Civic Intelligence

The Vision Council

EIN 52-1437632 • 501(c)6 • Alexandria, VA

Profile

The vision council's mission is to position members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums.

225 Reinekers Lane 700Alexandria, VA 22314

www.thevisioncouncil.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

50th percentile

0.24x

Higher debt load relative to assets than 50% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

54th percentile

0.43x

Higher debt load relative to revenue than 54% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Net Margin

54th percentile

5.7%

Higher net margin than 54% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

57th percentile

$413,261

Higher top officer pay than 57% of similar nonprofits.

Top officer pay equals 3.9% of source-year revenue.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Asset Growth

61st percentile

7.8%

Faster asset growth than 61% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

28th percentile

0.3%

Faster revenue growth than 28% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Up

$19,147,704

Up $1,386,065 (+7.8%) from 2023

Liabilities

Up

$4,511,710

Up $64,880 (+1.5%) from 2023

Net Assets

Up

$14,635,994

Up $1,321,185 (+9.9%) from 2023

Revenue

Up

$10,496,022

Up $30,779 (+0.3%) from 2023

Expenses

Down

$9,901,501

Down $50,159 (-0.5%) from 2023

Net Income

Up

$594,521

Up $80,938 (+16%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0Assets 2010: $13,583,844Liabilities 2010: $1,452,153Net Assets 2010: $12,131,6912010Assets 2011: $14,531,168Liabilities 2011: $1,573,155Net Assets 2011: $12,958,0132011Assets 2012: $16,874,927Liabilities 2012: $1,610,974Net Assets 2012: $15,263,9532012Assets 2013: $20,485,781Liabilities 2013: $7,546,116Net Assets 2013: $12,939,6652013Assets 2014: $14,002,357Liabilities 2014: $3,260,473Net Assets 2014: $10,741,8842014Assets 2015: $13,824,260Liabilities 2015: $2,790,049Net Assets 2015: $11,034,2112015Assets 2016: $16,508,153Liabilities 2016: $3,902,166Net Assets 2016: $12,605,9872016Assets 2017: $17,567,249Liabilities 2017: $3,406,988Net Assets 2017: $14,160,2612017Assets 2018: $16,053,837Liabilities 2018: $2,602,104Net Assets 2018: $13,451,7332018Assets 2019: $17,387,417Liabilities 2019: $2,977,779Net Assets 2019: $14,409,6382019Assets 2020: $12,661,203Liabilities 2020: $2,348,011Net Assets 2020: $10,313,1922020Assets 2021: $15,588,668Liabilities 2021: $2,328,676Net Assets 2021: $13,259,9922021Assets 2022: $17,029,575Liabilities 2022: $4,649,416Net Assets 2022: $12,380,1592022Assets 2023: $17,761,639Liabilities 2023: $4,446,830Net Assets 2023: $13,314,8092023Assets 2024: $19,147,704Liabilities 2024: $4,511,710Net Assets 2024: $14,635,9942024

Highlighted filing

2024

Assets$19,147,704
Liabilities$4,511,710
Net Assets$14,635,994

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $7,810,5342010Expenses 2011: $9,334,9092011Expenses 2012: $10,499,0312012Revenue 2013: $11,383,370Expenses 2013: $14,035,699Net Income 2013: -$2,652,3292013Revenue 2014: $20,070,690Expenses 2014: $22,082,551Net Income 2014: -$2,011,8612014Revenue 2015: $21,809,197Expenses 2015: $21,149,489Net Income 2015: $659,7082015Revenue 2016: $22,726,691Expenses 2016: $21,341,659Net Income 2016: $1,385,0322016Revenue 2017: $29,047,567Expenses 2017: $28,779,480Net Income 2017: $268,0872017Revenue 2018: $24,682,421Expenses 2018: $24,356,365Net Income 2018: $326,0562018Revenue 2019: $23,737,733Expenses 2019: $24,492,510Net Income 2019: -$754,7772019Revenue 2020: $5,472,427Expenses 2020: $10,250,269Net Income 2020: -$4,777,8422020Revenue 2021: $10,180,704Expenses 2021: $7,971,120Net Income 2021: $2,209,5842021Revenue 2022: $9,998,441Expenses 2022: $8,802,436Net Income 2022: $1,196,0052022Revenue 2023: $10,465,243Expenses 2023: $9,951,660Net Income 2023: $513,5832023Revenue 2024: $10,496,022Expenses 2024: $9,901,501Net Income 2024: $594,5212024

