Civic Intelligence

Rodeo Austin

990 • Fiscal year 2024 • EIN 74-2266672

Jun 01, 2023 to May 31, 2024 • Filed on Apr 14, 2025

9100 Decker Lake RoadAustin, TX 78724

(512) 919-3000

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

54th percentile

0.21x

Higher debt load relative to assets than 54% of similar nonprofits.

2024 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

54th percentile

0.27x

Higher debt load relative to revenue than 54% of similar nonprofits.

2024 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

72nd percentile

18%

Higher net margin than 72% of similar nonprofits.

2024 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

75th percentile

$286,566

Higher top officer pay than 75% of similar nonprofits.

Top officer pay equals 1.7% of source-year revenue.

2024 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2024

Asset Growth

92nd percentile

46%

Faster asset growth than 92% of similar nonprofits.

2024 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

22nd percentile

-7.3%

Faster revenue growth than 22% of similar nonprofits.

2024 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Up

$22,288,302

Up $7,057,329 (+46%) from 2023

Net Assets

Up

$17,670,795

Up $3,668,738 (+26%) from 2023

Liabilities

Up

$4,617,507

Up $3,388,591 (+276%) from 2023

Revenue

Down

$17,107,954

Down $1,352,193 (-7.3%) from 2023

Expenses

Up

$14,046,066

Up $773,419 (+5.8%) from 2023

Net Income

Down

$3,061,888

Down $2,125,612 (-41%) from 2023

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30M$20M$10M$0Assets 2011: $6,236,017Liabilities 2011: $1,644,575Net Assets 2011: $4,591,4422011Assets 2012: $6,712,427Liabilities 2012: $1,653,441Net Assets 2012: $5,058,9862012Assets 2013: $7,625,649Liabilities 2013: $1,805,443Net Assets 2013: $5,820,2062013Assets 2014: $7,800,283Liabilities 2014: $1,836,835Net Assets 2014: $5,963,4482014Assets 2015: $8,160,401Liabilities 2015: $1,991,902Net Assets 2015: $6,168,4992015Assets 2016: $7,422,184Liabilities 2016: $2,264,740Net Assets 2016: $5,157,4442016Assets 2017: $7,469,104Liabilities 2017: $1,804,200Net Assets 2017: $5,664,9042017Assets 2018: $8,211,509Liabilities 2018: $1,895,837Net Assets 2018: $6,315,6722018Assets 2019: $9,179,957Liabilities 2019: $1,803,659Net Assets 2019: $7,376,2982019Assets 2020: $7,349,474Liabilities 2020: $2,618,989Net Assets 2020: $4,730,4852020Assets 2021: $8,482,636Liabilities 2021: $3,292,377Net Assets 2021: $5,190,2592021Assets 2022: $10,500,416Liabilities 2022: $1,422,870Net Assets 2022: $9,077,5462022Assets 2023: $15,230,973Liabilities 2023: $1,228,916Net Assets 2023: $14,002,0572023Assets 2024: $22,288,302Liabilities 2024: $4,617,507Net Assets 2024: $17,670,7952024Assets 2025: $24,062,259Liabilities 2025: $1,722,896Net Assets 2025: $22,339,3632025

Highlighted filing

2024

Assets$22,288,302
Liabilities$4,617,507
Net Assets$17,670,795

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20M$10M$0-$10MRevenue 2011: $9,035,799Expenses 2011: $8,077,760Net Income 2011: $958,0392011Revenue 2012: $9,196,637Expenses 2012: $8,683,936Net Income 2012: $512,7012012Expenses 2013: $9,082,8342013Revenue 2014: $9,903,946Expenses 2014: $9,816,559Net Income 2014: $87,3872014Revenue 2015: $9,848,662Expenses 2015: $9,649,019Net Income 2015: $199,6432015Revenue 2016: $9,151,556Expenses 2016: $10,077,008Net Income 2016: -$925,4522016Revenue 2017: $10,031,361Expenses 2017: $9,628,218Net Income 2017: $403,1432017Revenue 2018: $11,097,966Expenses 2018: $10,497,875Net Income 2018: $600,0912018Revenue 2019: $12,249,653Expenses 2019: $11,163,406Net Income 2019: $1,086,2472019Revenue 2020: $2,482,892Expenses 2020: $5,127,431Net Income 2020: -$2,644,5392020Revenue 2021: $4,294,715Expenses 2021: $4,626,558Net Income 2021: -$331,8432021Revenue 2022: $16,620,200Expenses 2022: $12,165,737Net Income 2022: $4,454,4632022Revenue 2023: $18,460,147Expenses 2023: $13,272,647Net Income 2023: $5,187,5002023Revenue 2024: $17,107,954Expenses 2024: $14,046,066Net Income 2024: $3,061,8882024Revenue 2025: $19,089,092Expenses 2025: $14,724,084Net Income 2025: $4,365,0082025

