Oceana Inc.

Filing Period

Jan 1, 2011 to Dec 31, 2011

Signed

Nov 15, 2012

Return Version

2011v1.2

Gross Receipts

$20,333,557

Major Activities

Activity 2

International activities - oceana invested $7,750,687 during 2011 in international program services. Following are the main program service accomplishments for oceana's international activities in 2011:i. Oceana belize belizeans speak up against offshore drilling in historic effortoceana gathered tens of thousands of signatures in an historic exercise of the right to a national referendum to ban offshore oil exploration and drilling in belize. This was the first time in belize's history that such a citizen's referendum was attempted.oil companies are preparing to drill off the coast of belize, including in the belize barrier reef, a unesco world heritage site that is home to thousands of creatures such as dolphins, sea turtles and whale sharks. The reef is also a top draw for visitors to belize, and as such is essential to the tourism industry, one of the country's most important sources of revenue.in collaboration with the coalition to save our natural heritage (a coalition of local belizean environmental groups), oceana conducted a campaign from the cities to the most remote villages to gather signatures. More than 10 percent of the registered voters in the country signed the petition.belize ends trawling in national watersbelize finalized a ban on all forms of trawling, one of the most destructive fishing methods in the world. Bottom trawls wreak havoc on ocean nurseries and bottom habitat. Trawlers are also notorious for indiscriminately killing marine life, including sea turtles, marine mammals and untargeted fish species. With the decision, belize joined just a few countries in the world that have completely protected their waters from bottom trawling.the historic decision protects belize's section of the mesoamerican reef, the largest coral reef system in the western hemisphere and a unesco world heritage site. In addition to its ecological importance, the mesoamerican reef has incalculable value to belize's tourism industry and culture. Home to some of the atlantic ocean's only atolls, it is one of the most popular diving sites in the world.ii. Oceana europe: the european union and spain increase protection for shark speciesthe european union banned all fishing for porbeagle sharks in november 2011. Long coveted for their large fins and meat, porbeagle sharks are vulnerable to overfishing because they are slow-growing, late-maturing and give birth to few young. The porbeagle shark population in the mediterranean sea has declined by 99 percent. Under the new rules, no porbeagle sharks may be caught in e.u. Waters, and no e.u. Ship in international waters is permitted to catch porbeagles. In addition, after lobbying by oceana, the spanish ministry of the environment doubled the number of marine species officially protected in spain. New protected species include 11 sharks, such as angel sharks, sawfishes and angular rough-sharks, all considered threatened or endangered under the barcelona convention. Their protection by spain, europe's top shark fishing nation, sends a strong message to europe and the world. Illegal driftnets curtailed in the mediterranean seain 2011, morocco enacted a ban on the use, possession, manufacture or sale of driftnets. With 300 vessels using driftnets, morocco had been one of the most notorious users of this wasteful gear in the mediterranean. These floating nets can be several miles of long and indiscriminately catch and kill everything in their path, generating huge amounts of bycatch. Thousands of marine creatures, including whales, dolphins, sharks, sea turtles and fish are trapped and killed by this indiscriminate fishing gear each year.after campaigning by oceana, turkey followed suit and announced it would stop using the destructive fishing gear. In 2009, oceana identified turkish vessels using driftnets in the aegean and mediterranean seas to target swordfish and albacore, and we estimate there were 70 to 150 vessels operating in the country before the ban. Iii. Oceana chile: chile end

Activity 3

Communications - oceana invested $1,788,857 in communications services in 2011. Following are the main accomplishments of oceana's communications services:growing the activist base to more than 500,000 wavemakersin 2011, oceana had 555,794 e-activists, or wavemakers. Thanks to an increasing amount of web traffic and visibility, oceana averaged over 3,000 new wavemakers a month from people who heard about the organization or visited the website, nearly double the number of sign-ups received in 2010. In addition, oceana retained email subscribers at a higher rate than the typical non-profit. These additional supporters have helped oceana generate more actions and grow oceana's revenue base.increasing wavemakers' action in support of oceanain 2011, oceana's e-activists increased the rate at which they took actions in support of oceana's campaigns, due to the emotionally compelling issues the organization is tackling. The average response rate to various calls to action for 2011 grew by 57 percent from 2010. Highlighting the work of everyday ocean heroesoceana staff helped cull over 500 nominations for the 2011 ocean heroes into a group of six adult finalists and six junior finalists who were presented to the public for a three-week voting period prior to world oceans day. In addition to promotional support from the program's sponsors - nautica, revo and for cod & country - oceana created partnerships with gazelle.com and social media companies like instagram and foodspotting to engage the public. Many of oceana's celebrity supporters like kate walsh, kellen lutz, adrian grenier, and nicole ritchie helped the promotion via twitter or their own websites. Over 12,000 people voted, selecting southern california's peter wallerstein, from marine animal rescue, as the adult ocean hero, and eight-year-old minnesota shark advocate sophie bromenshenkel as the junior hero, while over 4,000 users pledged to "be an ocean hero" for world oceans day.expanding social media: 29,000 followers on twitter and over 51,000 followers on facebookoceana continued developing a growing, active and relatively large social media community. Over 29,000 people followed oceana's daily twitter "tweets" about oceana's campaigns, and over 51,000 people received facebook updates in 2011. This exceptional growth in twitter followers was achieved due to oceana's increasing celebrity support.

Filer

EIN

51-0401308