Civic Intelligence

Better Business Bureau

EIN 59-2276708 • 501(c)6 • Longwood, FL

Profile

To promote and foster the highest ethical relationship between business and public through voluntary self-regulation, consumer and business education, and service excellence.

1600 South Grant StreetLongwood, FL 32750

www.bbb.org/central-florida

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

44th percentile

0.18x

Higher debt load relative to assets than 44% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

55th percentile

0.34x

Higher debt load relative to revenue than 55% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

75th percentile

14%

Higher net margin than 75% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

59th percentile

8.0%

Faster asset growth than 59% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

54th percentile

7.5%

Faster revenue growth than 54% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Assets

Up

$6,346,633

Up $471,941 (+8.0%) from 2023

Liabilities

Up

$1,138,173

Up $12,532 (+1.1%) from 2023

Net Assets

Up

$5,208,460

Up $459,409 (+9.7%) from 2023

Revenue

Up

$3,370,880

Up $234,112 (+7.5%) from 2023

Expenses

Down

$2,911,471

Down $15,107 (-0.5%) from 2023

Net Income

Up

$459,409

Up $249,219 (+119%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$8.0M$6.0M$4.0M$2.0M$0Assets 2011: $1,828,365Liabilities 2011: $97,636Net Assets 2011: $1,730,7292011Assets 2012: $1,904,021Liabilities 2012: $80,188Net Assets 2012: $1,823,8332012Assets 2013: $2,019,334Liabilities 2013: $122,161Net Assets 2013: $1,897,1732013Assets 2014: $2,101,672Liabilities 2014: $132,269Net Assets 2014: $1,969,4032014Assets 2015: $2,279,264Liabilities 2015: $134,475Net Assets 2015: $2,144,7892015Assets 2016: $2,517,810Liabilities 2016: $130,539Net Assets 2016: $2,387,2712016Assets 2017: $2,942,563Liabilities 2017: $218,870Net Assets 2017: $2,723,6932017Assets 2018: $3,402,705Liabilities 2018: $888,451Net Assets 2018: $2,514,2542018Assets 2019: $4,010,180Liabilities 2019: $930,512Net Assets 2019: $3,079,6682019Assets 2020: $4,514,416Liabilities 2020: $1,086,085Net Assets 2020: $3,428,3312020Assets 2021: $5,212,810Liabilities 2021: $1,037,355Net Assets 2021: $4,175,4552021Assets 2022: $5,592,442Liabilities 2022: $1,077,454Net Assets 2022: $4,514,9882022Assets 2023: $5,874,692Liabilities 2023: $1,125,641Net Assets 2023: $4,749,0512023Assets 2024: $6,346,633Liabilities 2024: $1,138,173Net Assets 2024: $5,208,4602024

Highlighted filing

2024

Assets$6,346,633
Liabilities$1,138,173
Net Assets$5,208,460

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0Revenue 2011: $1,255,999Expenses 2011: $1,210,240Net Income 2011: $45,7592011Revenue 2012: $1,424,856Expenses 2012: $1,331,752Net Income 2012: $93,1042012Revenue 2013: $1,507,230Expenses 2013: $1,433,890Net Income 2013: $73,3402013Revenue 2014: $1,664,905Expenses 2014: $1,592,675Net Income 2014: $72,2302014Revenue 2015: $1,853,168Expenses 2015: $1,677,782Net Income 2015: $175,3862015Revenue 2016: $2,030,330Expenses 2016: $1,787,848Net Income 2016: $242,4822016Revenue 2017: $2,266,121Expenses 2017: $1,929,699Net Income 2017: $336,4222017Revenue 2018: $2,637,552Expenses 2018: $2,254,235Net Income 2018: $383,3172018Revenue 2019: $2,794,653Expenses 2019: $2,229,239Net Income 2019: $565,4142019Revenue 2020: $2,661,837Expenses 2020: $2,313,174Net Income 2020: $348,6632020Revenue 2021: $3,031,847Expenses 2021: $2,541,358Net Income 2021: $490,4892021Revenue 2022: $3,076,814Expenses 2022: $2,708,691Net Income 2022: $368,1232022Revenue 2023: $3,136,768Expenses 2023: $2,926,578Net Income 2023: $210,1902023Revenue 2024: $3,370,880Expenses 2024: $2,911,471Net Income 2024: $459,4092024

