Civic Intelligence

Visit Napa Valley Inc

EIN 68-0217381 • 501(c)6 • Napa, CA

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Profile

The mission of visit napa valley, inc. Is to promote, protect and enhance the napa valley's position as north america's premier wine, food, arts and wellness destination.

1001 Second Street No 330Napa, CA 94559

www.visitnapavalley.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

52nd percentile

0.25x

Higher debt load relative to assets than 52% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

40th percentile

0.29x

Higher debt load relative to revenue than 40% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Net Margin

49th percentile

4.0%

Higher net margin than 49% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

67th percentile

$494,276

Higher top officer pay than 67% of similar nonprofits.

Top officer pay equals 5.1% of source-year revenue.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Asset Growth

12th percentile

-6.2%

Faster asset growth than 12% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

23rd percentile

-1.4%

Faster revenue growth than 23% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets52nd percentile

Assets

Down

$11,436,941

Down $750,411 (-6.2%) from 2023

Liabilities

Down

$2,814,399

Down $1,119,530 (-28%) from 2023

Net Assets

Up

$8,622,542

Up $369,119 (+4.5%) from 2023

Operations
Liabilities / Revenue40th percentileNet Margin49th percentile

Revenue

Down

$9,639,083

Down $141,359 (-1.4%) from 2023

Expenses

Up

$9,252,341

Up $94,165 (+1.0%) from 2023

Net Income

Down

$386,742

Down $235,524 (-38%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth12th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15M$10M$5.0M$0-$5.0MAssets 2010: $113,470Liabilities 2010: $239,384Net Assets 2010: -$125,9142010Assets 2011: $583,606Liabilities 2011: $402,769Net Assets 2011: $180,8372011Assets 2012: $744,895Liabilities 2012: $329,148Net Assets 2012: $415,7472012Assets 2013: $1,159,924Liabilities 2013: $387,926Net Assets 2013: $771,9982013Assets 2014: $1,576,080Liabilities 2014: $495,420Net Assets 2014: $1,080,6602014Assets 2015: $3,000,998Liabilities 2015: $437,902Net Assets 2015: $2,563,0962015Assets 2016: $3,515,449Liabilities 2016: $706,791Net Assets 2016: $2,808,6582016Assets 2017: $4,308,094Liabilities 2017: $1,009,454Net Assets 2017: $3,298,6402017Assets 2018: $4,455,092Liabilities 2018: $922,733Net Assets 2018: $3,532,3592018Assets 2019: $4,771,226Liabilities 2019: $970,675Net Assets 2019: $3,800,5512019Assets 2020: $7,159,102Liabilities 2020: $3,172,962Net Assets 2020: $3,986,1402020Assets 2021: $8,038,283Liabilities 2021: $3,399,316Net Assets 2021: $4,638,9672021Assets 2022: $10,680,406Liabilities 2022: $3,049,249Net Assets 2022: $7,631,1572022Assets 2023: $12,187,352Liabilities 2023: $3,933,929Net Assets 2023: $8,253,4232023Assets 2024: $11,436,941Liabilities 2024: $2,814,399Net Assets 2024: $8,622,5422024

Highlighted filing

2024

Assets$11,436,941
Liabilities$2,814,399
Net Assets$8,622,542
Open 2024 Filing

Operations Trend

Revenue Growth23rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0Expenses 2010: $952,9602010Revenue 2011: $3,155,216Expenses 2011: $2,848,465Net Income 2011: $306,7512011Revenue 2012: $4,756,216Expenses 2012: $4,521,306Net Income 2012: $234,9102012Revenue 2013: $5,291,893Expenses 2013: $4,935,642Net Income 2013: $356,2512013Revenue 2014: $5,485,538Expenses 2014: $5,171,855Net Income 2014: $313,6832014Revenue 2015: $6,500,608Expenses 2015: $6,061,279Net Income 2015: $439,3292015Revenue 2016: $6,933,050Expenses 2016: $6,687,488Net Income 2016: $245,5622016Revenue 2017: $7,299,132Expenses 2017: $6,809,150Net Income 2017: $489,9822017Revenue 2018: $7,246,226Expenses 2018: $7,012,507Net Income 2018: $233,7192018Revenue 2019: $7,721,717Expenses 2019: $7,453,525Net Income 2019: $268,1922019Revenue 2020: $5,755,831Expenses 2020: $5,570,242Net Income 2020: $185,5892020Revenue 2021: $4,586,341Expenses 2021: $3,933,514Net Income 2021: $652,8272021Revenue 2022: $9,057,176Expenses 2022: $6,064,986Net Income 2022: $2,992,1902022Revenue 2023: $9,780,442Expenses 2023: $9,158,176Net Income 2023: $622,2662023Revenue 2024: $9,639,083Expenses 2024: $9,252,341Net Income 2024: $386,7422024

