Civic Intelligence

Economic Inequality Video Project

990 • Fiscal year 2020 • EIN 46-5544528

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 12, 2021

P O Box 9323Berkeley, CA 94709

(510) 698-9150

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

47th percentile

0.08x

Higher debt load relative to assets than 47% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

47th percentile

0.12x

Higher debt load relative to revenue than 47% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Net Margin

89th percentile

48%

Higher net margin than 89% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

84th percentile

$152,305

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 10.0% of source-year revenue.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Asset Growth

88th percentile

61%

Faster asset growth than 88% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

79th percentile

27%

Faster revenue growth than 79% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Assets

Up

$2,250,811

Up $853,560 (+61%) from 2019

Net Assets

Up

$2,068,974

Up $732,953 (+55%) from 2019

Liabilities

Up

$181,837

Up $120,607 (+197%) from 2019

Revenue

Up

$1,523,591

Up $325,996 (+27%) from 2019

Expenses

Down

$796,949

Down $339,504 (-30%) from 2019

Net Income

Up

$726,642

Up $665,500 (+1088%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2014: $44,025Liabilities 2014: $5,000Net Assets 2014: $39,0252014Assets 2015: $392,187Liabilities 2015: $17,397Net Assets 2015: $374,7902015Assets 2016: $909,630Liabilities 2016: $6,430Net Assets 2016: $903,2002016Assets 2017: $810,635Liabilities 2017: $20,517Net Assets 2017: $790,1182017Assets 2018: $1,574,475Liabilities 2018: $23,787Net Assets 2018: $1,550,6882018Assets 2019: $1,397,251Liabilities 2019: $61,230Net Assets 2019: $1,336,0212019Assets 2020: $2,250,811Liabilities 2020: $181,837Net Assets 2020: $2,068,9742020Assets 2021: $2,120,491Liabilities 2021: $66,655Net Assets 2021: $2,053,8362021Assets 2022: $1,957,916Liabilities 2022: $80,856Net Assets 2022: $1,877,0602022Assets 2023: $2,170,171Liabilities 2023: $98,907Net Assets 2023: $2,071,2642023Assets 2024: $2,957,279Liabilities 2024: $170,646Net Assets 2024: $2,786,6332024

Highlighted filing

2020

Assets$2,250,811
Liabilities$181,837
Net Assets$2,068,974

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2014: $100,950Expenses 2014: $61,925Net Income 2014: $39,0252014Revenue 2015: $860,666Expenses 2015: $524,901Net Income 2015: $335,7652015Revenue 2016: $1,158,835Expenses 2016: $630,425Net Income 2016: $528,4102016Revenue 2017: $689,416Expenses 2017: $802,498Net Income 2017: -$113,0822017Revenue 2018: $1,696,815Expenses 2018: $936,245Net Income 2018: $760,5702018Revenue 2019: $1,197,595Expenses 2019: $1,136,453Net Income 2019: $61,1422019Revenue 2020: $1,523,591Expenses 2020: $796,949Net Income 2020: $726,6422020Revenue 2021: $1,256,014Expenses 2021: $1,271,148Net Income 2021: -$15,1342021Revenue 2022: $985,441Expenses 2022: $1,162,217Net Income 2022: -$176,7762022Revenue 2023: $1,622,152Expenses 2023: $1,435,268Net Income 2023: $186,8842023Revenue 2024: $2,482,435Expenses 2024: $1,770,081Net Income 2024: $712,3542024

Highlighted filing

2020

Revenue$1,523,591
Expenses$796,949
Net Income$726,642
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 12, 2021
Return Version
2020v4.0
Gross Receipts
$1,523,591
Mission and Program Overview

