Civic Intelligence

Unveiling

990EZ • Fiscal year 2024 • EIN 47-2032595

Jan 01, 2024 to Dec 31, 2024 • Filed on May 12, 2025

Organization Profilewww.unveilinglies.org
225 Via PalacioEncinitas, CA 92024

(760) 505-0849

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

72nd percentile

0.04x

Higher debt load relative to assets than 72% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

66th percentile

0.01x

Higher debt load relative to revenue than 66% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

53rd percentile

4.7%

Higher net margin than 53% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

94th percentile

$61,408

Higher top officer pay than 94% of similar nonprofits.

Top officer pay equals 56.2% of source-year revenue.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

74th percentile

22%

Faster asset growth than 74% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

62nd percentile

13%

Faster revenue growth than 62% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets72nd percentile

Assets

Up

$29,847

Up $5,353 (+22%) from 2023

Net Assets

Up

$28,755

Up $5,138 (+22%) from 2023

Liabilities

Up

$1,092

Up $215 (+25%) from 2023

Revenue And Expenses
Liabilities / Revenue66th percentileNet Margin53rd percentile

Revenue

Up

$109,267

Up $12,675 (+13%) from 2023

Expenses

Up

$104,129

Up $3,110 (+3.1%) from 2023

Net Income

Up

$5,138

Up $9,565 (+216%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth74th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$40K$30K$20K$10K$0Assets 2018: $23,094Liabilities 2018: $0Net Assets 2018: $23,0942018Assets 2019: $18,446Liabilities 2019: $0Net Assets 2019: $18,4462019Assets 2020: $29,293Liabilities 2020: $0Net Assets 2020: $29,2932020Assets 2021: $38,038Liabilities 2021: $1,329Net Assets 2021: $36,7092021Assets 2022: $30,395Liabilities 2022: $2,351Net Assets 2022: $28,0442022Assets 2023: $24,494Liabilities 2023: $877Net Assets 2023: $23,6172023Assets 2024: $29,847Liabilities 2024: $1,092Net Assets 2024: $28,7552024Assets 2025: $38,116Liabilities 2025: $1,089Net Assets 2025: $37,0272025

Highlighted filing

2024

Assets$29,847
Liabilities$1,092
Net Assets$28,755
Open 2024 Filing

Operations Trend

Revenue Growth62nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$150K$100K$50K$0-$50KRevenue 2018: $68,020Expenses 2018: $54,860Net Income 2018: $13,1602018Revenue 2019: $61,766Expenses 2019: $66,414Net Income 2019: -$4,6482019Revenue 2020: $53,904Expenses 2020: $43,057Net Income 2020: $10,8472020Revenue 2021: $79,739Expenses 2021: $66,264Net Income 2021: $13,4752021Revenue 2022: $92,166Expenses 2022: $100,831Net Income 2022: -$8,6652022Revenue 2023: $96,592Expenses 2023: $101,019Net Income 2023: -$4,4272023Revenue 2024: $109,267Expenses 2024: $104,129Net Income 2024: $5,1382024Revenue 2025: $115,678Expenses 2025: $107,406Net Income 2025: $8,2722025

Highlighted filing

2024

Revenue$109,267
Expenses$104,129
Net Income$5,138
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 12, 2025
Return Version
2024v5.1
Gross Receipts
$109,267
Mission and Program Overview

Mission

Women of all ages, in any situation, all over the world are bombarded with destructive lies that say they aren't thin enough, pretty enough, athletic enough, smart enough, and the list goes on. Unveiling exists to let girls and women know they are loved, just as they are.

Program Services

DescriptionGrantsExpenses
Unveiling has a presence in India and Mexico. Young women from America are trained to teach the same truths that we teach at our American conferences to their Indian and Mexican counterparts who are their same age. In the local schools of India and the orphanages of Mexico, using cultural sensitivity and understanding, our girls share what they have learned through Unveiling with their Indian and Mexican friends. It is a beautiful vision of unity and empowerment. Approximately 2,000 girls were served.In 2014 we created a curriculum that is now used in the local San Diego prisons. We take groups of incarcerated women through the curriculum which helps these women find freedom from the lies they believe about themselves (i.e., I am what I've done, I don't deserve anything good, I am worthless, I will never amount to anything, etc.) We are also beginning to put on "mini" Unveiling conferences at local prisons and jails in San Diego County. Four volunteers were able to reach a few hundred incarcerated women.Unveiling is best known for the conferences and events they put on. The Unveiling conference is a one-day event, in San Diego County, which happens every other year, for 8th-12th grade girls. The Unveiling event happens every other year (on the off year of the conference) for 8th-12th grade girls in San Diego County. Our heart behind the conferences and events is to unveil the lies that young women believe and reveal the truth of how wonderful they are in a safe, honest, and fun atmosphere.-$104,129
Compensation and Service Providers
Top Officer Pay94th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Rondi PoguePresident & CEOFT$61,408-$61,408
Filing and Contact Details

