Civic Intelligence

American Potential

990 • Fiscal year 2020 • EIN 47-4797969

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 15, 2021

Organization Profile
PO Box 1706Alexandria, VA 22313

(571) 482-7690

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

90th percentile

0.67x

Higher debt load relative to assets than 90% of similar nonprofits.

2020 filings • 501(c)4 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

43rd percentile

0.05x

Higher debt load relative to revenue than 43% of similar nonprofits.

2020 filings • 501(c)4 • $1M-$5M nonprofits • Source year 2020

Net Margin

37th percentile

2.3%

Higher net margin than 37% of similar nonprofits.

2020 filings • 501(c)4 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

71st percentile

$15,000

Higher top officer pay than 71% of similar nonprofits.

Top officer pay equals 0.7% of source-year revenue.

2020 filings • 501(c)4 • $1M-$5M nonprofits • Source year 2020

Asset Growth

100th percentile

9746%

Faster asset growth than 100% of similar nonprofits.

2020 filings • 501(c)4 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

Score unavailable

No value available

A valid growth rate could not be computed from the available filing history.

Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets90th percentile

Assets

Up

$155,761

Up $154,179 (+9746%) from 2019

Net Assets

Up

$52,011

Up $50,429 (+3188%) from 2019

Liabilities

Up

$103,750

Up $103,750 from 2019

Revenue And Expenses
Liabilities / Revenue43rd percentileNet Margin37th percentile

Revenue

Up

$2,175,000

Up $2,175,000 from 2019

Expenses

Up

$2,124,571

Up $2,098,881 (+8170%) from 2019

Net Income

Up

$50,429

Up $76,119 (+296%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth100th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$200K$150K$100K$50K$0Assets 2015: $32,000Liabilities 2015: $02015Assets 2016: $26,578Liabilities 2016: $0Net Assets 2016: $26,5782016Assets 2017: $101,347Liabilities 2017: $0Net Assets 2017: $101,3472017Assets 2018: $27,272Liabilities 2018: $0Net Assets 2018: $27,2722018Assets 2019: $1,582Liabilities 2019: $0Net Assets 2019: $1,5822019Assets 2020: $155,761Liabilities 2020: $103,750Net Assets 2020: $52,0112020Assets 2021: $6,704Liabilities 2021: $0Net Assets 2021: $6,7042021Assets 2022: $4,579Liabilities 2022: $0Net Assets 2022: $4,5792022Assets 2023: $33,662Liabilities 2023: $0Net Assets 2023: $33,6622023Assets 2024: $71,193Liabilities 2024: $6,402Net Assets 2024: $64,7912024

Highlighted filing

2020

Assets$155,761
Liabilities$103,750
Net Assets$52,011
Open 2020 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2015: $75,000Expenses 2015: $43,000Net Income 2015: $32,0002015Revenue 2016: $850,000Expenses 2016: $855,422Net Income 2016: -$5,4222016Revenue 2017: $150,896Expenses 2017: $76,127Net Income 2017: $74,7692017Revenue 2018: $23,300Expenses 2018: $97,375Net Income 2018: -$74,0752018Revenue 2019: $0Expenses 2019: $25,690Net Income 2019: -$25,6902019Revenue 2020: $2,175,000Expenses 2020: $2,124,571Net Income 2020: $50,4292020Revenue 2021: $360Expenses 2021: $45,667Net Income 2021: -$45,3072021Revenue 2022: $651,886Expenses 2022: $654,011Net Income 2022: -$2,1252022Revenue 2023: $366,272Expenses 2023: $337,189Net Income 2023: $29,0832023Revenue 2024: $424,727Expenses 2024: $393,598Net Income 2024: $31,1292024

Highlighted filing

2020

Revenue$2,175,000
Expenses$2,124,571
Net Income$50,429
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 15, 2021
Return Version
2020v4.0
Gross Receipts
$2,175,000
Mission and Program Overview