Mission

Develop documentaries on policy issues

To educate and engage the public about inequality and imbalance of power in america through digital media.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$500,939$1,097,132▲ $596,193
Cash and Non-Interest-Bearing Accounts$623,948$836,612▲ $212,664
Accounts Receivable$172,574$301,902▲ $129,328
Pledges and Grants Receivable$99,000--
Prepaid Expenses and Deferred Charges$790$15,165▲ $14,375
Total Assets$1,397,251$2,250,811▲ $853,560
Liabilities
Other Liabilities$37,803$148,422▲ $110,619
Accounts Payable and Accrued Expenses$23,427$33,415▲ $9,988
Total Liabilities$61,230$181,837▲ $120,607
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,197,021$2,068,974▲ $871,953
Net Assets With Donor Restrictions$139,000--
Total Net Assets Fund Balance$1,336,021$2,068,974▲ $732,953
Total Liabilities and Net Assets / Fund Balance$1,397,251$2,250,811▲ $853,560
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Heather Kinlaw LofthouseExec Director /prPT$145,865$6,440$152,305
Heather Kinlaw LofthouseExec Director /president-$145,865$6,440$152,305
Robert ReichCo-founderPT$103,834-$103,834
Linda AshfieldFinance DirePT$27,769-$27,769

Board Members and Trustees

NameTitle
Zoe BeckChair/direct
Annie LeonardDirector
Beatriz ManzDirector
Christopher EdleyDirector
Eden JamesDirector
Karin MartinDirector
Katrina Vanden HuevelDirector
Steven SilbersteinDirector
Ramona NaddaffSecretary/di
Revenue and Support

Revenue Composition

Contributions and Grants
$1,516,992
Program Service Revenue
$3,500
Investment Income
$3,099
Other Revenue
$0
All Other Contributions
$1,516,992
Change in Net Assets
$726,642

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,523,591
Revenue Not Reported on Form 990
$9,810
Total Revenue per Audited Statements
$1,533,401
Total Revenue per Form 990
$1,523,591
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$529,341
Other Expenses$236,857
Total Fundraising Expense$180,911
Professional Fundraising Fees$30,751
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$197,932--$197,932
Current Officers, Directors, Trustees, and Key Employees$86,555$47,716$45,803$180,074
Comp Disqual Persons$103,834--$103,834
Office Expenses$38,524$2,128$54,787$95,439
Fees for Services Other$58,481-$546$59,027
Advertising$5,610-$43,875$49,485
Fees for Services Professional Fundraising--$30,751$30,751
Payroll Taxes$23,899$1,401$3,233$28,533
Other Employee Benefits$18,968--$18,968
Occupancy$11,852$577$1,313$13,742
Fees for Services Legal$8,576--$8,576
Insurance$5,832$134$460$6,426
Travel$2,317$31$143$2,491
Fees for Services Accounting-$1,671-$1,671
Total Functional Expenses$562,380$53,658$180,911$796,949

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$806,759
Expenses per Audited Statements$796,949
Total Expenses per Form 990$796,949
Expenses Not Reported on Form 990$9,810
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$30,751
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Sba Ppp Loan Payable$94,024
Chase Business Card$39,187
Accrued Payroll$18,500
Accrued Expenses$-3,289
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

Form 990 will be reviewed by the ceo, treasurer and the organization's outside legal counsel. The form 990 will be shared with all members of the board before it is submitted.

Form 990, Page 6, Part VI, Line 12C

At the first annual board meeting each year, the officers and members of the board of directors are provided with conflict of interest disclosure forms to complete. The executive director reviews the organization's conflicts of interest disclosure forms to ensure that any actual or potential conflicts of interest are properly handled in accordance with the organization's conflicts of interest policy. If further information is required, the executive director speaks with the individual director, officer, or employee involved, as appropriate. Im will also document, through well-kept minutes, any decisions related to transactions involving an actual or possible conflict of interest. Finally, im will be diligent in taking appropriate disciplinary and corrective action if a person who is covered by the conflicts of interest policy fails to disclose an actual or possible conflict of interest.

