Civic Intelligence

Unveiling

990EZ • Fiscal year 2023 • EIN 47-2032595

Jan 01, 2023 to Dec 31, 2023 • Filed on Feb 19, 2024

Organization Profilewww.unveilinglies.org
3922 May CtCarlsbad, CA 92008

(760) 505-0849

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

73rd percentile

0.04x

Higher debt load relative to assets than 73% of similar nonprofits.

2023 filings • 501(c)3 • <$500k nonprofits • Source year 2023

Liabilities / Revenue

66th percentile

0.01x

Higher debt load relative to revenue than 66% of similar nonprofits.

2023 filings • 501(c)3 • <$500k nonprofits • Source year 2023

Net Margin

34th percentile

-4.6%

Higher net margin than 34% of similar nonprofits.

2023 filings • 501(c)3 • <$500k nonprofits • Source year 2023

Top Officer Pay

93rd percentile

$56,563

Higher top officer pay than 93% of similar nonprofits.

Top officer pay equals 58.6% of source-year revenue.

2023 filings • 501(c)3 • <$500k nonprofits • Source year 2023

Asset Growth

24th percentile

-19%

Faster asset growth than 24% of similar nonprofits.

2023 filings • 501(c)3 • <$500k nonprofits • Annualized from 2022 to 2023

Revenue Growth

50th percentile

4.8%

Faster revenue growth than 50% of similar nonprofits.

2023 filings • 501(c)3 • <$500k nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets73rd percentile

Assets

Down

$24,494

Down $5,901 (-19%) from 2022

Net Assets

Down

$23,617

Down $4,427 (-16%) from 2022

Liabilities

Down

$877

Down $1,474 (-63%) from 2022

Revenue And Expenses
Liabilities / Revenue66th percentileNet Margin34th percentile

Revenue

Up

$96,592

Up $4,426 (+4.8%) from 2022

Expenses

Up

$101,019

Up $188 (+0.2%) from 2022

Net Income

Up

-$4,427

Up $4,238 (+49%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth24th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$40K$30K$20K$10K$0Assets 2018: $23,094Liabilities 2018: $0Net Assets 2018: $23,0942018Assets 2019: $18,446Liabilities 2019: $0Net Assets 2019: $18,4462019Assets 2020: $29,293Liabilities 2020: $0Net Assets 2020: $29,2932020Assets 2021: $38,038Liabilities 2021: $1,329Net Assets 2021: $36,7092021Assets 2022: $30,395Liabilities 2022: $2,351Net Assets 2022: $28,0442022Assets 2023: $24,494Liabilities 2023: $877Net Assets 2023: $23,6172023Assets 2024: $29,847Liabilities 2024: $1,092Net Assets 2024: $28,7552024Assets 2025: $38,116Liabilities 2025: $1,089Net Assets 2025: $37,0272025

Highlighted filing

2023

Assets$24,494
Liabilities$877
Net Assets$23,617
Open 2023 Filing

Operations Trend

Revenue Growth50th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$150K$100K$50K$0-$50KRevenue 2018: $68,020Expenses 2018: $54,860Net Income 2018: $13,1602018Revenue 2019: $61,766Expenses 2019: $66,414Net Income 2019: -$4,6482019Revenue 2020: $53,904Expenses 2020: $43,057Net Income 2020: $10,8472020Revenue 2021: $79,739Expenses 2021: $66,264Net Income 2021: $13,4752021Revenue 2022: $92,166Expenses 2022: $100,831Net Income 2022: -$8,6652022Revenue 2023: $96,592Expenses 2023: $101,019Net Income 2023: -$4,4272023Revenue 2024: $109,267Expenses 2024: $104,129Net Income 2024: $5,1382024Revenue 2025: $115,678Expenses 2025: $107,406Net Income 2025: $8,2722025

Highlighted filing

2023

Revenue$96,592
Expenses$101,019
Net Income-$4,427
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Feb 19, 2024
Return Version
2023v4.0
Gross Receipts
$96,592
Mission and Program Overview

Mission

Women of all ages, in any situation, all over the world are bombarded with destructive lies that say they aren't thin enough, pretty enough, athletic enough, smart enough, and the list goes on. Unveiling exists to let girls and women know they are loved, just as they are.

