Civic Intelligence

Heartline Inc

EIN 73-0800311 • 501(c)3 • Oklahoma City, OK

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Profile

Heartline connects oklahomans to help, hope and information - 24 hours a day.

PO Box 12832Oklahoma City, OK 73157

www.heartlineoklahoma.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

50th percentile

0.13x

Higher debt load relative to assets than 50% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2023

Liabilities / Revenue

37th percentile

0.09x

Higher debt load relative to revenue than 37% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2023

Net Margin

78th percentile

26%

Higher net margin than 78% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2023

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

95th percentile

83%

Faster asset growth than 95% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2022 to 2023

Revenue Growth

93rd percentile

101%

Faster revenue growth than 93% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets50th percentile

Assets

Down

$5,835,609

Down $12,558 (-0.2%) from 2023

Liabilities

Down

$738,579

Down $3,180 (-0.4%) from 2023

Net Assets

Down

$5,097,030

Down $9,378 (-0.2%) from 2023

Operations
Liabilities / Revenue37th percentileNet Margin78th percentile

Revenue

Down

$7,940,819

Down $571,841 (-6.7%) from 2023

Expenses

Up

$7,955,282

Up $1,653,244 (+26%) from 2023

Net Income

Down

-$14,463

Down $2,225,085 (-101%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth95th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2011: $478,329Liabilities 2011: $71,166Net Assets 2011: $407,1632011Assets 2012: $396,721Liabilities 2012: $83,609Net Assets 2012: $313,1122012Assets 2013: $421,407Liabilities 2013: $52,375Net Assets 2013: $369,0322013Assets 2014: $454,949Liabilities 2014: $61,874Net Assets 2014: $393,0752014Assets 2015: $380,689Liabilities 2015: $88,414Net Assets 2015: $292,2752015Assets 2016: $400,472Liabilities 2016: $154,399Net Assets 2016: $246,0732016Assets 2017: $445,542Liabilities 2017: $121,397Net Assets 2017: $324,1452017Assets 2018: $842,458Liabilities 2018: $106,243Net Assets 2018: $736,2152018Assets 2019: $898,994Liabilities 2019: $146,598Net Assets 2019: $752,3962019Assets 2020: $1,251,732Liabilities 2020: $416,063Net Assets 2020: $835,6692020Assets 2021: $1,763,724Liabilities 2021: $157,809Net Assets 2021: $1,605,9152021Assets 2022: $3,200,508Liabilities 2022: $310,320Net Assets 2022: $2,890,1882022Assets 2023: $5,848,167Liabilities 2023: $741,759Net Assets 2023: $5,106,4082023Assets 2024: $5,835,609Liabilities 2024: $738,579Net Assets 2024: $5,097,0302024

Highlighted filing

2024

Assets$5,835,609
Liabilities$738,579
Net Assets$5,097,030
Open 2024 Filing

Operations Trend

Revenue Growth93rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2011: $1,163,998Expenses 2011: $1,109,252Net Income 2011: $54,7462011Expenses 2012: $1,033,1692012Expenses 2013: $1,056,9652013Revenue 2014: $1,375,826Expenses 2014: $1,351,782Net Income 2014: $24,0442014Revenue 2015: $1,397,436Expenses 2015: $1,498,237Net Income 2015: -$100,8012015Revenue 2016: $1,422,013Expenses 2016: $1,468,214Net Income 2016: -$46,2012016Revenue 2017: $1,394,065Expenses 2017: $1,318,675Net Income 2017: $75,3902017Revenue 2018: $1,698,304Expenses 2018: $1,521,255Net Income 2018: $177,0492018Revenue 2019: $1,735,331Expenses 2019: $1,723,039Net Income 2019: $12,2922019Revenue 2020: $2,052,076Expenses 2020: $1,970,025Net Income 2020: $82,0512020Revenue 2021: $3,211,174Expenses 2021: $2,456,350Net Income 2021: $754,8242021Revenue 2022: $4,228,486Expenses 2022: $2,935,357Net Income 2022: $1,293,1292022Revenue 2023: $8,512,660Expenses 2023: $6,302,038Net Income 2023: $2,210,6222023Revenue 2024: $7,940,819Expenses 2024: $7,955,282Net Income 2024: -$14,4632024

