Civic Intelligence

Heartline Inc.

990 • Fiscal year 2019 • EIN 73-0800311

Jul 01, 2018 to Jun 30, 2019 • Filed on Jan 30, 2020

Organization ProfileWWW.HEARTLINEOKLAHOMA.ORG

View Organization Page

PO Box 12832Oklahoma City, OK 73157

(405) 840-9396

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

61st percentile

0.16x

Higher debt load relative to assets than 61% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Liabilities / Revenue

49th percentile

0.08x

Higher debt load relative to revenue than 49% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Net Margin

42nd percentile

0.7%

Higher net margin than 42% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Top Officer Pay

64th percentile

$90,122

Higher top officer pay than 64% of similar nonprofits.

Top officer pay equals 5.2% of source-year revenue.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Asset Growth

60th percentile

6.7%

Faster asset growth than 60% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Revenue Growth

45th percentile

2.2%

Faster revenue growth than 45% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets61st percentile

Assets

Up

$898,994

Up $56,536 (+6.7%) from 2018

Net Assets

Up

$752,396

Up $16,181 (+2.2%) from 2018

Liabilities

Up

$146,598

Up $40,355 (+38%) from 2018

Revenue And Expenses
Liabilities / Revenue49th percentileNet Margin42nd percentile

Revenue

Up

$1,735,331

Up $37,027 (+2.2%) from 2018

Expenses

Up

$1,723,039

Up $201,784 (+13%) from 2018

Net Income

Down

$12,292

Down $164,757 (-93%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth60th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2011: $478,329Liabilities 2011: $71,166Net Assets 2011: $407,1632011Assets 2012: $396,721Liabilities 2012: $83,609Net Assets 2012: $313,1122012Assets 2013: $421,407Liabilities 2013: $52,375Net Assets 2013: $369,0322013Assets 2014: $454,949Liabilities 2014: $61,874Net Assets 2014: $393,0752014Assets 2015: $380,689Liabilities 2015: $88,414Net Assets 2015: $292,2752015Assets 2016: $400,472Liabilities 2016: $154,399Net Assets 2016: $246,0732016Assets 2017: $445,542Liabilities 2017: $121,397Net Assets 2017: $324,1452017Assets 2018: $842,458Liabilities 2018: $106,243Net Assets 2018: $736,2152018Assets 2019: $898,994Liabilities 2019: $146,598Net Assets 2019: $752,3962019Assets 2020: $1,251,732Liabilities 2020: $416,063Net Assets 2020: $835,6692020Assets 2021: $1,763,724Liabilities 2021: $157,809Net Assets 2021: $1,605,9152021Assets 2022: $3,200,508Liabilities 2022: $310,320Net Assets 2022: $2,890,1882022Assets 2023: $5,848,167Liabilities 2023: $741,759Net Assets 2023: $5,106,4082023Assets 2024: $5,835,609Liabilities 2024: $738,579Net Assets 2024: $5,097,0302024

Highlighted filing

2019

Assets$898,994
Liabilities$146,598
Net Assets$752,396
Open 2019 Filing

Operations Trend

Revenue Growth45th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2011: $1,163,998Expenses 2011: $1,109,252Net Income 2011: $54,7462011Expenses 2012: $1,033,1692012Expenses 2013: $1,056,9652013Revenue 2014: $1,375,826Expenses 2014: $1,351,782Net Income 2014: $24,0442014Revenue 2015: $1,397,436Expenses 2015: $1,498,237Net Income 2015: -$100,8012015Revenue 2016: $1,422,013Expenses 2016: $1,468,214Net Income 2016: -$46,2012016Revenue 2017: $1,394,065Expenses 2017: $1,318,675Net Income 2017: $75,3902017Revenue 2018: $1,698,304Expenses 2018: $1,521,255Net Income 2018: $177,0492018Revenue 2019: $1,735,331Expenses 2019: $1,723,039Net Income 2019: $12,2922019Revenue 2020: $2,052,076Expenses 2020: $1,970,025Net Income 2020: $82,0512020Revenue 2021: $3,211,174Expenses 2021: $2,456,350Net Income 2021: $754,8242021Revenue 2022: $4,228,486Expenses 2022: $2,935,357Net Income 2022: $1,293,1292022Revenue 2023: $8,512,660Expenses 2023: $6,302,038Net Income 2023: $2,210,6222023Revenue 2024: $7,940,819Expenses 2024: $7,955,282Net Income 2024: -$14,4632024