Program Services

DescriptionGrantsExpenses
Unveiling has a presence in India and Mexico. Young women from America are trained to teach the same truths that we teach at our American conferences to their Indian and Mexican counterparts who are their same age. In the local schools of India and the orphanages of Mexico, using cultural sensitivity and understanding, our girls share what they have learned through Unveiling with their Indian and Mexican friends. It is a beautiful vision of unity and empowerment. Approximately 2,000 girls were served.-$101,019
In 2014 we created a curriculum that is now used in the local San Diego prisons. We take groups of incarcerated women through the curriculum which helps these women find freedom from the lies they believe about themselves (i.e., I am what I've done, I don't deserve anything good, I am worthless, I will never amount to anything, etc.) We are also beginning to put on "mini" Unveiling conferences at local prisons and jails in San Diego County. Four volunteers were able to reach a few hundred incarcerated women.--
Unveiling is best known for the conferences and events they put on. The Unveiling conference is a one-day event, in San Diego County, which happens every other year, for 8th-12th grade girls. The Unveiling event happens every other year (on the off year of the conference) for 8th-12th grade girls in San Diego County. Our heart behind the conferences and events is to unveil the lies that young women believe and reveal the truth of how wonderful they are in a safe, honest, and fun atmosphere.--
Compensation and Service Providers
Top Officer Pay93rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Rondi PoguePresident & CEOFT$56,563-$56,563
Filing and Contact Details

Filer

Filer Name
Unveiling
EIN
47-2032595
Phone
7605050849
Address
3922 May Ct, Carlsbad, CA 92008

Signing Officer

Name
Rondi Pogue
Title
President & CEO
Signed
2024-02-19
Discuss with paid preparer
Yes

Preparer

Firm
Pieters and Associates
Address
409 Camino del Rio S Suite 305, San Diego, CA 92108
Preparer
John Pieters
Phone
6192829050
Supplemental Narrative

Additional Explanations

Other Expenses.1005

“Travel $17883”

Other Expenses.1009

“Depreciation $725”

Other Expenses.1

“INSURANCE, HEALTH $4335”

Other Expenses.2

“STORAGE RENTAL $4155”

Other Expenses.3

“Fundraiser expenses $2426”

Other Expenses.4

“EVENT EXPENSES $1807”

Other Expenses.5

“WEBSITE $846”

Other Expenses.6

“MEALS $815”

Other Expenses.8

“TELEPHONE $531”

Other Expenses.10

“Facilities and equipment $265”

Other Expenses.11

“SOFTWARE $264”

Other Expenses.12

“DONATION EXPENSE $215”

Other Expenses.13

“Books, subscriptions, ref. $134”

Other Expenses.14

“WORKSHOP EXPENSE $125”

Other Expenses.15

“OFFICE EXPENSE $121”

Other Expenses.16

“PERMITS AND LICENSES $50”

Other Expenses.17

“BANK CHARGES $32”

Other Expenses.18

“BUSINESS EXPENSES $15”

Other Assets.1

“OFFICE EQUIPMENT - Beginning $2266 OFFICE EQUIPMENT - Ending $2266”

Other Assets.2

“ACCUM. DEPRECATION - Beginning $-453 ACCUM. DEPRECATION - Ending $-1178”

Total Liabilities.1

“CREDIT CARD LIABILITIES - Beginning $2351 CREDIT CARD LIABILITIES - Ending $877”

