Civic Intelligence

Florida Public Relations Association Inc

EIN 59-1023019 • 501(c)6 • Sarasota, FL

Profile

The florida public relations association is dedicated to developing public relations practitioners who, through ethical and standardardized practices enhance the public relations profession in florida.

40 Sarasota Center Blvd Suite 107Sarasota, FL 34240

www.fpra.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

85th percentile

0.42x

Higher debt load relative to assets than 85% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

72nd percentile

0.21x

Higher debt load relative to revenue than 72% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Net Margin

51st percentile

3.7%

Higher net margin than 51% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

26th percentile

-4.9%

Faster asset growth than 26% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

78th percentile

21%

Faster revenue growth than 78% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets85th percentile

Assets

Down

$312,794

Down $15,952 (-4.9%) from 2023

Liabilities

Up

$131,137

Up $131,137 from 2023

Net Assets

Down

$181,657

Down $147,089 (-45%) from 2023

Operations
Liabilities / Revenue72nd percentileNet Margin51st percentile

Revenue

Up

$638,073

Up $110,040 (+21%) from 2023

Expenses

Up

$614,181

Up $94,487 (+18%) from 2023

Net Income

Up

$23,892

Up $15,553 (+187%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth26th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0Assets 2011: $152,514Liabilities 2011: $0Net Assets 2011: $152,5142011Assets 2012: $170,997Liabilities 2012: $0Net Assets 2012: $170,9972012Assets 2013: $181,086Liabilities 2013: $15,014Net Assets 2013: $166,0722013Assets 2014: $192,430Liabilities 2014: $90Net Assets 2014: $192,3402014Assets 2015: $212,139Liabilities 2015: $14,451Net Assets 2015: $197,6882015Assets 2016: $233,242Liabilities 2016: $5,460Net Assets 2016: $227,7822016Assets 2017: $247,437Liabilities 2017: $3,872Net Assets 2017: $243,5652017Assets 2018: $243,909Liabilities 2018: $7,512Net Assets 2018: $236,3972018Assets 2019: $251,933Liabilities 2019: $3,388Net Assets 2019: $248,5452019Assets 2020: $232,597Liabilities 2020: $0Net Assets 2020: $232,5972020Assets 2021: $236,682Liabilities 2021: $0Net Assets 2021: $236,6822021Assets 2022: $309,717Liabilities 2022: $0Net Assets 2022: $309,7172022Assets 2023: $328,746Liabilities 2023: $0Net Assets 2023: $328,7462023Assets 2024: $312,794Liabilities 2024: $131,137Net Assets 2024: $181,6572024

Highlighted filing

2024

Assets$312,794
Liabilities$131,137
Net Assets$181,657
Open 2024 Filing

Operations Trend

Revenue Growth78th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2011: $499,757Expenses 2011: $493,411Net Income 2011: $6,3462011Revenue 2012: $497,648Expenses 2012: $479,165Net Income 2012: $18,4832012Revenue 2013: $535,960Expenses 2013: $540,885Net Income 2013: -$4,9252013Revenue 2014: $443,054Expenses 2014: $455,957Net Income 2014: -$12,9032014Revenue 2015: $588,498Expenses 2015: $583,150Net Income 2015: $5,3482015Revenue 2016: $602,569Expenses 2016: $572,475Net Income 2016: $30,0942016Revenue 2017: $696,025Expenses 2017: $680,242Net Income 2017: $15,7832017Revenue 2018: $631,568Expenses 2018: $638,736Net Income 2018: -$7,1682018Revenue 2019: $777,709Expenses 2019: $765,561Net Income 2019: $12,1482019Revenue 2020: $429,304Expenses 2020: $445,252Net Income 2020: -$15,9482020Revenue 2021: $600,592Expenses 2021: $596,507Net Income 2021: $4,0852021Revenue 2022: $531,105Expenses 2022: $377,519Net Income 2022: $153,5862022Revenue 2023: $528,033Expenses 2023: $519,694Net Income 2023: $8,3392023Revenue 2024: $638,073Expenses 2024: $614,181Net Income 2024: $23,8922024