Highlighted filing

2024

Revenue$7,940,819
Expenses$7,955,282
Net Income-$14,463
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$5,835,609
Liabilities
$738,579
Net assets
$5,097,030
Revenue
$7,940,819
Expenses
$7,955,282
Net income
-$14,463
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$5.84$0.74$5.10$7.94$7.96$0.01
2023Detailed filing. Detailed filing data is available for this year.$5.85$0.74$5.11$8.51$6.30$2.21
2022Detailed filing. Detailed filing data is available for this year.$3.20$0.31$2.89$4.23$2.94$1.29
2021Detailed filing. Detailed filing data is available for this year.$1.76$0.16$1.61$3.21$2.46$0.75
2020Detailed filing. Detailed filing data is available for this year.$1.25$0.42$0.84$2.05$1.97$0.08
2019Detailed filing. Detailed filing data is available for this year.$0.90$0.15$0.75$1.74$1.72$0.01
2018Detailed filing. Detailed filing data is available for this year.$0.84$0.11$0.74$1.70$1.52$0.18
2017Summary only. Only limited summary data is available for this year.$0.45$0.12$0.32$1.39$1.32$0.08
2016Detailed filing. Detailed filing data is available for this year.$0.40$0.15$0.25$1.42$1.47$0.05
2015Detailed filing. Detailed filing data is available for this year.$0.38$0.09$0.29$1.40$1.50$0.10
2014Detailed filing. Detailed filing data is available for this year.$0.45$0.06$0.39$1.38$1.35$0.02
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.42$0.05$0.37$1.06
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.40$0.08$0.31$1.03
2011Summary only. Only limited summary data is available for this year.$0.48$0.07$0.41$1.16$1.11$0.05
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 6, 2025
Return Version
2023v6.0
Gross Receipts
$8,037,163
Mission and Program Overview

Mission

Heartline connects oklahomans to help, hope and information - 24 hours a day.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$523,201$2,032,626▲ $1,509,425
Pledges and Grants Receivable$1,853,765$1,632,098▼ $221,667
Savings and Temporary Cash Investments$2,698,459$1,564,199▼ $1,134,260
Land, Buildings, and Equipment, Net$193,223$175,058▼ $18,165
Prepaid Expenses and Deferred Charges$104,748$122,891▲ $18,143
Accounts Receivable$6,333$20,520▲ $14,187
Total Assets$5,848,167$5,835,609▼ $12,558
Other Assets Total$468,438$288,217▼ $180,221
Liabilities
Accounts Payable and Accrued Expenses$307,372$509,461▲ $202,089
Other Liabilities$434,387$229,118▼ $205,269
Total Liabilities$741,759$738,579▼ $3,180
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,704,019$4,750,636▲ $46,617
Net Assets With Donor Restrictions$402,389$346,394▼ $55,995
Total Net Assets Fund Balance$5,106,408$5,097,030▼ $9,378
Total Liabilities and Net Assets / Fund Balance$5,848,167$5,835,609▼ $12,558

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$143,267$166,459$309,726
Equipment$1,784$53,070$54,854
Other Land Buildings$20,407$12,685$33,092
Land$9,600-$9,600

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2023$62,583-▲ $5,085$3,140$64,528
2022$60,134-▲ $5,599$3,150$62,583
2021$71,947-▼ $8,856$2,957$60,134
2020$59,407-▲ $15,422$2,882$71,947
2019$61,025-▲ $1,222$2,840$59,407
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Margaret PrestonExecutive DirectorFT$143,286$3,921$147,207

