Civic Intelligence

Trace Media Inc

EIN 47-4175513 • 501(c)3 • Brooklyn, NY

Profile

The trace is an independent, nonpartisan, reader-supported nonprofit journalism organization dedicated to reporting on gun violence in the united states. Employing the full toolsets of modern investigative reporting and audience engagement, we strive to expand public knowledge and accountability regarding an issue of under-appreciated national significance.

225 4th Avenue 300Brooklyn, NY 11215

www.thetrace.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

27th percentile

0.02x

Higher debt load relative to assets than 27% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

18th percentile

0.02x

Higher debt load relative to revenue than 18% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

71st percentile

18%

Higher net margin than 71% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

88th percentile

36%

Faster asset growth than 88% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

42nd percentile

3.6%

Faster revenue growth than 42% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets27th percentile

Assets

Up

$4,537,799

Up $1,196,182 (+36%) from 2023

Liabilities

Up

$103,737

Up $62,003 (+149%) from 2023

Net Assets

Up

$4,434,062

Up $1,134,179 (+34%) from 2023

Operations
Liabilities / Revenue18th percentileNet Margin71st percentile

Revenue

Up

$6,308,861

Up $220,848 (+3.6%) from 2023

Expenses

Up

$5,174,682

Up $783,825 (+18%) from 2023

Net Income

Down

$1,134,179

Down $562,977 (-33%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth88th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2015: $512,823Liabilities 2015: $76,262Net Assets 2015: $436,5612015Assets 2016: $496,208Liabilities 2016: $70,997Net Assets 2016: $425,2112016Assets 2017: $1,035,244Liabilities 2017: $95,222Net Assets 2017: $940,0222017Assets 2018: $1,210,227Liabilities 2018: $152,895Net Assets 2018: $1,057,3322018Assets 2019: $1,072,204Liabilities 2019: $107,203Net Assets 2019: $965,0012019Assets 2020: $1,560,626Liabilities 2020: $29,007Net Assets 2020: $1,531,6192020Assets 2021: $1,883,565Liabilities 2021: $22,781Net Assets 2021: $1,860,7842021Assets 2022: $1,743,238Liabilities 2022: $140,511Net Assets 2022: $1,602,7272022Assets 2023: $3,341,617Liabilities 2023: $41,734Net Assets 2023: $3,299,8832023Assets 2024: $4,537,799Liabilities 2024: $103,737Net Assets 2024: $4,434,0622024

Highlighted filing

2024

Assets$4,537,799
Liabilities$103,737
Net Assets$4,434,062
Open 2024 Filing

Operations Trend

Revenue Growth42nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MRevenue 2015: $1,325,072Expenses 2015: $888,511Net Income 2015: $436,5612015Revenue 2016: $1,932,122Expenses 2016: $1,943,472Net Income 2016: -$11,3502016Revenue 2017: $2,961,963Expenses 2017: $2,447,152Net Income 2017: $514,8112017Revenue 2018: $3,094,360Expenses 2018: $2,977,050Net Income 2018: $117,3102018Revenue 2019: $3,047,170Expenses 2019: $3,139,501Net Income 2019: -$92,3312019Revenue 2020: $3,580,111Expenses 2020: $3,013,493Net Income 2020: $566,6182020Revenue 2021: $3,581,483Expenses 2021: $3,252,318Net Income 2021: $329,1652021Revenue 2022: $3,428,782Expenses 2022: $3,686,839Net Income 2022: -$258,0572022Revenue 2023: $6,088,013Expenses 2023: $4,390,857Net Income 2023: $1,697,1562023Revenue 2024: $6,308,861Expenses 2024: $5,174,682Net Income 2024: $1,134,1792024

Highlighted filing

2024

Revenue$6,308,861
Expenses$5,174,682
Net Income$1,134,179
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$4,537,799
Liabilities
$103,737
Net assets
$4,434,062
Revenue
$6,308,861
Expenses
$5,174,682
Net income
$1,134,179
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.54$0.10$4.43$6.31$5.17$1.13
2023Summary only. Only limited summary data is available for this year.$3.34$0.04$3.30$6.09$4.39$1.70
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.74$0.14$1.60$3.43$3.69$0.26
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.88$0.02$1.86$3.58$3.25$0.33
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.56$0.03$1.53$3.58$3.01$0.57
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.07$0.11$0.97$3.05$3.14$0.09
2018Summary only. Only limited summary data is available for this year.$1.21$0.15$1.06$3.09$2.98$0.12
2017Summary only. Only limited summary data is available for this year.$1.04$0.10$0.94$2.96$2.45$0.51
2016Summary only. Only limited summary data is available for this year.$0.50$0.07$0.43$1.93$1.94$0.01
2015Summary only. Only limited summary data is available for this year.$0.51$0.08$0.44$1.33$0.89$0.44
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 4, 2025
Return Version
2024v5.2
Gross Receipts
$6,308,861
Mission and Program Overview

