Civic Intelligence

Inequality Media

EIN 46-5544528 • 501(c)3 • Berkeley, CA

Profile

To use digital media for the purpose of educating and engaging the public in topics regarding inequality and imbalance of power in america.

P O Box 9323Berkeley, CA 94709

www.inequalitymedia.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

48th percentile

0.06x

Higher debt load relative to assets than 48% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

48th percentile

0.07x

Higher debt load relative to revenue than 48% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

80th percentile

29%

Higher net margin than 80% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

87th percentile

36%

Faster asset growth than 87% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

86th percentile

53%

Faster revenue growth than 86% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets48th percentile

Assets

Up

$2,957,279

Up $787,108 (+36%) from 2023

Liabilities

Up

$170,646

Up $71,739 (+73%) from 2023

Net Assets

Up

$2,786,633

Up $715,369 (+35%) from 2023

Operations
Liabilities / Revenue48th percentileNet Margin80th percentile

Revenue

Up

$2,482,435

Up $860,283 (+53%) from 2023

Expenses

Up

$1,770,081

Up $334,813 (+23%) from 2023

Net Income

Up

$712,354

Up $525,470 (+281%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth87th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2014: $44,025Liabilities 2014: $5,000Net Assets 2014: $39,0252014Assets 2015: $392,187Liabilities 2015: $17,397Net Assets 2015: $374,7902015Assets 2016: $909,630Liabilities 2016: $6,430Net Assets 2016: $903,2002016Assets 2017: $810,635Liabilities 2017: $20,517Net Assets 2017: $790,1182017Assets 2018: $1,574,475Liabilities 2018: $23,787Net Assets 2018: $1,550,6882018Assets 2019: $1,397,251Liabilities 2019: $61,230Net Assets 2019: $1,336,0212019Assets 2020: $2,250,811Liabilities 2020: $181,837Net Assets 2020: $2,068,9742020Assets 2021: $2,120,491Liabilities 2021: $66,655Net Assets 2021: $2,053,8362021Assets 2022: $1,957,916Liabilities 2022: $80,856Net Assets 2022: $1,877,0602022Assets 2023: $2,170,171Liabilities 2023: $98,907Net Assets 2023: $2,071,2642023Assets 2024: $2,957,279Liabilities 2024: $170,646Net Assets 2024: $2,786,6332024

Highlighted filing

2024

Assets$2,957,279
Liabilities$170,646
Net Assets$2,786,633
Open 2024 Filing

Operations Trend

Revenue Growth86th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2014: $100,950Expenses 2014: $61,925Net Income 2014: $39,0252014Revenue 2015: $860,666Expenses 2015: $524,901Net Income 2015: $335,7652015Revenue 2016: $1,158,835Expenses 2016: $630,425Net Income 2016: $528,4102016Revenue 2017: $689,416Expenses 2017: $802,498Net Income 2017: -$113,0822017Revenue 2018: $1,696,815Expenses 2018: $936,245Net Income 2018: $760,5702018Revenue 2019: $1,197,595Expenses 2019: $1,136,453Net Income 2019: $61,1422019Revenue 2020: $1,523,591Expenses 2020: $796,949Net Income 2020: $726,6422020Revenue 2021: $1,256,014Expenses 2021: $1,271,148Net Income 2021: -$15,1342021Revenue 2022: $985,441Expenses 2022: $1,162,217Net Income 2022: -$176,7762022Revenue 2023: $1,622,152Expenses 2023: $1,435,268Net Income 2023: $186,8842023Revenue 2024: $2,482,435Expenses 2024: $1,770,081Net Income 2024: $712,3542024

Highlighted filing

2024

Revenue$2,482,435
Expenses$1,770,081
Net Income$712,354
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,957,279
Liabilities
$170,646
Net assets
$2,786,633
Revenue
$2,482,435
Expenses
$1,770,081
Net income
$712,354
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.96$0.17$2.79$2.48$1.77$0.71
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.17$0.10$2.07$1.62$1.44$0.19
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.96$0.08$1.88$0.99$1.16$0.18
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.12$0.07$2.05$1.26$1.27$0.02
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.25$0.18$2.07$1.52$0.80$0.73
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.40$0.06$1.34$1.20$1.14$0.06
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.57$0.02$1.55$1.70$0.94$0.76
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.81$0.02$0.79$0.69$0.80$0.11
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.91$0.01$0.90$1.16$0.63$0.53
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.39$0.02$0.37$0.86$0.52$0.34
2014Detailed filing. Detailed filing data is available for this year.$0.04$0.01$0.04$0.10$0.06$0.04
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 6, 2025
Return Version
2024v5.0
Gross Receipts
$2,482,435
Mission and Program Overview

Mission

Develop documentaries on policy issues

Inequality media uses digital media to educate & engage the public on economic inequality & imbalance of power in america. We catalyze action by creating engaging shareable videos & posts released via trad'l/social media

