Civic Intelligence

Madison Morgan County Convention & Visitors Bureau Inc

EIN 47-4319035 • 501(c)6 • Madison, GA

Profile

To promote tourism within the city of madison and morgan county, ga by advertising the area as a tourism destination for leisure travelers, groups, conventions, and regional recreational activities.

115 East Jefferson StreetMadison, GA 30650

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

72nd percentile

0.07x

Higher debt load relative to assets than 72% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

69th percentile

0.04x

Higher debt load relative to revenue than 69% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Net Margin

55th percentile

3.0%

Higher net margin than 55% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Top Officer Pay

95th percentile

$85,000

Higher top officer pay than 95% of similar nonprofits.

Top officer pay equals 32.3% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2025

Asset Growth

60th percentile

3.6%

Faster asset growth than 60% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

31st percentile

-14%

Faster revenue growth than 31% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets72nd percentile

Assets

Up

$135,274

Up $4,665 (+3.6%) from 2024

Liabilities

Down

$9,770

Down $3,136 (-24%) from 2024

Net Assets

Up

$125,504

Up $7,801 (+6.6%) from 2024

Operations
Liabilities / Revenue69th percentileNet Margin55th percentile

Revenue

Down

$262,931

Down $41,191 (-14%) from 2024

Expenses

Down

$255,130

Down $40,140 (-14%) from 2024

Net Income

Down

$7,801

Down $1,051 (-12%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth60th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2016: $35,354Liabilities 2016: $6,532Net Assets 2016: $28,8222016Assets 2017: $37,889Liabilities 2017: $8,377Net Assets 2017: $29,5122017Assets 2018: $42,894Liabilities 2018: $6,569Net Assets 2018: $36,3252018Assets 2019: $42,069Liabilities 2019: $4,142Net Assets 2019: $37,9272019Assets 2020: $105,388Liabilities 2020: $11,167Net Assets 2020: $94,2212020Assets 2021: $133,289Liabilities 2021: $54,994Net Assets 2021: $78,2952021Assets 2022: $117,540Liabilities 2022: $8,494Net Assets 2022: $109,0462022Assets 2023: $121,084Liabilities 2023: $12,233Net Assets 2023: $108,8512023Assets 2024: $130,609Liabilities 2024: $12,906Net Assets 2024: $117,7032024Assets 2025: $135,274Liabilities 2025: $9,770Net Assets 2025: $125,5042025

Highlighted filing

2025

Assets$135,274
Liabilities$9,770
Net Assets$125,504
Open 2025 Filing

Operations Trend

Revenue Growth31st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$300K$200K$100K$0-$100KRevenue 2016: $222,280Expenses 2016: $193,458Net Income 2016: $28,8222016Revenue 2017: $209,934Expenses 2017: $209,244Net Income 2017: $6902017Revenue 2018: $206,608Expenses 2018: $199,795Net Income 2018: $6,8132018Revenue 2019: $214,572Expenses 2019: $212,970Net Income 2019: $1,6022019Revenue 2020: $229,649Expenses 2020: $173,356Net Income 2020: $56,2932020Revenue 2021: $205,055Expenses 2021: $220,981Net Income 2021: -$15,9262021Revenue 2022: $295,938Expenses 2022: $288,746Net Income 2022: $7,1922022Revenue 2023: $334,753Expenses 2023: $334,946Net Income 2023: -$1932023Revenue 2024: $304,122Expenses 2024: $295,270Net Income 2024: $8,8522024Revenue 2025: $262,931Expenses 2025: $255,130Net Income 2025: $7,8012025

Highlighted filing

2025

Revenue$262,931
Expenses$255,130
Net Income$7,801
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$135,274
Liabilities
$9,770
Net assets
$125,504
Revenue
$262,931
Expenses
$255,130
Net income
$7,801
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.35$0.10$1.26$2.63$2.55$0.08
2024Detailed filing. Detailed filing data is available for this year.$1.31$0.13$1.18$3.04$2.95$0.09
2023Detailed filing. Detailed filing data is available for this year.$1.21$0.12$1.09$3.35$3.35$0.00
2022Detailed filing. Detailed filing data is available for this year.$1.18$0.08$1.09$2.96$2.89$0.07
2021Detailed filing. Detailed filing data is available for this year.$1.33$0.55$0.78$2.05$2.21$0.16
2020Detailed filing. Detailed filing data is available for this year.$1.05$0.11$0.94$2.30$1.73$0.56
2019Detailed filing. Detailed filing data is available for this year.$0.42$0.04$0.38$2.15$2.13$0.02
2018Detailed filing. Detailed filing data is available for this year.$0.43$0.07$0.36$2.07$2.00$0.07
2017Detailed filing. Detailed filing data is available for this year.$0.38$0.08$0.30$2.10$2.09$0.01
2016Summary only. Only limited summary data is available for this year.$0.35$0.07$0.29$2.22$1.93$0.29
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Aug 19, 2025
Return Version
2024v5.2
Gross Receipts
$262,931
Mission and Program Overview

