Oceana Inc.

Filing Period

Jan 1, 2012 to Dec 31, 2012

Signed

Aug 15, 2013

Return Version

2012v2.1

Gross Receipts

$18,812,008

Major Activities

Activity 2

North american oceans: in 2012, oceana invested $4,253,254 in program services for the united states oceans.responsible fishing:california 'freezes the menu' for forage fish: in november 2012 the state of california announced that state-regulated forage fisheries like squid and herring would embrace a new ecosystem-based management system, with an eye towards sustainability. Forage species are the base of the marine food web, providing a food source for larger predators, including whales, sea lions, sea birds and more. The new policy will "freeze the menu," i.e., prevent the development of new forage fisheries or expansion of existing fisheries unless and until there is adequate science available to ensure that those species can be fished sustainably and without negative consequences for their predators.sea turtles gain protections from scallop dredges: after campaigning by oceana, the national marine fisheries service (nmfs) announced new regulations for the atlantic scallop fishery that will require turtle deflector devices (tdds) in areas and during times when sea turtles are known to be present.the scallop fishery has long been a threat to sea turtles, who get caught up and drowned in the heavy equipment. Tdds are expected to reduce sea turtle mortality by at least 56 percent when compared to former dredges that force them into heavy chain bags where they were dragged and often drowned.steller sea lion protections upheld: the united states district court for the district of alaska upheld protections for the western population of steller sea lions. The new measures were put in place by the national marine fisheries service (nmfs) to reduce competition between large-scale commercial fisheries and endangered steller sea lions in the aleutian islands.these majestic marine mammals compete with large-scale industrial fisheries for food and continue to struggle for survival in the western aleutian islands. The court decision came after oceana and our allies pressured the federal government to address the declining steller sea lions' population by limiting bottom trawling in important areas.clean ocean energy:investment tax credit for offshore wind extended: thanks to persistent campaigning by oceana, in january 2013 congress passed legislation crucial to the future of the country's clean energy future. As part of the so-called "fiscal cliff" deal, the u.s. Congress voted to extend the investment tax credit (itc), a financing tool for offshore wind that makes investment in the clean energy industry much more attractive. The itc technically expired at midnight on new year's eve, and, if left expired, could have jeopardized a new industry with the potential to generate tens of thousands of jobs and enough electricity to power the country four times over. Fortunately, the tax credit was extended at the eleventh hour. Oceana will continue to campaign for further extension of the itc for offshore wind beyond 2013.seafood fraud:los angeles seafood testing reveals fraud: oceana conducted dna testing in the los angeles area, where we sampled seafood from sushi bars, restaurants and grocery stores. Tests confirmed that more than half (55 percent) of the seafood sampled by oceana was mislabeled, based on federal guidelines. In april 2012, oceana released a new report outlining the widespread seafood mislabeling that was found. Key findings described in the report are: 100 percent of fish sold with the word 'snapper' in the label was mislabeled; nearly nine out of every ten sushi samples was mislabeled; and eight out of nine sushi samples labeled as 'white tuna' were actually escolar, a species that carries a health warning. Our report was widely covered in the media, including fox news, the daily show with jon stewart, the los angeles times, and on nbc4.fishy business report released: in march 2012, we released a new report, fishy business: do you know what you are really eating? Which explains how seafood mislabeling and species substituti

Activity 3

Communications:in 2012, oceana invested $1,559,337 in communications services. The following are some of our main accomplishments in communications.in 2012, oceana generated 5,665 general media 'hits.' oceana also grew to over 550,000 supporters worldwide and dramatically increased our low-dollar grassroots fundraising results, raising more than $800,000 in donations. Oceana also grew its presence on the social media platforms facebook and twitter, climbing to 75,000 supporters on facebook and 55,000 followers on twitter.u.s.once again, oceana was widely featured in the u.s. Media with thousands of press hits-from high-profile television appearances to recognition in prominent newspapers and websites.oceana received extensive coverage of its seafood fraud campaign. In april, the los angeles times featured oceana's l.a. Seafood fraud report on its front page. Following the release of oceana's new york city seafood fraud investigation, oceana campaign director beth lowell was interviewed for segments on nbc nightly news and the today show. The new york times also ran a story about oceana's report and senior vice president for north america michael hirshfield appeared on abc's 20/20.oceana's deputy vice presidents susan murray and jacqueline savitz appeared in numerous regional and national stories about offshore drilling and shell's ill-fated offshore drilling activities in the arctic, including those by associated press, thomson reuters, the wall street journal, los angeles times, the washington post and others.prior to appearing at the economist's world oceans summit, oceana ceo andy sharpless appeared on the bbc to discuss overfishing and prospects for rebuilding the world's fisheries. Andy was also interviewed by china central television about the state of the world's fisheries and the need to institute limits on bycatch, protect habitat and adopt science-based quotas in order to increase fishery yields and feed a growing world population.oceana was again a non-profit partner for discovery channel's shark week, which celebrated its 25th anniversary in 2012. The programming included "great white highway," which was narrated by actor and oceana board member ted danson.oceana also continued to raise its profile through the promotion of public service announcements about its work, which generated more than $3 million in donated advertising value. In may, oceana released its latest psa starring "friday night lights" actress aimee teegarden. The video featured aimee surfing and free diving off the coast of southern california with a message to protect the ocean's "hidden treasures."thanks to the generous support from media outlets like hulu, o magazine, forbes, shape, usa network, hgtv, food network, outside tv, cnn international and many others, oceana was able to share its message with millions of people around the country in high profile magazines, on radio and national tv.europe:oceana's campaign to end wasteful subsidies for the eu's oversized and unsustainable fishing fleet attracted media attention around the world, including in the new york times and le monde, as well as on national stations, such as spain's tve, and in wire stories, including those by afp and europapress.oceana's work to protect habitat, in and around the balearic islands, off of the portuguese algarve and elsewhere in the eu was highlighted in dozens of media outlets, including el pais, el mundo, and interviews on radio france international and canal sur.oceana was also featured in the media for its work to protect sharks. As the eu negotiated, and eventually adopted, a strict ban on shark finning, after campaigning by oceana, this victory was written about on the international wires ap, afp, and efe, securing coverage from the united states to france, spain, and beyond. National coverage included spain's nationwide tv station (la sexta tv), radio stations (rne) and newspapers, while industry coverage included atuna, fishnewseu and fis. An oceana investi

Filer

EIN

51-0401308