Highlighted filing

2024

Revenue$638,073
Expenses$614,181
Net Income$23,892
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$312,794
Liabilities
$131,137
Net assets
$181,657
Revenue
$638,073
Expenses
$614,181
Net income
$23,892
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.13$1.31$1.82$6.38$6.14$0.24
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.29$0.00$3.29$5.28$5.20$0.08
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.10$0.00$3.10$5.31$3.78$1.54
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.37$0.00$2.37$6.01$5.97$0.04
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.33$0.00$2.33$4.29$4.45$0.16
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.52$0.03$2.49$7.78$7.66$0.12
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.44$0.08$2.36$6.32$6.39$0.07
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.47$0.04$2.44$6.96$6.80$0.16
2016Detailed filing. Detailed filing data is available for this year.$2.33$0.05$2.28$6.03$5.72$0.30
2015Detailed filing. Detailed filing data is available for this year.$2.12$0.14$1.98$5.88$5.83$0.05
2014Summary only. Only limited summary data is available for this year.$1.92$0.00$1.92$4.43$4.56$0.13
2013Summary only. Only limited summary data is available for this year.$1.81$0.15$1.66$5.36$5.41$0.05
2012Summary only. Only limited summary data is available for this year.$1.71$0.00$1.71$4.98$4.79$0.18
2011Summary only. Only limited summary data is available for this year.$1.53$0.00$1.53$5.00$4.93$0.06
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Sep 1, 2023 to Aug 31, 2024
Signed
Jul 1, 2025
Return Version
2023v6.0
Gross Receipts
$638,073
Mission and Program Overview

Mission

The florida public relations association is dedicated to developing public relations practitioners who, through ethical and standardardized practices enhance the public relations profession in florida.

The florida public relations association is dedicated to developing public relations practitioners who , through ethical and standardized practices enhance the public relations profession in florida.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$309,958$283,312▼ $26,646
Savings and Temporary Cash Investments$18,788$28,882▲ $10,094
Accounts Receivable-$600-
Total Assets$328,746$312,794▼ $15,952
Liabilities
Accounts Payable and Accrued Expenses-$131,137-
Total Liabilities$0$131,137▲ $131,137
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$328,746$181,657▼ $147,089
Total Net Assets Fund Balance$328,746$181,657▼ $147,089
Total Liabilities and Net Assets / Fund Balance$328,746$312,794▼ $15,952
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Amelia BellCOUNSELORS'NETWORK CHAIR
Trish KapustkaFpre Foundation Chair
Samantha SengerLeadership Fpra Chair
Jay Morgan SchleuningImmediate Past President
Wendy Crites WackerPresident
Julie FreyPresident - Elect
Elise RamerVice President of Annual C
Chris GrahamVice President of Communic
Kevin ChristianVice President of Credenti
Amanda HandleyVice President of Member S
Tina BannerVP of Digital Media
Melissa DimariaVP of Diversity, Equity &
April SalterVP of Finance
Lindsay HudockVP of Golden Image
Lindsey RobertsonVP of Professional Develop
Lynn Hobeck BatesVP of Research & Planning
Heidi OtwayVP of Sponsorship Development
Amy AzoulayVP of Student Services
Revenue and Support

Revenue Composition

Contributions and Grants
$256,822
Program Service Revenue
$381,239
Investment Income
$12
Other Revenue
$0
Change in Net Assets
$23,892
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$614,181
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings$269,752--$269,752
Fees for Services Management-$190,000-$190,000
All Other Expenses$15,460$4,787-$20,247
Information Technology$11,361$7,263-$18,624
Other Expenses$13,733$16,060-$13,733
Office Expenses-$11,359-$11,359
Advertising$4,129--$4,129
Fees for Services Accounting-$1,800-$1,800
Fees for Services Legal-$1,600-$1,600
Insurance-$1,214-$1,214
Total Functional Expenses$380,098$234,083$0$614,181
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
No
Audit committee
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, line 6

“The organization is a member organization.”

