Civic Intelligence

Florida Public Relations Association Inc

990 • Fiscal year 2017 • EIN 59-1023019

Sep 01, 2016 to Aug 31, 2017 • Filed on Feb 19, 2018

Organization ProfileWWW.FPRA.ORG
40 SARASOTA CENTER Room 107Sarasota, FL 34240-8758

(941) 365-2135

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

35th percentile

0.02x

Higher debt load relative to assets than 35% of similar nonprofits.

2017 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2017

Liabilities / Revenue

28th percentile

0.01x

Higher debt load relative to revenue than 28% of similar nonprofits.

2017 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2017

Net Margin

45th percentile

2.3%

Higher net margin than 45% of similar nonprofits.

2017 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2017

Top Officer Pay

40th percentile

$0

Higher top officer pay than 40% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2017 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2017

Asset Growth

54th percentile

6.1%

Faster asset growth than 54% of similar nonprofits.

2017 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2016 to 2017

Revenue Growth

79th percentile

16%

Faster revenue growth than 79% of similar nonprofits.

2017 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2016 to 2017

Balance Sheet
Liabilities / Assets35th percentile

Assets

Up

$247,437

Up $14,195 (+6.1%) from 2016

Net Assets

Up

$243,565

Up $15,783 (+6.9%) from 2016

Liabilities

Down

$3,872

Down $1,588 (-29%) from 2016

Revenue And Expenses
Liabilities / Revenue28th percentileNet Margin45th percentile

Revenue

Up

$696,025

Up $93,456 (+16%) from 2016

Expenses

Up

$680,242

Up $107,767 (+19%) from 2016

Net Income

Down

$15,783

Down $14,311 (-48%) from 2016

Historical Trend

Balance Sheet Trend

Asset Growth54th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$400K$300K$200K$100K$0Assets 2011: $152,514Liabilities 2011: $0Net Assets 2011: $152,5142011Assets 2012: $170,997Liabilities 2012: $0Net Assets 2012: $170,9972012Assets 2013: $181,086Liabilities 2013: $15,014Net Assets 2013: $166,0722013Assets 2014: $192,430Liabilities 2014: $90Net Assets 2014: $192,3402014Assets 2015: $212,139Liabilities 2015: $14,451Net Assets 2015: $197,6882015Assets 2016: $233,242Liabilities 2016: $5,460Net Assets 2016: $227,7822016Assets 2017: $247,437Liabilities 2017: $3,872Net Assets 2017: $243,5652017Assets 2018: $243,909Liabilities 2018: $7,512Net Assets 2018: $236,3972018Assets 2019: $251,933Liabilities 2019: $3,388Net Assets 2019: $248,5452019Assets 2020: $232,597Liabilities 2020: $0Net Assets 2020: $232,5972020Assets 2021: $236,682Liabilities 2021: $0Net Assets 2021: $236,6822021Assets 2022: $309,717Liabilities 2022: $0Net Assets 2022: $309,7172022Assets 2023: $328,746Liabilities 2023: $0Net Assets 2023: $328,7462023Assets 2024: $312,794Liabilities 2024: $131,137Net Assets 2024: $181,6572024

Highlighted filing

2017

Assets$247,437
Liabilities$3,872
Net Assets$243,565
Open 2017 Filing

Operations Trend

Revenue Growth79th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2011: $499,757Expenses 2011: $493,411Net Income 2011: $6,3462011Revenue 2012: $497,648Expenses 2012: $479,165Net Income 2012: $18,4832012Revenue 2013: $535,960Expenses 2013: $540,885Net Income 2013: -$4,9252013Revenue 2014: $443,054Expenses 2014: $455,957Net Income 2014: -$12,9032014Revenue 2015: $588,498Expenses 2015: $583,150Net Income 2015: $5,3482015Revenue 2016: $602,569Expenses 2016: $572,475Net Income 2016: $30,0942016Revenue 2017: $696,025Expenses 2017: $680,242Net Income 2017: $15,7832017Revenue 2018: $631,568Expenses 2018: $638,736Net Income 2018: -$7,1682018Revenue 2019: $777,709Expenses 2019: $765,561Net Income 2019: $12,1482019Revenue 2020: $429,304Expenses 2020: $445,252Net Income 2020: -$15,9482020Revenue 2021: $600,592Expenses 2021: $596,507Net Income 2021: $4,0852021Revenue 2022: $531,105Expenses 2022: $377,519Net Income 2022: $153,5862022Revenue 2023: $528,033Expenses 2023: $519,694Net Income 2023: $8,3392023Revenue 2024: $638,073Expenses 2024: $614,181Net Income 2024: $23,8922024

Highlighted filing

2017

Revenue$696,025
Expenses$680,242
Net Income$15,783
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Sep 1, 2016 to Aug 31, 2017
Signed
Feb 19, 2018
Return Version
2016v3.0
Gross Receipts
$700,364
Mission and Program Overview

Mission

The florida public relations association is dedicated to developing public relations practitioners who, through ethical and standardardized practices enhance the public relations profession in florida.