Filer

Filer Name
Unveiling
EIN
47-2032595
Phone
7605050849
Address
225 Via Palacio, Encinitas, CA 92024

Signing Officer

Name
Rondi Pogue
Title
President & CEO
Signed
2025-05-12
Discuss with paid preparer
Yes

Preparer

Firm
Pieters and Associates
Address
409 Camino del Rio S Suite 305, San Diego, CA 92108
Preparer
John Pieters
Phone
6192829050
Supplemental Narrative

Additional Explanations

Other Expenses.1005

“Travel $14797”

Other Expenses.1

“DONATION EXPENSE $4642”

Other Expenses.2

“INSURANCE, HEALTH $4075”

Other Expenses.3

“STORAGE RENTAL $3973”

Other Expenses.4

“FUNDRAISER FEES $1826”

Other Expenses.5

“SQUARESPACE $996”

Other Expenses.6

“EVENT EXPENSES $948”

Other Expenses.8

“Depreciation expense $725”

Other Expenses.9

“Internet subscriptions $576”

Other Expenses.10

“Books, subscriptions, ref. $410”

Other Expenses.11

“GIFTS $407”

Other Expenses.12

“TELEPHONE $347”

Other Expenses.13

“MEALS $154”

Other Expenses.15

“PERMITS AND LICENSES $70”

Other Expenses.16

“BANK CHARGES $5”

Other Assets.1

“OFFICE EQUIPMENT - Beginning $2266 OFFICE EQUIPMENT - Ending $2266”

Other Assets.2

“ACCUM. DEPRECATION - Beginning $-1178 ACCUM. DEPRECATION - Ending $-1903”

Total Liabilities.1

“CREDIT CARD LIABILITIES - Beginning $877 CREDIT CARD LIABILITIES - Ending $1092”

Raw XML Appendix164 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/PrintingPublicationsPostageAmt0992
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IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
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IRS990ScheduleA/SubstantialContributorsTotAmt00
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Travel $14797
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DONATION EXPENSE $4642
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2INSURANCE, HEALTH $4075
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3STORAGE RENTAL $3973
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4FUNDRAISER FEES $1826
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5SQUARESPACE $996
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6EVENT EXPENSES $948
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7DEPRECIATION EXPENSE $725
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8INTERNET SUBSCRIPTIONS $576
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9BOOKS, SUBSCRIPTIONS, REF. $410
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10GIFTS $407
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11TELEPHONE $347
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt12MEALS $154
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt13PERMITS AND LICENSES $70
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt14BANK CHARGES $5
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt15OFFICE EQUIPMENT - Beginning $2266 OFFICE EQUIPMENT - Ending $2266
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt16ACCUM. DEPRECATION - Beginning $-1178 ACCUM. DEPRECATION - Ending $-1903
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt17CREDIT CARD LIABILITIES - Beginning $877 CREDIT CARD LIABILITIES - Ending $1092
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Expenses.1005
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other Expenses.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other Expenses.3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Other Expenses.4
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Other Expenses.6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Other Expenses.8
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Other Expenses.9
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Other Expenses.11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc11Other Expenses.12
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc12Other Expenses.13
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc13Other Expenses.15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc14Other Expenses.16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc15Other Assets.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc16Other Assets.2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc17Total Liabilities.1
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Rondi Pogue
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President & CEO
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-12
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Unveiling
ReturnHeader/Filer/BusinessNameControlTxt0UNVE
ReturnHeader/Filer/EIN0472032595
ReturnHeader/Filer/PhoneNum07605050849
ReturnHeader/Filer/USAddress/AddressLine1Txt0225 Via Palacio
ReturnHeader/Filer/USAddress/CityNm0Encinitas
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd092024
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0953875829
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Pieters and Associates
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0409 Camino del Rio S Suite 305
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0San Diego
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd092108
ReturnHeader/PreparerPersonGrp/PhoneNum06192829050
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0John Pieters
ReturnHeader/ReturnTs02025-05-15T10:42:42-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$29,847
Liabilities
$1,092
Net assets
$28,755
Revenue
$109,267
Expenses
$104,129
Net income
$5,138
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.38$0.01$0.37$1.16$1.07$0.08
2024Detailed filing. Detailed filing data is available for this year.$0.30$0.01$0.29$1.09$1.04$0.05
2023Detailed filing. Detailed filing data is available for this year.$0.24$0.01$0.24$0.97$1.01$0.04
2022Detailed filing. Detailed filing data is available for this year.$0.30$0.02$0.28$0.92$1.01$0.09
2021Detailed filing. Detailed filing data is available for this year.$0.38$0.01$0.37$0.80$0.66$0.13
2020Detailed filing. Detailed filing data is available for this year.$0.29$0.00$0.29$0.54$0.43$0.11
2019Detailed filing. Detailed filing data is available for this year.$0.18$0.00$0.18$0.62$0.66$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.23$0.00$0.23$0.68$0.55$0.13