Board Members and Trustees

NameTitle
Carol FehrleBoard President
Walt HendricksonBoard Vice-president
Dana ColesBoard Member
Danielle WilsonBoard Member
Kim JensonBoard Member
Madison SchultzBoard Member
Nancy Nagle MdBoard Member
Nikki NiceBoard Member
Stephanie Hurley-breshearsBoard Member
Todd StraderBoard Member
Toni Parks-payneBoard Member
Melissa GardnerBoard Member (thru 9-23)
Mary Ellen KnewtsonBoard Secretary
Frank MedinaBoard Treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Csm Accounting AssociatesFull Accounting Services10615 JUDICIAL DRIVE STE 402, Fairfax, VA 22030$116,706
Revenue and Support

Revenue Composition

Contributions and Grants
$7,400,599
Program Service Revenue
$545,394
Investment Income
$78,820
Other Revenue
$-83,994
All Other Contributions
$239,196
Change in Net Assets
$-14,463

Audited Revenue Reconciliation

Revenue per Audited Statements
$7,940,819
Revenue Not Reported on Form 990
$101,429
Total Revenue per Audited Statements
$8,042,248
Total Revenue per Form 990
$7,940,819
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$6,644,110
Other Expenses$1,311,172
Total Fundraising Expense$188,145
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$5,164,206$211,537$115,573$5,491,316
Other Employee Benefits$421,749$94,613$9,161$525,523
Payroll Taxes$437,711$42,684$12,904$493,299
Information Technology$251,681$5,546$848$258,075
Fees for Services Other$230,864$585$0$231,449
Occupancy$203,410$12,590$7,461$223,461
Fees for Services Accounting$108,443$37,513$0$145,956
Current Officers, Directors, Trustees, and Key Employees$83,330$34,565$16,077$133,972
Travel$68,611$12,764$1,561$82,936
Other Expenses$23,528$40,338$0$63,866
Fees for Services Legal$0$59,385$0$59,385
Advertising$49,180$309$5,844$55,333
Office Expenses$20,241$30,195$1,072$51,508
Insurance$0$46,342$0$46,342
Depreciation Depletion$0$18,165$0$18,165
Conferences and Meetings$7,978$6,496$0$14,474
Interest$0$1,725$0$1,725
Total Functional Expenses$7,086,449$680,688$188,145$7,955,282

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$8,051,626
Expenses per Audited Statements$7,955,282
Total Expenses per Form 990$7,955,282
Expenses Not Reported on Form 990$96,344
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$96,344
Fundraising Gross Income$12,350
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Festival of Hope$75,919$12,350$42,430$-30,080
Total Events$75,919$12,350$96,344$-83,994
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Obligations$229,118
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Heartline Inc
EIN
73-0800311
Phone
4058409396
Address
PO BOX 12832, Oklahoma City, OK 73157

Signing Officer

Name
Nancy Nagle
Title
Board Chair
Phone
4058409396
Signed
2025-05-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Carol Fehrle
Formed
1971
Legal Domicile
Ok
Voting Board Members
13
Independent Board Members
13
Employees
200
Volunteers
15

Preparer

Firm
Hspg & Associates Pc
Address
5400 N GRAND BLVD STE 330, OKLAHOMA CITY, OK 73112
Preparer
Matthew L Cole
Phone
4058449995
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“A draft copy of the 990 was reviewed by the organizations executive director, accountant, and finance committee prior to filing and will be provided to the full board of directors subsequent to filing the return.”

Pt VI, Line 12C

“The conflict of interest policy is presented to the board annually for review, and potential conflicts are also reviewed as they arise.”

Pt VI, Line 15A

“The compensation for the executive director is reviewed and adjusted annually by the board of directors based on their knowledge of the entity and their experience with and knowledge of other similar not-for-profit entities.”

Pt VI, Line 15B

“The compensation for other officers in the organization is approved by the board in the annual budget process.”