Mission

The trace is an independent, nonpartisan, nonprofit journalism organization dedicated to reporting on gun violence in the united states. Employing the full toolsets of modern investigative reporting and audience engagement, we strive to expand public knowledge and accountability regarding an issue of under-appreciated national signifiance.

In 2024, the trace's program accomplishments included publishing more than 400 investigations, news articles, and newsletter briefings, informing an audience of nearly 10 million people via thetrace.org, third-party platforms, and republication of our journalism by other news outlets. While engaging the perspectives of shooting victims, survivors, gun owners, scholars, and policymakers, the trace reported on overlooked dimensions of gun violence, including the rise of gun homicides and assaults in small cities and rural communities; our coverage also improved understanding of life-saving interventions that have bipartisan support. Other focuses of our coverage in 2024 were the mounting legal challenges to firearm laws and sources of crime weapons. Through the trace's local reporting initiative, we held officials in chicago and philadelphia accountable for their responses to gun violence.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$1,601,110$1,951,427▲ $350,317
Cash and Non-Interest-Bearing Accounts$833,619$1,426,098▲ $592,479
Savings and Temporary Cash Investments$856,441$882,217▲ $25,776
Land, Buildings, and Equipment, Net$14,669$220,692▲ $206,023
Prepaid Expenses and Deferred Charges$26,731$37,517▲ $10,786
Accounts Receivable$9,047$19,848▲ $10,801
Total Assets$3,341,617$4,537,799▲ $1,196,182
Liabilities
Accounts Payable and Accrued Expenses$41,734$103,737▲ $62,003
Total Liabilities$41,734$103,737▲ $62,003
Net Assets / Fund Balance
Net Assets With Donor Restrictions$2,269,169$3,563,798▲ $1,294,629
Net Assets Without Donor Restrictions$1,030,714$870,264▼ $160,450
Total Net Assets Fund Balance$3,299,883$4,434,062▲ $1,134,179
Total Liabilities and Net Assets / Fund Balance$3,341,617$4,537,799▲ $1,196,182

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$202,419$13,137$215,556
Equipment$18,273$17,307$35,580
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Taliesin WoodwardEditor in ChiefFT$216,135$63,960$280,095
James BurnettManaging DirectorFT$209,988$48,560$258,548
Craig HunterExecutive EditorFT$169,988$19,921$189,909
Samantha Heather Allen StoreyManaging EditorFT$139,988$48,055$188,043
Christian Van SantStaff WriterFT$125,630$45,584$171,214
Michael SpiesSenior WriterFT$155,300$6,645$161,945

Board Members and Trustees

NameTitle
John FeinblattPresident
Elizabeth HansenDirector
Jelani CobbDirector
Stephan FriedmanDirector
Mike BrouillardSecretary and Treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Cima ConsultingGrant Writing333 2ND STREET SE SUITE 208, Charlottesville, VA 22902$191,000
Timeplots LLCWebsite Development5440 NEVADA AVENUE NORTHWEST, Washington, DC 20015$141,563
Kiwi PartnersAccounting Services50 EAST WASHINGTON STREET SUITE 400, Chicago, IL 60602$132,787
Revenue and Support

Revenue Composition

Contributions and Grants
$6,255,296
Program Service Revenue
$2,500
Investment Income
$25,776
Other Revenue
$25,289
All Other Contributions
$6,255,296
Change in Net Assets
$1,134,179