Form 990, Page 6, Part VI, Line 15A

The board of directors decides and approves as fair and reasonable to the organization, the total salary and benefits of the executive director. The board, which consists of independent members, has determined fair and equitable compensation based on compensation of executive directors of agencies of similar size, field and location.

Form 990, Page 6, Part VI, Line 15B

The executive director determines the salary and/or wages of all other staff, based on current market compensation practices. The board approves the compensation of the finance director/treasurer.

Form 990, Page 6, Part VI, Line 19

Documents are available upon request.

Filing and Contact Details

Filer

Filer Name
Inequality Media
EIN
46-5544528
Phone
5106989150
Address
P O BOX 9323, BERKELEY, CA 94709

Signing Officer

Name
Heather Kinlaw Lofthouse
Title
Exec Director /president
Phone
5106989150
Signed
2021-11-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Heather Kinlaw Lofthouse
Formed
2014
Legal Domicile
CA
Voting Board Members
9
Independent Board Members
9
Employees
12

Preparer

Firm
Marjtax Incorporated
Address
3542 FRUITVALE AVE, OAKLAND, CA 94602-2327
Preparer
Marjorie Williams-jones
Phone
5104826204
Supplemental Narrative

Additional Explanations

Form 990

Inequality media and inequality media civic action have a cost-sharing agreement in place for educational video production services and were previously related organizations, and reported as such on the annual 990 reports. As of the calendar year 2020, the imca board has been diversified, as was intended over time, and they are no longer related. ---------------------------------------------------------------- inequality media had its financial statements audited for the year ended december 31, 2020. An adjustment was made to exclude inequality media civic action expenses of 592,164 and related service contract revenue/reimbursement billed to imca of 592,164 since those expenses are reported independently in imca's financials and tax returns. There was no net effect on im's net assets. This is reflected on the 990s of both organizations, which represents a new process.

Form 990, Part XI, Line 9

Prior year expense reversal 6,311

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IRS990/MissionDesc0EDUCATE & ENGAGE THE PUBLIC ON ECONOMIC INEQUALITY & IMBALANCE OF POWER IN AMERICA THROUGH DIGITAL MEDIA. EACH WEEK, INEQUALITY MEDIA CATALYZES ACTION BY CREATING ENGAGING SHAREABLE VIDEOS RELEASED VIA TRADITIONAL/SOCIAL MEDIA
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IRS990/ProgSrvcAccomActy2Grp/Desc0(CONTINUED) MOST OF OUR VIDEOS FEATURE FORMER SECRETARY OF LABOR ROBERT REICH AS WELL AS OTHER PUBLIC FIGURES AND POLICY EXPERTS, SUCH AS SOLANA RICE, A LEADER IN ORGANIZING FOR RACIAL AND ECONOMIC JUSTICE. IN 2020, WE PRODUCED DOZENS OF EXPLAINER VIDEOS AND LIVE BROADCASTS, WHICH HAVE RECEIVED A COMBINED 100 MILLION VIEWS. OVER THE LIFE OF THE ORGANIZATION, WE HAVE PRODUCED OVER 360 VIDEOS - PLUS 300 LIVE BROADCASTS - WHICH HAVE BEEN VIEWED OVER 500 MILLION TIMES. WE HAVE 6 MILLION FOLLOWERS THAT INCLUDE VIEWERS FROM EVERY STATE IN THE NATION. OUR VIDEOS ARE MADE FOR THE GENERAL PUBLIC, BUT THEY ARE ALSO USED IN COLLEGE COURSES, AND AT CONGRESSIONAL HEARINGS.
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IRS990ScheduleG/FundraiserActivityInfoGrp/OrganizationBusinessName/BusinessNameLine1Txt0SPAKE MEDIA
IRS990ScheduleG/FundraiserActivityInfoGrp/OrganizationBusinessName/BusinessNameLine1Txt1STEVEN BIEL STRATEGIES LLC
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