Civic Intelligence

Trace Media Inc.

990 • Fiscal year 2021 • EIN 47-4175513

Jan 01, 2021 to Dec 31, 2021 • Filed on Nov 09, 2022

PO Box 24532Brooklyn, NY 11202

(646) 324-8250

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

34th percentile

0.01x

Higher debt load relative to assets than 34% of similar nonprofits.

2021 filings • NTEE A • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

21st percentile

0.01x

Higher debt load relative to revenue than 21% of similar nonprofits.

2021 filings • NTEE A • $1M-$5M nonprofits • Source year 2021

Net Margin

37th percentile

9.2%

Higher net margin than 37% of similar nonprofits.

2021 filings • NTEE A • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

97th percentile

$254,280

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 7.1% of source-year revenue.

2021 filings • NTEE A • $1M-$5M nonprofits • Source year 2021

Asset Growth

65th percentile

21%

Faster asset growth than 65% of similar nonprofits.

2021 filings • NTEE A • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

36th percentile

0.0%

Faster revenue growth than 36% of similar nonprofits.

2021 filings • NTEE A • $1M-$5M nonprofits • Annualized from 2020 to 2021

Assets

Up

$1,883,565

Up $322,939 (+21%) from 2020

Net Assets

Up

$1,860,784

Up $329,165 (+21%) from 2020

Liabilities

Down

$22,781

Down $6,226 (-21%) from 2020

Revenue

Up

$3,581,483

Up $1,372 (+0.0%) from 2020

Expenses

Up

$3,252,318

Up $238,825 (+7.9%) from 2020

Net Income

Down

$329,165

Down $237,453 (-42%) from 2020

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2015: $512,823Liabilities 2015: $76,262Net Assets 2015: $436,5612015Assets 2016: $496,208Liabilities 2016: $70,997Net Assets 2016: $425,2112016Assets 2017: $1,035,244Liabilities 2017: $95,222Net Assets 2017: $940,0222017Assets 2018: $1,210,227Liabilities 2018: $152,895Net Assets 2018: $1,057,3322018Assets 2019: $1,072,204Liabilities 2019: $107,203Net Assets 2019: $965,0012019Assets 2020: $1,560,626Liabilities 2020: $29,007Net Assets 2020: $1,531,6192020Assets 2021: $1,883,565Liabilities 2021: $22,781Net Assets 2021: $1,860,7842021Assets 2022: $1,743,238Liabilities 2022: $140,511Net Assets 2022: $1,602,7272022Assets 2023: $3,341,617Liabilities 2023: $41,734Net Assets 2023: $3,299,8832023Assets 2024: $4,537,799Liabilities 2024: $103,737Net Assets 2024: $4,434,0622024

Highlighted filing

2021

Assets$1,883,565
Liabilities$22,781
Net Assets$1,860,784

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MRevenue 2015: $1,325,072Expenses 2015: $888,511Net Income 2015: $436,5612015Revenue 2016: $1,932,122Expenses 2016: $1,943,472Net Income 2016: -$11,3502016Revenue 2017: $2,961,963Expenses 2017: $2,447,152Net Income 2017: $514,8112017Revenue 2018: $3,094,360Expenses 2018: $2,977,050Net Income 2018: $117,3102018Revenue 2019: $3,047,170Expenses 2019: $3,139,501Net Income 2019: -$92,3312019Revenue 2020: $3,580,111Expenses 2020: $3,013,493Net Income 2020: $566,6182020Revenue 2021: $3,581,483Expenses 2021: $3,252,318Net Income 2021: $329,1652021Revenue 2022: $3,428,782Expenses 2022: $3,686,839Net Income 2022: -$258,0572022Revenue 2023: $6,088,013Expenses 2023: $4,390,857Net Income 2023: $1,697,1562023Revenue 2024: $6,308,861Expenses 2024: $5,174,682Net Income 2024: $1,134,1792024

Highlighted filing

2021

Revenue$3,581,483
Expenses$3,252,318
Net Income$329,165
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Nov 9, 2022
Return Version
2021v4.2
Gross Receipts
$3,581,483
Mission and Program Overview

Mission

The trace is an independent, nonpartisan, nonprofit journalism organization dedicated to reporting on gun violence in the united states. Employing the full toolsets of modern investigative reporting and audience engagement, we strive to expand public knowledge and accountability regarding an issue of under-appreciated national signifiance.

In 2021, the trace published 373 articles, feature stories, special projects, and daily briefings. Much of our coverage during the year focused on the historic rise in gun violence during the pandemic, community-led interventions, and policymakers' uneven responses to the crisis. We also continued our investigative reporting on the national rifle association and completed a series of articles on the bureau of alcohol, tobacco, firearms, and explosives' failure to regulate gun dealers. Other stories exposed loopholes in protections for domestic violence victims and shortcomings in victims compensation programs. Our journalism engaged an audience of more than 2.5 million readers at thetrace.org, another 1.1 million on the apple news platform, and millions more who read trace stories re-published by other media outlets.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,093,379$1,141,184▲ $47,805
Pledges and Grants Receivable$266,250$584,987▲ $318,737
Land, Buildings, and Equipment, Net$159,542$127,795▼ $31,747
Prepaid Expenses and Deferred Charges$15,328$16,537▲ $1,209
Accounts Receivable$26,127$9,062▼ $17,065
Total Assets$1,560,626$1,883,565▲ $322,939
Other Assets Total$0$4,000▲ $4,000
Liabilities
Accounts Payable and Accrued Expenses$29,007$22,781▼ $6,226
Total Liabilities$29,007$22,781▼ $6,226
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$941,564$1,047,808▲ $106,244
Net Assets With Donor Restrictions$590,055$812,976▲ $222,921
Total Net Assets Fund Balance$1,531,619$1,860,784▲ $329,165
Total Liabilities and Net Assets / Fund Balance$1,560,626$1,883,565▲ $322,939

