Civic Intelligence

Better Business Bureau Of

990 • Fiscal year 2021 • EIN 59-2276708

Jan 01, 2021 to Dec 31, 2021 • Filed on Feb 15, 2023

Organization Profilewww.bbb.org/central-florida

View Organization Page

1600 South Grant StreetLongwood, FL 32750

(407) 621-3300

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

51st percentile

0.20x

Higher debt load relative to assets than 51% of similar nonprofits.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2021

Liabilities / Revenue

50th percentile

0.34x

Higher debt load relative to revenue than 50% of similar nonprofits.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2021

Net Margin

64th percentile

16%

Higher net margin than 64% of similar nonprofits.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2021

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2021

Asset Growth

60th percentile

15%

Faster asset growth than 60% of similar nonprofits.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2020 to 2021

Revenue Growth

60th percentile

14%

Faster revenue growth than 60% of similar nonprofits.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets51st percentile

Assets

Up

$5,212,810

Up $698,394 (+15%) from 2020

Net Assets

Up

$4,175,455

Up $747,124 (+22%) from 2020

Liabilities

Down

$1,037,355

Down $48,730 (-4.5%) from 2020

Revenue And Expenses
Liabilities / Revenue50th percentileNet Margin64th percentile

Revenue

Up

$3,031,847

Up $370,010 (+14%) from 2020

Expenses

Up

$2,541,358

Up $228,184 (+9.9%) from 2020

Net Income

Up

$490,489

Up $141,826 (+41%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth60th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0Assets 2011: $1,828,365Liabilities 2011: $97,636Net Assets 2011: $1,730,7292011Assets 2012: $1,904,021Liabilities 2012: $80,188Net Assets 2012: $1,823,8332012Assets 2013: $2,019,334Liabilities 2013: $122,161Net Assets 2013: $1,897,1732013Assets 2014: $2,101,672Liabilities 2014: $132,269Net Assets 2014: $1,969,4032014Assets 2015: $2,279,264Liabilities 2015: $134,475Net Assets 2015: $2,144,7892015Assets 2016: $2,517,810Liabilities 2016: $130,539Net Assets 2016: $2,387,2712016Assets 2017: $2,942,563Liabilities 2017: $218,870Net Assets 2017: $2,723,6932017Assets 2018: $3,402,705Liabilities 2018: $888,451Net Assets 2018: $2,514,2542018Assets 2019: $4,010,180Liabilities 2019: $930,512Net Assets 2019: $3,079,6682019Assets 2020: $4,514,416Liabilities 2020: $1,086,085Net Assets 2020: $3,428,3312020Assets 2021: $5,212,810Liabilities 2021: $1,037,355Net Assets 2021: $4,175,4552021Assets 2022: $5,592,442Liabilities 2022: $1,077,454Net Assets 2022: $4,514,9882022Assets 2023: $5,874,692Liabilities 2023: $1,125,641Net Assets 2023: $4,749,0512023Assets 2024: $6,346,633Liabilities 2024: $1,138,173Net Assets 2024: $5,208,4602024