Highlighted filing

2024

Revenue$9,639,083
Expenses$9,252,341
Net Income$386,742
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$11,436,941
Liabilities
$2,814,399
Net assets
$8,622,542
Revenue
$9,639,083
Expenses
$9,252,341
Net income
$386,742
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$11.4$2.81$8.62$9.64$9.25$0.39
2023Summary only. Only limited summary data is available for this year.$12.2$3.93$8.25$9.78$9.16$0.62
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$10.7$3.05$7.63$9.06$6.06$2.99
2021Summary only. Only limited summary data is available for this year.$8.04$3.40$4.64$4.59$3.93$0.65
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.16$3.17$3.99$5.76$5.57$0.19
2019Summary only. Only limited summary data is available for this year.$4.77$0.97$3.80$7.72$7.45$0.27
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.46$0.92$3.53$7.25$7.01$0.23
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.31$1.01$3.30$7.30$6.81$0.49
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.52$0.71$2.81$6.93$6.69$0.25
2015Detailed filing. Detailed filing data is available for this year.$3.00$0.44$2.56$6.50$6.06$0.44
2014Detailed filing. Detailed filing data is available for this year.$1.58$0.50$1.08$5.49$5.17$0.31
2013Summary only. Only limited summary data is available for this year.$1.16$0.39$0.77$5.29$4.94$0.36
2012Summary only. Only limited summary data is available for this year.$0.74$0.33$0.42$4.76$4.52$0.23
2011Summary only. Only limited summary data is available for this year.$0.58$0.40$0.18$3.16$2.85$0.31
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.11$0.24$0.13$0.95
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Apr 25, 2025
Return Version
2023v6.0
Gross Receipts
$9,870,324
Mission and Program Overview

Mission

The mission of Visit Napa Valley is to promote, protect, and enhance the Napa Valley destination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments Other Securities$2,791,000$5,197,529▲ $2,406,529
Accounts Receivable$3,118,541$2,920,460▼ $198,081
Cash and Non-Interest-Bearing Accounts$3,352,687$1,038,066▼ $2,314,621
Land, Buildings, and Equipment, Net$867,997$761,467▼ $106,530
Prepaid Expenses and Deferred Charges$148,235$108,011▼ $40,224
Inventories for Sale or Use$59,158$48,593▼ $10,565
Intangible Assets$28,136$20,043▼ $8,093
Savings and Temporary Cash Investments$251,368$13,178▼ $238,190
Total Assets$12,187,352$11,436,941▼ $750,411
Other Assets Total$1,570,230$1,329,594▼ $240,636
Liabilities
Other Liabilities$1,898,473$1,614,289▼ $284,184
Accounts Payable and Accrued Expenses$1,844,590$1,200,110▼ $644,480
Deferred Revenue$190,866--
Total Liabilities$3,933,929$2,814,399▼ $1,119,530
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$8,253,423$8,622,542▲ $369,119
Total Net Assets Fund Balance$8,253,423$8,622,542▲ $369,119
Total Liabilities and Net Assets / Fund Balance$12,187,352$11,436,941▼ $750,411

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$164,800$670,232$835,032
Other Land Buildings$338,728$187,619$526,347
Equipment$257,939-$257,939
Other Assets Org$1,327,594--
Other Securities$5,197,529--
Compensation and Service Providers
Top Officer Pay67th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Linsey GallagherPresident/CEOFT$318,510$175,766$494,276
Teresa ColemanControllerFT$171,208$47,913$219,121
Nichole PetersonDirector of PartnershipFT$121,846$38,946$160,792
Jennifer DadeshoDirector of MarketingFT$132,979$21,006$153,985
Rebecca Merry-BarrangoDirector of SalesFT$112,291$33,605$145,896