Raw XML Appendix177 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Encinitas
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IRS990EZ/PrimaryExemptPurposeTxt0Women of all ages, in any situation, all over the world are bombarded with destructive lies that say they aren't thin enough, pretty enough, athletic enough, smart enough, and the list goes on. Unveiling exists to let girls and women know they are loved, just as they are.
IRS990EZ/PrintingPublicationsPostageAmt01028
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0Unveiling has a presence in India and Mexico. Young women from America are trained to teach the same truths that we teach at our American conferences to their Indian and Mexican counterparts who are their same age. In the local schools of India and the orphanages of Mexico, using cultural sensitivity and understanding, our girls share what they have learned through Unveiling with their Indian and Mexican friends. It is a beautiful vision of unity and empowerment. Approximately 2,000 girls were served.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1In 2014 we created a curriculum that is now used in the local San Diego prisons. We take groups of incarcerated women through the curriculum which helps these women find freedom from the lies they believe about themselves (i.e., I am what I've done, I don't deserve anything good, I am worthless, I will never amount to anything, etc.) We are also beginning to put on "mini" Unveiling conferences at local prisons and jails in San Diego County. Four volunteers were able to reach a few hundred incarcerated women.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt2Unveiling is best known for the conferences and events they put on. The Unveiling conference is a one-day event, in San Diego County, which happens every other year, for 8th-12th grade girls. The Unveiling event happens every other year (on the off year of the conference) for 8th-12th grade girls in San Diego County. Our heart behind the conferences and events is to unveil the lies that young women believe and reveal the truth of how wonderful they are in a safe, honest, and fun atmosphere.
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IRS990EZ/SubjectToProxyTaxInd0false
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IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
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IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt096592
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IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.97720
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IRS990ScheduleA/SubstantialContributorsTotAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt096592
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IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0375417
IRS990ScheduleA/TotalSupportAmt0384167
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt00
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Travel $17883
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Depreciation $725
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2INSURANCE, HEALTH $4335
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3STORAGE RENTAL $4155
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4FUNDRAISER EXPENSES $2426
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5EVENT EXPENSES $1807
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6WEBSITE $846
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7MEALS $815
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8TELEPHONE $531
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9FACILITIES AND EQUIPMENT $265
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10SOFTWARE $264
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11DONATION EXPENSE $215
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt12BOOKS, SUBSCRIPTIONS, REF. $134
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt13WORKSHOP EXPENSE $125
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt14OFFICE EXPENSE $121
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt15PERMITS AND LICENSES $50
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt16BANK CHARGES $32
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt17BUSINESS EXPENSES $15
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt18OFFICE EQUIPMENT - Beginning $2266 OFFICE EQUIPMENT - Ending $2266
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt19ACCUM. DEPRECATION - Beginning $-453 ACCUM. DEPRECATION - Ending $-1178
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt20CREDIT CARD LIABILITIES - Beginning $2351 CREDIT CARD LIABILITIES - Ending $877
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Expenses.1005
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other Expenses.2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Other Expenses.3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Other Expenses.4
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Other Expenses.5
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Other Expenses.6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Other Expenses.8
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Other Expenses.10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Other Expenses.11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc11Other Expenses.12
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc12Other Expenses.13
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc13Other Expenses.14
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc14Other Expenses.15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc15Other Expenses.16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc16Other Expenses.17
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc17Other Expenses.18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc18Other Assets.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc19Other Assets.2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc20Total Liabilities.1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/FederatedAssuranceLevelCd0FAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02023-04-26 12:10:37Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Rondi Pogue
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President & CEO
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-02-19
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Unveiling
ReturnHeader/Filer/BusinessNameControlTxt0UNVE
ReturnHeader/Filer/EIN0472032595
ReturnHeader/Filer/PhoneNum07605050849
ReturnHeader/Filer/USAddress/AddressLine1Txt03922 May Ct
ReturnHeader/Filer/USAddress/CityNm0Carlsbad
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd092008
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0953875829
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Pieters and Associates
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0409 Camino del Rio S Suite 305
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0San Diego
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd092108
ReturnHeader/PreparerPersonGrp/PhoneNum06192829050
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0John Pieters
ReturnHeader/ReturnTs02024-02-21T14:58:08-08:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0Rondi
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0Pogue
ReturnHeader/TaxPeriodBeginDt02023-01-01
ReturnHeader/TaxPeriodEndDt02023-12-31
ReturnHeader/TaxYr02023

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2023 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$24,494
Liabilities
$877
Net assets
$23,617
Revenue
$96,592
Expenses
$101,019
Net income
-$4,427
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.38$0.01$0.37$1.16$1.07$0.08
2024Detailed filing. Detailed filing data is available for this year.$0.30$0.01$0.29$1.09$1.04$0.05
2023Detailed filing. Detailed filing data is available for this year.$0.24$0.01$0.24$0.97$1.01$0.04
2022Detailed filing. Detailed filing data is available for this year.$0.30$0.02$0.28$0.92$1.01$0.09
2021Detailed filing. Detailed filing data is available for this year.$0.38$0.01$0.37$0.80$0.66$0.13
2020Detailed filing. Detailed filing data is available for this year.$0.29$0.00$0.29$0.54$0.43$0.11
2019Detailed filing. Detailed filing data is available for this year.$0.18$0.00$0.18$0.62$0.66$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.23$0.00$0.23$0.68$0.55$0.13