtherExpensesGrp/TotalAmt153925
IRS990/OtherExpensesGrp/TotalAmt22005
IRS990/OtherExpensesGrp/TotalAmt31502
IRS990/OtherInd0X
IRS990/OtherLiabilitiesGrp/BOYAmt0616
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IRS990/ProgramServiceRevenueGrp/Desc0CITY OF CARMEL - MKTG
IRS990/ProgramServiceRevenueGrp/Desc1DISTRICT ASSESSMENTS
IRS990/ProgramServiceRevenueGrp/Desc2RESTAURANT ASSESSMENTS
IRS990/ProgramServiceRevenueGrp/Desc3SEMINAR FEES
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0NO REVIEW WAS OR WILL BE CONDUCTED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1GOVERNING DOCUMENTS AND MONTHLY FINANCIAL REPORTING AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2AGENDAS, MINUTES, MANAGEMENT DISTRICT PLAN AND ANNUAL REPORT ARE AVAILABLE VIA THE ORGANIZATION'S WEBSITE: WWW.CARMELCALIFORNIA.COM
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 18: Explanation of Other Means Forms Available For Public Inspection
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
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ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/FederatedAssuranceLevelCd0FAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Mark Watson
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CFO
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-06-10
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Visit Carmel
ReturnHeader/Filer/BusinessNameControlTxt0VISI
ReturnHeader/Filer/EIN0810818541
ReturnHeader/Filer/PhoneNum08316240101
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO Box 3921
ReturnHeader/Filer/USAddress/CityNm0Carmel
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd093921
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0941541507
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Bianchi Kasavan & Pope LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01000 Munras Ave Ste 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Monterey
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd093940
ReturnHeader/PreparerPersonGrp/PhoneNum08313731697
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Cynthia E Davis CPA
ReturnHeader/ReturnTs02021-06-10T15:30:54-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0Mark
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0Watson
ReturnHeader/TaxPeriodBeginDt02020-01-01
ReturnHeader/TaxPeriodEndDt02020-12-31
ReturnHeader/TaxYr02020

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