Highlighted filing

2019

Revenue$1,735,331
Expenses$1,723,039
Net Income$12,292
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2018 to Jun 30, 2019
Signed
Jan 30, 2020
Return Version
2018v3.1
Gross Receipts
$1,837,469
Mission and Program Overview

Mission

Heartline connects oklahomans to help, hope and information - 24 hours a day.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$456,012$457,295▲ $1,283
Land, Buildings, and Equipment, Net$204,218$191,863▼ $12,355
Cash and Non-Interest-Bearing Accounts$88,228$179,785▲ $91,557
Prepaid Expenses and Deferred Charges$36,864$9,026▼ $27,838
Total Assets$842,458$898,994▲ $56,536
Other Assets Total$57,136$61,025▲ $3,889
Liabilities
Accounts Payable and Accrued Expenses$81,242$121,597▲ $40,355
Mortgage Notes Payable Secured by Investment Property$25,001$25,001→ $0
Total Liabilities$106,243$146,598▲ $40,355
Net Assets / Fund Balance
Unrestricted Net Assets$360,358$372,731▲ $12,373
Temporarily Rstr Net Assets$335,445$339,253▲ $3,808
Permanently Rstr Net Assets$40,412$40,412→ $0
Total Net Assets Fund Balance$736,215$752,396▲ $16,181
Total Liabilities and Net Assets / Fund Balance$842,458$898,994▲ $56,536

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$159,776$149,950$309,726
Equipment$14,732$105,572$120,304
Other Land Buildings$7,755$17,462$25,217
Land$9,600-$9,600
Other Assets Org$61,025--

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2018$57,136-▲ $6,683$2,794$61,025
2017$55,909-▲ $4,021$2,794$57,136
2016$53,227-▲ $2,682-$55,909
Compensation and Service Providers
Top Officer Pay64th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Margaret PrestonExecutive DirectorFT$82,648$7,474$90,122

Board Members and Trustees

NameTitle
Claire RobisonBoard President
Dina HammamBoard Vice-president
Brett CarnesBoard Member
Carol FehrleBoard Member
Casey HarnessBoard Member
Dana ColesBoard Member
Deemah RamadanBoard Member
Melissa GardnerBoard Member
Mike CullinanBoard Member
Nancy Nagle MdBoard Member
Robert SheetsBoard Member
Todd StraderBoard Member
Tracey BurtonBoard Member
Walt HendricksonBoard Member
Alberta OwensBoard Secretary
Frank MedinaBoard Treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,755,645
Program Service Revenue
$56,242
Investment Income
$2,832
Other Revenue
$-79,388
All Other Contributions
$233,311
Change in Net Assets
$12,292

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,735,331
Revenue Not Reported on Form 990
$106,027
Total Revenue per Audited Statements
$1,841,358
Total Revenue per Form 990
$1,735,331
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,325,249
Other Expenses$397,790
Total Fundraising Expense$152,709
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$707,278$219,568$80,204$1,007,050
Information Technology$109,099$10,545$3,303$122,947
Other Employee Benefits$77,932$31,890$9,696$119,518
Payroll Taxes$67,235$26,857$8,095$102,187
Current Officers, Directors, Trustees, and Key Employees$62,721$14,474$19,299$96,494
Advertising$80,780$2,868$11,980$95,628
Office Expenses$30,151$13,187$5,136$48,474
Fees for Services Accounting$1,285$32,954$29$34,268
Occupancy$6,498$15,967$792$23,257
Travel$19,703$1,046$957$21,706
Other Expenses$3,004$3,991$13,059$20,054
Depreciation Depletion$0$12,355$0$12,355
Conferences and Meetings$6,387$1,188$0$7,575
Fees for Services Other$6,073$293$0$6,366
Insurance$1,697$1,694$159$3,550
Interest$0$1,610$0$1,610
Total Functional Expenses$1,179,843$390,487$152,709$1,723,039

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$1,825,177
Expenses per Audited Statements$1,723,039
Total Expenses per Form 990$1,723,039
Expenses Not Reported on Form 990$102,138
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$102,138
Fundraising Gross Income$22,750
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Festival of Hope$171,337$22,750$298$22,452
Total Events$171,337$22,750$102,138$-79,388
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Heartline Inc
EIN
73-0800311
Phone
4058409396
Address
PO BOX 12832, Oklahoma City, OK 73157

Signing Officer

Name
Claire Robison
Title
Board Chair
Phone
4058409396
Signed
2020-01-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Claire Robison
Formed
1971
Legal Domicile
Ok
Voting Board Members
16
Independent Board Members
16
Employees
45
Volunteers
41

Preparer

Firm
Hspg & Associates Pc
Address
5400 N GRAND BLVD STE 330, OKLAHOMA CITY, OK 73112
Preparer
Matthew L Cole
Phone
4058449995
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“A draft copy of the 990 is presented to the board of directors prior to filing the return.”

