Civic Intelligence

Visit Napa Valley Inc

990 • Fiscal year 2015 • EIN 68-0217381

Jul 01, 2014 to Jun 30, 2015 • Filed on Feb 12, 2016

Organization Profilewww.visitnapavalley.com

View Organization Page

1001 Second Street No 330Napa, CA 94559

(707) 226-3526

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

36th percentile

0.15x

Higher debt load relative to assets than 36% of similar nonprofits.

2015 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2015

Liabilities / Revenue

16th percentile

0.07x

Higher debt load relative to revenue than 16% of similar nonprofits.

2015 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2015

Net Margin

61st percentile

6.8%

Higher net margin than 61% of similar nonprofits.

2015 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2015

Top Officer Pay

70th percentile

$337,792

Higher top officer pay than 70% of similar nonprofits.

Top officer pay equals 5.2% of source-year revenue.

2015 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2015

Asset Growth

99th percentile

90%

Faster asset growth than 99% of similar nonprofits.

2015 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2014 to 2015

Revenue Growth

86th percentile

19%

Faster revenue growth than 86% of similar nonprofits.

2015 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2014 to 2015

Balance Sheet
Liabilities / Assets36th percentile

Assets

Up

$3,000,998

Up $1,424,918 (+90%) from 2014

Net Assets

Up

$2,563,096

Up $1,482,436 (+137%) from 2014

Liabilities

Down

$437,902

Down $57,518 (-12%) from 2014

Revenue And Expenses
Liabilities / Revenue16th percentileNet Margin61st percentile

Revenue

Up

$6,500,608

Up $1,015,070 (+19%) from 2014

Expenses

Up

$6,061,279

Up $889,424 (+17%) from 2014

Net Income

Up

$439,329

Up $125,646 (+40%) from 2014

Historical Trend

Balance Sheet Trend

Asset Growth99th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0-$5.0MAssets 2010: $113,470Liabilities 2010: $239,384Net Assets 2010: -$125,9142010Assets 2011: $583,606Liabilities 2011: $402,769Net Assets 2011: $180,8372011Assets 2012: $744,895Liabilities 2012: $329,148Net Assets 2012: $415,7472012Assets 2013: $1,159,924Liabilities 2013: $387,926Net Assets 2013: $771,9982013Assets 2014: $1,576,080Liabilities 2014: $495,420Net Assets 2014: $1,080,6602014Assets 2015: $3,000,998Liabilities 2015: $437,902Net Assets 2015: $2,563,0962015Assets 2016: $3,515,449Liabilities 2016: $706,791Net Assets 2016: $2,808,6582016Assets 2017: $4,308,094Liabilities 2017: $1,009,454Net Assets 2017: $3,298,6402017Assets 2018: $4,455,092Liabilities 2018: $922,733Net Assets 2018: $3,532,3592018Assets 2019: $4,771,226Liabilities 2019: $970,675Net Assets 2019: $3,800,5512019Assets 2020: $7,159,102Liabilities 2020: $3,172,962Net Assets 2020: $3,986,1402020Assets 2021: $8,038,283Liabilities 2021: $3,399,316Net Assets 2021: $4,638,9672021Assets 2022: $10,680,406Liabilities 2022: $3,049,249Net Assets 2022: $7,631,1572022Assets 2023: $12,187,352Liabilities 2023: $3,933,929Net Assets 2023: $8,253,4232023Assets 2024: $11,436,941Liabilities 2024: $2,814,399Net Assets 2024: $8,622,5422024

