Civic Intelligence

Heartline Inc.

990 • Fiscal year 2020 • EIN 73-0800311

Jul 01, 2019 to Jun 30, 2020 • Filed on Apr 13, 2021

Organization ProfileWWW.HEARTLINEOKLAHOMA.ORG

View Organization Page

PO Box 12832Oklahoma City, OK 73157

(405) 840-9396

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

73rd percentile

0.33x

Higher debt load relative to assets than 73% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

59th percentile

0.20x

Higher debt load relative to revenue than 59% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Net Margin

47th percentile

4.0%

Higher net margin than 47% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

79th percentile

$127,817

Higher top officer pay than 79% of similar nonprofits.

Top officer pay equals 6.2% of source-year revenue.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Asset Growth

83rd percentile

39%

Faster asset growth than 83% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

74th percentile

18%

Faster revenue growth than 74% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets73rd percentile

Assets

Up

$1,251,732

Up $352,738 (+39%) from 2019

Net Assets

Up

$835,669

Up $83,273 (+11%) from 2019

Liabilities

Up

$416,063

Up $269,465 (+184%) from 2019

Revenue And Expenses
Liabilities / Revenue59th percentileNet Margin47th percentile

Revenue

Up

$2,052,076

Up $316,745 (+18%) from 2019

Expenses

Up

$1,970,025

Up $246,986 (+14%) from 2019

Net Income

Up

$82,051

Up $69,759 (+568%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth83rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2011: $478,329Liabilities 2011: $71,166Net Assets 2011: $407,1632011Assets 2012: $396,721Liabilities 2012: $83,609Net Assets 2012: $313,1122012Assets 2013: $421,407Liabilities 2013: $52,375Net Assets 2013: $369,0322013Assets 2014: $454,949Liabilities 2014: $61,874Net Assets 2014: $393,0752014Assets 2015: $380,689Liabilities 2015: $88,414Net Assets 2015: $292,2752015Assets 2016: $400,472Liabilities 2016: $154,399Net Assets 2016: $246,0732016Assets 2017: $445,542Liabilities 2017: $121,397Net Assets 2017: $324,1452017Assets 2018: $842,458Liabilities 2018: $106,243Net Assets 2018: $736,2152018Assets 2019: $898,994Liabilities 2019: $146,598Net Assets 2019: $752,3962019Assets 2020: $1,251,732Liabilities 2020: $416,063Net Assets 2020: $835,6692020Assets 2021: $1,763,724Liabilities 2021: $157,809Net Assets 2021: $1,605,9152021Assets 2022: $3,200,508Liabilities 2022: $310,320Net Assets 2022: $2,890,1882022Assets 2023: $5,848,167Liabilities 2023: $741,759Net Assets 2023: $5,106,4082023Assets 2024: $5,835,609Liabilities 2024: $738,579Net Assets 2024: $5,097,0302024

Highlighted filing

2020

Assets$1,251,732
Liabilities$416,063
Net Assets$835,669
Open 2020 Filing

Operations Trend

Revenue Growth74th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2011: $1,163,998Expenses 2011: $1,109,252Net Income 2011: $54,7462011Expenses 2012: $1,033,1692012Expenses 2013: $1,056,9652013Revenue 2014: $1,375,826Expenses 2014: $1,351,782Net Income 2014: $24,0442014Revenue 2015: $1,397,436Expenses 2015: $1,498,237Net Income 2015: -$100,8012015Revenue 2016: $1,422,013Expenses 2016: $1,468,214Net Income 2016: -$46,2012016Revenue 2017: $1,394,065Expenses 2017: $1,318,675Net Income 2017: $75,3902017Revenue 2018: $1,698,304Expenses 2018: $1,521,255Net Income 2018: $177,0492018Revenue 2019: $1,735,331Expenses 2019: $1,723,039Net Income 2019: $12,2922019Revenue 2020: $2,052,076Expenses 2020: $1,970,025Net Income 2020: $82,0512020Revenue 2021: $3,211,174Expenses 2021: $2,456,350Net Income 2021: $754,8242021Revenue 2022: $4,228,486Expenses 2022: $2,935,357Net Income 2022: $1,293,1292022Revenue 2023: $8,512,660Expenses 2023: $6,302,038Net Income 2023: $2,210,6222023Revenue 2024: $7,940,819Expenses 2024: $7,955,282Net Income 2024: -$14,4632024

