Civic Intelligence

Trace Media Inc.

990 • Fiscal year 2023 • EIN 47-4175513

Jan 01, 2023 to Dec 31, 2023 • Filed on Oct 28, 2024

225 4th Avenue 300Brooklyn, NY 11215

(212) 532-7171

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

32nd percentile

0.01x

Higher debt load relative to assets than 32% of similar nonprofits.

2023 filings • NTEE A • $5M-$10M nonprofits • Source year 2023

Liabilities / Revenue

15th percentile

0.01x

Higher debt load relative to revenue than 15% of similar nonprofits.

2023 filings • NTEE A • $5M-$10M nonprofits • Source year 2023

Net Margin

75th percentile

28%

Higher net margin than 75% of similar nonprofits.

2023 filings • NTEE A • $5M-$10M nonprofits • Source year 2023

Top Officer Pay

89th percentile

$253,577

Higher top officer pay than 89% of similar nonprofits.

Top officer pay equals 4.2% of source-year revenue.

2023 filings • NTEE A • $5M-$10M nonprofits • Source year 2023

Asset Growth

93rd percentile

92%

Faster asset growth than 93% of similar nonprofits.

2023 filings • NTEE A • $5M-$10M nonprofits • Annualized from 2022 to 2023

Revenue Growth

90th percentile

78%

Faster revenue growth than 90% of similar nonprofits.

2023 filings • NTEE A • $5M-$10M nonprofits • Annualized from 2022 to 2023

Assets

Flat

$3,341,617

Flat from 2023

Net Assets

Flat

$3,299,883

Flat from 2023

Liabilities

Flat

$41,734

Flat from 2023

Revenue

Flat

$6,088,013

Flat from 2023

Expenses

Flat

$4,390,857

Flat from 2023

Net Income

Flat

$1,697,156

Flat from 2023

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2015: $512,823Liabilities 2015: $76,262Net Assets 2015: $436,5612015Assets 2016: $496,208Liabilities 2016: $70,997Net Assets 2016: $425,2112016Assets 2017: $1,035,244Liabilities 2017: $95,222Net Assets 2017: $940,0222017Assets 2018: $1,210,227Liabilities 2018: $152,895Net Assets 2018: $1,057,3322018Assets 2019: $1,072,204Liabilities 2019: $107,203Net Assets 2019: $965,0012019Assets 2020: $1,560,626Liabilities 2020: $29,007Net Assets 2020: $1,531,6192020Assets 2021: $1,883,565Liabilities 2021: $22,781Net Assets 2021: $1,860,7842021Assets 2022: $1,743,238Liabilities 2022: $140,511Net Assets 2022: $1,602,7272022Assets 2023: $3,341,617Liabilities 2023: $41,734Net Assets 2023: $3,299,8832023Assets 2023: $3,341,617Liabilities 2023: $41,734Net Assets 2023: $3,299,8832023Assets 2024: $4,537,799Liabilities 2024: $103,737Net Assets 2024: $4,434,0622024

Highlighted filing

2023

Assets$3,341,617
Liabilities$41,734
Net Assets$3,299,883

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MRevenue 2015: $1,325,072Expenses 2015: $888,511Net Income 2015: $436,5612015Revenue 2016: $1,932,122Expenses 2016: $1,943,472Net Income 2016: -$11,3502016Revenue 2017: $2,961,963Expenses 2017: $2,447,152Net Income 2017: $514,8112017Revenue 2018: $3,094,360Expenses 2018: $2,977,050Net Income 2018: $117,3102018Revenue 2019: $3,047,170Expenses 2019: $3,139,501Net Income 2019: -$92,3312019Revenue 2020: $3,580,111Expenses 2020: $3,013,493Net Income 2020: $566,6182020Revenue 2021: $3,581,483Expenses 2021: $3,252,318Net Income 2021: $329,1652021Revenue 2022: $3,428,782Expenses 2022: $3,686,839Net Income 2022: -$258,0572022Revenue 2023: $6,088,013Expenses 2023: $4,390,857Net Income 2023: $1,697,1562023Revenue 2023: $6,088,013Expenses 2023: $4,390,857Net Income 2023: $1,697,1562023Revenue 2024: $6,308,861Expenses 2024: $5,174,682Net Income 2024: $1,134,1792024