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$117,625$65,375$183,000
Equipment$10,170$4,119$14,289
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
James BurnettEditorial DirectorFT$210,000$44,280$254,280
Taliesin Mccheane WoodwardEditor in ChiefFT$176,300$43,621$219,921
Ann GivensStaff WriterFT$123,350$42,959$166,309
Christian W Van SantStaff WriterFT$120,633$39,127$159,760
Michael SpiesSenior WriterFT$119,907$4,968$124,875
Miles James KohrmanSpecial Projects EditorFT$105,000$15,758$120,758

Board Members and Trustees

NameTitle
John FeinblattPresident
Elizabeth Hansen ShapiroDirector
Stefan FriedmanDirector
William Jelani CobbDirector
Kenneth LererDirector (thru December)
Michael BrouillardSecretary and Treasurer (from December)
Yury BeyzarovSecretary and Treasurer (thru December)

Highest Paid Contractors

ContractorServicesLocationCompensation
Cima ConsultingGrant Writing333 2ND STREET SE SUITE 208, Charlottesville, VA 22902$141,000
Revenue and Support

Revenue Composition

Contributions and Grants
$3,576,182
Program Service Revenue
$4,000
Investment Income
$60
Other Revenue
$1,241
All Other Contributions
$3,576,182
Change in Net Assets
$329,165

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,581,483
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$152,989
Total Revenue per Audited Statements
$3,734,472
Total Revenue per Form 990
$3,581,483
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,475,727
Other Expenses$635,591
Total Fundraising Expense$314,731
Professional Fundraising Fees$141,000
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,633,175$40,606$9,986$1,683,767
Other Employee Benefits$310,045$8,123$3,440$321,608
Current Officers, Directors, Trustees, and Key Employees$107,415$25,428$121,437$254,280
Fees for Services Other$140,228$47,792$8,200$196,220
Payroll Taxes$145,798$5,204$9,199$160,201
Fees for Services Professional Fundraising--$141,000$141,000
Fees for Services Accounting-$129,236-$129,236
Information Technology$21,441$41,200$15,466$78,107
Office Expenses$19,333$53,500$168$73,001
Depreciation Depletion$52,911$5,145$3,146$61,202
Pension Plan Contributions$54,630$1,241-$55,871
Insurance$7,753$19,741$499$27,993
Fees for Services Legal-$22,302-$22,302
Occupancy$9,883$3,426$2,190$15,499
Travel$11,912$2,414-$14,326
All Other Expenses$6,600$1,914-$8,514
Advertising-$5,988-$5,988
Conferences and Meetings$1,391$734-$2,125
Other Expenses-$1,078-$1,078
Total Functional Expenses$2,522,515$415,072$314,731$3,252,318

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$3,405,307
Expenses per Audited Statements$3,252,318
Total Expenses per Form 990$3,252,318
Expenses Not Reported on Form 990$152,989
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$141,000
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

The organization has no committees with authority to act on behalf of the governing board.

Form 990, Part VI, Section B, Line 11B

Form 990 is provided to the governing body for review before the return is signed by the president and filed with the internal revenue service.

Form 990, Part VI, Section B, Line 12C

A director, officer or staff member must disclose, in good faith, any potential conflict of interest. The board of directors or committee thereof, if formed, will gather and review the necessary information to take any potential conflict into consideration and render a decision by vote.

Form 990, Part VI, Section B, Line 15A

Trace media follows a compensation policy which requires any compensation arrangement to be approved by the president. The approved compensation arrangement must be based upon, to the extent reasonably available, information about compensation paid by similarly situated taxable or tax-exempt organizations for similar services, current compensation surveys compiled by industry groups and actual written offers from similarly situated organizations, and other relevant information.

Form 990, Part VI, Section C, Line 19

The organization makes its certificate of incorporation, bylaws, conflict of interest policy, and financial statements available to the public upon request. Requests for reviewing the organization's documents should be addressed to the organization in care of the individual noted in part vi, section c, question 20.

Filing and Contact Details

Filer

Filer Name
Trace Media Inc
EIN
47-4175513
Phone
6463248250
Address
PO BOX 24532, BROOKLYN, NY 11202
Doing Business As
The Trace

Signing Officer

Name
John Feinblatt
Title
President
Phone
6463248250
Signed
2022-11-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Feinblatt
Formed
2015
Legal Domicile
De
Voting Board Members
5
Independent Board Members
5
Employees
21
Volunteers
7

Preparer

Firm
Wegner Cpas Llp
Address
230 PARK AVE FL 3, NEW YORK, NY 10169-0005
Preparer
Yigit Uctum CPA
Phone
2125511724
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IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt8EDITOR IN CHIEF
IRS990/Form990PartVIISectionAGrp/TitleTxt9SENIOR WRITER
IRS990/Form990PartVIISectionAGrp/TitleTxt10STAFF WRITER
IRS990/Form990PartVIISectionAGrp/TitleTxt11SPECIAL PROJECTS EDITOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12STAFF WRITER
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IRS990/MissionDesc0THE TRACE IS AN INDEPENDENT, NONPARTISAN, NONPROFIT JOURNALISM ORGANIZATION DEDICATED TO REPORTING ON GUN VIOLENCE IN THE UNITED STATES. EMPLOYING THE FULL TOOLSETS OF MODERN INVESTIGATIVE REPORTING AND AUDIENCE ENGAGEMENT, WE STRIVE TO EXPAND PUBLIC KNOWLEDGE AND ACCOUNTABILITY REGARDING AN ISSUE OF UNDER-APPRECIATED NATIONAL SIGNIFICANCE.
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