Civic Intelligence

Visit Baltimore Inc

990 • Fiscal year 2023 • EIN 52-1275445

Jul 01, 2022 to Jun 30, 2023 • Filed on Jan 17, 2024

Organization ProfileWWW.BALTIMORE.ORG

View Organization Page

400 E Pratt Street Floor 10th FloBaltimore, MD 21202

(410) 659-7300

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

79th percentile

0.53x

Higher debt load relative to assets than 79% of similar nonprofits.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2023

Liabilities / Revenue

63rd percentile

0.52x

Higher debt load relative to revenue than 63% of similar nonprofits.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2023

Net Margin

72nd percentile

13%

Higher net margin than 72% of similar nonprofits.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2023

Top Officer Pay

72nd percentile

$542,080

Higher top officer pay than 72% of similar nonprofits.

Top officer pay equals 3.1% of source-year revenue.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2023

Asset Growth

89th percentile

28%

Faster asset growth than 89% of similar nonprofits.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2022 to 2023

Revenue Growth

6th percentile

-23%

Faster revenue growth than 6% of similar nonprofits.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets79th percentile

Assets

Flat

$17,395,905

Flat from 2023

Net Assets

Flat

$8,243,252

Flat from 2023

Liabilities

Flat

$9,152,653

Flat from 2023

Revenue And Expenses
Liabilities / Revenue63rd percentileNet Margin72nd percentile

Revenue

Flat

$17,615,014

Flat from 2023

Expenses

Flat

$15,249,061

Flat from 2023

Net Income

Flat

$2,365,953

Flat from 2023

Historical Trend

Balance Sheet Trend

Asset Growth89th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$20M$15M$10M$5.0M$0Assets 2010: $3,823,423Liabilities 2010: $1,416,020Net Assets 2010: $2,407,4032010Assets 2011: $3,821,087Liabilities 2011: $1,259,572Net Assets 2011: $2,561,5152011Assets 2012: $4,388,303Liabilities 2012: $1,723,597Net Assets 2012: $2,664,7062012Assets 2013: $5,388,459Liabilities 2013: $1,780,765Net Assets 2013: $3,607,6942013Assets 2014: $5,386,294Liabilities 2014: $1,279,665Net Assets 2014: $4,106,6292014Assets 2015: $6,109,741Liabilities 2015: $1,766,809Net Assets 2015: $4,342,9322015Assets 2016: $6,689,988Liabilities 2016: $2,553,866Net Assets 2016: $4,136,1222016Assets 2017: $6,599,505Liabilities 2017: $2,739,131Net Assets 2017: $3,860,3742017Assets 2018: $6,225,239Liabilities 2018: $2,898,108Net Assets 2018: $3,327,1312018Assets 2019: $7,192,614Liabilities 2019: $3,937,024Net Assets 2019: $3,255,5902019Assets 2020: $7,501,083Liabilities 2020: $3,383,019Net Assets 2020: $4,118,0642020Assets 2021: $9,955,180Liabilities 2021: $5,458,732Net Assets 2021: $4,496,4482021Assets 2022: $13,591,522Liabilities 2022: $7,729,340Net Assets 2022: $5,862,1822022Assets 2023: $17,395,905Liabilities 2023: $9,152,653Net Assets 2023: $8,243,2522023Assets 2023: $17,395,905Liabilities 2023: $9,152,653Net Assets 2023: $8,243,2522023

