Civic Intelligence

Florida Public Relations Association Inc

990 • Fiscal year 2016 • EIN 59-1023019

Sep 01, 2015 to Aug 31, 2016 • Filed on Feb 08, 2017

Organization ProfileWWW.FPRA.ORG
40 SARASOTA CENTER Room 107Sarasota, FL 34240-8758

(941) 365-2135

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

37th percentile

0.02x

Higher debt load relative to assets than 37% of similar nonprofits.

2016 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2016

Liabilities / Revenue

30th percentile

0.01x

Higher debt load relative to revenue than 30% of similar nonprofits.

2016 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2016

Net Margin

55th percentile

5.0%

Higher net margin than 55% of similar nonprofits.

2016 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2016

Top Officer Pay

38th percentile

$0

Higher top officer pay than 38% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2016 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2016

Asset Growth

66th percentile

9.9%

Faster asset growth than 66% of similar nonprofits.

2016 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2015 to 2016

Revenue Growth

48th percentile

2.4%

Faster revenue growth than 48% of similar nonprofits.

2016 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2015 to 2016

Balance Sheet
Liabilities / Assets37th percentile

Assets

Up

$233,242

Up $21,103 (+9.9%) from 2015

Net Assets

Up

$227,782

Up $30,094 (+15%) from 2015

Liabilities

Down

$5,460

Down $8,991 (-62%) from 2015

Revenue And Expenses
Liabilities / Revenue30th percentileNet Margin55th percentile

Revenue

Up

$602,569

Up $14,071 (+2.4%) from 2015

Expenses

Down

$572,475

Down $10,675 (-1.8%) from 2015

Net Income

Up

$30,094

Up $24,746 (+463%) from 2015

Historical Trend

Balance Sheet Trend

Asset Growth66th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$400K$300K$200K$100K$0Assets 2011: $152,514Liabilities 2011: $0Net Assets 2011: $152,5142011Assets 2012: $170,997Liabilities 2012: $0Net Assets 2012: $170,9972012Assets 2013: $181,086Liabilities 2013: $15,014Net Assets 2013: $166,0722013Assets 2014: $192,430Liabilities 2014: $90Net Assets 2014: $192,3402014Assets 2015: $212,139Liabilities 2015: $14,451Net Assets 2015: $197,6882015Assets 2016: $233,242Liabilities 2016: $5,460Net Assets 2016: $227,7822016Assets 2017: $247,437Liabilities 2017: $3,872Net Assets 2017: $243,5652017Assets 2018: $243,909Liabilities 2018: $7,512Net Assets 2018: $236,3972018Assets 2019: $251,933Liabilities 2019: $3,388Net Assets 2019: $248,5452019Assets 2020: $232,597Liabilities 2020: $0Net Assets 2020: $232,5972020Assets 2021: $236,682Liabilities 2021: $0Net Assets 2021: $236,6822021Assets 2022: $309,717Liabilities 2022: $0Net Assets 2022: $309,7172022Assets 2023: $328,746Liabilities 2023: $0Net Assets 2023: $328,7462023Assets 2024: $312,794Liabilities 2024: $131,137Net Assets 2024: $181,6572024

Highlighted filing

2016

Assets$233,242
Liabilities$5,460
Net Assets$227,782
Open 2016 Filing

Operations Trend

Revenue Growth48th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2011: $499,757Expenses 2011: $493,411Net Income 2011: $6,3462011Revenue 2012: $497,648Expenses 2012: $479,165Net Income 2012: $18,4832012Revenue 2013: $535,960Expenses 2013: $540,885Net Income 2013: -$4,9252013Revenue 2014: $443,054Expenses 2014: $455,957Net Income 2014: -$12,9032014Revenue 2015: $588,498Expenses 2015: $583,150Net Income 2015: $5,3482015Revenue 2016: $602,569Expenses 2016: $572,475Net Income 2016: $30,0942016Revenue 2017: $696,025Expenses 2017: $680,242Net Income 2017: $15,7832017Revenue 2018: $631,568Expenses 2018: $638,736Net Income 2018: -$7,1682018Revenue 2019: $777,709Expenses 2019: $765,561Net Income 2019: $12,1482019Revenue 2020: $429,304Expenses 2020: $445,252Net Income 2020: -$15,9482020Revenue 2021: $600,592Expenses 2021: $596,507Net Income 2021: $4,0852021Revenue 2022: $531,105Expenses 2022: $377,519Net Income 2022: $153,5862022Revenue 2023: $528,033Expenses 2023: $519,694Net Income 2023: $8,3392023Revenue 2024: $638,073Expenses 2024: $614,181Net Income 2024: $23,8922024

Highlighted filing

2016

Revenue$602,569
Expenses$572,475
Net Income$30,094
Open 2016 Filing
Jump To
Filing Snapshot
Filing Period
Sep 1, 2015 to Aug 31, 2016
Signed
Feb 8, 2017
Return Version
2015v3.0
Gross Receipts
$616,054
Mission and Program Overview

Mission

The florida public relations association is dedicated to developing public relations practitioners who, through ethical and standardardized practices enhance the public relations profession in florida.