Form 990, Part VI, Section A, line 7A

“The members elect the governing body at the organization's annual meeting.”

Form 990, Part VI, Section A, line 7B

“Decisions by the governing body, including changes to the bylaws, are subject to approval by the membership.”

Form 990, Part VI, Section B, line 11B

“The executive committee reviews the form 990.”

Form 990, Part VI, Section B, line 12C

“The governing body consistently monitors and enforces compliance with the conflicts of interest policy.”

Form 990, Part VI, Section C, line 19

“Governing documents, conflicts of interest policies, and financial statements are available at the state office upon request.”

Filing and Contact Details

Filer

Filer Name
Florida Public Relations Association Inc
EIN
59-1023019
Phone
9413652135
Address
40 SARASOTA CENTER BLVD SUITE 107, SARASOTA, FL 34240

Signing Officer

Name
Cheray Keyes-shima
Title
Executive Director
Phone
9413652135
Signed
2025-07-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Cheray Keyes-shima
Formed
1938
Legal Domicile
Fl
Voting Board Members
50
Independent Board Members
50
Employees
0
Volunteers
0

Preparer

Firm
Jakusovas & Company PL
Address
2831 Ringling Blvd Suite D-114, Sarasota, FL 34237
Preparer
M Jakusovas CPA
Phone
9419241120
Supplemental Narrative

Additional Explanations

Form 990, Part XI, line 9:

“Cash to accrual adjustment -170,981.”