Highlighted filing

2015

Assets$3,000,998
Liabilities$437,902
Net Assets$2,563,096
Open 2015 Filing

Operations Trend

Revenue Growth86th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0Expenses 2010: $952,9602010Revenue 2011: $3,155,216Expenses 2011: $2,848,465Net Income 2011: $306,7512011Revenue 2012: $4,756,216Expenses 2012: $4,521,306Net Income 2012: $234,9102012Revenue 2013: $5,291,893Expenses 2013: $4,935,642Net Income 2013: $356,2512013Revenue 2014: $5,485,538Expenses 2014: $5,171,855Net Income 2014: $313,6832014Revenue 2015: $6,500,608Expenses 2015: $6,061,279Net Income 2015: $439,3292015Revenue 2016: $6,933,050Expenses 2016: $6,687,488Net Income 2016: $245,5622016Revenue 2017: $7,299,132Expenses 2017: $6,809,150Net Income 2017: $489,9822017Revenue 2018: $7,246,226Expenses 2018: $7,012,507Net Income 2018: $233,7192018Revenue 2019: $7,721,717Expenses 2019: $7,453,525Net Income 2019: $268,1922019Revenue 2020: $5,755,831Expenses 2020: $5,570,242Net Income 2020: $185,5892020Revenue 2021: $4,586,341Expenses 2021: $3,933,514Net Income 2021: $652,8272021Revenue 2022: $9,057,176Expenses 2022: $6,064,986Net Income 2022: $2,992,1902022Revenue 2023: $9,780,442Expenses 2023: $9,158,176Net Income 2023: $622,2662023Revenue 2024: $9,639,083Expenses 2024: $9,252,341Net Income 2024: $386,7422024

Highlighted filing

2015

Revenue$6,500,608
Expenses$6,061,279
Net Income$439,329
Open 2015 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2014 to Jun 30, 2015
Signed
Feb 12, 2016
Return Version
2014v6.0
Gross Receipts
$6,637,785
Mission and Program Overview

Mission

The mission of visit napa valley, inc. Is to protect and enhance the napa valley's position as north america's legendary wine, food, arts, and wellness destination.

The mission of visit napa valley, inc. Is to promote, protect and enhance the napa valley's position as north america's premier wine, food, arts, and wellness destination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$368,571$1,509,036▲ $1,140,465
Cash and Non-Interest-Bearing Accounts$796,604$738,031▼ $58,573
Savings and Temporary Cash Investments$0$400,228▲ $400,228
Land, Buildings, and Equipment, Net$153,104$121,603▼ $31,501
Prepaid Expenses and Deferred Charges$104,124$95,137▼ $8,987
Intangible Assets$113,898$92,882▼ $21,016
Inventories for Sale or Use$32,779$37,081▲ $4,302
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$1,576,080$3,000,998▲ $1,424,918
Other Assets Total$7,000$7,000→ $0
Liabilities
Accounts Payable and Accrued Expenses$156,183$437,902▲ $281,719
Other Liabilities$250,270$0▼ $250,270
Deferred Revenue$88,967$0▼ $88,967
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$495,420$437,902▼ $57,518
Net Assets / Fund Balance
Unrestricted Net Assets$1,074,853$2,563,096▲ $1,488,243
Temporarily Rstr Net Assets$5,807$0▼ $5,807
Permanently Rstr Net Assets$0$0→ $0
Total Net Assets Fund Balance$1,080,660$2,563,096▲ $1,482,436
Total Liabilities and Net Assets / Fund Balance$1,576,080$3,000,998▲ $1,424,918

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$90,492$182,350$272,842
Equipment$27,014$86,751$113,765
Leasehold Improvements$4,097$996$5,093
Compensation and Service Providers
Top Officer Pay70th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Clay GregoryCEOFT$247,750$90,042$337,792
Teresa SavageVice President SalesFT$131,192$32,500$163,692
Allison L SimpsonSenior Vice PresidentFT$101,399$55,038$156,437
Charles DunnCFOFT$75,958-$75,958

Board Members and Trustees

NameTitle
Stan BoydChair
Ann Marie ConoverBoard Member
Chris CanningBoard Member
George GoeggelBoard Member
Jim TreadwayBoard Member
Larry FlorinBoard Member
Linda ReiffBoard Member
Michael DellarBoard Member
Michael WoodsBoard Member
Michaela RodenoBoard Member
Rick SwigBoard Member
Sara BrooksBoard Member
Stephen CorleyBoard Member
Steven CarlinBoard Member
Tom BenselBoard Member
Michael PalmerSecretary/treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Dojo PartnersAdvertising Agency369 B THIRD ST 364, San Rafael, CA 94901$294,393
Burghardt DoreGraphic Design240 MAIN ST SUITE 290, Chico, CA 95928$269,243
Revenue and Support

Revenue Composition

Contributions and Grants
$6,003,107
Program Service Revenue
$424,591
Investment Income
$554
Other Revenue
$72,356
Change in Net Assets
$439,329