Board Members and Trustees

NameTitle
Thomas BenselChair
Emma SwainChair Elect
Tom DaviesPast Chair
Edward CostaVice Chair
Alain NeguelouaDirector
Dave ElconDirector
Jason ScogginsDirector
Jenny ToomerDirector
Jeri HansenDirector
Joe LeinackerDirector
Linda ReiffDirector
Patrick EganDirector
Patrick NayrollesDirector
Rick KaufmanDirector
Robby DelaneyDirector
Todd ShallanDirector
Michael CollinsSecretary/Treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
The ShipyardAdvertising production580 N 4th St Suite 500, Columbus, OH 43215$2,002,812
FF EntertainmentEvent Sponsorship411 Radam Lane, Austin, TX 78745$500,000
HR OptionsHR ServicesDept la 25161, Pasadena, CA 91185$215,265
Poretta & OrrEvent/Program Mgmt450 East St, Doylestown, PA 18901$132,131
SimpleviewSoftware licensing8950 N oracle rd 100, Tucson, AZ 85707$129,986
Revenue and Support

Revenue Composition

Contributions and Grants
$559,768
Program Service Revenue
$8,605,886
Investment Income
$266,392
Other Revenue
$207,037
All Other Contributions
$59,768
Change in Net Assets
$386,742

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table37$33,934Actual Cost
Other Non Cash Contri Table285$25,834Actual Cost
Total Noncash Contributions322$59,768-

Audited Revenue Reconciliation

Revenue per Audited Statements
$9,617,477
Revenue Not Reported on Financial Statements
$21,606
Revenue Not Reported on Form 990
$213,618
Total Revenue per Audited Statements
$9,831,095
Total Revenue per Form 990
$9,639,083
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$6,157,928
Salaries, Compensation, and Employee Benefits$2,824,413
Grants and Similar Amounts Paid$270,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$3,394,342
Other Salaries and Wages---$1,912,151
Current Officers, Directors, Trustees, and Key Employees---$494,276
Occupancy---$461,149
Conferences and Meetings---$419,646
Fees for Services Other---$319,682
Grants to Domestic Orgs---$270,000
Other Employee Benefits---$200,871
Depreciation Depletion---$195,712
All Other Expenses---$184,377
Payroll Taxes---$167,855
Travel---$163,604
Office Expenses---$136,944
Other Expenses---$105,985
Fees for Services Legal---$78,447
Pension Plan Contributions---$49,260
Fees for Services Accounting---$37,950
Fees for Service Investment Mgmnt Fees---$21,606
Insurance---$20,992
Total Functional Expenses$0$0$0$9,252,341

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$9,461,976
Total Expenses per Form 990$9,252,341
Expenses per Audited Statements$9,230,735
Expenses Not Reported on Form 990$231,241
Expenses Not Reported on Financial Statements$21,606
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Napa Valley Vine Trail CoalitionNapa, CA501(c)(3)Promote tourism and enhance tourist office$150,000
American Canyon Chamber of CommerceAmerican Canyon, CA501(c)(6)Promote tourism and enhance tourist office$30,000
Calistoga Chamber of CommerceCalistoga, CA501(c)(6)Promote tourism and enhance tourist office$30,000
St Helena Chamber of CommerceSt Helena, CA501(c)(6)Promote tourism and enhance tourist office$30,000
Yountville Chamber of CommerceYountville, CA501(c)(6)Promote tourism and enhance tourist office$30,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$1,309,384
Current Portion of Lease Liability - Operating$304,905
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B

“The chief executive officer and director of finance shall work in conjunction with the outside accounting firm engaged to prepare the 990 to review its accuracy prior to review and submission. The finance committee shall review and approve the IRS Form 990 annual tax filing and submission. It is the duty of the finance committee to report its findings concerning the form 990 to the executive committee prior to submission. A board resolution is not required before filing.”

Form 990, Part VI, Section B, line 12C

“Annually each director, principal officer and member of a committee with board-delegated powers shall sign a "conflict of interest policy annual affirmation statement" if a conflict of interest does exist the employee or board member may not be permitted to participate in the transaction decision. Should there be any dispute as to whether a conflict of interest exists, the board of directors shall determine whether a conflict of interest exists and shall determine the appropriate response.”

Form 990, Part VI, Section B, line 15

“The compensation of the CEO is determined by the executive committee of the board of directors consisting of the board chair, chair-elect, & secretary/treasurer. This procedure was adopted in 2009 and takes into account industry comparison and local wage scales.”

Form 990, Part VI, Section C, line 19

“The organization will make the 990 available upon request.”

Filing and Contact Details

Filer

Filer Name
Visit Napa Valley Inc
EIN
68-0217381
Phone
7072265813
Address
1001 Second Street No 330, Napa, CA 94559

Signing Officer

Name
Linsey Gallagher
Title
President/CEO
Phone
7072265813
Signed
2025-04-25
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Linsey Gallagher
Formed
1990
Legal Domicile
CA
Voting Board Members
18
Independent Board Members
17
Employees
40
Volunteers
18

Preparer

Firm
Aprio Advisory Group LLC
Address
2002 Summit Boulevard Suite 120, Atlanta, GA 30319
Preparer
Stacy Cullen
Phone
4048929651
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C:

“The board has an audit committee and no changes have been made to prior year processes.”