Highlighted filing

2024

Revenue$17,107,954
Expenses$14,046,066
Net Income$3,061,888
Jump To
Filing Snapshot
Filing Period
Jun 1, 2023 to May 31, 2024
Signed
Apr 14, 2025
Return Version
2023v6.0
Gross Receipts
$19,459,608
Mission and Program Overview

Mission

We believe it takes grit to grow the next generation. We are rodeo austin, a not-for-profit that provides real experiences and gritty fun to raise millions for texas kids. Since 1938, we've been a mission with a rodeo that has brought heritage and entertainment to our community. Our mission is to grow the next generation...it's in our roots!

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$5,794,988$7,205,394▲ $1,410,406
Savings and Temporary Cash Investments$4,589,989$7,045,141▲ $2,455,152
Cash and Non-Interest-Bearing Accounts$2,536,672$4,501,428▲ $1,964,756
Accounts Receivable$668,607$1,943,639▲ $1,275,032
Land, Buildings, and Equipment, Net$1,540,041$1,515,695▼ $24,346
Prepaid Expenses and Deferred Charges$100,676$77,005▼ $23,671
Total Assets$15,230,973$22,288,302▲ $7,057,329
Liabilities
Accounts Payable and Accrued Expenses$688,982$3,930,760▲ $3,241,778
Grants Payable$318,420$519,034▲ $200,614
Mortgage Notes Payable Secured by Investment Property$214,000$160,994▼ $53,006
Deferred Revenue$7,514$6,719▼ $795
Total Liabilities$1,228,916$4,617,507▲ $3,388,591
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$10,178,571$13,102,550▲ $2,923,979
Net Assets With Donor Restrictions$3,823,486$4,568,245▲ $744,759
Total Net Assets Fund Balance$14,002,057$17,670,795▲ $3,668,738
Total Liabilities and Net Assets / Fund Balance$15,230,973$22,288,302▲ $7,057,329

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$871,965$1,756,091$2,628,056
Equipment$339,844$1,428,273$1,768,117
Other Land Buildings$97,430$198,207$295,637
Land$206,456-$206,456
Leasehold Improvements$0$39,950$39,950

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2023$4,480,886$444,596▲ $628,342-$5,417,836
2022$3,588,533$1,013,918▼ $14,804-$4,480,886
2021$3,349,714$534,100▼ $218,750-$3,588,533
2020$2,478,137$218,007▲ $713,365-$3,349,714
2019$2,322,331$123,986▲ $94,143-$2,478,137
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Glen Alan PhillipsCEOFT$222,944$63,622$286,566
Jefferey ThayneCOOFT$153,938$50,253$204,191
Kathryn BlankinshipMarketing & Sponsorship ofFT$125,927$34,393$160,320
Pam Ihlo-herberControllerFT$118,917$8,192$127,109