Trade association providing professional development and networking for public relations professionals in the state of florida.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$204,258$220,077▲ $15,819
Savings and Temporary Cash Investments$7,881$13,165▲ $5,284
Total Assets$212,139$233,242▲ $21,103
Liabilities
Accounts Payable and Accrued Expenses$14,451$5,460▼ $8,991
Total Liabilities$14,451$5,460▼ $8,991
Net Assets / Fund Balance
Unrestricted Net Assets$197,688$227,782▲ $30,094
Total Net Assets Fund Balance$197,688$227,782▲ $30,094
Total Liabilities and Net Assets / Fund Balance$212,139$233,242▲ $21,103
Compensation and Service Providers
Top Officer Pay38th percentile

Board Members and Trustees

NameTitle
Rachel SmithPast President
Roger PynnPresident
Terri BehlingPresident Elect
Allison CampbellVice President
Alyson LundellVice President
Amelia BellVice President
Chad McleodVice President
Devon ChestnutVice President
Ginger BroslatVice President
Gordon PaulusVice President
Jay WilsonVice President
Julie FreyVice President
Mary DornVice President
Ryan GerdsVice President
Cheray Keyes-shimaExecutive Director
Revenue and Support

Revenue Composition

Contributions and Grants
$196,868
Program Service Revenue
$401,078
Investment Income
$742
Other Revenue
$3,881
Change in Net Assets
$30,094
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$572,475
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings$296,594--$296,594
Fees for Services Management-$112,312-$112,312
Information Technology$20,979--$20,979
Office Expenses-$17,470-$17,470
All Other Expenses$8,697--$8,697
Other Expenses$7,749$8,912-$7,749
Travel-$1,113-$1,113
Total Functional Expenses$432,668$139,807$0$572,475
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization is a member organization.”

Form 990, Part VI, Section A, Line 7A

“The members elect the governing body at the organizations annual meeting.”

Form 990, Part VI, Section A, Line 7B

“Decisions by the governing body, including changes to the bylaws, are subject to approval by the membership.”

Form 990, Part VI, Section B, Line 11A

“The executive committee reviews the form 990.”

Form 990, Part VI, Section B, Line 12C

“The governing body consistently monitors and enforces compliance with the conflicts of interest policy.”

Form 990, Part VI, Section C, Line 10

“Governing documents, conflict of interest policies, and financial statements are available at the state office upon request.”

Filing and Contact Details

Filer

Filer Name
Florida Public Relations Association Inc
EIN
59-1023019
Phone
9413652135
Address
40 SARASOTA CENTER Room 107, SARASOTA, FL 34240-8758

Signing Officer

Name
Cheray Keyes-shima
Title
Executive Director
Signed
2017-02-08
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Cheray Keyes-shima
Formed
1938
Legal Domicile
Fl
Voting Board Members
47
Independent Board Members
47
Employees
0
Volunteers
170