Highlighted filing

2023

Revenue$6,088,013
Expenses$4,390,857
Net Income$1,697,156
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Oct 28, 2024
Return Version
2023v5.1
Gross Receipts
$6,088,013
Mission and Program Overview

Mission

The trace is an independent, nonpartisan, nonprofit journalism organization dedicated to reporting on gun violence in the united states. Employing the full toolsets of modern investigative reporting and audience engagement, we strive to expand public knowledge and accountability regarding an issue of under-appreciated national signifiance.

In 2023, the trace produced more than 425 investigations, news articles, feature stories, special projects, and newsletter briefings, informing an audience of 4.05 million at thetrace.org and apple news, and millions more via the trace's publishing partners. Significant focuses of our reporting included the expansion of community violence intervention programs, the gun industry, and the role of firearms in domestic violence, adolescent trauma, and suicide. New initiatives in 2023 included the launch of a newsletter ("the trajectory") focused on solutions to gun violence, a first-person storytelling project with survivors of gun violence in chicago, and an eight-episode podcast collaboration on the history of firearm deregulation.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$1,017,358$1,601,110▲ $583,752
Savings and Temporary Cash Investments$0$856,441▲ $856,441
Cash and Non-Interest-Bearing Accounts$597,026$833,619▲ $236,593
Prepaid Expenses and Deferred Charges$18,753$26,731▲ $7,978
Land, Buildings, and Equipment, Net$74,423$14,669▼ $59,754
Accounts Receivable$388$9,047▲ $8,659
Total Assets$1,743,238$3,341,617▲ $1,598,379
Other Assets Total$35,290$0▼ $35,290
Liabilities
Accounts Payable and Accrued Expenses$108,921$41,734▼ $67,187
Other Liabilities$31,590$0▼ $31,590
Total Liabilities$140,511$41,734▼ $98,777
Net Assets / Fund Balance
Net Assets With Donor Restrictions$946,758$2,269,169▲ $1,322,411
Net Assets Without Donor Restrictions$655,969$1,030,714▲ $374,745
Total Net Assets Fund Balance$1,602,727$3,299,883▲ $1,697,156
Total Liabilities and Net Assets / Fund Balance$1,743,238$3,341,617▲ $1,598,379

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$3,883$181,109$184,992
Equipment$10,786$21,260$32,046
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
James BurnettManaging DirectorFT$209,988$43,589$253,577
Taliesin Mccheane WoodwardEditor in ChiefFT$196,221$43,326$239,547
Christian W Van SantStaff WriterFT$127,805$40,302$168,107
Michael SpiesSenior Staff WriterFT$151,083$6,476$157,559
Alain StephensStaff WriterFT$113,580$39,733$153,313
Candace AndersonDirector of People & OperationFT$123,355$28,401$151,756

Board Members and Trustees

NameTitle
John FeinblattPresident
Elizabeth Hansen ShapiroDirector
Stefan FriedmanDirector
William Jelani CobbDirector
Michael BrouillardSecretary and Treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Cima ConsultingGrant Writing333 2ND STREET SE SUITE 208, Charlottesville, VA 22902$154,750
Kiwi PartnersAccounting Services50 EAST WASHINGTON STREET SUITE 400, Chicago, IL 60602$126,912
Revenue and Support

Revenue Composition

Contributions and Grants
$6,067,868
Program Service Revenue
$3,000
Investment Income
$16,440
Other Revenue
$705
All Other Contributions
$6,067,868
Change in Net Assets
$1,697,156