Mission

To promote tourism within the City of Madison and Morgan County, Georgia by advertising the area as a tourism destination for leisure travelers, groups, conventions, and regional recreational activities.

To promote tourism within the city of madison and morgan county, ga by advertising the area as a tourism destination for leisure travelers, groups, conventions, and regional recreational activities.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$105,756$109,223▲ $3,467
Accounts Receivable$21,940$22,737▲ $797
Prepaid Expenses and Deferred Charges$2,913$3,314▲ $401
Total Assets$130,609$135,274▲ $4,665
Liabilities
Accounts Payable and Accrued Expenses$12,906$9,770▼ $3,136
Other Liabilities$0$0→ $0
Total Liabilities$12,906$9,770▼ $3,136
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$117,703$125,504▲ $7,801
Total Net Assets Fund Balance$117,703$125,504▲ $7,801
Total Liabilities and Net Assets / Fund Balance$130,609$135,274▲ $4,665
Compensation and Service Providers
Top Officer Pay95th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Jennifer Rosa LeonExecutive DirectorFT$85,000$85,000

Board Members and Trustees

NameTitle
Carol SanchezChairman
Charles MarvilVice Chairman
Alfred MurrayBoard Member
Gene PorterBoard Member
Hallie Jane ZimmermanBoard Member
Jay HomanBoard Member
Josh HollandBoard Member
Adam MestresEx Officio
Jim MalanowskiEx Officio
Philipp Von HansteinEx Officio
Sarah WibellEx Officio
Brandie AndersonSecretary
Krista WilliamsTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$260,777
Program Service Revenue
$0
Investment Income
$2,154
Other Revenue
$0
All Other Contributions
$1,048
Change in Net Assets
$7,801
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$142,666
Other Expenses$112,464
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$85,000$0$0$85,000
Advertising$70,533$0$0$70,533
Other Salaries and Wages$1,026$42,500$0$43,526
Occupancy$6,691$7,822$0$14,513
Payroll Taxes$9,474$4,666$0$14,140
Other Expenses$5,368$0$0$5,368
Office Expenses$3,377$1,518$0$4,895
Travel$4,848$0$0$4,848
Fees for Services Accounting$0$4,750$0$4,750
Insurance$0$2,828$0$2,828
Total Functional Expenses$189,222$65,908$0$255,130
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
None$0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Madison Morgan County Convention & Visitors Bureau Inc
EIN
47-4319035
Phone
7063424454
Address
115 EAST JEFFERSON STREET, MADISON, GA 30650

Signing Officer

Name
Jennifer Rosa Leon
Title
Executive Director
Phone
7063424454
Signed
2025-08-19
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jennifer Rosa
Formed
2015
Legal Domicile
Ga
Voting Board Members
9
Independent Board Members
9
Employees
11
Volunteers
0

Preparer

Firm
Wright & Wright PC
Address
PO Box 1014, Sandersville, GA 31082
Preparer
Brian K Wright
Phone
4785526146
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“Form 990 prepared by an independent cpa firm and reviewed by the executive director, board chair and treasurer.”

Pt VI, Line 12C

“Board members are required to sign a disclosure every year.”

Pt VI, Line 15A

“Executive director pay is reviewed and approved by the board and is determined by comparing the salary with similar organizations.”

Pt VI, Line 19

“AVAILABLE UPON REQUEST.”

