Civic Intelligence

Florida Public Relations Association Inc

990 • Fiscal year 2018 • EIN 59-1023019

Sep 01, 2017 to Aug 31, 2018 • Filed on Mar 04, 2019

Organization ProfileWWW.FPRA.ORG
40 Sarasota Center Suite 107Sarasota, FL 34240-8758

(941) 365-2135

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

42nd percentile

0.03x

Higher debt load relative to assets than 42% of similar nonprofits.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2018

Liabilities / Revenue

33rd percentile

0.01x

Higher debt load relative to revenue than 33% of similar nonprofits.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2018

Net Margin

31st percentile

-1.1%

Higher net margin than 31% of similar nonprofits.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2018

Top Officer Pay

42nd percentile

$0

Higher top officer pay than 42% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2018

Asset Growth

36th percentile

-1.4%

Faster asset growth than 36% of similar nonprofits.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2017 to 2018

Revenue Growth

18th percentile

-9.3%

Faster revenue growth than 18% of similar nonprofits.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets42nd percentile

Assets

Down

$243,909

Down $3,528 (-1.4%) from 2017

Net Assets

Down

$236,397

Down $7,168 (-2.9%) from 2017

Liabilities

Up

$7,512

Up $3,640 (+94%) from 2017

Revenue And Expenses
Liabilities / Revenue33rd percentileNet Margin31st percentile

Revenue

Down

$631,568

Down $64,457 (-9.3%) from 2017

Expenses

Down

$638,736

Down $41,506 (-6.1%) from 2017

Net Income

Down

-$7,168

Down $22,951 (-145%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth36th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$400K$300K$200K$100K$0Assets 2011: $152,514Liabilities 2011: $0Net Assets 2011: $152,5142011Assets 2012: $170,997Liabilities 2012: $0Net Assets 2012: $170,9972012Assets 2013: $181,086Liabilities 2013: $15,014Net Assets 2013: $166,0722013Assets 2014: $192,430Liabilities 2014: $90Net Assets 2014: $192,3402014Assets 2015: $212,139Liabilities 2015: $14,451Net Assets 2015: $197,6882015Assets 2016: $233,242Liabilities 2016: $5,460Net Assets 2016: $227,7822016Assets 2017: $247,437Liabilities 2017: $3,872Net Assets 2017: $243,5652017Assets 2018: $243,909Liabilities 2018: $7,512Net Assets 2018: $236,3972018Assets 2019: $251,933Liabilities 2019: $3,388Net Assets 2019: $248,5452019Assets 2020: $232,597Liabilities 2020: $0Net Assets 2020: $232,5972020Assets 2021: $236,682Liabilities 2021: $0Net Assets 2021: $236,6822021Assets 2022: $309,717Liabilities 2022: $0Net Assets 2022: $309,7172022Assets 2023: $328,746Liabilities 2023: $0Net Assets 2023: $328,7462023Assets 2024: $312,794Liabilities 2024: $131,137Net Assets 2024: $181,6572024

Highlighted filing

2018

Assets$243,909
Liabilities$7,512
Net Assets$236,397
Open 2018 Filing

Operations Trend

Revenue Growth18th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2011: $499,757Expenses 2011: $493,411Net Income 2011: $6,3462011Revenue 2012: $497,648Expenses 2012: $479,165Net Income 2012: $18,4832012Revenue 2013: $535,960Expenses 2013: $540,885Net Income 2013: -$4,9252013Revenue 2014: $443,054Expenses 2014: $455,957Net Income 2014: -$12,9032014Revenue 2015: $588,498Expenses 2015: $583,150Net Income 2015: $5,3482015Revenue 2016: $602,569Expenses 2016: $572,475Net Income 2016: $30,0942016Revenue 2017: $696,025Expenses 2017: $680,242Net Income 2017: $15,7832017Revenue 2018: $631,568Expenses 2018: $638,736Net Income 2018: -$7,1682018Revenue 2019: $777,709Expenses 2019: $765,561Net Income 2019: $12,1482019Revenue 2020: $429,304Expenses 2020: $445,252Net Income 2020: -$15,9482020Revenue 2021: $600,592Expenses 2021: $596,507Net Income 2021: $4,0852021Revenue 2022: $531,105Expenses 2022: $377,519Net Income 2022: $153,5862022Revenue 2023: $528,033Expenses 2023: $519,694Net Income 2023: $8,3392023Revenue 2024: $638,073Expenses 2024: $614,181Net Income 2024: $23,8922024

Highlighted filing

2018

Revenue$631,568
Expenses$638,736
Net Income-$7,168
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Sep 1, 2017 to Aug 31, 2018
Signed
Mar 4, 2019
Return Version
2017v2.3
Gross Receipts
$643,813
Mission and Program Overview

Mission

The florida public relations association is dedicated to developing public relations practitioners who, through ethical and standardardized practices enhance the public relations profession in florida.