Board Members and Trustees

NameTitle
Joe StraubChairman
Dauphen JacksonPresident, Director
Amy VillarrealDirector
Ashley LedesmaDirector
Barkley WedemeyerDirector
Benny Boyd JrDirector
Bill KnolleDirector
Bill RhyanDirector
Bob CarrollDirector
Brad BoyettDirector
Brian LehneDirector
Bryan TeichDirector
Calley Callahan AsklundDirector
Corey WilsonDirector
Courtney OldhamDirector
Craig TeyklDirector
Curtis CalhounDirector
Davenport DeanDirector
Diron BlackburnDirector
Dr Charles GrahamDirector
Drew DeberryDirector
Eddie LedesmaDirector
Fred WeberDirector
Frosty MooreDirector
Gene PatalikDirector
Gilbert TurrietaDirector
Greg HamiltonDirector
Greg MaphetDirector
Hap FeuerbacherDirector
Haskell GriffinDirector
Hil StroupDirector
Jake StraubDirector
Jardin LoefflerDirector
Jay EvansDirector
Jeff DentonDirector
Jeff DoddDirector
Kalyn LaneyDirector
Kerry WigginsDirector
Lance LivelyDirector
Latius PrikrylDirector
Manny TrinidadDirector
Marie RichterDirector
Matt Berry JrDirector
Melvin SobotikDirector
Michael EhrhardtDirector
Mike EledgeDirector
Paige MorganDirector
Paul HermesmeyerDirector
Russell WatersDirector
Shannon BangleDirector
Shaun TuggleDirector
Shawn HohnstreiterDirector
Shayne LockhartDirector
Stacy LooneyDirector
Stan VoelkerDirector
Stephen LaukhufDirector
Steve SkinnerDirector
Steve SummersDirector
Steven VoelkerDirector
Susan ThompsonDirector
Terry TurnerDirector
Tia MillerDirector
Tommy CarlsonDirector
Travis AsklundDirector
Verlin CallahanDirector
Brian YarbroughVP, Director
David KardoszVP, Director
Joel AndersonVP, Director
Keith BerdollVP, Director
Monica MastersVP, Director
Temetria McveaVP, Director
Ricky LangeSecretary, Treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
The Davis GroupMedia Services3800 N LAMAR BLVD SUITE 200, Austin, TX 78756$529,000
Pro Rodeo Cowboys AssociationCompetition Management101 PRO RODEO DRIVE, Austin, TX 80919$472,733
Ld SystemsSound, Light, And Video Services5913 DISTRIBUTION DR, San Antonio, TX 78218$463,500
Centex Pro LLCPersonnel Services8130 N LAMAR BLVD, Austin, TX 78753$338,471
Cerberus Security Group LLCSecurity Services13740 RESEARCH BLVD SUITE O-3, Austin, TX 78750$285,476
Revenue and Support

Revenue Composition

Contributions and Grants
$1,219,693
Program Service Revenue
$14,255,118
Investment Income
$474,857
Other Revenue
$1,158,286
All Other Contributions
$824,093
Change in Net Assets
$3,061,888

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table152$221,605Retail Value
Food Inventory4$12,600Retail Value
Total Noncash Contributions156$234,205-

Audited Revenue Reconciliation

Revenue per Audited Statements
$17,069,109
Revenue Not Reported on Financial Statements
$38,845
Revenue Not Reported on Form 990
$1,654,343
Total Revenue per Audited Statements
$18,723,452
Total Revenue per Form 990
$17,107,954
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$8,995,817
Grants and Similar Amounts Paid$3,050,071
Salaries, Compensation, and Employee Benefits$2,000,178
Total Fundraising Expense$269,185
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Individuals$3,050,071--$3,050,071
Fees for Services Other$1,829,692$44,694-$1,874,386
Occupancy$1,411,702$64,620-$1,476,322
Other Salaries and Wages$726,483$338,066$134,268$1,198,817
Advertising-$696,925-$696,925
Current Officers, Directors, Trustees, and Key Employees$329,142$153,165$60,831$543,138
Depreciation Depletion$149,402$69,523$27,612$246,537
Office Expenses$109,129$115,213-$224,342
Other Expenses$1,008,969$166,983-$166,983
Insurance$94,972$44,195$17,553$156,720
All Other Expenses$148,467--$148,467
Payroll Taxes$79,043$36,782$14,608$130,433
Information Technology-$127,303-$127,303
Other Employee Benefits$62,457$29,065$11,544$103,066
Fees for Service Investment Mgmnt Fees-$38,845-$38,845
Pension Plan Contributions$14,983$6,972$2,769$24,724
Fees for Services Accounting-$24,500-$24,500
Interest-$18,063-$18,063
Travel-$13,745-$13,745
Fees for Services Legal-$6,275-$6,275
Total Functional Expenses$11,781,947$1,994,934$269,185$14,046,066

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$15,054,714
Total Expenses per Form 990$14,046,066
Expenses per Audited Statements$14,007,221
Expenses Not Reported on Form 990$1,047,493
Expenses Not Reported on Financial Statements$38,845
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
Yes
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$1,795,709
Fundraising Direct Expenses$926,301
Gaming Gross Income$85,850
Gaming Direct Expenses$16,330
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Bbq Austin$1,003,011$805,320$446,493$358,827
Annual Gala Event$940,267$783,667$106,279$677,388
Total Events$2,153,200$1,795,709$926,301$869,408
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