Pt VI, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to interested parties upon request.”

Pt XI

“Line 9 - change in beneficial interest in assets held by others.”

Form 990, Part III, Line 4D

“Heartlines homeless services provides the centralized phone screening 32965. 0. 0.”

Financial Statement Notes

Pt V, Line 4

“Intended uses for endowment funds: the endowment funds will be used to provide a funding stream for future program services. The amounts include funds held at a local community foundation.”

Pt XI, Line 2D

“(1) $5,058 - change in beneficial interest in assets held by others; (2) $96,344 - cost of fundraising events.”

Pt XII, Line 2D

“Cost of fundraising events.”

Raw XML AppendixShowing 400 of 601 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc02-1-1 IS A FREE, 24-HOUR PHONE SERVICE THAT PROVIDES OKLAHOMANS ACCESS TO INFORMATION ABOUT HEALTH AND HUMAN SERVICES. HIGHLY TRAINED 2-1-1 CALL SPECIALISTS OFFER COMPASSIONATE ENGAGEMENT AND CAN MAKE IN-DEPTH ASSESSMENTS AND REFERRAL PLANS BASED ON ELIGIBILITY REQUIREMENTS FOR EACH PROGRAM.
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IRS990/ProgSrvcAccomActy2Grp/Desc0HEARTLINES CALL CENTER HANDLES INCOMING CALLS FOR 76 COUNTIES IN THE STATE OF OKLAHOMA FOR THE YOUTH CRISIS MOBILE RESPONSE. HEARTLINE IS ON THE FRONTLINES FOR ASSISTING IN THE PROVISION OF RAPID, COMMUNITY-BASED MOBILE RESPONSE INTERVENTION SERVICES FOR CHILDREN, YOUTH AND YOUNG ADULTS UP TO THE AGE OF 25 WHO ARE EXPERIENCING BEHAVIORAL, MENTAL, SOCIAL, EMOTIONAL, SUBSTANCE ABUSE, AND/OR PSYCHIATRIC CRISIS IN THE STATE OF OKLAHOMA 24/7/365. ONCE A CALLER IS LINKED WITH HEARTLINE, WE DEESCALATE, TRIAGE, AND CONNECT THEM WITH A MENTAL HEALTH MOBILE RESPONSE PROFESSIONAL IN THEIR COUNTY VIA THE PHONE FOR IMMEDIATE FACE TO FACE CARE AND FOLLOW UP.
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IRS990/ProgSrvcAccomActy3Grp/Desc0HEARTLINES SUICIDE PREVENTION AND AWARENESS PROGRAMS PROVIDE OKLAHOMANS WITH (ACCREDITED) BEST PRACTICES FOR IDENTIFYING WARNING SIGNS AND RISK FACTORS FOR INDIVIDUALS AT RISK FOR SUICIDE AND MENTAL HEALTH CRISIS ON HOW TO PROPERLY INTERVENE. HEARTLINE CONTINUES TO HAVE A COMMUNITY PRESENCE WITHIN SCHOOLS, LAW ENFORCEMENT TRAININGS, PROFESSIONAL AND VOLUNTEER SOCIAL SERVICE GROUPS BY PROVIDING A VARIETY OF SUICIDE PREVENTION AND INTERVENTION TRAININGS SUCH AS QUESTION-PERSUADE- REFER (QPR) , TALK SAVES LIVES, AND THE EVIDENCE-BASED APPLIED SUICIDE INTERVENTION SKILLS TRAINING (ASIST). HEARTLINES CRISIS TRAINED STAFF AND VOLUNTEERS ANSWER CALLS FOR 76 COUNTIES IN OKLAHOMA FROM THE NATIONAL SUICIDE PREVENTION LIFELINE (NSPL) AND ONLINE CHATS AND TEXT VIA THE NATIONAL SUICIDE PREVENTION LIFELINE (NSPL) CHAT SERVICES.
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