Kansas Farm Bureau

Filing Period

Oct 1, 2012 to Sep 30, 2013

Signed

Nov 27, 2013

Return Version

2012v2.3

Gross Receipts

$50,338,896

Mission

Major Activities

Activity 2

Kansas farm bureau's farm leader letter is a hard copy newsletter that keeps voting members informed on issues that impact their farms and ranches. From oct. 1, 2012 to sept. 30, 2013, the leader letter was published 19 times and reached an average of 37,500 households per publication. Every issue contains updates on legislative action that impacts kansas farmers and ranchers as well as important updates and information regarding their farm organization.

Activity 3

Kansas farm bureau's voice of agriculture radio program is a broadcast-delivered communications program that reached a majority of the target listening audience (adults 18+) with a message sponsored by the farmers and ranchers of kansas farm bureau about relevant agriculture-related information and issues. The audio programs were created to provide target listeners with vital national and statewide agriculture news and issues that can impact agriculture and the lives of people across kansas. The audio program was structured as a one-minute daily news format that aired an average of three times per day, five days per week(m-f), 52 weeks (780 times)per year. The audio program aired across the state on four radio networks comprising 43 radio stations that have a significant number of target listeners between 6 a.m. And 7 p.m. At the discretion of each radio station. From october 1, 2012 to september 30, 2013, on a cumulative basis, the radio program aired 33,540 times (780 programs x 43 stations) reaching 1,852,900 target listeners an average of 61 times and generating over 113,026,900 gross impressions annually across the state. This means that on average, nearly 70% of the target listening audience heard three or four voice of agriculture audio programs per week, or about 170 programs per year.

Filer

EIN

48-0546988