Financial Statement Notes

Part X, Line 2:

“VNV is exempt from federal and state income taxes under the Internal Revenue Code Section 501(c)(6) and Section 23701(d) of the California Revenue and Taxation Code, except on net income derived from unrelated business activities. VNV does not believe it has unrelated business income to be reported for income tax purposes. In addition, VNV believes it has appropriate support for any tax positions taken through June 30, 2024, and therefore, has no related income tax due for all years where the statute of limitations remains open, which is generally three years for federal filings and four years for California filings.”

Part XI, Line 2D - Other Adjustments:

“Cost of Good Sold are netted in the Form 990. 231,241.”

Part XII, Line 2D - Other Adjustments:

“Cost of Good Sold are netted in the Form 990. 231,241.”

Raw XML AppendixShowing 400 of 708 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
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IRS990/BooksInCareOfDetail/PhoneNum07072600081
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IRS990/BooksInCareOfDetail/USAddress/CityNm0Napa
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IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt3450 East St
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IRS990/Form990PartVIISectionAGrp/PersonNm0Linsey Gallagher
IRS990/Form990PartVIISectionAGrp/PersonNm1Thomas Bensel
IRS990/Form990PartVIISectionAGrp/PersonNm2Emma Swain
IRS990/Form990PartVIISectionAGrp/PersonNm3Edward Costa
IRS990/Form990PartVIISectionAGrp/PersonNm4Michael Collins
IRS990/Form990PartVIISectionAGrp/PersonNm5Tom Davies
IRS990/Form990PartVIISectionAGrp/PersonNm6Alain Negueloua
IRS990/Form990PartVIISectionAGrp/PersonNm7Joe Leinacker
IRS990/Form990PartVIISectionAGrp/PersonNm8Todd Shallan
IRS990/Form990PartVIISectionAGrp/PersonNm9Linda Reiff
IRS990/Form990PartVIISectionAGrp/PersonNm10Dave Elcon
IRS990/Form990PartVIISectionAGrp/PersonNm11Patrick Egan
IRS990/Form990PartVIISectionAGrp/PersonNm12Rick Kaufman
IRS990/Form990PartVIISectionAGrp/PersonNm13Patrick Nayrolles
IRS990/Form990PartVIISectionAGrp/PersonNm14Robby Delaney
IRS990/Form990PartVIISectionAGrp/PersonNm15Jason Scoggins
IRS990/Form990PartVIISectionAGrp/PersonNm16Jenny Toomer
IRS990/Form990PartVIISectionAGrp/PersonNm17Jeri Hansen
IRS990/Form990PartVIISectionAGrp/PersonNm18Teresa Coleman
IRS990/Form990PartVIISectionAGrp/PersonNm19Jennifer Dadesho
IRS990/Form990PartVIISectionAGrp/PersonNm20Nichole Peterson
IRS990/Form990PartVIISectionAGrp/PersonNm21Rebecca Merry-Barrango
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IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt19Director of Marketing
IRS990/Form990PartVIISectionAGrp/TitleTxt20Director of Partnership
IRS990/Form990PartVIISectionAGrp/TitleTxt21Director of Sales
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IRS990/MissionDesc0The mission of Visit Napa Valley is to promote, protect, and enhance the Napa Valley destination.
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IRS990/ProgSrvcAccomActy2Grp/Desc0Visit Napa Valley's efforts since 2010 have resulted in an increase in marketing partners - from six paying to 400 paying partners. In addition, not-for-profit (non-paying) partnerships have grown from fewer than five to more than 40, including all five chambers of Commerce and city councils, as well as napa county board of supervisors.
IRS990/ProgSrvcAccomActy3Grp/Desc0In 2023, Napa Valley welcomed 3.7 million visitors, contributing significantly to the local economy. The visitor economy generated $107 million in tax revenue for community services, a 26% increase from 2018. Total visitor spending reached $2.5 billion, with overnight hotel guests accounting for 66% of that amount. Direct visitor spending saw a 13% increase, while tax revenue grew by 26% compared to 2018. On an average day, visitor spending totaled $7 million. As the second-largest employer in Napa County, the tourism industry supports 16,000 jobs, reinforcing its vital role in the community.
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