Audited Revenue Reconciliation

Revenue per Audited Statements
$6,308,861
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$139,118
Total Revenue per Audited Statements
$6,447,979
Total Revenue per Form 990
$6,308,861
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$3,900,888
Other Expenses$1,008,379
Total Fundraising Expense$516,616
Professional Fundraising Fees$265,415
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$2,752,959$89,489$322$2,842,770
Other Employee Benefits$482,186$6,162-$488,348
Fees for Services Other$282,560$16,123$34,776$333,459
Fees for Services Professional Fundraising--$265,415$265,415
Current Officers, Directors, Trustees, and Key Employees$38,782$53,051$166,715$258,548
Payroll Taxes$206,727$15,852$4,184$226,763
Fees for Services Accounting-$174,983-$174,983
Office Expenses$107,223$23,809$11,304$142,336
Information Technology$104,949$9,793$10,213$124,955
Travel$86,176$7,066$9,208$102,450
Pension Plan Contributions$76,997$3,657$3,805$84,459
Insurance$33,231$3,058$3,182$39,471
Conferences and Meetings$25,264$2,948$3,285$31,497
Depreciation Depletion$20,604$2,333$2,427$25,364
Fees for Services Legal$15,105$1,710$1,780$18,595
Other Expenses$8,628$40-$8,668
Advertising-$6,601-$6,601
Total Functional Expenses$4,241,391$416,675$516,616$5,174,682

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$5,313,800
Expenses per Audited Statements$5,174,682
Total Expenses per Form 990$5,174,682
Expenses Not Reported on Form 990$139,118
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$265,415
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

“The organization has no committees with authority to act on behalf of the governing board.”

Form 990, Part VI, Section B, Line 11B

“Form 990 is provided to the governing body for review before the return is signed by the president and filed with the internal revenue service.”

Form 990, Part VI, Section B, Line 12C

“A director, officer or staff member must disclose, in good faith, any potential conflict of interest. The board of directors or committee thereof, if formed, will gather and review the necessary information to take any potential conflict into consideration and render a decision by vote.”

Form 990, Part VI, Section B, Line 15A

“Trace media follows a compensation policy which requires any compensation arrangement to be approved by the president. The approved compensation arrangement must be based upon, to the extent reasonably available, information about compensation paid by similarly situated taxable or tax-exempt organizations for similar services, current compensation surveys compiled by industry groups and other relevant information.”

Form 990, Part VI, Section C, Line 19

“The organization makes its certificate of incorporation, bylaws, conflict of interest policy, and financial statements available to the public upon request. Requests for reviewing the organization's documents should be addressed to the organization in care of the individual noted in part vi, section c, question 20.”

Filing and Contact Details

Filer

Filer Name
Trace Media Inc
EIN
47-4175513
Phone
2125327171
Address
225 4TH AVENUE 300, BROOKLYN, NY 11215
Doing Business As
The Trace

Signing Officer

Name
John Feinblatt
Title
President
Phone
2125327171
Signed
2025-11-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Feinblatt
Formed
2015
Legal Domicile
De
Voting Board Members
5
Independent Board Members
5
Employees
33
Volunteers
5