Trade association providing professional development and networking for public relations professionals in the state of florida.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$220,077$228,023▲ $7,946
Savings and Temporary Cash Investments$13,165$19,414▲ $6,249
Total Assets$233,242$247,437▲ $14,195
Liabilities
Accounts Payable and Accrued Expenses$5,460$3,872▼ $1,588
Total Liabilities$5,460$3,872▼ $1,588
Net Assets / Fund Balance
Unrestricted Net Assets$227,782$243,565▲ $15,783
Total Net Assets Fund Balance$227,782$243,565▲ $15,783
Total Liabilities and Net Assets / Fund Balance$233,242$247,437▲ $14,195
Compensation and Service Providers
Top Officer Pay40th percentile

Board Members and Trustees

NameTitle
Roger PynnPast President
Terri BehlingPresident
Ryan GerdsPresident Elect
Alyson LundellVice President
Amelia BellVice President
Carole SavageVice President
Chad McleodVice President
Devon ChestnutVice President
Ginger BroslatVice President
Gordon PaulusVice President
Heather GrzelkaVice President
Jennifer MossVice President
Kevin CoulsonVice President
Laura ByrnesVice President
Rosemary TuttVice President
Cheray Keyes-shimaExecutive Director
Revenue and Support

Revenue Composition

Contributions and Grants
$223,352
Program Service Revenue
$464,010
Investment Income
$721
Other Revenue
$7,942
Change in Net Assets
$15,783
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$680,242
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings$398,614--$398,614
Fees for Services Management-$149,614-$149,614
Information Technology$15,101--$15,101
Other Expenses$10,500$15,741-$10,500
Travel-$2,789-$2,789
All Other Expenses$1,320--$1,320
Total Functional Expenses$512,098$168,144$0$680,242
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization is a member organization.”

Form 990, Part VI, Section A, Line 7A

“The members elect the governing body at the organizations annual meeting.”

Form 990, Part VI, Section A, Line 7B

“Decisions by the governing body, including changes to the bylaws, are subject to approval by the membership.”

Form 990, Part VI, Section B, Line 11A

“The executive committee reviews the form 990.”

Form 990, Part VI, Section B, Line 12C

“The governing body consistently monitors and enforces compliance with the conflicts of interest policy.”

Form 990, Part VI, Section C, Line 10

“Governing documents, conflict of interest policies, and financial statements are available at the state office upon request.”

Filing and Contact Details

Filer

Filer Name
Florida Public Relations Association Inc
EIN
59-1023019
Phone
9413652135
Address
40 SARASOTA CENTER Room 107, SARASOTA, FL 34240-8758

Signing Officer

Name
Cheray Keyes-shima
Title
Executive Director
Signed
2018-02-19
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Cheray Keyes-shima
Formed
1938
Legal Domicile
Fl
Voting Board Members
49
Independent Board Members
49
Employees
0