Preparer

Firm
Lawrence a Kraujalis CPA Pa
Address
4016 CORTEZ ROAD WEST SUITE 1205, BRADENTON, FL 34210
Preparer
Lawrence a Kraujalis
Phone
9415183805
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/PrincipalOfficerNm0CHERAY KEYES-SHIMA
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0PROFESSIONAL ACCREDITATION
IRS990/ProgramServiceRevenueGrp/Desc1CONFERENCES
IRS990/ProgramServiceRevenueGrp/Desc2MONTHLY MEETINGS
IRS990/ProgramServiceRevenueGrp/Desc3PROFESSIONAL DEVELOPMENT
IRS990/ProgramServiceRevenueGrp/Desc4PROFESSIONAL RECOGNITION
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt01650
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1174892
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt2101102
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt371249
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt452185
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt01650
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1174892
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt2101102
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt371249
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt452185
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0178863
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0583150
IRS990/PYOtherRevenueAmt06031
IRS990/PYProgramServiceRevenueAmt0403604
IRS990/PYRevenuesLessExpensesAmt05348
IRS990/PYTotalExpensesAmt0583150
IRS990/PYTotalRevenueAmt0588498
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReconcilationRevenueExpnssAmt030094
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt07881
IRS990/SavingsAndTempCashInvstGrp/EOYAmt013165
IRS990/ScheduleBRequiredInd0false
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS A MEMBER ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE MEMBERS ELECT THE GOVERNING BODY AT THE ORGANIZATIONS ANNUAL MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DECISIONS BY THE GOVERNING BODY, INCLUDING CHANGES TO THE BYLAWS, ARE SUBJECT TO APPROVAL BY THE MEMBERSHIP.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE EXECUTIVE COMMITTEE REVIEWS THE FORM 990.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE GOVERNING BODY CONSISTENTLY MONITORS AND ENFORCES COMPLIANCE WITH THE CONFLICTS OF INTEREST POLICY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICIES, AND FINANCIAL STATEMENTS ARE AVAILABLE AT THE STATE OFFICE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section A, Line 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section A, Line 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, Line 11A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Section B, Line 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part VI, Section C, Line 10
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0FL
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0212139
IRS990/TotalAssetsEOYAmt0233242
IRS990/TotalAssetsGrp/BOYAmt0212139
IRS990/TotalAssetsGrp/EOYAmt0233242
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0196868
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0139807
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0432668
IRS990/TotalFunctionalExpensesGrp/TotalAmt0572475
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt014451
IRS990/TotalLiabilitiesEOYAmt05460
IRS990/TotalLiabilitiesGrp/BOYAmt014451
IRS990/TotalLiabilitiesGrp/EOYAmt05460
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0197688
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0227782
IRS990/TotalProgramServiceExpensesAmt0432668
IRS990/TotalProgramServiceRevenueAmt0401078
IRS990/TotalRevenueGrp/ExclusionAmt0742
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0404960
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0602569
IRS990/TotalVolunteersCnt0170
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0212139
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0233242
IRS990/TravelGrp/ManagementAndGeneralAmt01113
IRS990/TravelGrp/TotalAmt01113
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnrestrictedNetAssetsGrp/BOYAmt0197688
IRS990/UnrestrictedNetAssetsGrp/EOYAmt0227782
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt040 SARASOTA CENTER SUITE 107
IRS990/USAddress/CityNm0SARASOTA
IRS990/USAddress/StateAbbreviationCd0FL
IRS990/USAddress/ZIPCd0342408758
IRS990/VotingMembersGoverningBodyCnt047
IRS990/VotingMembersIndependentCnt047
IRS990/WebsiteAddressTxt0WWW.FPRA.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02017-02-10 21:41:12Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0CHERAY KEYES-SHIMA
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/SignatureDt02017-02-08
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0FLORIDA PUBLIC RELATIONS ASSOCIATION INC
ReturnHeader/Filer/BusinessNameControlTxt0FLOR
ReturnHeader/Filer/EIN0591023019
ReturnHeader/Filer/PhoneNum09413652135
ReturnHeader/Filer/USAddress/AddressLine1Txt040 SARASOTA CENTER Room 107
ReturnHeader/Filer/USAddress/CityNm0SARASOTA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0FL
ReturnHeader/Filer/USAddress/ZIPCd0342408758
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0LAWRENCE A KRAUJALIS CPA PA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt04016 CORTEZ ROAD WEST SUITE 1205
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0BRADENTON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0FL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd034210
ReturnHeader/PreparerPersonGrp/PhoneNum09415183805
ReturnHeader/PreparerPersonGrp/PreparationDt02017-02-08
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0LAWRENCE A KRAUJALIS
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02017-02-08T02:18:02-00:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02015-09-01
ReturnHeader/TaxPeriodEndDt02016-08-31
ReturnHeader/TaxYr02015

Document Assets

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Filings

Displayed year

2016 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$233,242
Liabilities
$5,460
Net assets
$227,782
Revenue
$602,569
Expenses
$572,475
Net income
$30,094
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.13$1.31$1.82$6.38$6.14$0.24
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.29$0.00$3.29$5.28$5.20$0.08
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.10$0.00$3.10$5.31$3.78$1.54
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.37$0.00$2.37$6.01$5.97$0.04
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.33$0.00$2.33$4.29$4.45$0.16
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.52$0.03$2.49$7.78$7.66$0.12
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.44$0.08$2.36$6.32$6.39$0.07
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.47$0.04$2.44$6.96$6.80$0.16
2016Detailed filing. Detailed filing data is available for this year.$2.33$0.05$2.28$6.03$5.72$0.30
2015Detailed filing. Detailed filing data is available for this year.$2.12$0.14$1.98$5.88$5.83$0.05
2014Summary only. Only limited summary data is available for this year.$1.92$0.00$1.92$4.43$4.56$0.13
2013Summary only. Only limited summary data is available for this year.$1.81$0.15$1.66$5.36$5.41$0.05
2012Summary only. Only limited summary data is available for this year.$1.71$0.00$1.71$4.98$4.79$0.18
2011Summary only. Only limited summary data is available for this year.$1.53$0.00$1.53$5.00$4.93$0.06
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2016 filings • 501(c)6 • $500k-$1M nonprofits