Highlighted filing

2020

Revenue$2,052,076
Expenses$1,970,025
Net Income$82,051
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2019 to Jun 30, 2020
Signed
Apr 13, 2021
Return Version
2019v5.1
Gross Receipts
$2,135,261
Mission and Program Overview

Mission

Heartline connects oklahomans to help, hope and information - 24 hours a day.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$179,785$503,125▲ $323,340
Accounts Receivable-$258,457-
Pledges and Grants Receivable$457,295$231,000▼ $226,295
Land, Buildings, and Equipment, Net$191,863$179,588▼ $12,275
Prepaid Expenses and Deferred Charges$9,026$20,155▲ $11,129
Total Assets$898,994$1,251,732▲ $352,738
Other Assets Total$61,025$59,407▼ $1,618
Liabilities
Mortgage Notes Payable Secured by Investment Property$25,001$258,500▲ $233,499
Accounts Payable and Accrued Expenses$121,597$157,563▲ $35,966
Total Liabilities$146,598$416,063▲ $269,465
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$372,731$499,513▲ $126,782
Net Assets With Donor Restrictions$379,665$336,156▼ $43,509
Total Net Assets Fund Balance$752,396$835,669▲ $83,273
Total Liabilities and Net Assets / Fund Balance$898,994$1,251,732▲ $352,738

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$152,107$157,619$309,726
Equipment$12,302$108,002$120,304
Other Land Buildings$5,579$19,638$25,217
Land$9,600-$9,600

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2019$61,025-▲ $1,222$2,840$59,407
2018$57,136-▲ $6,683$2,794$61,025
2017$55,909-▲ $4,021$2,794$57,136
2016$53,227-▲ $2,682-$55,909
Compensation and Service Providers
Top Officer Pay79th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Margaret PrestonExecutive DirectorFT$119,523$8,294$127,817

Board Members and Trustees

NameTitle
Claire RobisonBoard President
Dina HammamBoard Vice-president
Carol FehrleBoard Member
Dana ColesBoard Member
Deemah RamadanBoard Member
Frank MedinaBoard Member
Marcia JohnsonBoard Member
Mary Ellen KilpatrickBoard Member
Melissa GardnerBoard Member
Nancy Nagle MdBoard Member
Pamela Forducey PhdBoard Member
Robert SheetsBoard Member
Tracey BurtonBoard Member
Alberta OwensBoard Secretary
Brett CarnesBoard Treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,869,665
Program Service Revenue
$244,080
Investment Income
$391
Other Revenue
$-62,060
All Other Contributions
$324,043
Change in Net Assets
$82,051

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,052,076
Revenue Not Reported on Form 990
$84,407
Total Revenue per Audited Statements
$2,136,483
Total Revenue per Form 990
$2,052,076
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,502,102
Other Expenses$467,923
Total Fundraising Expense$167,540
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$960,239$107,739$90,898$1,158,876
Information Technology$213,444$9,948$7,656$231,048
Other Employee Benefits$94,427$20,867$10,040$125,334
Current Officers, Directors, Trustees, and Key Employees$79,350$16,100$19,550$115,000
Payroll Taxes$73,529$18,903$10,460$102,892
Office Expenses$28,852$22,852$2,910$54,614
Fees for Services Accounting$5,867$32,954$29$38,850
Fees for Services Other$13,392$20,725$2,034$36,151
Advertising$13,503$1,927$16,429$31,859
Occupancy$2,860$20,308$0$23,168
Travel$9,932$1,610$2,712$14,254
Other Expenses$2,909$6,485$4,772$14,166
Depreciation Depletion$0$12,275$0$12,275
Insurance$0$9,201$0$9,201
Interest$0$2,174$0$2,174
Conferences and Meetings$113$0$50$163
Total Functional Expenses$1,498,417$304,068$167,540$1,970,025