Highlighted filing

2024

Revenue$3,370,880
Expenses$2,911,471
Net Income$459,409

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.35$1.14$5.21$3.37$2.91$0.46
2023Detailed filing. Detailed filing data is available for this year.$5.87$1.13$4.75$3.14$2.93$0.21
2022Detailed filing. Detailed filing data is available for this year.$5.59$1.08$4.51$3.08$2.71$0.37
2021Detailed filing. Detailed filing data is available for this year.$5.21$1.04$4.18$3.03$2.54$0.49
2020Detailed filing. Detailed filing data is available for this year.$4.51$1.09$3.43$2.66$2.31$0.35
2019Detailed filing. Detailed filing data is available for this year.$4.01$0.93$3.08$2.79$2.23$0.57
2018Detailed filing. Detailed filing data is available for this year.$3.40$0.89$2.51$2.64$2.25$0.38
2017Detailed filing. Detailed filing data is available for this year.$2.94$0.22$2.72$2.27$1.93$0.34
2016Detailed filing. Detailed filing data is available for this year.$2.52$0.13$2.39$2.03$1.79$0.24
2015Detailed filing. Detailed filing data is available for this year.$2.28$0.13$2.14$1.85$1.68$0.18
2014Detailed filing. Detailed filing data is available for this year.$2.10$0.13$1.97$1.66$1.59$0.07
2013Detailed filing. Detailed filing data is available for this year.$2.02$0.12$1.90$1.51$1.43$0.07
2012Summary only. Only limited summary data is available for this year.$1.90$0.08$1.82$1.42$1.33$0.09
2011Summary only. Only limited summary data is available for this year.$1.83$0.10$1.73$1.26$1.21$0.05
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 24, 2025
Return Version
2024v5.2
Gross Receipts
$3,371,209
Mission and Program Overview

Mission

To promote and foster the highest ethical relationship between business and public through voluntary self-regulation, consumer and business education, and service excellence.

To promote and foster the highest ethical relationship between business and public.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$3,610,302$4,248,371▲ $638,069
Land, Buildings, and Equipment, Net$817,254$787,480▼ $29,774
Other Notes and Loans Receivable, Net$788,440$631,028▼ $157,412
Cash and Non-Interest-Bearing Accounts$486,376$445,238▼ $41,138
Prepaid Expenses and Deferred Charges$168,518$230,714▲ $62,196
Accounts Receivable$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$5,874,692$6,346,633▲ $471,941
Other Assets Total$3,802$3,802→ $0
Liabilities
Deferred Revenue$974,032$983,258▲ $9,226
Accounts Payable and Accrued Expenses$151,609$154,915▲ $3,306
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$1,125,641$1,138,173▲ $12,532
Net Assets / Fund Balance
Net Assets With Donor Restrictions$0$4,367,105▲ $4,367,105
Net Assets Without Donor Restrictions$4,749,051$841,355▼ $3,907,696
Total Net Assets Fund Balance$4,749,051$5,208,460▲ $459,409
Total Liabilities and Net Assets / Fund Balance$5,874,692$6,346,633▲ $471,941

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$368,700$384,863$753,563
Land$358,413-$358,413
Other Land Buildings$13,867$138,636$152,503
Equipment$46,500$30,063$76,563
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Holly SalmonsPresident/CEOFT$208,079$8,363$216,442
Benjamin K HarberDirector of Br & MarketingFT$202,000$13,163$215,163

Board Members and Trustees

NameTitle
Michael HaaseChair
Jay MarshallImmediate Past Chair
Justin JacobsTrade Practice Chair
Esmira CaraballoVice Chair Finance
Ana Regina MyrrhaDirector
Andrew ProcellDirector
Ari MorseDirector
Brett DouglasDirector
JaimeLee WrightDirector
Jason KemkarDirector
Ken KeeseeDirector
Laurie DeCrotieDirector
Michael MerolleDirector
Richard SmithDirector
Vanessa NicholsonDirector
Andrew JohannSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$2,743,900
Investment Income
$225,167
Other Revenue
$401,813
Change in Net Assets
$459,409

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,371,209
Revenue Not Reported on Financial Statements
$-329
Other Revenue Adjustments
$-329
Total Revenue per Audited Statements
$3,371,209
Total Revenue per Form 990
$3,370,880
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,023,031
Other Expenses$888,440
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,282,225$336,329-$1,618,554
Current Officers, Directors, Trustees, and Key Employees$171,466$44,976-$216,442
Insurance$151,013$36,537-$187,550
Payments to Affiliates-$186,684-$186,684
Payroll Taxes$112,073$29,392-$141,465
Office Expenses$113,573$26,044-$139,617
Advertising$90,643--$90,643
Fees for Services Accounting-$62,443-$62,443
Information Technology$59,265$3,119-$62,384
Pension Plan Contributions$37,464$9,106-$46,570
Other Expenses$34,361$8,590-$42,951
Occupancy$26,516$11,817-$38,333
Depreciation Depletion$23,557$5,889-$29,446
Conferences and Meetings$17,139$2,904-$20,043
Fees for Services Other$17,584--$17,584
Fees for Services Legal$10,762--$10,762
Total Functional Expenses$2,147,641$763,830$0$2,911,471

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,911,800
Expenses per Audited Statements$2,911,471
Total Expenses per Form 990$2,911,471
Expenses Not Reported on Form 990$329
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

FORM 990, PART VI, SECTION A, LINE 2:

There are no known family relationships. Business relationships: one board members of the organization are employed at the accounting firm the ceo uses for annual tax return preparation.