Highlighted filing

2024

Revenue$10,496,022
Expenses$9,901,501
Net Income$594,521

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$19.1$4.51$14.6$10.5$9.90$0.59
2023Detailed filing. Detailed filing data is available for this year.$17.8$4.45$13.3$10.5$9.95$0.51
2022Detailed filing. Detailed filing data is available for this year.$17.0$4.65$12.4$10.00$8.80$1.20
2021Detailed filing. Detailed filing data is available for this year.$15.6$2.33$13.3$10.2$7.97$2.21
2020Detailed filing. Detailed filing data is available for this year.$12.7$2.35$10.3$5.47$10.3$4.78
2019Detailed filing. Detailed filing data is available for this year.$17.4$2.98$14.4$23.7$24.5$0.75
2018Detailed filing. Detailed filing data is available for this year.$16.1$2.60$13.5$24.7$24.4$0.33
2017Detailed filing. Detailed filing data is available for this year.$17.6$3.41$14.2$29.0$28.8$0.27
2016Detailed filing. Detailed filing data is available for this year.$16.5$3.90$12.6$22.7$21.3$1.39
2015Detailed filing. Detailed filing data is available for this year.$13.8$2.79$11.0$21.8$21.1$0.66
2014Detailed filing. Detailed filing data is available for this year.$14.0$3.26$10.7$20.1$22.1$2.01
2013Detailed filing. Detailed filing data is available for this year.$20.5$7.55$12.9$11.4$14.0$2.65
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$16.9$1.61$15.3$10.5
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$14.5$1.57$13.0$9.33
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$13.6$1.45$12.1$7.81
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.2
Gross Receipts
$10,496,022
Mission and Program Overview

Mission

To position members to be successful in a competitive marketplace through education, advocacy, networking, consumer outreach, strategic relationship building and industry forums.

Advocate for the economic growth of the vision industry and the success of our members.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$9,532,027$10,911,470▲ $1,379,443
Investments Other Securities$3,548,989$3,495,621▼ $53,368
Savings and Temporary Cash Investments$625,879$1,026,564▲ $400,685
Land, Buildings, and Equipment, Net$641,011$626,944▼ $14,067
Prepaid Expenses and Deferred Charges$426,363$498,239▲ $71,876
Accounts Receivable$420,668$321,191▼ $99,477
Cash and Non-Interest-Bearing Accounts$13,908$13,321▼ $587
Total Assets$17,761,639$19,147,704▲ $1,386,065
Other Assets Total$2,552,794$2,254,354▼ $298,440
Liabilities
Other Liabilities$2,904,715$2,551,498▼ $353,217
Deferred Revenue$848,292$1,180,798▲ $332,506
Accounts Payable and Accrued Expenses$693,823$779,414▲ $85,591
Total Liabilities$4,446,830$4,511,710▲ $64,880
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$13,218,245$14,540,017▲ $1,321,772
Net Assets With Donor Restrictions$96,564$95,977▼ $587
Total Net Assets Fund Balance$13,314,809$14,635,994▲ $1,321,185
Total Liabilities and Net Assets / Fund Balance$17,761,639$19,147,704▲ $1,386,065