Highlighted filing

2021

Assets$5,212,810
Liabilities$1,037,355
Net Assets$4,175,455
Open 2021 Filing

Operations Trend

Revenue Growth60th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0Revenue 2011: $1,255,999Expenses 2011: $1,210,240Net Income 2011: $45,7592011Revenue 2012: $1,424,856Expenses 2012: $1,331,752Net Income 2012: $93,1042012Revenue 2013: $1,507,230Expenses 2013: $1,433,890Net Income 2013: $73,3402013Revenue 2014: $1,664,905Expenses 2014: $1,592,675Net Income 2014: $72,2302014Revenue 2015: $1,853,168Expenses 2015: $1,677,782Net Income 2015: $175,3862015Revenue 2016: $2,030,330Expenses 2016: $1,787,848Net Income 2016: $242,4822016Revenue 2017: $2,266,121Expenses 2017: $1,929,699Net Income 2017: $336,4222017Revenue 2018: $2,637,552Expenses 2018: $2,254,235Net Income 2018: $383,3172018Revenue 2019: $2,794,653Expenses 2019: $2,229,239Net Income 2019: $565,4142019Revenue 2020: $2,661,837Expenses 2020: $2,313,174Net Income 2020: $348,6632020Revenue 2021: $3,031,847Expenses 2021: $2,541,358Net Income 2021: $490,4892021Revenue 2022: $3,076,814Expenses 2022: $2,708,691Net Income 2022: $368,1232022Revenue 2023: $3,136,768Expenses 2023: $2,926,578Net Income 2023: $210,1902023Revenue 2024: $3,370,880Expenses 2024: $2,911,471Net Income 2024: $459,4092024

Highlighted filing

2021

Revenue$3,031,847
Expenses$2,541,358
Net Income$490,489
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Feb 15, 2023
Return Version
2021v4.2
Gross Receipts
$3,031,847
Mission and Program Overview

Mission

To promote and foster the highest ethical relationship between business and public through voluntary self-regulation, consumer and business education, and service excellence.

To promote and foster the highest ethical relationship between business and public.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$3,116,107$3,127,133▲ $11,026
Land, Buildings, and Equipment, Net$929,843$887,341▼ $42,502
Cash and Non-Interest-Bearing Accounts$239,677$527,870▲ $288,193
Other Notes and Loans Receivable, Net$0$494,031▲ $494,031
Prepaid Expenses and Deferred Charges$308,003$172,633▼ $135,370
Accounts Receivable$165$0▼ $165
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$4,597,597$5,212,810▲ $615,213
Other Assets Total$3,802$3,802→ $0
Liabilities
Deferred Revenue$829,183$914,572▲ $85,389
Accounts Payable and Accrued Expenses$79,968$122,783▲ $42,815
Other Liabilities$3,480$0▼ $3,480
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$912,631$1,037,355▲ $124,724
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,684,966$4,175,455▲ $490,489
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$3,684,966$4,175,455▲ $490,489
Total Liabilities and Net Assets / Fund Balance$4,597,597$5,212,810▲ $615,213

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$453,313$300,250$753,563
Land$358,413-$358,413
Other Land Buildings$43,843$126,722$170,565
Equipment$31,772$81,121$112,893
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Holly SalmonsPresident & CEOFT$185,560$14,360$199,920
Benjamin K HarberDirector of Br & MarketingFT$163,048$28,495$191,543
Michael J DrummondDirector of Business ServicesFT$160,722$2,246$162,968

Board Members and Trustees

NameTitle
Drew JohannChair
Jay MarshallChair Elect
Michael HaaseTrade Practice, Chair
Esmirna CaraballoVice Chair Finance
Ana Regina MyrrhaDirector
Andrew ProcellDirector
Ari MorseDirector
Ben EvansDirector
Bret DouglasDirector
David HillDirector
Gregory RoebuckDirector
Jason KemkerDirector
John DeCrotieDirector
Justin JacobsDirector
Malenie VelezDirector
Marc BarhonovichDirector
Michael TonseticDirector
Richard SmithDirector
Rick BaileyDirector
Steven Branstetterdirector
Suzanne MeehleDirector
Tommy OrndorfDirector
Vanessa NicholsonDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$2,664,891
Investment Income
$5,929
Other Revenue
$361,027
Change in Net Assets
$490,489
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,705,526
Other Expenses$835,832
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,026,668$334,980-$1,361,648
Advertising$204,295--$204,295
Current Officers, Directors, Trustees, and Key Employees$150,738$49,182-$199,920
Insurance$129,976$39,218-$169,194
Other Expenses$10,941$145,536-$145,536
Payroll Taxes$83,053$27,101-$110,154
Office Expenses$88,355$11,665-$100,020
Information Technology$56,066$2,951-$59,017
Depreciation Depletion$33,843$8,461-$42,304
Pension Plan Contributions$25,143$8,661-$33,804
Fees for Services Accounting-$32,021-$32,021
Conferences and Meetings$15,459$2,807-$18,266
Occupancy$7,189$4,793-$11,982
Fees for Services Legal$4,830--$4,830
Total Functional Expenses$1,863,340$678,018$0$2,541,358
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Capital Leases Payable$0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

FORM 990, PART VI, SECTION A, LINE 2:

“There are no known family relationships. Business relationships: one board members of the organization are employed at the accounting firm the ceo uses for annual tax return preparation.”

