Special Olympics Inc.

Filing Period

Jan 1, 2012 to Dec 31, 2012

Signed

Aug 14, 2013

Return Version

2012v2.1

Gross Receipts

$106,528,135

Mission

Major Activities

Activity 2

Public education and communications: this year, we aligned our brand - refreshing not just our visual identity but our sense of who we are and what we do every day to drive our mission. This has been in the works since the 2010 special olympics global congress, when program and athlete leaders pushed for an alignment of the special olympics brand to reflect how the movement has evolved at a rapid pace and in a short timeframe increasing in size, scope and programming. The goal is to articulate our core messages and present our visual identity in a clear, concise and powerful way. Across 7 regions, 170 countries and 220 programs, we can now clearly convey our powerful message, telling the story of how special olympics can unleash the human spirit through the power and joy of sports.special olympics regions met with great success throughout 2012 as we continue to drive awareness about the accomplishments and gifts of our athletes. Europe/eurasia was able to secure an important new partnership with euronews, which included more than 0.5m euros value-in-kind airtime. The euronews & act responsible campaign resulted in two special olympics psas being broadcast on euronews from may to december. In asia pacific, fox sports (formerly known as espn star sports) continued its long-time commitment to special olympics asia pacific, helping to strengthen special olympics' abilities to raise funds through increased exposure on fox sports' networks across asia. To accomplish this, fox sports created a special promotional video spotlighting singapore athlete salihin bin sinai and his arduous climb to the summit of mount kilimanjaro. The promo aired more than 2,700 times over the course of a few months. That commitment, including production of the video, translates to about us$3.3 million."not acceptable," a hard-hitting public service announcement from our "spread the word to end the word" campaign, won a dogooder nonprofit video award, co-sponsored by youtube. The psa was recognized in the "fearless video" category, which recognizes those "who used video to share a big idea that just might inspire others to also dream big."more examples abound across our regions, especially in east asia as part of promotional efforts ahead of the 2013 world winter games in pyeongchang, republic of korea. In addition, special olympics got the message out to many more millions thanks to coverage by major print media outlets, including the new york times, washington post, huffington post, people magazine and many, many others. This ranged from in-depth articles about our athletes and programs to a boston globe piece naming chairman & ceo tim shriver as a global peacemaker of the year.telling and sharing a story is so compelling and special olympics has so many to tell. The special olympics' worldwide online story sharing system gives athletes, coaches, family members and volunteers a platform to easily share their experiences online and increase awareness to a worldwide audience through the special olympics website and social media. This new platform has resulted in hundreds of stories in more than 15 languages.in the u.s, special olympics north america launched an awareness campaign centered on the psa "speechless," the powerful and compelling story of susie doyens, a golfer who built up her talents and confidence -- and "found her voice" -- through special olympics. "speechless" resonated with audiences and experienced spectacular success, garnering more than 28 million impressions via social media and more than us$14.4 million in media in-kind value.in october, following the third u.s. Presidential debate, a political pundit used the r-word as an insult via twitter. In response, special olympics virginia athlete and global messenger john franklin stephens wrote an open letter, posted on the special olympics blog. That post went viral-- and received 2.5 million views in 24 hours.it's been 25 years since the start of the single most successful benefit recordin

Activity 3

Sports training and competition: in 2012, more than 4.2 million special olympics athletes in 170 countries experienced the power of sport through sports training and athletic competitions. Special olympics is committed to promoting opportunities that will revolutionize the manner, frequency and impact of our sports training, coaching and competition. With more than 70,000 competitions held around the world in 2012 - about 191 each day - it's a commitment we take seriously. We are striving to establish a global culture of sports excellence that maximizes the wellbeing and athletic potential of each and every athlete. This is happening through a cultural shift that transforms special olympics from events our athletes attend to a lifelong experience they own. For example, through the generous support of the annenberg foundation, special olympics has been able to expand and update a wide range of sports resources - skill guides, rule books, and videos - allowing us to become a preeminent resource for adapted physical sports worldwide. We have also been ramping up our digital capabilities, harnessing the power of technology and social media to create sports-specific coaching guides for computer and mobile phones and connecting people with and without intellectual disabilities in ways that can foster social inclusion, acceptance and respect. Special olympics continues to focus on delivering high-quality training and competitions in a variety of sports, with an emphasis on athletic excellence. This year, with the increasing popularity of floorball, we've expanded our offerings to 17 countries and about 2,000 athletes. A new partnership with the international floorball federation is aimed at keeping this momentum going. Special olympics floorball teams from austria and switzerland also got a chance to showcase their skills before a new audience at the 2012 world floorball championship in zurich.the pursuit of coaching excellence was a 2012 theme all around the world, particularly in the middle east/north africa region. The saudi capital of riyadh hosted a wideranging series of training seminars in six sports for head coaches from 14 countries. During 2012, special olympics also deepened our relationship with the michael phelps foundation and swim school and developed new ways to improve aquatics training and coaching. An innovative coaching seminar in maryland, usa, drew special olympics coaches from all seven regions. There was also a new agreement to include young athletes -- ages 2 to 7 - in the phelps "im" program and to create a new instructional video for coaches and families. Unified sports programs expanded in 2012, with the help of kim samuel and the samuel family foundation. New unified sports models were created: unified sports recreation, unified sports player development, and unified sports competition to allow more athletes and partners access. Unified sports also came into play through a joint effort between special olympics north america and the national federation of high schools. This new online unified sports coaches course is helping our trainings and materials reach a key target audience: high school coaches. Unified sports activation grants went out to a diverse set of programs, helping them expand their offerings at the local level. In africa, special olympics south africa conducted a successful unified cup football event, involving 10 programs and 130 athletes and partners. In addition, the federation internationale de football association (fifa) helped us expand our global football program, granting support to special olympics programs through the football for hope global social initiative. Unified football was also launched in 24 special olympics programs. Now in its second year, train (testing recreational activities and improving nutrition) really got rolling. The unique sports assessment and nutrition education program is designed to help people with intellectual disabilities identify their strongest skill

Filer

EIN

52-0889518