The following relationships exist among board members: 1.travis asklund and calley callahan asklund (family relationship) 2.verlin callahan and calley callahan asklund (family relationship) 3.eddie ledesma and ashley ledesma (family relationship) 4.stan voelker and steven voelker (family relationship) 5.tommy carlson and jardin loeffler (family relationship) 6.verlin callahan and travis asklund (family relationship)

Form 990, Part VI, Section B, Line 11B

The draft form 990 is presented to the staff followed by the officers of the organization. The final form 990 is then presented to the executive committee for review and approval. The final form 990 is then presented at the next board of directors meeting.

Form 990, Part VI, Section B, Line 12C

Rodeo austin personnel are required to report to the executive committee any potential conflict of interest or any contemplated transaction that could give rise to a conflict of interest.

Form 990, Part VI, Section B, Line 15

The executive committee reviews the performance of the ceo annually. Ceo compensation is also approved by the executive committee of the board of directors.

Form 990, Part VI, Section C, Line 19

Rodeo austin's governing documents and other documents are made available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Rodeo Austin
EIN
74-2266672
Phone
5129193000
Address
9100 DECKER LAKE ROAD, AUSTIN, TX 78724

Signing Officer

Name
Glen Alan Phillips
Title
CEO
Phone
5129193000
Signed
2025-04-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Glen Alan Phillips
Formed
1938
Legal Domicile
TX
Voting Board Members
72
Independent Board Members
72
Employees
78
Volunteers
892

Preparer

Firm
Maxwell Locke & Ritter Llp
Address
401 CONGRESS AVENUE SUITE 2000, AUSTIN, TX 78701-9682
Preparer
Shannon Peterson
Phone
5123703200
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Other contracted services: program service expenses 1,829,692. Management and general expenses 44,694. Fundraising expenses 0. Total expenses 1,874,386.

FORM 990, PART XII, LINE 2C:

The process for selecting an independent accountant and oversight of the audit of the financial statements has not changed from the prior year.

Financial Statement Notes

PART V, LINE 4:

Board designated and permanent endowment funds provide resources used to fund educational scholarships awarded annually

PART XI, LINE 2D - OTHER ADJUSTMENTS:

Fundraising event expenses 154,829.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Fundraising event expenses 154,829.