Raw XML Appendix398 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0THE FLORIDA PUBLIC RELATIONS ASSOCIATION IS DEDICATED TO DEVELOPING PUBLIC RELATIONS PRACTITIONERS WHO , THROUGH ETHICAL AND STANDARDIZED PRACTICES ENHANCE THE PUBLIC RELATIONS PROFESSION IN FLORIDA.
IRS990/AdvertisingGrp/ProgramServicesAmt04129
IRS990/AdvertisingGrp/TotalAmt04129
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IRS990/AllOtherExpensesGrp/TotalAmt020247
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IRS990/BooksInCareOfDetail/USAddress/CityNm0SARASOTA
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1PRESIDENT - ELECT
IRS990/Form990PartVIISectionAGrp/TitleTxt2IMMEDIATE PAST PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt3VICE PRESIDENT OF ANNUAL C
IRS990/Form990PartVIISectionAGrp/TitleTxt4VICE PRESIDENT OF COMMUNIC
IRS990/Form990PartVIISectionAGrp/TitleTxt5VICE PRESIDENT OF CREDENTI
IRS990/Form990PartVIISectionAGrp/TitleTxt6VP OF DIGITAL MEDIA
IRS990/Form990PartVIISectionAGrp/TitleTxt7VP OF DIVERSITY, EQUITY &
IRS990/Form990PartVIISectionAGrp/TitleTxt8VP OF FINANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt9VP OF GOLDEN IMAGE
IRS990/Form990PartVIISectionAGrp/TitleTxt10VICE PRESIDENT OF MEMBER S
IRS990/Form990PartVIISectionAGrp/TitleTxt11VP OF PROFESSIONAL DEVELOP
IRS990/Form990PartVIISectionAGrp/TitleTxt12VP OF RESEARCH & PLANNING
IRS990/Form990PartVIISectionAGrp/TitleTxt13VP OF SPONSORSHIP DEVELOPMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt14VP OF STUDENT SERVICES
IRS990/Form990PartVIISectionAGrp/TitleTxt15COUNSELORS'NETWORK CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt16FPRE FOUNDATION CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt17LEADERSHIP FPRA CHAIR
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/FormationYr01938
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IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt0638073
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
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IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIInd0X
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt07263
IRS990/InformationTechnologyGrp/ProgramServicesAmt011361
IRS990/InformationTechnologyGrp/TotalAmt018624
IRS990/InsuranceGrp/ManagementAndGeneralAmt01214
IRS990/InsuranceGrp/TotalAmt01214
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IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0THE FLORIDA PUBLIC RELATIONS ASSOCIATION IS DEDICATED TO DEVELOPING PUBLIC RELATIONS PRACTITIONERS WHO , THROUGH ETHICAL AND STANDARDIZED PRACTICES ENHANCE THE PUBLIC RELATIONS PROFESSION IN FLORIDA.
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IRS990/MoreThan5000KToOrgInd00
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IRS990/OtherExpensesGrp/Desc0CHAPTER REBATES
IRS990/OtherExpensesGrp/Desc1PROFESSIONAL DEVELOPMEN
IRS990/OtherExpensesGrp/Desc2BANK FEES
IRS990/OtherExpensesGrp/Desc3PROFESSIONAL RECOGNITIO
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IRS990/OtherExpensesGrp/ProgramServicesAmt036295
IRS990/OtherExpensesGrp/ProgramServicesAmt129368
IRS990/OtherExpensesGrp/ProgramServicesAmt213733
IRS990/OtherExpensesGrp/TotalAmt036295
IRS990/OtherExpensesGrp/TotalAmt129368
IRS990/OtherExpensesGrp/TotalAmt216060
IRS990/OtherExpensesGrp/TotalAmt313733
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IRS990/ProgramServiceRevenueGrp/Desc0PROGRAM SERVICES
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS A MEMBER ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE MEMBERS ELECT THE GOVERNING BODY AT THE ORGANIZATION'S ANNUAL MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DECISIONS BY THE GOVERNING BODY, INCLUDING CHANGES TO THE BYLAWS, ARE SUBJECT TO APPROVAL BY THE MEMBERSHIP.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE EXECUTIVE COMMITTEE REVIEWS THE FORM 990.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE GOVERNING BODY CONSISTENTLY MONITORS AND ENFORCES COMPLIANCE WITH THE CONFLICTS OF INTEREST POLICY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5GOVERNING DOCUMENTS, CONFLICTS OF INTEREST POLICIES, AND FINANCIAL STATEMENTS ARE AVAILABLE AT THE STATE OFFICE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6CASH TO ACCRUAL ADJUSTMENT -170,981.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, line 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section A, line 7a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section A, line 7b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Section B, line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part VI, Section C, line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990, Part XI, line 9:
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IRS990/TerminateOperationsInd00
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IRS990/TotalAssetsGrp/EOYAmt0312794
IRS990/TotalCompGreaterThan150KInd00
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IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0638073
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
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IRS990/USAddress/AddressLine1Txt040 SARASOTA CENTER BLVD SUITE 107
IRS990/USAddress/CityNm0SARASOTA
IRS990/USAddress/StateAbbreviationCd0FL
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IRS990/VotingMembersIndependentCnt050
IRS990/WebsiteAddressTxt0WWW.FPRA.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0CHERAY KEYES-SHIMA
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum09413652135
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-07-01
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0FLORIDA PUBLIC RELATIONS ASSOCIATION INC
ReturnHeader/Filer/BusinessNameControlTxt0FLOR
ReturnHeader/Filer/EIN0591023019
ReturnHeader/Filer/PhoneNum09413652135
ReturnHeader/Filer/USAddress/AddressLine1Txt040 SARASOTA CENTER BLVD SUITE 107
ReturnHeader/Filer/USAddress/CityNm0SARASOTA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0FL
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ReturnHeader/IRSResponsiblePrtyInfoCurrInd00
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0475084155
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Jakusovas & Company PL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02831 Ringling Blvd Suite D-114
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Sarasota
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0FL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd034237
ReturnHeader/PreparerPersonGrp/PhoneNum09419241120
ReturnHeader/PreparerPersonGrp/PreparationDt02025-07-01
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0M Jakusovas CPA
ReturnHeader/ReturnTs02025-07-01T17:12:17-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-09-01
ReturnHeader/TaxPeriodEndDt02024-08-31
ReturnHeader/TaxYr02023

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