Raw XML Appendix375 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/OtherExpensesGrp/Desc0Office Supplies
IRS990/OtherExpensesGrp/Desc1Telephone
IRS990/OtherExpensesGrp/Desc2Dues and Subscriptions
IRS990/OtherExpensesGrp/FundraisingAmt00
IRS990/OtherExpensesGrp/FundraisingAmt10
IRS990/OtherExpensesGrp/FundraisingAmt20
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt01824
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt10
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt20
IRS990/OtherExpensesGrp/ProgramServicesAmt01825
IRS990/OtherExpensesGrp/ProgramServicesAmt11080
IRS990/OtherExpensesGrp/ProgramServicesAmt25368
IRS990/OtherExpensesGrp/TotalAmt03649
IRS990/OtherExpensesGrp/TotalAmt11080
IRS990/OtherExpensesGrp/TotalAmt25368
IRS990/OtherLiabilitiesGrp/BOYAmt00
IRS990/OtherLiabilitiesGrp/EOYAmt00
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt00
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt042500
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt01026
IRS990/OtherSalariesAndWagesGrp/TotalAmt043526
IRS990/PartialLiquidationInd0false
IRS990/PayrollTaxesGrp/FundraisingAmt00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt04666
IRS990/PayrollTaxesGrp/ProgramServicesAmt09474
IRS990/PayrollTaxesGrp/TotalAmt014140
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt02913
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt03314
IRS990/PrincipalOfficerNm0JENNIFER ROSA
IRS990/ProfessionalFundraisingInd0false
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0303669
IRS990/PYInvestmentIncomeAmt0453
IRS990/PYOtherExpensesAmt0147022
IRS990/PYRevenuesLessExpensesAmt08852
IRS990/PYSalariesCompEmpBnftPaidAmt0148248
IRS990/PYTotalExpensesAmt0295270
IRS990/PYTotalRevenueAmt0304122
IRS990/ReconcilationRevenueExpnssAmt07801
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt00
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0NONE
IRS990ScheduleD/TotalLiabilityAmt00
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 PREPARED BY AN INDEPENDENT CPA FIRM AND REVIEWED BY THE EXECUTIVE DIRECTOR, BOARD CHAIR AND TREASURER.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BOARD MEMBERS ARE REQUIRED TO SIGN A DISCLOSURE EVERY YEAR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2EXECUTIVE DIRECTOR PAY IS REVIEWED AND APPROVED BY THE BOARD AND IS DETERMINED BY COMPARING THE SALARY WITH SIMILAR ORGANIZATIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Pt VI, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Pt VI, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Pt VI, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Pt VI, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0GA
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0130609
IRS990/TotalAssetsEOYAmt0135274
IRS990/TotalAssetsGrp/BOYAmt0130609
IRS990/TotalAssetsGrp/EOYAmt0135274
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0260777
IRS990/TotalEmployeeCnt011
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt065908
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0189222
IRS990/TotalFunctionalExpensesGrp/TotalAmt0255130
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt012906
IRS990/TotalLiabilitiesEOYAmt09770
IRS990/TotalLiabilitiesGrp/BOYAmt012906
IRS990/TotalLiabilitiesGrp/EOYAmt09770
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0117703
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0125504
IRS990/TotalReportableCompFromOrgAmt085000
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt02154
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0262931
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0130609
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0135274
IRS990/TravelGrp/FundraisingAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt00
IRS990/TravelGrp/ProgramServicesAmt04848
IRS990/TravelGrp/TotalAmt04848
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0115 East Jefferson St
IRS990/USAddress/CityNm0Madison
IRS990/USAddress/StateAbbreviationCd0GA
IRS990/USAddress/ZIPCd030650
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt09
IRS990/WebsiteAddressTxt0N/A
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JENNIFER ROSA LEON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum07063424454
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-08-19
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MADISON MORGAN COUNTY CONVENTION & VISITORS BUREAU INC
ReturnHeader/Filer/BusinessNameControlTxt0MADI
ReturnHeader/Filer/EIN0474319035
ReturnHeader/Filer/PhoneNum07063424454
ReturnHeader/Filer/USAddress/AddressLine1Txt0115 EAST JEFFERSON STREET
ReturnHeader/Filer/USAddress/CityNm0MADISON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0GA
ReturnHeader/Filer/USAddress/ZIPCd030650
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0582504977
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Wright & Wright PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0PO Box 1014
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Sandersville
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0GA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd031082
ReturnHeader/PreparerPersonGrp/PhoneNum04785526146
ReturnHeader/PreparerPersonGrp/PreparationDt02025-10-21
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Brian K Wright
ReturnHeader/ReturnTs02025-10-21T06:27:30-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-07-01
ReturnHeader/TaxPeriodEndDt02025-06-30
ReturnHeader/TaxYr02024

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