Trade association providing professional development and networking for public relations professionals in the state of florida.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$228,023$219,204▼ $8,819
Savings and Temporary Cash Investments$19,414$24,705▲ $5,291
Total Assets$247,437$243,909▼ $3,528
Liabilities
Accounts Payable and Accrued Expenses$3,872$7,512▲ $3,640
Total Liabilities$3,872$7,512▲ $3,640
Net Assets / Fund Balance
Unrestricted Net Assets$243,565$236,397▼ $7,168
Total Net Assets Fund Balance$243,565$236,397▼ $7,168
Total Liabilities and Net Assets / Fund Balance$247,437$243,909▼ $3,528
Compensation and Service Providers
Top Officer Pay42nd percentile

Board Members and Trustees

NameTitle
Ryan GerdsPresident
Gordon PaulusPresident El
Cheray Keyes-shimaExecutive Di
Terri BehlingPast Preside
Allison CampbellVice Preside
Alyson LundellVice Preside
Amelia BellVice Preside
Carole SavageVice Preside
Devon ChestnutVice Preside
Ginger BroslatVice Preside
Heather GrzelkaVice Preside
Laura ByrnesVice Preside
Lauren DelorioVice Preside
Lynn Hobeck BatesVice Preside
Nicole StaceyVice Preside
Trish RobertsonVice Preside
Revenue and Support

Revenue Composition

Contributions and Grants
$217,573
Program Service Revenue
$403,162
Investment Income
$65
Other Revenue
$10,768
Change in Net Assets
$-7,168
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$638,736
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings$350,713--$350,713
Fees for Services Management-$160,522-$160,522
Information Technology$13,870--$13,870
Other Expenses$8,834$14,849-$8,834
All Other Expenses$1,957--$1,957
Travel-$1,640-$1,640
Total Functional Expenses$461,725$177,011$0$638,736
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

“The organization is a member organization.”

Form 990, Page 6, Part VI, Line 7A

“The members elect the governing body at the organization's annual meeting.”

Form 990, Page 6, Part VI, Line 7B

“Decisions by the governing body, including changes to the bylaws, are subject to approval by the membership.”

Form 990, Page 6, Part VI, Line 11B

“The executive committee reviews the form 990.”

Form 990, Page 6, Part VI, Line 12C

“The governing body consistently monitors and enforces compliance with the conflicts of interest policy.”

Form 990, Page 6, Part VI, Line 19

“Governing documents, conflicts of interest policies, and financial statements are available at the state office upon request.”

Filing and Contact Details

Filer

Filer Name
Florida Public Relations
EIN
59-1023019
Phone
9413652135
Address
40 SARASOTA CENTER SUITE 107, SARASOTA, FL 34240-8758

Signing Officer

Name
Cheray Keyes-shima
Title
Executive Director
Signed
2019-03-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Cheray Keyes-shima
Formed
1938
Legal Domicile
Fl
Voting Board Members
48
Independent Board Members
48
Employees
0
Volunteers
50