Mission

American Potential seeks to educate members of the public on a number of public policy issues, including, but not limited to (a) unlocking individual potential, (b) revitalizing main street America and the American middle class; (c) re-imagining federal, state and local government, and (d) restoring American leadership in the world through research and public communications.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,582$155,761▲ $154,179
Savings and Temporary Cash Investments$0$0→ $0
Accounts Receivable$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net$0--
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Prepaid Expenses and Deferred Charges$0$0→ $0
Total Assets$1,582$155,761▲ $154,179
Other Assets Total$0$0→ $0
Liabilities
Accounts Payable and Accrued Expenses$0$103,750▲ $103,750
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0--
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$0$103,750▲ $103,750
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,582$52,011▲ $50,429
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$1,582$52,011▲ $50,429
Total Liabilities and Net Assets / Fund Balance$1,582$155,761▲ $154,179
Compensation and Service Providers
Top Officer Pay71st percentile

Employees

NameTitleBaseTotal
Partrick HynesChair & Executive Director$15,000$15,000
William B CanfieldSecretary and General Counsel$10,000$10,000

Board Members and Trustees

NameTitle
Chris MarstonTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Focal Point Direct LLCFundraising, Database, Advertising, ResearchPO Box 2244, PMB 304, North Canton, OH 44720$419,357
Victory Solutions LLCAdvertising13500 Pearl Rd Ste 139, Strongsville, OH 44136$400,000
MW Political IncAdvertising114 Karland Dr, Atlanta, GA 30305$300,000
Chavvo Animation Studios LLCAnimation928 N San Fernando Blvd, Ste J119, Burbank, CA 91504$150,000
WAB StrategicResearch2425 W 11th St Ste 3, Cleveland, OH 44113$117,500
Revenue and Support

Revenue Composition

Contributions and Grants
$2,175,000
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$2,175,000
Change in Net Assets
$50,429
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,798,321
Professional Fundraising Fees$326,250
Total Fundraising Expense$326,250
Grants and Similar Amounts Paid$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$1,107,375$0$0$1,107,375
Fees for Services Management$461,750$20,000$0$481,750
Fees for Services Professional Fundraising--$326,250$326,250
Fees for Services Other$142,500$0$0$142,500
Travel$29,932$5,000$0$34,932
Fees for Services Accounting$624$20,000$0$20,624
Fees for Services Legal$8,000$2,000$0$10,000
Other Expenses$0$1,140$0$1,140
Total Functional Expenses$1,750,181$48,140$326,250$2,124,571
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$326,250
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Directors were provided an opportunity to review and comment on the draft 990.”

Form 990, Part VI, Section C, Line 19

“The organization does not make these documents available.”

Filing and Contact Details

Filer

Filer Name
American Potential
EIN
47-4797969
Phone
5714827690
Address
PO Box 1706, Alexandria, VA 22313

Signing Officer

Name
Patrick Hynes
Title
Chair
Phone
2023215310
Signed
2021-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Patrick Hynes
Formed
2015
Legal Domicile
Va
Voting Board Members
3
Independent Board Members
3
Employees
0
Volunteers
0

Preparer

Firm
Election CFO LLC
Address
PO Box 26141, Alexandria, VA 22313
Preparer
Chris Marston
Phone
5714827690
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Research”