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$317,204$478,568$795,772
Leasehold Improvements$309,740$336,874$646,614
Other Assets Org$127,706--
Other Securities$3,495,621--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Ashley MillsChief Executive OfficerFT$324,468$88,793$413,261
Michael VitaleVP, Mbr & Gov RelationsFT$242,447$90,329$332,776
Brian CarrollCFO/COOFT$251,961$65,180$317,141
Mitch BarkleyVP, ShowsFT$221,223$82,477$303,700
Chelsea PillsburyVP, Marketing and CommunicFT$210,489$58,878$269,367
Alysse HenkelVP, Market ResearchFT$180,921$61,361$242,282
Manali PatelSr Director of Finance, CoFT$172,829$52,777$225,606
Kristopher StevensSenior Data Science ManageFT$146,939$40,176$187,115
Amy ApplegateDir, Creative Src & Spec PFT$138,335$37,385$175,720
Victoria HyndmanDirector, CommunicationsFT$122,392$30,943$153,335
Bonnie WhitfieldDirector, Member ServicesFT$124,937$22,823$147,760
Omar ElkhatibSr Mgr, Marketing/commFT$122,813$21,573$144,386

Board Members and Trustees

NameTitle
Scott ShapiroChair
Karen RobertsImmediate Past Chair
James RosinVice Chair
Andrew WongDirector
Bruce ScottDirector
Fredric GrethelDirector
Henry GreeneDirector
Jennifer DerryberryDirector
Jerry Warner IiiDirector
Ludovic LadreytDirector
Matthew CoonDirector
Stephen ShanbaumDirector
Steve HorowitzDirector
Thomas BurkhardtDirector
Tom SchroederDirector

Highest Paid Contractors

ContractorServicesLocationCompensation
Gossip Genie LLCMarketing1332 N HALSTED UNIT 302, Chicago, IL 60642$326,539
DatapriseIt Services & ConsultingPO BOX 22645, New York, NY 10087$221,382
Full Circle Research Co LLCResearch Services11701A FALLS ROAD, Potomac, MD 20854$192,115
Venable LLPLegal Services600 MASSACHUSETTS AVENUE NW, Washington, DC 20001$189,397
MarkitectureIt Services & Consulting108 E RANDOLPH AVE, Alexandria, VA 22301$140,000
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$9,804,976
Investment Income
$599,467
Other Revenue
$91,579
Change in Net Assets
$594,521

Audited Revenue Reconciliation

Revenue per Audited Statements
$10,496,022
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$726,664
Total Revenue per Audited Statements
$11,222,686
Total Revenue per Form 990
$10,496,022
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$5,319,230
Salaries, Compensation, and Employee Benefits$4,464,582
Grants and Similar Amounts Paid$117,689
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$2,084,271
Current Officers, Directors, Trustees, and Key Employees---$1,909,106
Fees for Services Other---$1,595,869
Conferences and Meetings---$1,519,321
Fees for Services Legal---$494,647
Occupancy---$363,077
Advertising---$337,685
Travel---$280,318
Payroll Taxes---$249,887
Information Technology---$246,662
Depreciation Depletion---$162,822
Other Employee Benefits---$154,451
Office Expenses---$110,513
Fees for Services Accounting---$95,379
Pension Plan Contributions---$66,867
Grants to Domestic Orgs---$62,430
Foreign Grants---$55,259
Insurance---$39,578
Other Expenses---$5,036
Total Functional Expenses$0$0$0$9,901,501

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$9,901,501
Total Expenses per Audited Statements$9,901,501
Total Expenses per Form 990$9,901,501
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Optics & Electro Optic Standards CouncilWebster, NY501(c)(6)Sponsorship$10,121
Jobson Medical Information LLC - Webmd Health CorpNewark, NJ501(c)(3)Sponsorship$10,000
American National Standards InstituteNew York, NY501(c)(3)Organization Membership$6,430

International Summary

Offices
0
Employees
0
Spending
$55,259

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (including Iceland & Greenland) - Albania, Andorra, Austria, BelgiumGrantmaking-00$55,259
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
Yes
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$78,343
Total Nondeductible Lobbying and Political Cost$40,552
Political Expenditures$500
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$2,551,498
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