FORM 990, PART VI, SECTION A, LINE 4:

During the tax year, the organization made several significant amendments to its bylaws. The definition of membership was revised by replacing the term "Accredited Entities" with "Accredited Businessesformally removing references to "Accredited Charities," reflecting a shift in the organization's constituency and programmatic focus. The bylaws were also amended to empower the Executive Committee with authority to remove directors, aligning with existing procedural requirements but altering governance structure. Additionally, financial oversight provisions were updated by increasing the double-signature threshold from $2,500 to $25,000 and requiring board officer approval for purchases exceeding $10,000, thereby strengthening internal financial controls.

FORM 990, PART VI, SECTION A, LINE 7A:

The organization has a nominating committee whose members are directors. The procedures are in the bylaws.

FORM 990, PART VI, SECTION B, LINE 11:

The ceo reviews and checks information based on the completed independent accountant's review or audit.

FORM 990, PART VI, SECTION B, LINE 12C:

In order to monitor the conflict of interest policy the board approves all activity regarding material competitive quotes. The board is also responsible for negotiating business activities at arms length and obtaining competitive bids. In addition the board periodically discusses with board members what constitutes a conflict of interest. Board members are allowed to do business with the organization, but they must abstain from any discussions of decisions related to that contract.

FORM 990, PART VI, SECTION B, LINE 15A:

As set out in the better business bureau of central florida bylaw (article x), a compensation committee composed of the chairman of the board, immediate past chairman of the board, chairman-elect, and vice chairman-finance reviews the ceo's performance and makes recommendations to the executive committee. The committee may use as a guideline information on bbb ceo compensation and benefits compiled by the council of better business bureaus in addition to summary information provided by the ceo.

FORM 990, PART VI, SECTION C, LINE 19:

The organization only makes the form 990 available to the public, none of the governing documents, conflict of interest policy or financial statements are available.

Filing and Contact Details

Filer

Filer Name
Better Business Bureau
EIN
59-2276708
In Care Of
% HOLLY SALMONS
Phone
4076213300
Address
1600 South Grant Street, Longwood, FL 32750
Doing Business As
Better Business Bureau

Signing Officer

Name
Holly Salmons
Title
President
Phone
4076213300
Signed
2025-09-24
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Holly Salmons
Formed
1983
Legal Domicile
Fl
Voting Board Members
16
Independent Board Members
16
Employees
31
Volunteers
16

Preparer

Firm
Withumsmithbrownpc
Address
200 S ORANGE AVESTE 1200, ORLANDO, FL 32801-3400
Preparer
Ray D Bastin CPA
Phone
4078491569
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 1:

The organization utilizes the modified accrual method of accounting for preparation of form 990.

FORM 990, PART XII, LINE 2C:

No changes from prior year.

Financial Statement Notes

PART X, LINE 2:

BBB is a not-for-profit organization exempt from federal income tax under Internal Revenue Code Section 501(c)(6). Accordingly, no provision for federal and state income taxes has been recorded in the accompanying financial statements. Management has assessed BBB's tax position and believes that when using a "more likely than not" threshold as prescribed by FASB ASC 740-10, there is no need to recognize any income tax liability or benefit. Also, management believes BBB is no longer subject to income tax examinations for years ended December 31, 2020 and prior.

PART XI, LINE 4B:

Reclassification of asset disposal loss from THE STATEMENT OF FUNCTIONAL EXPENSES TO THE STATEMENT OF REVENUES FOR TAX RETURN PRESENTATION - $ 329

PART XII, LINE 2D:

Reclassification of asset disposal loss from THE STATEMENT OF FUNCTIONAL EXPENSES TO THE STATEMENT OF REVENUES FOR TAX RETURN PRESENTATION - $ 329

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm1BENJAMIN K HARBER
IRS990/Form990PartVIISectionAGrp/PersonNm2Michael Haase
IRS990/Form990PartVIISectionAGrp/PersonNm3Justin Jacobs
IRS990/Form990PartVIISectionAGrp/PersonNm4Jay Marshall
IRS990/Form990PartVIISectionAGrp/PersonNm5Esmira Caraballo
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IRS990/Form990PartVIISectionAGrp/PersonNm7Laurie DeCrotie
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IRS990/Form990PartVIISectionAGrp/PersonNm12Ari Morse
IRS990/Form990PartVIISectionAGrp/PersonNm13Andrew Procell
IRS990/Form990PartVIISectionAGrp/PersonNm14Jason Kemkar
IRS990/Form990PartVIISectionAGrp/PersonNm15Michael Merolle
IRS990/Form990PartVIISectionAGrp/PersonNm16JaimeLee Wright
IRS990/Form990PartVIISectionAGrp/PersonNm17Ken Keesee
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