FORM 990, PART VI, SECTION A, LINE 7A:

“The organization has a nominating committee whose members are directors. The procedures are in the bylaws.”

FORM 990, PART VI, SECTION B, LINE 11:

“The ceo reviews and checks information based on the completed independent accountants review or audit.”

FORM 990, PART VI, SECTION B, LINE 12C:

“In order to monitor the conflict of interest policy the board approves all activity regarding material competitive quotes. The board is also responsible for negotiating business activities at arms length and obtaining competitive bids. In addition the board periodically discusses with board members what constitutes a conflict of interest. Board members are allowed to do business with the organization, but they must abstain from any discussions of decisions related to that contract.”

FORM 990, PART VI, SECTION B, LINE 15A:

“As set out in the better business bureau of central florida bylaw (article x), a compensation committee composed of the chairman of the board, immediate past chairman of the board, chairman-elect, and vice chairman-finance reviews the ceo's performance and makes recommendations to the executive committee. The committee may use as a guideline information on bbb ceo compensation and benefits compiled by the council of better business bureaus in addition to summary information provided by the ceo.”

FORM 990, PART VI, SECTION C, LINE 19:

“The organization only makes the form 990 available to the public, none of the governing documents, conflict of interest policy or financial statements are available.”

Filing and Contact Details

Filer

Filer Name
Better Business Bureau
EIN
59-2276708
In Care Of
% HOLLY SALMONS
Phone
4076213300
Address
1600 South Grant Street, Longwood, FL 32750

Signing Officer

Name
Holly Salmons
Title
President
Phone
4076213300
Signed
2023-02-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Holly Salmons
Formed
1983
Legal Domicile
Fl
Voting Board Members
23
Independent Board Members
23
Employees
32
Volunteers
23

Preparer

Firm
Withumsmithbrownpc
Address
200 S ORANGE AVESTE 1200, ORLANDO, FL 32801-3400
Preparer
Ray D Bastin CPA
Phone
4078491569
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 1:

“The organization utilizes the modified accrual method of accounting for preparation of form 990.”

FORM 990, PART XII, LINE 2C:

“No changes from prior year”

Financial Statement Notes

PART X, LINE 2:

“The organization is a not-for-profit organization exempt from federal income tax under internal revenue code section 501(c)(6). Accordingly, no provision for federal and state income taxes has been recorded in the financial statements. Management has assessed the company's tax position and believes that when using a "more likely than not" threshold as prescribed by fasb asc 740-10, there is no need to recognize any income tax liability or benefit. Also, management believes bbb is no longer subject to income tax examinations prior to january 1, 2018.”