Highlighted filing

2023

Assets$17,395,905
Liabilities$9,152,653
Net Assets$8,243,252
Open 2023 Filing

Operations Trend

Revenue Growth6th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $10,655,3482010Expenses 2011: $11,261,9362011Expenses 2012: $11,701,9852012Expenses 2013: $12,348,7542013Revenue 2014: $15,161,488Expenses 2014: $14,662,553Net Income 2014: $498,9352014Revenue 2015: $16,182,219Expenses 2015: $15,945,916Net Income 2015: $236,3032015Revenue 2016: $16,037,084Expenses 2016: $16,243,894Net Income 2016: -$206,8102016Revenue 2017: $15,393,438Expenses 2017: $15,669,186Net Income 2017: -$275,7482017Revenue 2018: $16,017,787Expenses 2018: $16,551,030Net Income 2018: -$533,2432018Revenue 2019: $16,694,132Expenses 2019: $16,765,673Net Income 2019: -$71,5412019Revenue 2020: $16,212,105Expenses 2020: $15,349,631Net Income 2020: $862,4742020Revenue 2021: $24,324,817Expenses 2021: $23,478,854Net Income 2021: $845,9632021Revenue 2022: $23,022,151Expenses 2022: $14,334,757Net Income 2022: $8,687,3942022Revenue 2023: $17,615,014Expenses 2023: $15,249,061Net Income 2023: $2,365,9532023Revenue 2023: $17,615,014Expenses 2023: $15,249,061Net Income 2023: $2,365,9532023

Highlighted filing

2023

Revenue$17,615,014
Expenses$15,249,061
Net Income$2,365,953
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2022 to Jun 30, 2023
Signed
Jan 17, 2024
Return Version
2022v5.0
Gross Receipts
$17,618,290
Mission and Program Overview

Mission

Visit baltimore is the tourism arm of baltimore, responsible for generating incremental economic benefits through attraction of convention and leisure visitors, and works to provide experience for all guests.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$6,398,073$9,719,749▲ $3,321,676
Land, Buildings, and Equipment, Net$2,437,197$1,933,291▼ $503,906
Accounts Receivable$2,980,398$1,757,010▼ $1,223,388
Cash and Non-Interest-Bearing Accounts$1,137,390$670,978▼ $466,412
Prepaid Expenses and Deferred Charges$478,369$561,724▲ $83,355
Investments in Publicly Traded Securities$119,850$186,209▲ $66,359
Total Assets$13,591,522$17,395,905▲ $3,804,383
Other Assets Total$40,245$2,566,944▲ $2,526,699
Liabilities
Deferred Revenue$4,537,260$3,897,682▼ $639,578
Other Liabilities$1,362,790$3,842,934▲ $2,480,144
Accounts Payable and Accrued Expenses$1,454,800$1,373,892▼ $80,908
Mortgage Notes Payable Secured by Investment Property$374,490$38,145▼ $336,345
Total Liabilities$7,729,340$9,152,653▲ $1,423,313
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$5,862,182$8,243,252▲ $2,381,070
Total Net Assets Fund Balance$5,862,182$8,243,252▲ $2,381,070
Total Liabilities and Net Assets / Fund Balance$13,591,522$17,395,905▲ $3,804,383

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$1,738,966$2,844,671$4,583,637
Equipment$194,325$390,402$584,727
Other Assets Org$2,526,699--
Compensation and Service Providers
Top Officer Pay72nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Al HutchinsonPresident/CEOFT$346,718$195,362$542,080
Craig VayChief Financial OfficerFT$162,175$64,206$226,381
Patricia MccleanChief Marketing OfficerFT$147,048$52,805$199,853
Kireem SwintonVP of Sales & Customer ExperienceFT$134,742$28,623$163,365
Sherry ValeReg. Director of Sales CHIFT$109,901$51,364$161,265
Aurelia WelshSr. Director of Sales & SpFT$129,629$13,637$143,266
Dustin ArnheimSenior VP of Sales & Customer ExperienceFT$133,335$6,426$139,761
Christopher KeaneDirector of Mid-atlantic SaleoFT$131,798$5,359$137,157

