San Jose Downtown Association

Filing Period

Jul 1, 2011 to Jun 30, 2012

Signed

Feb 5, 2013

Return Version

2011v1.2

Gross Receipts

$2,877,464

Mission

Major Activities

Activity 2

Music in the park - the annual thirteen-week (it was reduced to 9-weeks in 2011) music in the park series, which brings music lovers from all over the bay area to san jose, celebrated its twenty-third anniversary in 2011. Music in the park features a variety of local, regional and national acts showcasing a different style of music each week. Attendance at the free concerts in 2011 averaged 6,300 per concert. The popularity of music in the park stems from its diverse musical lineup, which attracts a crowd of all ages, socioeconomic and ethnic groups. Downtown restaurants and clubs benefit from the strong post-concert crowd.

Activity 3

Downtown for the holidays - san jose mayor chuck reed, councilmember sam liccardo and silicon valley leadership group president and ceo carl guardino, along with the san jose downtown association,christmas in the park and winter wonderland, have enlisted the help of silicon valley businesses organizations and individuals to boost financing for the three downtown holiday anchor events of downtown for the holidays. More than a half million people come downtown to visit christmas in the park, twirl and glide under the palms at downtown ice outdoor skating rink and dare the rides of winter wonderland.

Filer

EIN

77-0149717