Civic Intelligence

Visit Mcminnville

EIN 47-4223651 • 501(c)6 • McMinnville, OR

View Organization Page

Profile

Visit McMinnville's mission is to enhance the economic vitality of the community by promoting McMinnville as a year-round visitor, convention, and event destination by maximizing collaborative partnerships, efficiently activating transient lodging tax revenue into effective sales and marketing programs, and cultivating a world-class visitor experience.

424 NE 4th StMcMinnville, OR 97128

www.visitmcminnville.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

85th percentile

0.51x

Higher debt load relative to assets than 85% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

69th percentile

0.33x

Higher debt load relative to revenue than 69% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2023

Net Margin

8th percentile

-18%

Higher net margin than 8% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

83rd percentile

21%

Faster asset growth than 83% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

50th percentile

6.7%

Faster revenue growth than 50% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets85th percentile

Assets

Down

$664,485

Down $109,884 (-14%) from 2023

Liabilities

Down

$315,985

Down $82,004 (-21%) from 2023

Net Assets

Down

$348,500

Down $27,880 (-7.4%) from 2023

Operations
Liabilities / Revenue69th percentileNet Margin8th percentile

Revenue

Up

$1,313,625

Up $99,046 (+8.2%) from 2023

Expenses

Down

$1,330,852

Down $105,457 (-7.3%) from 2023

Net Income

Up

-$17,227

Up $204,503 (+92%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth83rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2016: $333,732Liabilities 2016: $78,109Net Assets 2016: $255,6232016Assets 2017: $199,829Liabilities 2017: $86,758Net Assets 2017: $113,0712017Assets 2018: $338,049Liabilities 2018: $112,630Net Assets 2018: $225,4192018Assets 2019: $443,049Liabilities 2019: $96,687Net Assets 2019: $346,3622019Assets 2020: $251,161Liabilities 2020: $27,942Net Assets 2020: $223,2192020Assets 2021: $483,150Liabilities 2021: $25,849Net Assets 2021: $457,3012021Assets 2022: $637,839Liabilities 2022: $39,729Net Assets 2022: $598,1102022Assets 2023: $774,369Liabilities 2023: $397,989Net Assets 2023: $376,3802023Assets 2024: $664,485Liabilities 2024: $315,985Net Assets 2024: $348,5002024

Highlighted filing

2024

Assets$664,485
Liabilities$315,985
Net Assets$348,500
Open 2024 Filing

Operations Trend

Revenue Growth50th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2016: $886,754Expenses 2016: $601,452Net Income 2016: $285,3022016Revenue 2017: $477,342Expenses 2017: $619,894Net Income 2017: -$142,5522017Revenue 2018: $709,062Expenses 2018: $596,714Net Income 2018: $112,3482018Revenue 2019: $890,476Expenses 2019: $769,533Net Income 2019: $120,9432019Revenue 2020: $746,278Expenses 2020: $869,421Net Income 2020: -$123,1432020Revenue 2021: $850,677Expenses 2021: $616,595Net Income 2021: $234,0822021Revenue 2022: $1,138,746Expenses 2022: $997,937Net Income 2022: $140,8092022Revenue 2023: $1,214,579Expenses 2023: $1,436,309Net Income 2023: -$221,7302023Revenue 2024: $1,313,625Expenses 2024: $1,330,852Net Income 2024: -$17,2272024

Highlighted filing

2024

Revenue$1,313,625
Expenses$1,330,852
Net Income-$17,227
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$664,485
Liabilities
$315,985
Net assets
$348,500
Revenue
$1,313,625
Expenses
$1,330,852
Net income
-$17,227
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.66$0.32$0.35$1.31$1.33$0.02
2023Detailed filing. Detailed filing data is available for this year.$0.77$0.40$0.38$1.21$1.44$0.22
2022Detailed filing. Detailed filing data is available for this year.$0.64$0.04$0.60$1.14$1.00$0.14
2021Detailed filing. Detailed filing data is available for this year.$0.48$0.03$0.46$0.85$0.62$0.23
2020Detailed filing. Detailed filing data is available for this year.$0.25$0.03$0.22$0.75$0.87$0.12
2019Detailed filing. Detailed filing data is available for this year.$0.44$0.10$0.35$0.89$0.77$0.12
2018Detailed filing. Detailed filing data is available for this year.$0.34$0.11$0.23$0.71$0.60$0.11
2017Detailed filing. Detailed filing data is available for this year.$0.20$0.09$0.11$0.48$0.62$0.14
2016Detailed filing. Detailed filing data is available for this year.$0.33$0.08$0.26$0.89$0.60$0.29
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Apr 28, 2025
Return Version
2023v6.0
Gross Receipts
$1,313,625
Mission and Program Overview

Mission

Visit McMinnville's mission is to enhance the economic vitality of the community by promoting McMinnville as a year-round visitor, convention, and event destination by maximizing collaborative partnerships, efficiently activating transient lodging tax revenue into effective sales and marketing programs, and cultivating a world-class visitor experience.