Raw XML AppendixShowing 400 of 477 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/NetUnrlzdGainsLossesInvstAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt01582
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt052011
IRS990/NoncashContributionsAmt00
IRS990/NondeductibleContributionsInd01
IRS990/NondeductibleContriDisclInd01
IRS990/OccupancyGrp/FundraisingAmt00
IRS990/OccupancyGrp/ManagementAndGeneralAmt00
IRS990/OccupancyGrp/ProgramServicesAmt00
IRS990/OccupancyGrp/TotalAmt00
IRS990/OfficeExpensesGrp/FundraisingAmt00
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt00
IRS990/OfficeExpensesGrp/ProgramServicesAmt00
IRS990/OfficeExpensesGrp/TotalAmt00
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt00
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt00
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt00
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt00
IRS990/OtherExpensesGrp/Desc0Bank Fees
IRS990/OtherExpensesGrp/FundraisingAmt00
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt01140
IRS990/OtherExpensesGrp/ProgramServicesAmt00
IRS990/OtherExpensesGrp/TotalAmt01140
IRS990/OtherLiabilitiesGrp/BOYAmt00
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt00
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt00
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt00
IRS990/OtherSalariesAndWagesGrp/TotalAmt00
IRS990/OthNotesLoansReceivableNetGrp/BOYAmt00
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd00
IRS990/PaymentsToAffiliatesGrp/FundraisingAmt00
IRS990/PaymentsToAffiliatesGrp/ManagementAndGeneralAmt00
IRS990/PaymentsToAffiliatesGrp/ProgramServicesAmt00
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/FundraisingAmt00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt00
IRS990/PayrollTaxesGrp/ProgramServicesAmt00
IRS990/PayrollTaxesGrp/TotalAmt00
IRS990/PensionPlanContributionsGrp/FundraisingAmt00
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt00
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt00
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt00
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/PrincipalOfficerNm0Patrick Hynes
IRS990/PriorPeriodAdjustmentsAmt00
IRS990/ProfessionalFundraisingInd01
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt00
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/FundraisingAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/ManagementAndGeneralAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/ProgramServicesAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt025690
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt0-25690
IRS990/PYSalariesCompEmpBnftPaidAmt00
IRS990/PYTotalExpensesAmt025690
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt00
IRS990/RcvblFromDisqualifiedPrsnGrp/BOYAmt00
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/BOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt050429
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/RelatedOrganizationsAmt00
IRS990/RentalIncomeOrLossGrp/PersonalAmt00
IRS990/RentalIncomeOrLossGrp/RealAmt00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt00
IRS990/RoyaltiesGrp/FundraisingAmt00
IRS990/RoyaltiesGrp/ManagementAndGeneralAmt00
IRS990/RoyaltiesGrp/ProgramServicesAmt00
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990/ScheduleBRequiredInd00
IRS990ScheduleG/AgrmtProfFundraisingActyInd01
IRS990ScheduleG/FundraiserActivityInfoGrp/ActivityTxt0Phone and In-Person Solicitation
IRS990ScheduleG/FundraiserActivityInfoGrp/FundraiserControlOfFundsInd00
IRS990ScheduleG/FundraiserActivityInfoGrp/GrossReceiptsAmt02175000
IRS990ScheduleG/FundraiserActivityInfoGrp/NetToOrganizationAmt01852500
IRS990ScheduleG/FundraiserActivityInfoGrp/OrganizationBusinessName/BusinessNameLine1Txt0Focal Point Direct LLC
IRS990ScheduleG/FundraiserActivityInfoGrp/RetainedByContractorAmt0322500
IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/AddressLine1Txt0PO Box 2244
IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/CityNm0North Canton
IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/StateAbbreviationCd0OH
IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/ZIPCd044720
IRS990ScheduleG/InPersonSolicitationsInd0X
IRS990ScheduleG/PhoneSolicitationsInd0X
IRS990ScheduleG/TotalGrossReceiptsAmt02175000
IRS990ScheduleG/TotalNetToOrganizationAmt01852500
IRS990ScheduleG/TotalRetainedByContractorsAmt0322500
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Directors were provided an opportunity to review and comment on the draft 990.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The organization does not make these documents available.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Research
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section C, Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part IX, Line 11g
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondLiabilitiesGrp/BOYAmt00
IRS990/TaxExemptBondLiabilitiesGrp/EOYAmt00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt01582
IRS990/TotalAssetsEOYAmt0155761
IRS990/TotalAssetsGrp/BOYAmt01582
IRS990/TotalAssetsGrp/EOYAmt0155761

Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$155,761
Liabilities
$103,750
Net assets
$52,011
Revenue
$2,175,000
Expenses
$2,124,571
Net income
$50,429
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.07$0.01$0.06$0.42$0.39$0.03
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.03$0.00$0.03$0.37$0.34$0.03
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.00$0.00$0.00$0.65$0.65$0.00
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.01$0.00$0.01$0.00$0.05$0.05
2020Detailed filing. Detailed filing data is available for this year.$0.16$0.10$0.05$2.18$2.12$0.05
2019Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.00$0.03$0.03
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.03$0.00$0.03$0.02$0.10$0.07
2017Detailed filing. Detailed filing data is available for this year.$0.10$0.00$0.10$0.15$0.08$0.07
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.03$0.00$0.03$0.85$0.86$0.01
2015Summary only. Only limited summary data is available for this year.$0.03$0.00$0.08$0.04$0.03