Audited Revenue Reconciliation

Revenue per Audited Statements
$6,500,608
Revenue Not Reported on Form 990
$137,177
Total Revenue per Audited Statements
$6,637,785
Total Revenue per Form 990
$6,500,608
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,270,861
Salaries, Compensation, and Employee Benefits$2,226,223
Grants and Similar Amounts Paid$564,195
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$1,626,213
Other Salaries and Wages---$1,260,053
Current Officers, Directors, Trustees, and Key Employees---$680,239
Grants to Domestic Orgs---$564,195
Conferences and Meetings---$398,796
Other Expenses---$291,363
Occupancy---$173,960
Office Expenses---$171,830
Payroll Taxes---$131,888
Other Employee Benefits---$88,443
Depreciation Depletion---$76,316
Pension Plan Contributions---$65,600
Fees for Services Accounting---$51,245
Insurance---$47,365
Travel---$37,592
Fees for Services Legal---$9,374
Total Functional Expenses$0$0$0$6,061,279

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$6,198,456
Expenses per Audited Statements$6,061,279
Total Expenses per Form 990$6,061,279
Expenses Not Reported on Form 990$137,177
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Flavor Napa ValleyNapa, CA501(c)(6)Promote Tourism and Enhance Tourist$250,317
Napa Valley Vine Trail CoalitionNapa, CA501(c)(3)Promote Tourism and Enhance Tourist Office$169,878
American Canyon Chamber of CommerceAmerican Canyon, CA501(c)(6)Promote Tourism and Enhance Tourist Office$30,000
Calistoga Chamber of CommerceCalistoga, CA501(c)(6)Promote Tourism and Enhance Tourist Office$30,000
St Helena Chamber of CommerceSt Helena, CA501(c)(6)Promote Tourism and Enhanced Tourist Office$30,000
Yountville Chamber of CommerceYountville, CA501(c)(6)Promote Tourism and Enhance Tourist Office$30,000
Arts Council Napa ValleyNapa, CA501(c)(3)Promote Tourism and Enhance Tourist Office$24,000

International Summary

Spending
$83,500

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (Including Iceland and Greenland)Program ServicesMarketing & Promotions--$72,000
East Asia and the PacificProgram ServicesMarketing & Promotions--$11,500
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Flavor Napa ValleyCommon OfficerGrant to Flavor Napa ValleyNo$250,317
Napa Valley Tourism CorpCommon OfficerReimbursement of ExpensesNo$3,643

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

FORM 990, PART VI, SECTION B, LINE 11B:

“EXPLANATION: * The Chief Executive Officer and Director of Finance shall work in conjunction with the outside accounting firm engaged to prepare the Form 990 to review its accuracy prior to review and submission. * The Finance Committee shall review and approve the IRS Form 990 annual tax filing and submission. It is the duty of the Finance Committee to report its findings concerning the Form 990 to the Executive Committee prior to submission. A Board Resolution is not required before filing.”

FORM 990, PART VI, SECTION B, LINE 12C:

“EXPLANATION: ANNUALLY Each director, principal officer and member of a committee with board-delegated powers shall sign a "Conflict Of Interest Policy Annual Affirmation Statement". IF A CONFLICT OF INTEREST DOES EXIST THE employee or Board member may not be permitted to participate in the transaction or decision. Should there be any dispute as to whether a conflict of interest exists, the Board of Directors shall determine whether a conflict of interest exists and shall determine the appropriate response.”

FORM 990, PART VI, SECTION B, LINE 15A:

“Explanation: the compensation of the ceo is determined by the executive committee of the board of directors consisting of the board chair, chair-elect, & secretary/treasurer. This procedures was adopted in 2009 and takes into account industry comparison and local wage scales.”

FORM 990, PART VI, SECTION C, LINE 19:

“Explanation: the organization will make the 990 available upon request.”