See Schedule O

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$120,044$120,044→ $0
Cash and Non-Interest-Bearing Accounts$97,310$37,005▼ $60,305
Land, Buildings, and Equipment, Net$9,928$7,735▼ $2,193
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$774,369$664,485▼ $109,884
Other Assets Total$547,087$499,701▼ $47,386
Liabilities
Other Liabilities$335,016$290,088▼ $44,928
Accounts Payable and Accrued Expenses$62,973$25,897▼ $37,076
Total Liabilities$397,989$315,985▼ $82,004
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$376,380$348,500▼ $27,880
Total Net Assets Fund Balance$376,380$348,500▼ $27,880
Total Liabilities and Net Assets / Fund Balance$774,369$664,485▼ $109,884

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$7,735$19,312$27,047
Other Assets Org$33,050--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jeff KnappPrevious EDFT$111,900$12,447$124,347

Board Members and Trustees

NameTitle
Hallie WhyteChairman
Erin StephensonPrevious Chair
Courtney CunninghamVice Chair
Cindy LorenzenDirector
Dani ChisholmDirector
Diana RiggsDirector
Erin GilchristDirector
Jennifer FeeroDirector
Teresa SmithSecretary/Treas
Revenue and Support

Revenue Composition

Contributions and Grants
$922
Program Service Revenue
$1,312,703
Investment Income
$0
Other Revenue
$0
All Other Contributions
$922
Change in Net Assets
$-17,227
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$932,329
Salaries, Compensation, and Employee Benefits$398,523
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$510,947
Other Salaries and Wages---$208,063
Current Officers, Directors, Trustees, and Key Employees---$124,347
Occupancy---$65,598
Fees for Services Other---$58,266
Payroll Taxes---$25,241
Other Employee Benefits---$22,737
Fees for Services Accounting---$20,324
Pension Plan Contributions---$18,135
Information Technology---$15,689
Travel---$15,328
Office Expenses---$8,186
Other Expenses---$7,368
Interest---$4,898
All Other Expenses---$2,966
Depreciation Depletion---$2,193
Insurance---$1,091
Fees for Services Legal---$1,012
Total Functional Expenses$0$0$0$1,330,852
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Oper. lease liability$202,000
Line of Credit$60,000
Credit card$28,088
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 is reviewed and approved by the Board before filing.”

Form 990, Part VI, Section C, Line 19

“Available upon request.”

Filing and Contact Details

Filer

Filer Name
Visit Mcminnville
EIN
47-4223651
Phone
5417883788
Address
424 NE 4TH ST, McMinnville, OR 97128

Signing Officer

Name
Hallie Whyte
Title
Board Chair
Signed
2025-04-28
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Courtney Cunningham
Formed
2015
Legal Domicile
Or
Voting Board Members
10
Independent Board Members
10
Employees
5
Volunteers
11

