Civic Intelligence

Lake Lanier Convention & Visitors

EIN 58-2007320 • 501(c)6 • Gainesville, GA

View Organization Page

Profile

To promote tourism, special events, sporting events, and conventions in the greater hall county area.

PO Box 2995Gainesville, GA 30503

discoverlakelanier.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

63rd percentile

0.13x

Higher debt load relative to assets than 63% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Liabilities / Revenue

51st percentile

0.05x

Higher debt load relative to revenue than 51% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Net Margin

56th percentile

5.9%

Higher net margin than 56% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Top Officer Pay

49th percentile

$0

Higher top officer pay than 49% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Asset Growth

60th percentile

7.6%

Faster asset growth than 60% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Revenue Growth

69th percentile

14%

Faster revenue growth than 69% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets63rd percentile

Assets

Up

$312,135

Up $21,959 (+7.6%) from 2024

Liabilities

Down

$39,123

Down $25,973 (-40%) from 2024

Net Assets

Up

$273,012

Up $47,932 (+21%) from 2024

Operations
Liabilities / Revenue51st percentileNet Margin56th percentile

Revenue

Up

$814,160

Up $96,910 (+14%) from 2024

Expenses

Down

$766,228

Down $82,986 (-9.8%) from 2024

Net Income

Up

$47,932

Up $179,896 (+136%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth60th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2011: $67,445Liabilities 2011: $3,797Net Assets 2011: $63,6482011Assets 2012: $56,629Liabilities 2012: $5,468Net Assets 2012: $51,1612012Assets 2013: $69,189Liabilities 2013: $14,478Net Assets 2013: $54,7112013Assets 2014: $83,834Liabilities 2014: $20,605Net Assets 2014: $63,2292014Assets 2015: $123,881Liabilities 2015: $56,905Net Assets 2015: $66,9762015Assets 2016: $84,785Liabilities 2016: $54,577Net Assets 2016: $30,2082016Assets 2017: $90,436Liabilities 2017: $45,563Net Assets 2017: $44,8732017Assets 2018: $130,340Liabilities 2018: $68,282Net Assets 2018: $62,0582018Assets 2019: $142,724Liabilities 2019: $51,567Net Assets 2019: $91,1572019Assets 2020: $124,630Liabilities 2020: $39,036Net Assets 2020: $85,5942020Assets 2021: $177,196Liabilities 2021: $60,645Net Assets 2021: $116,5512021Assets 2022: $295,159Liabilities 2022: $76,054Net Assets 2022: $219,1052022Assets 2023: $430,468Liabilities 2023: $61,384Net Assets 2023: $369,0842023Assets 2024: $290,176Liabilities 2024: $65,096Net Assets 2024: $225,0802024Assets 2025: $312,135Liabilities 2025: $39,123Net Assets 2025: $273,0122025

Highlighted filing

2025

Assets$312,135
Liabilities$39,123
Net Assets$273,012
Open 2025 Filing

Operations Trend

Revenue Growth69th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2011: $275,030Expenses 2011: $252,916Net Income 2011: $22,1142011Revenue 2012: $301,873Expenses 2012: $314,360Net Income 2012: -$12,4872012Expenses 2013: $353,6662013Revenue 2014: $341,889Expenses 2014: $333,371Net Income 2014: $8,5182014Revenue 2015: $399,893Expenses 2015: $396,147Net Income 2015: $3,7462015Revenue 2016: $507,597Expenses 2016: $548,483Net Income 2016: -$40,8862016Revenue 2017: $422,136Expenses 2017: $414,395Net Income 2017: $7,7412017Revenue 2018: $427,711Expenses 2018: $410,526Net Income 2018: $17,1852018Revenue 2019: $505,609Expenses 2019: $486,800Net Income 2019: $18,8092019Revenue 2020: $359,402Expenses 2020: $364,965Net Income 2020: -$5,5632020Revenue 2021: $449,851Expenses 2021: $393,056Net Income 2021: $56,7952021Revenue 2022: $606,087Expenses 2022: $501,840Net Income 2022: $104,2472022Revenue 2023: $794,134Expenses 2023: $665,821Net Income 2023: $128,3132023Revenue 2024: $717,250Expenses 2024: $849,214Net Income 2024: -$131,9642024Revenue 2025: $814,160Expenses 2025: $766,228Net Income 2025: $47,9322025

Highlighted filing

2025

Revenue$814,160
Expenses$766,228
Net Income$47,932
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$312,135
Liabilities
$39,123
Net assets
$273,012
Revenue
$814,160
Expenses
$766,228
Net income
$47,932
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.12$0.39$2.73$8.14$7.66$0.48
2024Detailed filing. Detailed filing data is available for this year.$2.90$0.65$2.25$7.17$8.49$1.32
2023Detailed filing. Detailed filing data is available for this year.$4.30$0.61$3.69$7.94$6.66$1.28
2022Detailed filing. Detailed filing data is available for this year.$2.95$0.76$2.19$6.06$5.02$1.04
2021Detailed filing. Detailed filing data is available for this year.$1.77$0.61$1.17$4.50$3.93$0.57
2020Detailed filing. Detailed filing data is available for this year.$1.25$0.39$0.86$3.59$3.65$0.06
2019Detailed filing. Detailed filing data is available for this year.$1.43$0.52$0.91$5.06$4.87$0.19
2018Detailed filing. Detailed filing data is available for this year.$1.30$0.68$0.62$4.28$4.11$0.17
2017Detailed filing. Detailed filing data is available for this year.$0.90$0.46$0.45$4.22$4.14$0.08
2016Detailed filing. Detailed filing data is available for this year.$0.85$0.55$0.30$5.08$5.48$0.41
2015Detailed filing. Detailed filing data is available for this year.$1.24$0.57$0.67$4.00$3.96$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.84$0.21$0.63$3.42$3.33$0.09
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.69$0.14$0.55$3.54
2012Summary only. Only limited summary data is available for this year.$0.57$0.05$0.51$3.02$3.14$0.12
2011Summary only. Only limited summary data is available for this year.$0.67$0.04$0.64$2.75$2.53$0.22
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Nov 11, 2025
Return Version
2024v5.0
Gross Receipts
$824,791
Mission and Program Overview