Raw XML AppendixShowing 400 of 630 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm1BENJAMIN K HARBER
IRS990/Form990PartVIISectionAGrp/PersonNm2MICHAEL J DRUMMOND
IRS990/Form990PartVIISectionAGrp/PersonNm3SUZANNE MEEHLE
IRS990/Form990PartVIISectionAGrp/PersonNm4GREGORY ROEBUCK
IRS990/Form990PartVIISectionAGrp/PersonNm5JAY MARSHALL
IRS990/Form990PartVIISectionAGrp/PersonNm6DAVID HILL
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IRS990/Form990PartVIISectionAGrp/PersonNm9MARC BARHONOVICH
IRS990/Form990PartVIISectionAGrp/PersonNm10MICHAEL HAASE
IRS990/Form990PartVIISectionAGrp/PersonNm11Michael Tonsetic
IRS990/Form990PartVIISectionAGrp/PersonNm12RICK BAILEY
IRS990/Form990PartVIISectionAGrp/PersonNm13John DeCrotie
IRS990/Form990PartVIISectionAGrp/PersonNm14Malenie Velez
IRS990/Form990PartVIISectionAGrp/PersonNm15Steven Branstetter
IRS990/Form990PartVIISectionAGrp/PersonNm16Esmirna Caraballo
IRS990/Form990PartVIISectionAGrp/PersonNm17Bret Douglas
IRS990/Form990PartVIISectionAGrp/PersonNm18Justin Jacobs
IRS990/Form990PartVIISectionAGrp/PersonNm19Jason Kemker
IRS990/Form990PartVIISectionAGrp/PersonNm20Ari Morse
IRS990/Form990PartVIISectionAGrp/PersonNm21Vanessa Nicholson
IRS990/Form990PartVIISectionAGrp/PersonNm22Ana Regina Myrrha
IRS990/Form990PartVIISectionAGrp/PersonNm23Richard Smith
IRS990/Form990PartVIISectionAGrp/PersonNm24Drew Johann
IRS990/Form990PartVIISectionAGrp/PersonNm25Andrew Procell
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR OF BR & MARKETING
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR OF BUSINESS SERVICES
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5CHAIR ELECT
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10TRADE PRACTICE, CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15director
IRS990/Form990PartVIISectionAGrp/TitleTxt16VICE CHAIR FINANCE
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IRS990/Form990PartVIISectionAGrp/TitleTxt18Director
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22Director
IRS990/Form990PartVIISectionAGrp/TitleTxt23Director
IRS990/Form990PartVIISectionAGrp/TitleTxt24CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt25Director
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IRS990/MissionDesc0TO PROMOTE AND FOSTER THE HIGHEST ETHICAL RELATIONSHIP BETWEEN BUSINESS AND PUBLIC THROUGH VOLUNTARY SELF-REGULATION, CONSUMER AND BUSINESS EDUCATION, AND SERVICE EXCELLENCE.
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IRS990/OtherEmployeeBenefitsGrp/TotalAmt00

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$5,212,810
Liabilities
$1,037,355
Net assets
$4,175,455
Revenue
$3,031,847
Expenses
$2,541,358
Net income
$490,489
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.35$1.14$5.21$3.37$2.91$0.46
2023Detailed filing. Detailed filing data is available for this year.$5.87$1.13$4.75$3.14$2.93$0.21
2022Detailed filing. Detailed filing data is available for this year.$5.59$1.08$4.51$3.08$2.71$0.37
2021Detailed filing. Detailed filing data is available for this year.$5.21$1.04$4.18$3.03$2.54$0.49
2020Detailed filing. Detailed filing data is available for this year.$4.51$1.09$3.43$2.66$2.31$0.35
2019Detailed filing. Detailed filing data is available for this year.$4.01$0.93$3.08$2.79$2.23$0.57
2018Detailed filing. Detailed filing data is available for this year.$3.40$0.89$2.51$2.64$2.25$0.38
2017Detailed filing. Detailed filing data is available for this year.$2.94$0.22$2.72$2.27$1.93$0.34
2016Detailed filing. Detailed filing data is available for this year.$2.52$0.13$2.39$2.03$1.79$0.24
2015Detailed filing. Detailed filing data is available for this year.$2.28$0.13$2.14$1.85$1.68$0.18
2014Detailed filing. Detailed filing data is available for this year.$2.10$0.13$1.97$1.66$1.59$0.07
2013Detailed filing. Detailed filing data is available for this year.$2.02$0.12$1.90$1.51$1.43$0.07
2012Summary only. Only limited summary data is available for this year.$1.90$0.08$1.82$1.42$1.33$0.09
2011Summary only. Only limited summary data is available for this year.$1.83$0.10$1.73$1.26$1.21$0.05