Preparer

Firm
Bernards CPA
Address
441 NW Hill Road, McMinnville, OR 97128
Preparer
Kathleen L Bernards 2944
Phone
5034722179
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IRS990/OtherWebsiteInd0X
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/TotalAmt025241
IRS990/PensionPlanContributionsGrp/TotalAmt018135
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/PrincipalOfficerNm0Courtney Cunningham
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0Transient Lodging Tax Inc
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt01312703
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt01312703
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt053500
IRS990/PYInvestmentIncomeAmt02176
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0993044
IRS990/PYProgramServiceRevenueAmt01158903
IRS990/PYRevenuesLessExpensesAmt0-221730
IRS990/PYSalariesCompEmpBnftPaidAmt0443265
IRS990/PYTotalExpensesAmt01436309
IRS990/PYTotalRevenueAmt01214579
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0-17227
IRS990/RelatedEntityInd0true
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0true
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0120044
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0120044
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt0261357
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt12992
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt2202000
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt3300
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt42
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt533050
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0Accrued revenue
IRS990ScheduleD/OtherAssetsOrgGrp/Desc1Marketing Materials
IRS990ScheduleD/OtherAssetsOrgGrp/Desc2Operating Lease Right of Use
IRS990ScheduleD/OtherAssetsOrgGrp/Desc3Prepaid Expenses
IRS990ScheduleD/OtherAssetsOrgGrp/Desc4Refundable deposits
IRS990ScheduleD/OtherAssetsOrgGrp/Desc5Rounding
IRS990ScheduleD/OtherAssetsOrgGrp/Desc6Tenant Improvements
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt07735
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt019312
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt027047
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt028088
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt160000
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt2202000
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Credit card
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1Line of Credit
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2Oper. lease liability
IRS990ScheduleD/TotalBookValueLandBuildingsAmt07735
IRS990ScheduleD/TotalBookValueOtherAssetsAmt0499701
IRS990ScheduleD/TotalLiabilityAmt0290088
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Form 990 is reviewed and approved by the Board before filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Available upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section C, Line 19
IRS990ScheduleR/AssetExchangeInd0false
IRS990ScheduleR/AssetPurchaseFromOtherOrgInd0false
IRS990ScheduleR/AssetSaleToOtherOrgInd0false
IRS990ScheduleR/DivRelatedOrganizationInd0false
IRS990ScheduleR/GiftGrntCapContriFromOthOrgInd0false
IRS990ScheduleR/GiftGrntOrCapContriToOthOrgInd0false
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ControlledOrganizationInd0false
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DirectControllingNACd0N/A
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt0City of McMinnville
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/EIN0936002204
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/LegalDomicileStateCd0OR
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt0Municipal
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine1Txt0230 NE 2nd Street
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/CityNm0McMinnville
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/StateAbbreviationCd0OR
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/ZIPCd097128
IRS990ScheduleR/LoansOrGuaranteesFromOthOrgInd0false
IRS990ScheduleR/LoansOrGuaranteesToOtherOrgInd0false
IRS990ScheduleR/PaidEmployeesSharingInd0false
IRS990ScheduleR/PerformOfServicesByOtherOrgInd0false
IRS990ScheduleR/PerformOfServicesForOthOrgInd0false
IRS990ScheduleR/ReceiptOfIntAnntsRntsRyltsInd0false
IRS990ScheduleR/ReimbursementPaidByOtherOrgInd0false
IRS990ScheduleR/ReimbursementPaidToOtherOrgInd0false
IRS990ScheduleR/RentalOfFacilitiesToOthOrgInd0false
IRS990ScheduleR/RentalOfFcltsFromOthOrgInd0false
IRS990ScheduleR/SharingOfFacilitiesInd0false
IRS990ScheduleR/TransactionsRelatedOrgGrp/InvolvedAmt01312703
IRS990ScheduleR/TransactionsRelatedOrgGrp/MethodOfAmountDeterminationTxt0Cost
IRS990ScheduleR/TransactionsRelatedOrgGrp/OtherOrganizationName/BusinessNameLine1Txt0City of McMinnville
IRS990ScheduleR/TransactionsRelatedOrgGrp/TransactionTypeTxt0s
IRS990ScheduleR/TransferFromOtherOrgInd0true
IRS990ScheduleR/TransferToOtherOrgInd0false
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0OR
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0774369
IRS990/TotalAssetsEOYAmt0664485
IRS990/TotalAssetsGrp/BOYAmt0774369
IRS990/TotalAssetsGrp/EOYAmt0664485
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0922
IRS990/TotalEmployeeCnt05
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt01330852
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0397989
IRS990/TotalLiabilitiesEOYAmt0315985
IRS990/TotalLiabilitiesGrp/BOYAmt0397989
IRS990/TotalLiabilitiesGrp/EOYAmt0315985
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0376380
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0348500
IRS990/TotalOtherCompensationAmt012447
IRS990/TotalProgramServiceRevenueAmt01312703
IRS990/TotalReportableCompFromOrgAmt0111900
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt01312703
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01313625
IRS990/TotalVolunteersCnt011
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0774369
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0664485
IRS990/TravelGrp/TotalAmt015328
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0424 NE 4TH ST
IRS990/USAddress/CityNm0McMinnville
IRS990/USAddress/StateAbbreviationCd0OR
IRS990/USAddress/ZIPCd097128
IRS990/VotingMembersGoverningBodyCnt010
IRS990/VotingMembersIndependentCnt010
IRS990/WebsiteAddressTxt0www.visitmcminnville.com
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Hallie Whyte
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Board Chair
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-04-28
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISIT MCMINNVILLE
ReturnHeader/Filer/BusinessNameControlTxt0VISI

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