Pt VI, Line 12C

“The conflict of interest policy is presented to the board annually for review, and potential conflicts are also reviewed as they arise.”

Pt VI, Line 15A

“The compensation for the executive director is reviewed and adjusted annually by the board of directors based on their knowledge of the entity and their experience with and knowledge of other similar not-for-profit entities.”

Pt VI, Line 15B

“The compensation for other officers in the organization is approved by the board in the annual budget process.”

Pt VI, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to interested parties upon request.”

Form 990, Part III, Line 4D

“Heartline's homeless services provides the centralized phone screening 100534. 0. 2500.”

Financial Statement Notes

Pt V, Line 4

“Intended uses for endowment funds: the endowment funds will be used to provide a funding stream for future program services. The amounts include funds held at a local community foundation.”

Pt XI, Line 2D

“Fundraising event direct expenses.”

Pt XII, Line 2D

“Fundraising event direct expenses.”

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IRS990/ProgSrvcAccomActy3Grp/Desc0HEARTLINE'S SUICIDE AWARENESS AND PREVENTION PROGRAMS PROVIDE OKLAHOMANS WITH INFORMATION ON HOW TO IDENTIFY THE WARNING SIGNS OF DEPRESSION AND SUICIDE AND HOW TO GET HELP. THE HEALTHY EDUCATION FOR LIFE PROGRAM (HELP) TEACHES YOUNG PEOPLE AGE 10-24 THE MODEL "ASK-LISTEN-TELL" TO IDENTIFY THOSE AT RISK AND CONNECT THEM TO HELP. HEARTLINE PROVIDES SUICIDE PREVENTION EDUCATION TO THE COMMUNITY WITH QUESTION-PERSUADE-REFER (QPR) TRAINING AND APPLIED SUICIDE INTERVENTION SKILLS TRAINING (ASIST). HEARTLINE VOLUNTEERS AND STAFF ANSWER CALLS IN 76 COUNTIES IN OKLAHOMA FROM THE NATIONAL SUICIDE PREVENTION LIFELINE (800-273-TALK) AND ONLINE CHATS VIA THE NATIONAL SUICIDE PREVENTION LIFELINE CHAT SERVICE.
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IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0Pt II Ln 10
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Document Assets

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Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$898,994
Liabilities
$146,598
Net assets
$752,396
Revenue
$1,735,331
Expenses
$1,723,039
Net income
$12,292
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$5.84$0.74$5.10$7.94$7.96$0.01
2023Detailed filing. Detailed filing data is available for this year.$5.85$0.74$5.11$8.51$6.30$2.21
2022Detailed filing. Detailed filing data is available for this year.$3.20$0.31$2.89$4.23$2.94$1.29
2021Detailed filing. Detailed filing data is available for this year.$1.76$0.16$1.61$3.21$2.46$0.75
2020Detailed filing. Detailed filing data is available for this year.$1.25$0.42$0.84$2.05$1.97$0.08
2019Detailed filing. Detailed filing data is available for this year.$0.90$0.15$0.75$1.74$1.72$0.01
2018Detailed filing. Detailed filing data is available for this year.$0.84$0.11$0.74$1.70$1.52$0.18
2017Summary only. Only limited summary data is available for this year.$0.45$0.12$0.32$1.39$1.32$0.08
2016Detailed filing. Detailed filing data is available for this year.$0.40$0.15$0.25$1.42$1.47$0.05
2015Detailed filing. Detailed filing data is available for this year.$0.38$0.09$0.29$1.40$1.50$0.10
2014Detailed filing. Detailed filing data is available for this year.$0.45$0.06$0.39$1.38$1.35$0.02
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.42$0.05$0.37$1.06
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.40$0.08$0.31$1.03
2011Summary only. Only limited summary data is available for this year.$0.48$0.07$0.41$1.16$1.11$0.05