Preparer

Firm
Lawrence a Kraujalis CPA Pa
Address
4016 CORTEZ ROAD WEST SUITE 1205, BRADENTON, FL 34210
Preparer
Lawrence a Kraujalis
Phone
9415183805
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IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/TotalAmt00
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PoliciesReferenceChaptersInd0true
IRS990/PoliticalCampaignActyInd0false
IRS990/PrincipalOfficerNm0CHERAY KEYES-SHIMA
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0PROFESSIONAL ACCREDITATION
IRS990/ProgramServiceRevenueGrp/Desc1CONFERENCES
IRS990/ProgramServiceRevenueGrp/Desc2MONTHLY MEETINGS
IRS990/ProgramServiceRevenueGrp/Desc3PROFESSIONAL DEVELOPMENT
IRS990/ProgramServiceRevenueGrp/Desc4PROFESSIONAL RECOGNITION
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt02050
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1260862
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt291515
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt349939
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt459644
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt02050
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1260862
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt291515
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt349939
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt459644
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0196868
IRS990/PYExcessBenefitTransInd0false
IRS990/PYInvestmentIncomeAmt0742
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0572475
IRS990/PYOtherRevenueAmt03881
IRS990/PYProgramServiceRevenueAmt0401078
IRS990/PYRevenuesLessExpensesAmt030094
IRS990/PYTotalExpensesAmt0572475
IRS990/PYTotalRevenueAmt0602569
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReconcilationRevenueExpnssAmt015783
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt013165
IRS990/SavingsAndTempCashInvstGrp/EOYAmt019414
IRS990/ScheduleBRequiredInd0false
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS A MEMBER ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE MEMBERS ELECT THE GOVERNING BODY AT THE ORGANIZATIONS ANNUAL MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DECISIONS BY THE GOVERNING BODY, INCLUDING CHANGES TO THE BYLAWS, ARE SUBJECT TO APPROVAL BY THE MEMBERSHIP.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE EXECUTIVE COMMITTEE REVIEWS THE FORM 990.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE GOVERNING BODY CONSISTENTLY MONITORS AND ENFORCES COMPLIANCE WITH THE CONFLICTS OF INTEREST POLICY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICIES, AND FINANCIAL STATEMENTS ARE AVAILABLE AT THE STATE OFFICE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section A, Line 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section A, Line 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, Line 11A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Section B, Line 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part VI, Section C, Line 10
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0FL
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalAssetsEOYAmt0247437
IRS990/TotalAssetsGrp/BOYAmt0233242
IRS990/TotalAssetsGrp/EOYAmt0247437
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0223352
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0168144
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0512098
IRS990/TotalFunctionalExpensesGrp/TotalAmt0680242
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt05460
IRS990/TotalLiabilitiesEOYAmt03872
IRS990/TotalLiabilitiesGrp/BOYAmt05460
IRS990/TotalLiabilitiesGrp/EOYAmt03872
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0227782
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IRS990/TotalProgramServiceExpensesAmt0512098
IRS990/TotalProgramServiceRevenueAmt0464010
IRS990/TotalRevenueGrp/ExclusionAmt0721
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0464010
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0696025
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0233242
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0247437
IRS990/TravelGrp/ManagementAndGeneralAmt02789
IRS990/TravelGrp/TotalAmt02789
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnrestrictedNetAssetsGrp/BOYAmt0227782
IRS990/UnrestrictedNetAssetsGrp/EOYAmt0243565
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt040 SARASOTA CENTER SUITE 107
IRS990/USAddress/CityNm0SARASOTA
IRS990/USAddress/StateAbbreviationCd0FL
IRS990/USAddress/ZIPCd0342408758
IRS990/VotingMembersGoverningBodyCnt049
IRS990/VotingMembersIndependentCnt049
IRS990/WebsiteAddressTxt0WWW.FPRA.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02018-03-14 21:41:22Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0CHERAY KEYES-SHIMA
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/SignatureDt02018-02-19
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0FLORIDA PUBLIC RELATIONS ASSOCIATION INC
ReturnHeader/Filer/BusinessNameControlTxt0FLOR
ReturnHeader/Filer/EIN0591023019
ReturnHeader/Filer/PhoneNum09413652135
ReturnHeader/Filer/USAddress/AddressLine1Txt040 SARASOTA CENTER Room 107
ReturnHeader/Filer/USAddress/CityNm0SARASOTA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0FL
ReturnHeader/Filer/USAddress/ZIPCd0342408758
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId01CA74AA1D733435CA0170AE9EE96BBF5D3B6F592
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId01CA74AA1D733435CA0170AE9EE96BBF5D3B6F592
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt024.199.136.38
ReturnHeader/FilingSecurityInformation/IPDt02018-02-21
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0ES
ReturnHeader/FilingSecurityInformation/IPTm020:22:23
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0LAWRENCE A KRAUJALIS CPA PA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt04016 CORTEZ ROAD WEST SUITE 1205

Document Assets

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Filings

Displayed year

2017 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$247,437
Liabilities
$3,872
Net assets
$243,565
Revenue
$696,025
Expenses
$680,242
Net income
$15,783
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.13$1.31$1.82$6.38$6.14$0.24
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.29$0.00$3.29$5.28$5.20$0.08
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.10$0.00$3.10$5.31$3.78$1.54
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.37$0.00$2.37$6.01$5.97$0.04
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.33$0.00$2.33$4.29$4.45$0.16
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.52$0.03$2.49$7.78$7.66$0.12
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.44$0.08$2.36$6.32$6.39$0.07
2017Detailed filing. Detailed filing data is available for this year.$2.47$0.04$2.44$6.96$6.80$0.16
2016Detailed filing. Detailed filing data is available for this year.$2.33$0.05$2.28$6.03$5.72$0.30
2015Detailed filing. Detailed filing data is available for this year.$2.12$0.14$1.98$5.88$5.83$0.05
2014Summary only. Only limited summary data is available for this year.$1.92$0.00$1.92$4.43$4.56$0.13
2013Summary only. Only limited summary data is available for this year.$1.81$0.15$1.66$5.36$5.41$0.05
2012Summary only. Only limited summary data is available for this year.$1.71$0.00$1.71$4.98$4.79$0.18
2011Summary only. Only limited summary data is available for this year.$1.53$0.00$1.53$5.00$4.93$0.06