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,053,210
Expenses per Audited Statements$1,970,025
Total Expenses per Form 990$1,970,025
Expenses Not Reported on Form 990$83,185
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$83,185
Fundraising Gross Income$21,125
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Festival of Hope$64,979$21,125$4,370$16,755
Total Events$64,979$21,125$83,185$-62,060
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Heartline Inc
EIN
73-0800311
Phone
4058409396
Address
PO BOX 12832, Oklahoma City, OK 73157

Signing Officer

Name
Dina Hammam
Title
Board Chair
Phone
4058409396
Signed
2021-04-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dina Hammam
Formed
1971
Legal Domicile
Ok
Voting Board Members
15
Independent Board Members
15
Employees
55
Volunteers
37

Preparer

Firm
Hspg & Associates Pc
Address
5400 N GRAND BLVD STE 330, OKLAHOMA CITY, OK 73112
Preparer
Matthew L Cole
Phone
4058449995
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“A draft copy of the 990 is presented to the board of directors prior to filing the return.”

Pt VI, Line 12C

“The conflict of interest policy is presented to the board annually for review, and potential conflicts are also reviewed as they arise.”

Pt VI, Line 15A

“The compensation for the executive director is reviewed and adjusted annually by the board of directors based on their knowledge of the entity and their experience with and knowledge of other similar not-for-profit entities.”

Pt VI, Line 15B

“The compensation for other officers in the organization is approved by the board in the annual budget process.”

Pt VI, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to interested parties upon request.”

Form 990, Part III, Line 4D

“Heartline's homeless services provides the centralized phone screening 99984. 0. 0.”

Financial Statement Notes

Pt V, Line 4

“Intended uses for endowment funds: the endowment funds will be used to provide a funding stream for future program services. The amounts include funds held at a local community foundation.”

Pt XI, Line 2D

“Fundraising event direct expenses.”

Pt XII, Line 2D

“Fundraising event direct expenses.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,251,732
Liabilities
$416,063
Net assets
$835,669
Revenue
$2,052,076
Expenses
$1,970,025
Net income
$82,051
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$5.84$0.74$5.10$7.94$7.96$0.01
2023Detailed filing. Detailed filing data is available for this year.$5.85$0.74$5.11$8.51$6.30$2.21
2022Detailed filing. Detailed filing data is available for this year.$3.20$0.31$2.89$4.23$2.94$1.29
2021Detailed filing. Detailed filing data is available for this year.$1.76$0.16$1.61$3.21$2.46$0.75
2020Detailed filing. Detailed filing data is available for this year.$1.25$0.42$0.84$2.05$1.97$0.08
2019Detailed filing. Detailed filing data is available for this year.$0.90$0.15$0.75$1.74$1.72$0.01
2018Detailed filing. Detailed filing data is available for this year.$0.84$0.11$0.74$1.70$1.52$0.18
2017Summary only. Only limited summary data is available for this year.$0.45$0.12$0.32$1.39$1.32$0.08
2016Detailed filing. Detailed filing data is available for this year.$0.40$0.15$0.25$1.42$1.47$0.05
2015Detailed filing. Detailed filing data is available for this year.$0.38$0.09$0.29$1.40$1.50$0.10
2014Detailed filing. Detailed filing data is available for this year.$0.45$0.06$0.39$1.38$1.35$0.02
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.42$0.05$0.37$1.06
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.40$0.08$0.31$1.03
2011Summary only. Only limited summary data is available for this year.$0.48$0.07$0.41$1.16$1.11$0.05