Preparer

Firm
Wegner Cpas Llp
Address
230 PARK AVE FL 3, NEW YORK, NY 10169-0005
Preparer
Yigit Uctum CPA
Phone
2125511724
Raw XML AppendixShowing 400 of 671 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0IN 2024, THE TRACE'S PROGRAM ACCOMPLISHMENTS INCLUDED PUBLISHING MORE THAN 400 INVESTIGATIONS, NEWS ARTICLES, AND NEWSLETTER BRIEFINGS, INFORMING AN AUDIENCE OF NEARLY 10 MILLION PEOPLE VIA THETRACE.ORG, THIRD-PARTY PLATFORMS, AND REPUBLICATION OF OUR JOURNALISM BY OTHER NEWS OUTLETS. WHILE ENGAGING THE PERSPECTIVES OF SHOOTING VICTIMS, SURVIVORS, GUN OWNERS, SCHOLARS, AND POLICYMAKERS, THE TRACE REPORTED ON OVERLOOKED DIMENSIONS OF GUN VIOLENCE, INCLUDING THE RISE OF GUN HOMICIDES AND ASSAULTS IN SMALL CITIES AND RURAL COMMUNITIES; OUR COVERAGE ALSO IMPROVED UNDERSTANDING OF LIFE-SAVING INTERVENTIONS THAT HAVE BIPARTISAN SUPPORT. OTHER FOCUSES OF OUR COVERAGE IN 2024 WERE THE MOUNTING LEGAL CHALLENGES TO FIREARM LAWS AND SOURCES OF CRIME WEAPONS. THROUGH THE TRACE'S LOCAL REPORTING INITIATIVE, WE HELD OFFICIALS IN CHICAGO AND PHILADELPHIA ACCOUNTABLE FOR THEIR RESPONSES TO GUN VIOLENCE.
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IRS990/Desc0TRACE MEDIA INC. ("THE TRACE") IS A NONPROFIT, NONPARTISAN MEDIA ORGANIZATION THAT PROVIDES THE PUBLIC WITH ORIGINAL REPORTING AND ANALYSIS OF GUN VIOLENCE IN THE UNITED STATES. IN 2024, THE TRACE'S PROGRAM ACCOMPLISHMENTS INCLUDED PUBLISHING MORE THAN 400 INVESTIGATIONS, NEWS ARTICLES, AND NEWSLETTER BRIEFINGS, INFORMING AN AUDIENCE OF NEARLY 10 MILLION PEOPLE VIA THETRACE.ORG, THIRD-PARTY PLATFORMS, AND REPUBLICATION OF OUR JOURNALISM BY OTHER NEWS OUTLETS. WHILE ENGAGING THE PERSPECTIVES OF SHOOTING VICTIMS, SURVIVORS, GUN OWNERS, SCHOLARS, AND POLICYMAKERS, THE TRACE REPORTED ON OVERLOOKED DIMENSIONS OF GUN VIOLENCE, INCLUDING THE RISE OF GUN HOMICIDES AND ASSAULTS IN SMALL CITIES AND RURAL COMMUNITIES; OUR COVERAGE ALSO IMPROVED UNDERSTANDING OF LIFE-SAVING INTERVENTIONS THAT HAVE BIPARTISAN SUPPORT. OTHER FOCUSES OF OUR COVERAGE IN 2024 WERE THE MOUNTING LEGAL CHALLENGES TO FIREARM LAWS AND SOURCES OF CRIME WEAPONS. THROUGH THE TRACE'S LOCAL REPORTING INITIATIVE, WE HELD OFFICIALS IN CHICAGO AND PHILADELPHIA ACCOUNTABLE FOR THEIR RESPONSES TO GUN VIOLENCE. TO HELP JOURNALISTS IN OTHER COMMUNITIES PRODUCE MORE IN-DEPTH COVERAGE OF GUN VIOLENCE AS A PUBLIC SAFETY, THE TRACE LAUNCHED A UNIQUE GUN VIOLENCE DATA HUB. OVERALL, OUR WORK AIMED TO FOSTER A MORE INFORMED PUBLIC DISCOURSE ON THE COMPLEX ISSUE OF GUN VIOLENCE.
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IRS990/Form990PartVIISectionAGrp/PersonNm1MIKE BROUILLARD
IRS990/Form990PartVIISectionAGrp/PersonNm2STEPHAN FRIEDMAN
IRS990/Form990PartVIISectionAGrp/PersonNm3ELIZABETH HANSEN
IRS990/Form990PartVIISectionAGrp/PersonNm4JELANI COBB
IRS990/Form990PartVIISectionAGrp/PersonNm5JAMES BURNETT
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IRS990/Form990PartVIISectionAGrp/PersonNm7CRAIG HUNTER
IRS990/Form990PartVIISectionAGrp/PersonNm8MICHAEL SPIES
IRS990/Form990PartVIISectionAGrp/PersonNm9SAMANTHA HEATHER ALLEN STOREY
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IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5MANAGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6EDITOR IN CHIEF
IRS990/Form990PartVIISectionAGrp/TitleTxt7EXECUTIVE EDITOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8SENIOR WRITER
IRS990/Form990PartVIISectionAGrp/TitleTxt9MANAGING EDITOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10STAFF WRITER
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IRS990/MissionDesc0THE TRACE IS AN INDEPENDENT, NONPARTISAN, READER-SUPPORTED NONPROFIT JOURNALISM ORGANIZATION DEDICATED TO REPORTING ON GUN VIOLENCE IN THE UNITED STATES. EMPLOYING THE FULL TOOLSETS OF MODERN INVESTIGATIVE REPORTING AND AUDIENCE ENGAGEMENT, WE STRIVE TO EXPAND PUBLIC KNOWLEDGE AND ACCOUNTABILITY REGARDING AN ISSUE OF UNDER-APPRECIATED NATIONAL SIGNIFICANCE.
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IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/AddressLine1Txt0333 2ND ST SE SUITE 208
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