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IRS990/ActivityOrMissionDesc0WE BELIEVE IT TAKES GRIT TO GROW THE NEXT GENERATION. WE ARE RODEO AUSTIN, A NOT-FOR-PROFIT THAT PROVIDES REAL EXPERIENCES AND GRITTY FUN TO RAISE MILLIONS FOR TEXAS KIDS. SINCE 1938, WE'VE BEEN A MISSION WITH A RODEO THAT HAS BROUGHT HERITAGE AND ENTERTAINMENT TO OUR COMMUNITY. OUR MISSION IS TO GROW THE NEXT GENERATION...IT'S IN OUR ROOTS!
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IRS990/Desc0EDUCATE THE PUBLIC ABOUT THE AGRICULTURE AND LIVESTOCK PRODUCTION INDUSTRIES AND PRESERVE AND PROMOTE TEXAS' WESTERN CULTURE, VALUES AND HERITAGE THROUGH THE ACTIVITIES OF THE ANNUAL LIVESTOCK SHOW AND RODEO.
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IRS990/Form990PartVIISectionAGrp/PersonNm0JOEL ANDERSON
IRS990/Form990PartVIISectionAGrp/PersonNm1TRAVIS ASKLUND
IRS990/Form990PartVIISectionAGrp/PersonNm2KEITH BERDOLL
IRS990/Form990PartVIISectionAGrp/PersonNm3MATT BERRY JR
IRS990/Form990PartVIISectionAGrp/PersonNm4BENNY BOYD JR
IRS990/Form990PartVIISectionAGrp/PersonNm5BRAD BOYETT
IRS990/Form990PartVIISectionAGrp/PersonNm6DAVENPORT DEAN
IRS990/Form990PartVIISectionAGrp/PersonNm7CURTIS CALHOUN
IRS990/Form990PartVIISectionAGrp/PersonNm8VERLIN CALLAHAN
IRS990/Form990PartVIISectionAGrp/PersonNm9CALLEY CALLAHAN ASKLUND
IRS990/Form990PartVIISectionAGrp/PersonNm10TOMMY CARLSON
IRS990/Form990PartVIISectionAGrp/PersonNm11BOB CARROLL
IRS990/Form990PartVIISectionAGrp/PersonNm12DREW DEBERRY
IRS990/Form990PartVIISectionAGrp/PersonNm13JEFF DENTON
IRS990/Form990PartVIISectionAGrp/PersonNm14JEFF DODD
IRS990/Form990PartVIISectionAGrp/PersonNm15MIKE ELEDGE
IRS990/Form990PartVIISectionAGrp/PersonNm16JAY EVANS
IRS990/Form990PartVIISectionAGrp/PersonNm17HAP FEUERBACHER
IRS990/Form990PartVIISectionAGrp/PersonNm18SHANNON BANGLE
IRS990/Form990PartVIISectionAGrp/PersonNm19GREG HAMILTON
IRS990/Form990PartVIISectionAGrp/PersonNm20DR CHARLES GRAHAM
IRS990/Form990PartVIISectionAGrp/PersonNm21HASKELL GRIFFIN
IRS990/Form990PartVIISectionAGrp/PersonNm22DIRON BLACKBURN
IRS990/Form990PartVIISectionAGrp/PersonNm23SHAWN HOHNSTREITER
IRS990/Form990PartVIISectionAGrp/PersonNm24DAUPHEN JACKSON
IRS990/Form990PartVIISectionAGrp/PersonNm25DAVID KARDOSZ
IRS990/Form990PartVIISectionAGrp/PersonNm26BILL KNOLLE
IRS990/Form990PartVIISectionAGrp/PersonNm27RICKY LANGE
IRS990/Form990PartVIISectionAGrp/PersonNm28PAUL HERMESMEYER
IRS990/Form990PartVIISectionAGrp/PersonNm29ASHLEY LEDESMA
IRS990/Form990PartVIISectionAGrp/PersonNm30BRIAN LEHNE
IRS990/Form990PartVIISectionAGrp/PersonNm31LANCE LIVELY
IRS990/Form990PartVIISectionAGrp/PersonNm32SHAYNE LOCKHART
IRS990/Form990PartVIISectionAGrp/PersonNm33JARDIN LOEFFLER
IRS990/Form990PartVIISectionAGrp/PersonNm34STACY LOONEY
IRS990/Form990PartVIISectionAGrp/PersonNm35STEPHEN LAUKHUF

Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$24.1$1.72$22.3$19.1$14.7$4.37
2024Detailed filing. Detailed filing data is available for this year.$22.3$4.62$17.7$17.1$14.0$3.06
2023Detailed filing. Detailed filing data is available for this year.$15.2$1.23$14.0$18.5$13.3$5.19
2022Detailed filing. Detailed filing data is available for this year.$10.5$1.42$9.08$16.6$12.2$4.45
2021Detailed filing. Detailed filing data is available for this year.$8.48$3.29$5.19$4.29$4.63$0.33
2020Detailed filing. Detailed filing data is available for this year.$7.35$2.62$4.73$2.48$5.13$2.64
2019Detailed filing. Detailed filing data is available for this year.$9.18$1.80$7.38$12.2$11.2$1.09
2018Detailed filing. Detailed filing data is available for this year.$8.21$1.90$6.32$11.1$10.5$0.60
2017Detailed filing. Detailed filing data is available for this year.$7.47$1.80$5.66$10.0$9.63$0.40
2016Detailed filing. Detailed filing data is available for this year.$7.42$2.26$5.16$9.15$10.1$0.93
2015Summary only. Only limited summary data is available for this year.$8.16$1.99$6.17$9.85$9.65$0.20
2014Detailed filing. Detailed filing data is available for this year.$7.80$1.84$5.96$9.90$9.82$0.09
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.63$1.81$5.82$9.08
2012Summary only. Only limited summary data is available for this year.$6.71$1.65$5.06$9.20$8.68$0.51
2011Summary only. Only limited summary data is available for this year.$6.24$1.64$4.59$9.04$8.08$0.96