Board Members and Trustees

NameTitle
Alex SmithDirector
Asma NaeemDirector
Colin TarbertDirector
Douglas KleinDirector
Eric ReyesDirector
Frank RemeschDirector
Greg BaderDirector
Greg BrownDirector
J Howard HendersonDirector
Janet CurrieDirector
Jerry EdwardsDirector
Juan WebsterDirector
Justin a WilliamsDirector
Kirby FowlerDirector
Margot AmeliaDirector
Michael BarrettDirector
Michael FrenzDirector
Mohannad JishiDirector
Ohahlea ShimunekDirector
P David BrambleDirector
Randall ConroyDirector
Richard BryantDirector
Ricky SmithDirector
Rob ArthurDirector
Rob BoidockDirector
Secretary Kevin AndersonDirector
Senator Antonio HayesDirector
Shelonda StokesDirector
Ted JabaraDirector
Terri L FreemanDirector
Terry DonahueDirector
Thomas PennyDirector
Tony ForemanDirector
Tracey PoolDirector
Vanessa a FinneyDirector
Charles G Tildon IiiOfficer
Mac CampbellOfficer

Highest Paid Contractors

ContractorServicesLocationCompensation
Trahan Burden CharlesMarketing And Media600 S WOLFE STREET, Baltimore, MD 21231$2,715,802
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$17,259,186
Investment Income
$355,387
Other Revenue
$441
Change in Net Assets
$2,365,953

Audited Revenue Reconciliation

Revenue per Audited Statements
$17,615,014
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$655,787
Total Revenue per Audited Statements
$18,270,801
Total Revenue per Form 990
$17,615,014
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$9,099,279
Salaries, Compensation, and Employee Benefits$6,149,782
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$5,209,016
Advertising---$2,756,705
Conferences and Meetings---$1,476,355
Depreciation Depletion---$555,464
Occupancy---$520,331
Office Expenses---$446,930
Travel---$396,281
Fees for Services Other---$391,285
All Other Expenses---$386,815
Payroll Taxes---$362,856
Other Employee Benefits---$353,784
Other Expenses---$307,091
Pension Plan Contributions---$224,126
Information Technology---$168,385
Fees for Services Accounting---$93,607
Insurance---$60,171
Fees for Services Legal---$21,341
Total Functional Expenses$0$0$0$15,249,061

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$15,889,731
Expenses per Audited Statements$15,249,061
Total Expenses per Form 990$15,249,061
Expenses Not Reported on Form 990$640,670
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability - Short Term$3,656,725
Deferred Compensation$186,209
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed by the cfo and the president/ceo.”

Form 990, Part VI, Section B, Line 12C

“Each director, principal officer and member of a committee with board-delegated powers shall annually sign a statement which affirms that such person: (a) has received a copy of this policy; (b) has read and understands this policy; (c) has agreed to comply with this policy; and (d) understands that visit baltimore is a tax-exempt organization and that in order to maintain its federal tax exemption it must engage primarily in activities which accomplish one or more of its tax-exempt purposes. In connection with any actual or possible conflicts of interest, an interested person must disclose the existence and nature of his or her financial interest to the board and members of committees with board-delegated powers considering the proposed transaction or arrangement. After disclosure of the financial interest, the interested person shall leave the board or committee meeting while the financial interest is discussed and voted upon. The remaining board or committee members shall decide if an actual conflict of interest exists.”

Form 990, Part VI, Section B, Line 15A

“The ceo's salary was determined by the chairman of the board and our attorneys. The compensation package was documented and approved by the independent board of directors.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available upon request for the same period of disclosure as set forth by section (6104 ).”

Filing and Contact Details

Filer

Filer Name
Visit Baltimore Inc
EIN
52-1275445
Phone
4106597300
Address
400 E PRATT STREET FLOOR 10TH FLO, BALTIMORE, MD 21202

Signing Officer

Name
Craig D Vay
Title
Vice President Finance
Phone
4106597300
Signed
2024-01-17
Discuss with paid preparer
Yes

Organization Details

Formed
1982
Legal Domicile
Md
Voting Board Members
35
Independent Board Members
35
Employees
67
Volunteers
11

Preparer

Firm
Gross Mendelsohn & Associates Pa
Address
1801 PORTER STREET SUITE 500, BALTIMORE, MD 21230
Preparer
Tricia L Thomas
Phone
4106855512
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2B & 2C

“No changes were made to the organization's review process from the prior year.”