Mission

To promote tourism, special events, sporting events, and conventions in the greater hall county area.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$136,589$101,459▼ $35,130
Accounts Receivable$15,149$40,333▲ $25,184
Cash and Non-Interest-Bearing Accounts$32,203$33,831▲ $1,628
Prepaid Expenses and Deferred Charges-$6,423-
Total Assets$290,176$312,135▲ $21,959
Other Assets Total$106,235$130,089▲ $23,854
Liabilities
Other Liabilities$24,621$27,256▲ $2,635
Accounts Payable and Accrued Expenses$18,893--
Mortgage Notes Payable Secured by Investment Property$21,582$11,867▼ $9,715
Total Liabilities$65,096$39,123▼ $25,973
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$225,080$273,012▲ $47,932
Total Net Assets Fund Balance$225,080$273,012▲ $47,932
Total Liabilities and Net Assets / Fund Balance$290,176$312,135▲ $21,959

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$106--
Compensation and Service Providers
Top Officer Pay49th percentile

Board Members and Trustees

NameTitle
Jessica MillerChair
Renee CardenVice Chair
Billy PowellDirector
Br WhiteDirector
Christine CaveDirector
Gladys WyattDirector
Husein KhimaniDirector
Jamie FieldsDirector
Jeff HyltonDirector
Kirk WatkinsDirector
Missy BurgessDirector
Pamela Williams-limeDirector
Rick HumphreyDirector
Sheri MillwoodDirector
Charles BurtonSec/treas.
Revenue and Support

Revenue Composition

Contributions and Grants
$793,389
Program Service Revenue
$14,337
Investment Income
$4,418
Other Revenue
$2,016
Change in Net Assets
$47,932

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported Amount
Other Non Cash Contri Table1$63,654
Total Noncash Contributions1$63,654

Audited Revenue Reconciliation

Revenue per Audited Statements
$814,160
Total Revenue per Audited Statements
$814,160
Total Revenue per Form 990
$814,160
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$413,976
Salaries, Compensation, and Employee Benefits$352,252
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$238,888$63,502-$302,390
Advertising$93,939--$93,939
Travel$50,047--$50,047
Office Expenses$47,157$2,727-$49,884
All Other Expenses$47,431--$47,431
Occupancy-$37,800-$37,800
Depreciation Depletion-$35,128-$35,128
Payroll Taxes$19,192$5,102-$24,294
Fees for Services Accounting-$17,447-$17,447
Pension Plan Contributions-$16,908-$16,908
Other Expenses$11,615--$11,615
Other Employee Benefits$6,841$1,819-$8,660
Interest-$1,926-$1,926
Insurance-$1,787-$1,787
Total Functional Expenses$582,082$184,146$0$766,228

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$766,228
Total Expenses per Audited Statements$766,228
Total Expenses per Form 990$766,228
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$12,614
Fundraising Direct Expenses$10,631
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued Personal Leave$16,414
Accrued Salaries$6,628
Payroll Taxes Payable$3,668
Retirement Plan Payable$279
Credit Card Payable$267
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Before tax return is approved and released, it is reviewed by the board of directors.”

Form 990, Page 6, Part VI, Line 19

“The board of directors review all documents and approve before issuance.”

Filing and Contact Details

Filer

Filer Name
Lake Lanier Convention & Visitors
EIN
58-2007320
Phone
6786962493
Address
PO BOX 2995, GAINESVILLE, GA 30503

Signing Officer

Name
Renee Carden
Title
Vice Chair
Phone
6786962493
Signed
2025-11-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Renee Carden
Formed
1992
Legal Domicile
Ga
Voting Board Members
15
Independent Board Members
15
Employees
7

Preparer

Firm
Mundy & Company LLC
Address
PO BOX 2929, CLEVELAND, GA 30528-0052
Preparer
John R Mundy CPA
Phone
7068657796
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0BEFORE TAX RETURN IS APPROVED AND RELEASED, IT IS REVIEWED BY THE BOARD OF DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD OF DIRECTORS REVIEW ALL DOCUMENTS AND APPROVE BEFORE ISSUANCE.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 19
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/BusinessOfficerGrp/PersonNm0RENEE CARDEN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0VICE CHAIR
ReturnHeader/BusinessOfficerGrp/PhoneNum06786962493
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-11
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0LAKE LANIER CONVENTION & VISITORS
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0BUREAU INC
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ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-11

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