The vision council has three categories of membership: full members, associate members, and trade media members. All categories of membership shall pay dues, fees and assessments in accordance with procedures established by the board of directors. Full membership: any person, firm or corporation conducting business in north america, whose primary business is the manufacturing, processing and/or distribution of optical equipment, frames, lenses, contact lenses, and other eyewear and eyecare related products, and/or services, and who exhibits at one vision council co-owned show per calendar year, is eligible for full membership in the council. Full members shall be entitled to receive all of the services of the council, and shall be entitled to vote and hold office. Associate membership: any person or company who provides services to the optical industry, or any person, firm or corporation, who meets the description of a full member, but who is not a current exhibitor at a vision council co-owned trade show, shall be eligible for associate membership in the vision council. Associate members shall be permitted to participate in the vision council programs, receive services and statistical data, and attend the vision council meetings as determined by the vision council board of directors. Associate members shall be entitled to vote for the election of the vision council directors and officers, and may hold office only to the extent permitted by these bylaws. Trade media membership: any person, firm or corporation providing trade media services to regular, full or associate members of the vision council shall be eligible for trade media membership. Trade media members shall not be entitled to vote or hold office, and shall be entitled to attend the vision council meetings and participate in the vision council programs as determined by the vision council board of directors. Board of director officers of the organization are nominated by the nominating committee and presented to dues-paying members at an all-member meeting during the organization's executive summit (annual meeting).

Form 990, Part VI, Section A, Line 7A

The organization has a nominating committee that prepares a slate of candidates to be submitted to the membership of the organization to stand for election as directors and officers. A full member may make nominations by submitting a nomination in writing to the ceo, which has been seconded in writing by fifteen full members. The elected directors, except for the ceo, the vision council foundation's directors, division chairs, the immediate past division chairs of the largest operating divisions, shall be elected at the annual meeting of the organization by majority vote of those members eligible to vote, present, and voting.

Form 990, Part VI, Section B, Line 11B

The 990 is reviewed by the organization's finance committee, chaired by the board of directors' secretary-treasurer, who act on behalf of the board of directors.

Form 990, Part VI, Section B, Line 12C

Board of director members are required to review and sign a conflict of interest policy statement annually at the board of directors meeting at our annual executive summit in january. This statement is presented and discussed by our legal counsel. Copies are filed in tvc's finance office for review by the auditors during their annual audit. In addition, the legal counsel reviews the conflict of interest policy with bod members prior to each bod meeting.

Form 990, Part VI, Section B, Line 15

The ceo's salary is benchmarked by our hr consultant against trade associations of like size, both budget wise and number of employees. The executive committee reviews and approves all salary changes for the ceo. The hr consultant benchmarks all salary adjustments of key employees and these changes are reviewed and approved by the appropriate department head, cfo and ceo.

Form 990, Part VI, Section C, Line 19

The vision council provides copies upon request and/or available at staff headquarters for inspection.

Filing and Contact Details

Filer

Filer Name
The Vision Council
EIN
52-1437632
Phone
7037409919
Address
225 REINEKERS LANE 700, ALEXANDRIA, VA 22314

Signing Officer

Name
Brian Carroll
Title
CFO/COO
Phone
7037409919
Signed
2025-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brian Carroll
Formed
1985
Legal Domicile
Dc
Voting Board Members
15
Independent Board Members
15
Employees
24
Volunteers
350

Preparer

Firm
Cliftonlarsonallen Llp
Address
6116 EXECUTIVE BLVD 500, NORTH BETHESDA, MD 20852
Preparer
Bert L Swain CPA
Phone
3017705100
Supplemental Narrative

Additional Explanations

990-T Nol Carryfoward

The vision council carries $21,811 post 2017 nol from advertising that will be utilized to offset taxable income in the future.

Form 990, Part IX, Line 11G

Other professional fees 695,724. Research and data 564,290. Marketing 198,766. Event planning 137,089.

FORM 990, PART XII, LINE 2C:

The audit oversight procedures have not changed from the prior year.

Financial Statement Notes

PART X, LINE 2:

The organization has determined it does not have any material unrecognized tax benefits or obligations as of december 31, 2024 and 2023. The organization is subject to routine audits by the taxing jurisdictions; however, there are currently no audits for any tax periods in progress. The organization's federal and state income tax returns are subject to examination by the internal revenue service and state tax authorities, generally for a period of three years after the returns are filed.

Raw XML AppendixShowing 400 of 935 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt25SENIOR DATA SCIENCE MANAGE
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