Financial Statement Notes

PART X, LINE 2:

“The organization had no unrelated business income for the year ended june 30, 2023. Accordingly, no provision for income taxes is reflected in these financial statements. The organizations's tax returns are subject to examination by the internal revenue service, generally for three years after they are filed.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0VISIT BALTIMORE IS THE TOURISM ARM OF BALTIMORE, RESPONSIBLE FOR GENERATING INCREMENTAL ECONOMIC BENEFITS THROUGH ATTRACTION OF CONVENTION AND LEISURE VISITORS, AND WORKS TO PROVIDE EXPERIENCE FOR ALL GUESTS.
IRS990/AdvertisingGrp/TotalAmt02756705
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IRS990/BooksInCareOfDetail/PhoneNum04106597300
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IRS990/ContractorCompensationGrp/ServicesDesc0MARKETING AND MEDIA
IRS990/CreditCounselingInd00
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IRS990/CYTotalProfFndrsngExpnsAmt00
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IRS990/Desc0VISIT BALTIMORE SERVES AS THE LIAISON BETWEEN CUSTOMERS AND STAKEHOLDERS. CUSTOMERS INCLUDE MEETING PLANNERS, TOUR OPERATORS, INDIVIDUAL TOURISTS AND MEDIA. STAKEHOLDERS INCLUDE GOVERNMENT, CITIZENS AND MEMBER ORGANIZATIONS. MEMBER ORGANIZATIONS REPRESENTED INCLUDE LODGING, DINING, ARTS, ATTRACTIONS, SHOPPING, TRANSPORTATION, ASSOCIATIONS AND GOVERNMENT AGENCIES.
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IRS990/Form990PartVIISectionAGrp/PersonNm29SHELONDA STOKES
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IRS990/Form990PartVIISectionAGrp/PersonNm33THOMAS PENNY
IRS990/Form990PartVIISectionAGrp/PersonNm34TONY FOREMAN
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IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt27DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt28DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt29DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt30DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt31DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt32DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt33DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt34DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt35DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt36DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt37PRESIDENT/CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt38CHIEF FINANCIAL OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt39CHIEF MARKETING OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt40VP OF SALES & CUSTOMER EXPERIENCE
IRS990/Form990PartVIISectionAGrp/TitleTxt41REG. DIRECTOR OF SALES CHI
IRS990/Form990PartVIISectionAGrp/TitleTxt42SENIOR VP OF SALES & CUSTOMER EXPERIENCE
IRS990/Form990PartVIISectionAGrp/TitleTxt43DIR. OF MID-ATLANTIC SALEO
IRS990/Form990PartVIISectionAGrp/TitleTxt44SR. DIRECTOR OF SALES & SP
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/FormationYr01982
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd0X
IRS990/FSAuditedInd01

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$17,395,905
Liabilities
$9,152,653
Net assets
$8,243,252
Revenue
$17,615,014
Expenses
$15,249,061
Net income
$2,365,953
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2023Detailed filing. Detailed filing data is available for this year.$17.4$9.15$8.24$17.6$15.2$2.37
2023Summary only. Only limited summary data is available for this year.$17.4$9.15$8.24$17.6$15.2$2.37
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$13.6$7.73$5.86$23.0$14.3$8.69
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$9.96$5.46$4.50$24.3$23.5$0.85
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.50$3.38$4.12$16.2$15.3$0.86
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.19$3.94$3.26$16.7$16.8$0.07
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.23$2.90$3.33$16.0$16.6$0.53
2017Summary only. Only limited summary data is available for this year.$6.60$2.74$3.86$15.4$15.7$0.28
2016Detailed filing. Detailed filing data is available for this year.$6.69$2.55$4.14$16.0$16.2$0.21
2015Detailed filing. Detailed filing data is available for this year.$6.11$1.77$4.34$16.2$15.9$0.24
2014Detailed filing. Detailed filing data is available for this year.$5.39$1.28$4.11$15.2$14.7$0.50
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.39$1.78$3.61$12.3
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.39$1.72$2.66$11.7
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.82$1.26$2.56$11.3
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.82$1.42$2.41$10.7