Audited Revenue Reconciliation

Revenue per Audited Statements
$6,088,013
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$135,694
Total Revenue per Audited Statements
$6,223,707
Total Revenue per Form 990
$6,088,013
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$3,313,393
Other Expenses$887,464
Total Fundraising Expense$431,241
Professional Fundraising Fees$190,000
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$2,275,959$106,788$36,752$2,419,499
Other Employee Benefits$348,403$17,916$4,426$370,745
Fees for Services Other$221,101$7,752$28,683$257,536
Current Officers, Directors, Trustees, and Key Employees$101,436$38,038$114,115$253,589
Payroll Taxes$176,095$10,319$9,794$196,208
Fees for Services Professional Fundraising--$190,000$190,000
Fees for Services Accounting-$161,932-$161,932
Information Technology$91,313$9,871$26,468$127,652
Office Expenses$60,753$23,716$1,973$86,442
Pension Plan Contributions$70,296$3,056-$73,352
Travel$55,157$7,680$7,302$70,139
Depreciation Depletion$22,269$35,714$6,345$64,328
Occupancy$23,875$9,990$3,137$37,002
Insurance$7,713$23,476$429$31,618
Conferences and Meetings$19,468$2,022$122$21,612
Fees for Services Legal$13,704$1,786$1,695$17,185
Other Expenses$5,928$100-$6,028
Advertising-$5,990-$5,990
Total Functional Expenses$3,493,470$466,146$431,241$4,390,857

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$4,526,551
Expenses per Audited Statements$4,390,857
Total Expenses per Form 990$4,390,857
Expenses Not Reported on Form 990$135,694
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$190,000
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

The organization has no committees with authority to act on behalf of the governing board.

Form 990, Part VI, Section B, Line 11B

Form 990 is provided to the governing body for review before the return is signed by the president and filed with the internal revenue service.

Form 990, Part VI, Section B, Line 12C

A director, officer or staff member must disclose, in good faith, any potential conflict of interest. The board of directors or committee thereof, if formed, will gather and review the necessary information to take any potential conflict into consideration and render a decision by vote.

Form 990, Part VI, Section B, Line 15A

Trace media follows a compensation policy which requires any compensation arrangement to be approved by the president. The approved compensation arrangement must be based upon, to the extent reasonably available, information about compensation paid by similarly situated taxable or tax-exempt organizations for similar services, current compensation surveys compiled by industry groups and actual written offers from similarly situated organizations, and other relevant information.

Form 990, Part VI, Section C, Line 19

The organization makes its certificate of incorporation, bylaws, conflict of interest policy, and financial statements available to the public upon request. Requests for reviewing the organization's documents should be addressed to the organization in care of the individual noted in part vi, section c, question 20.

Filing and Contact Details

Filer

Filer Name
Trace Media Inc
EIN
47-4175513
Phone
2125327171
Address
225 4TH AVENUE 300, BROOKLYN, NY 11215
Doing Business As
The Trace

Signing Officer

Name
John Feinblatt
Title
President
Phone
2125327171
Signed
2024-10-28
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Feinblatt
Formed
2015
Legal Domicile
De
Voting Board Members
5
Independent Board Members
5
Employees
28
Volunteers
5

Preparer

Firm
Wegner Cpas Llp
Address
230 PARK AVE FL 3, NEW YORK, NY 10169-0005
Preparer
Yigit Uctum CPA
Phone
2125511724
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IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5MANAGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6EDITOR IN CHIEF
IRS990/Form990PartVIISectionAGrp/TitleTxt7SENIOR STAFF WRITER
IRS990/Form990PartVIISectionAGrp/TitleTxt8STAFF WRITER
IRS990/Form990PartVIISectionAGrp/TitleTxt9STAFF WRITER
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR OF PEOPLE & OPERATION
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IRS990/MissionDesc0THE TRACE IS AN INDEPENDENT, NONPARTISAN, READER-SUPPORTED NONPROFIT JOURNALISM ORGANIZATION DEDICATED TO REPORTING ON GUN VIOLENCE IN THE UNITED STATES. EMPLOYING THE FULL TOOLSETS OF MODERN INVESTIGATIVE REPORTING AND AUDIENCE ENGAGEMENT, WE STRIVE TO EXPAND PUBLIC KNOWLEDGE AND ACCOUNTABILITY REGARDING AN ISSUE OF UNDER-APPRECIATED NATIONAL SIGNIFICANCE.
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