Filing and Contact Details

Filer

Filer Name
Visit Napa Valley Inc
EIN
68-0217381
In Care Of
% CHARLIE DUNN
Phone
7072263526
Address
1001 SECOND STREET NO 330, NAPA, CA 94559

Signing Officer

Name
Clay Gregory
Title
Ce0
Phone
7072263526
Signed
2016-02-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Clay Gregory
Formed
1990
Legal Domicile
CA
Voting Board Members
16
Independent Board Members
16
Employees
27
Volunteers
82

Preparer

Firm
Habif Arogeti & Wynne Llp
Address
FIVE CONCOURSE PARKWAY SUITE 1000, ATLANTA, GA 30328
Preparer
Angela T Dotson
Phone
4048929651
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9 RESTATEMENT OF NET ASSETS:

“Explanation: visit napa valley, inc. Restated its june 30, 2014 net assets to correct its revenue recognition policy for recognizing county of napa assessments as revenue. Certain assessments were recorded as revenue when received, instead of upon collection from lodging establishments by the county of napa when visit napa valley, inc. Became legally entitled to the funds.”

FORM 990, XII, LINE 2C:

“Explanation: the board has an audit committee.”

Financial Statement Notes

FORM 990, SCH D, PART XI, 2D:

“Explanation: cost of good sold are netted in the form 990.”

FORM 990, SCH D, PART XII, LINE 2D:

“Explanation: cost of good sold are netted in the form 990.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0THE MISSION OF VISIT NAPA VALLEY, INC. IS TO PROMOTE, PROTECT AND ENHANCE THE NAPA VALLEY'S POSITION AS NORTH AMERICA'S PREMIER WINE, FOOD, ARTS AND WELLNESS DESTINATION.
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IRS990/ProgSrvcAccomActy2Grp/Desc0VISIT NAPA VALLEY'S EFFORTS SINCE 2010 HAVE RESULTED IN AN INCREASE IN MARKETING PARTNERS - FROM SIX PAYING TO 278 PAYING PARTNERS. IN ADDITION, NOT-FOR-PROFIT (NON-PAYING) PARTNERSHIPS HAVE GROWN FROM FEWER THAN FIVE TO MORE THAN 40, INCLUDING ALL FIVE CHAMBERS OF COMMERCE AND CITY COUNCILS, AS WELL AS THE NAPA COUNTY BOARD OF SUPERVISORS.
IRS990/ProgSrvcAccomActy3Grp/Desc0VISIT NAPA VALLEY, INC.'S MEDIA RELATIONS AND DIGITAL MARKETING EFFORTS HAVE BEEN HIGHLY SUCCESSFUL, AS MEASURED BY: * PRESS VISITS UP BY > 220% * MEDIA IMPRESSIONS > 55% * FACEBOOK FOLLOWERS > 55% * INSTAGRAM > 225% * WWW.VISITNAPAVALLEY.COM > 1MM UNIQUE USERS, UP 14% AND NOW, THE NUMBER ONE PLANNING TOOL USED BY NAPA VALLEY VISITORS WHEN PLANNING THEIR TRIP.
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Document Assets

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Filings

Displayed year

2015 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$3,000,998
Liabilities
$437,902
Net assets
$2,563,096
Revenue
$6,500,608
Expenses
$6,061,279
Net income
$439,329
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$11.4$2.81$8.62$9.64$9.25$0.39
2023Summary only. Only limited summary data is available for this year.$12.2$3.93$8.25$9.78$9.16$0.62
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$10.7$3.05$7.63$9.06$6.06$2.99
2021Summary only. Only limited summary data is available for this year.$8.04$3.40$4.64$4.59$3.93$0.65
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.16$3.17$3.99$5.76$5.57$0.19
2019Summary only. Only limited summary data is available for this year.$4.77$0.97$3.80$7.72$7.45$0.27
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.46$0.92$3.53$7.25$7.01$0.23
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.31$1.01$3.30$7.30$6.81$0.49
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.52$0.71$2.81$6.93$6.69$0.25
2015Detailed filing. Detailed filing data is available for this year.$3.00$0.44$2.56$6.50$6.06$0.44
2014Detailed filing. Detailed filing data is available for this year.$1.58$0.50$1.08$5.49$5.17$0.31
2013Summary only. Only limited summary data is available for this year.$1.16$0.39$0.77$5.29$4.94$0.36
2012Summary only. Only limited summary data is available for this year.$0.74$0.33$0.42$4.76$4.52$0.23
2011Summary only. Only limited summary data is available for this year.$0.58$0.40$0.18$3.16$2.85$0.31
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.11$0.24$0.13$0.95
Peer Organizations

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