Preparer

Firm
Taylor & Morgan CPA Pc
Address
8832 BLAKENEY PROFESSIONAL DR SUITE, CHARLOTTE, NC 28277
Preparer
Lawrence Kraujalis
Phone
7049267570
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/OtherRevenueMiscGrp/Desc0WEBINAR INCOME
IRS990/OtherRevenueMiscGrp/Desc1MISCELLANEOUS
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt01075
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt1984
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt01075
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt1984
IRS990/OtherRevenueTotalAmt02059
IRS990/PartialLiquidationInd0false
IRS990/PoliciesReferenceChaptersInd0true
IRS990/PoliticalCampaignActyInd0false
IRS990/PrincipalOfficerNm0CHERAY KEYES-SHIMA
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0CONFERENCES
IRS990/ProgramServiceRevenueGrp/Desc1MONTHLY MEETINGS
IRS990/ProgramServiceRevenueGrp/Desc2PROFESSIONAL DEVELOPMENT
IRS990/ProgramServiceRevenueGrp/Desc3PROFESSIONAL RECOGNITION
IRS990/ProgramServiceRevenueGrp/Desc4PROFESSIONAL ACCREDITATION
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0217385
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt188092
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt248995
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt344945
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt43745
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0217385
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt188092
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt248995
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt344945
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt43745
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0223352
IRS990/PYInvestmentIncomeAmt0721
IRS990/PYOtherExpensesAmt0680242
IRS990/PYOtherRevenueAmt07942
IRS990/PYProgramServiceRevenueAmt0464010
IRS990/PYRevenuesLessExpensesAmt015783
IRS990/PYTotalExpensesAmt0680242
IRS990/PYTotalRevenueAmt0696025
IRS990/ReconcilationRevenueExpnssAmt0-7168
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/SavingsAndTempCashInvstGrp/BOYAmt019414
IRS990/SavingsAndTempCashInvstGrp/EOYAmt024705
IRS990/ScheduleBRequiredInd0false
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS A MEMBER ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE MEMBERS ELECT THE GOVERNING BODY AT THE ORGANIZATION'S ANNUAL MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DECISIONS BY THE GOVERNING BODY, INCLUDING CHANGES TO THE BYLAWS, ARE SUBJECT TO APPROVAL BY THE MEMBERSHIP.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE EXECUTIVE COMMITTEE REVIEWS THE FORM 990.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE GOVERNING BODY CONSISTENTLY MONITORS AND ENFORCES COMPLIANCE WITH THE CONFLICTS OF INTEREST POLICY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5GOVERNING DOCUMENTS, CONFLICTS OF INTEREST POLICIES, AND FINANCIAL STATEMENTS ARE AVAILABLE AT THE STATE OFFICE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0FL
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0247437
IRS990/TotalAssetsEOYAmt0243909
IRS990/TotalAssetsGrp/BOYAmt0247437
IRS990/TotalAssetsGrp/EOYAmt0243909
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0217573
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0177011
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0461725
IRS990/TotalFunctionalExpensesGrp/TotalAmt0638736
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt03872
IRS990/TotalLiabilitiesEOYAmt07512
IRS990/TotalLiabilitiesGrp/BOYAmt03872
IRS990/TotalLiabilitiesGrp/EOYAmt07512
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0243565
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0236397
IRS990/TotalProgramServiceExpensesAmt0461725
IRS990/TotalProgramServiceRevenueAmt0403162
IRS990/TotalRevenueGrp/ExclusionAmt065
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0413930
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0631568
IRS990/TotalVolunteersCnt050
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0247437
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0243909
IRS990/TravelGrp/ManagementAndGeneralAmt01640
IRS990/TravelGrp/TotalAmt01640
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnrestrictedNetAssetsGrp/BOYAmt0243565
IRS990/UnrestrictedNetAssetsGrp/EOYAmt0236397
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt048
IRS990/VotingMembersIndependentCnt048
IRS990/WebsiteAddressTxt0WWW.FPRA.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02019-02-21 02:37:17Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0CHERAY KEYES-SHIMA
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/SignatureDt02019-03-04
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0FLORIDA PUBLIC RELATIONS
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0ASSOCIATION INC
ReturnHeader/Filer/BusinessNameControlTxt0FLOR
ReturnHeader/Filer/EIN0591023019
ReturnHeader/Filer/PhoneNum09413652135
ReturnHeader/Filer/USAddress/AddressLine1Txt040 SARASOTA CENTER SUITE 107
ReturnHeader/Filer/USAddress/CityNm0SARASOTA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0FL
ReturnHeader/Filer/USAddress/ZIPCd0342408758
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId022918EF4FF5EE231E8D58F362D7742B6208103F6
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId022918EF4FF5EE231E8D58F362D7742B6208103F6
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt0173.162.42.53
ReturnHeader/FilingSecurityInformation/IPDt02019-03-12
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0CD
ReturnHeader/FilingSecurityInformation/IPTm007:20:53
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0382401965
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0TAYLOR & MORGAN CPA PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt08832 BLAKENEY PROFESSIONAL DR SUITE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0CHARLOTTE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd028277
ReturnHeader/PreparerPersonGrp/PhoneNum07049267570
ReturnHeader/PreparerPersonGrp/PreparationDt02019-03-04
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0LAWRENCE KRAUJALIS
ReturnHeader/ReturnTs02019-03-12T07:20:53-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02017-09-01
ReturnHeader/TaxPeriodEndDt02018-08-31
ReturnHeader/TaxYr02017

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2018 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$243,909
Liabilities
$7,512
Net assets
$236,397
Revenue
$631,568
Expenses
$638,736
Net income
-$7,168
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.13$1.31$1.82$6.38$6.14$0.24
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.29$0.00$3.29$5.28$5.20$0.08
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.10$0.00$3.10$5.31$3.78$1.54
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.37$0.00$2.37$6.01$5.97$0.04
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.33$0.00$2.33$4.29$4.45$0.16
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.52$0.03$2.49$7.78$7.66$0.12
2018Detailed filing. Detailed filing data is available for this year.$2.44$0.08$2.36$6.32$6.39$0.07
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.47$0.04$2.44$6.96$6.80$0.16
2016Detailed filing. Detailed filing data is available for this year.$2.33$0.05$2.28$6.03$5.72$0.30
2015Detailed filing. Detailed filing data is available for this year.$2.12$0.14$1.98$5.88$5.83$0.05
2014Summary only. Only limited summary data is available for this year.$1.92$0.00$1.92$4.43$4.56$0.13
2013Summary only. Only limited summary data is available for this year.$1.81$0.15$1.66$5.36$5.41$0.05
2012Summary only. Only limited summary data is available for this year.$1.71$0.00$1.71$4.98$4.79$0.18
2011Summary only. Only limited summary data is available for this year.$1.53$0.00$1.53$5.00$4.93$0.06