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$647,017$1,478,128▲ $831,111
Savings and Temporary Cash Investments$1,390,005$1,426,808▲ $36,803
Accounts Receivable$107,974--
Prepaid Expenses and Deferred Charges$25,175$52,343▲ $27,168
Total Assets$2,170,171$2,957,279▲ $787,108
Liabilities
Other Liabilities$28,609$114,820▲ $86,211
Accounts Payable and Accrued Expenses$70,298$55,826▼ $14,472
Total Liabilities$98,907$170,646▲ $71,739
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,071,264$2,786,633▲ $715,369
Total Net Assets Fund Balance$2,071,264$2,786,633▲ $715,369
Total Liabilities and Net Assets / Fund Balance$2,170,171$2,957,279▲ $787,108
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Heather Kinlaw LofthouseExec Director /prPT$120,000$20,445$140,445
Linda AshfieldFinance Dr/tPT$48,364-$48,364

Board Members and Trustees

NameTitle
Zoe BeckChair/direct
Amar PuriDirector
Annie LeonardDirector
Karin MartinDirector
Katrina Vanden HuevelDirector
Steven SilbersteinDirector
Ramona NaddaffSecretary/di

Highest Paid Contractors

ContractorServicesLocationCompensation
Robert ReichEconomcs Expert2607 HEARST AVENUE, Berkeley, CA 94720$170,523
Revenue and Support

Revenue Composition

Contributions and Grants
$2,408,507
Program Service Revenue
$7,724
Investment Income
$58,377
Other Revenue
$7,827
All Other Contributions
$2,325,851
Change in Net Assets
$712,354

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,478,900
Revenue Not Reported on Financial Statements
$3,535
Revenue Not Reported on Form 990
$66,507
Total Revenue per Audited Statements
$2,545,407
Total Revenue per Form 990
$2,482,435
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,045,536
Salaries, Compensation, and Employee Benefits$684,384
Total Fundraising Expense$432,667
Professional Fundraising Fees$40,161
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$254,795-$258,519$513,314
Other Salaries and Wages$327,426$51,945$16,232$395,603
Fees for Services Other$303,833-$112$303,945
Office Expenses$52,422$5,424$101,695$159,541
Current Officers, Directors, Trustees, and Key Employees$103,200$46,316$8,400$157,916
Other Employee Benefits$59,195$8,208$3,395$70,798
Fees for Services Professional Fundraising--$40,161$40,161
Payroll Taxes$32,943$4,616$1,884$39,443
Occupancy$30,955$2,218$788$33,961
Pension Plan Contributions$17,225$2,414$985$20,624
Conferences and Meetings$11,803$113$359$12,275
Fees for Services Legal-$8,866-$8,866
Insurance$7,775$337$137$8,249
Fees for Service Investment Mgmnt Fees-$3,535-$3,535
Fees for Services Accounting-$1,850-$1,850
Total Functional Expenses$1,201,572$135,842$432,667$1,770,081

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$1,830,038
Total Expenses per Form 990$1,770,081
Expenses per Audited Statements$1,766,545
Expenses Not Reported on Form 990$63,493
Expenses Not Reported on Financial Statements$3,536
Other Expense Adjustments$1
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$40,161
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Imca Retainer$63,323
Chase Business Card$40,930
Accrued Payroll$9,033
401k Ee Payable$1,534
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Form 990 will be reviewed by the executive director, treasurer and the organization's outside legal counsel. The form 990 will be shared with all members of the board before it is filed.”

Form 990, Page 6, Part VI, Line 12C

“The organization requires all board members to complete and sign an annual conflict of interest disclosure form. These forms are reviewed by the executive director to identify and address any potential conflicts. Any identified conflicts are documented and managed in accordance with the organization's conflict of interest policy. Im will also document, through well-kept minutes, any decisions related to transactions involving an actual or possible conflict of interest. Finally, im will be diligent in taking appropriate disciplinary and corrective action if a person who is covered by the conflicts of interest policy fails to disclose an actual or possible conflict of interest.”

Form 990, Page 6, Part VI, Line 15A

“The board of directors decides and approves as fair and reasonable to the organization, the total salary and benefits of the executive director. The independent members of the board have determined fair and equitable compensation based on compensation of executive directors of agencies of similar size, field and location.”

Form 990, Page 6, Part VI, Line 15B

“The board approves the compensation of the finance director/treasurer. The executive director determines the salary and/or wages of all other staff, based on current market compensation practices.”

Form 990, Page 6, Part VI, Line 19

“Documents are available upon written request.”

Filing and Contact Details

Filer

Filer Name
Inequality Media
EIN
46-5544528
Phone
5106989150
Address
P O BOX 9323, BERKELEY, CA 94709

Signing Officer

Name
Heather Kinlaw Lofthouse
Title
Exec Director /president
Phone
5106989150
Signed
2025-11-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Heather Kinlaw Lofthouse
Formed
2014
Legal Domicile
CA
Voting Board Members
8
Independent Board Members
7
Employees
17
Volunteers
7

Preparer

Firm
Marjtax Incorporated
Address
3542 FRUITVALE- AVE PMB 227, OAKLAND, CA 94602
Preparer
Marjorie Williams-jones
Phone
5104826204
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Editors, technicians 79,957 0 0 professional fees 1,558 0 112 talent 162,000 0 0 program consultants 60,318 0 0 total 303,833 0 112”

Form 990, Part XI, Line 9

“ROUNDING 1”

Financial Statement Notes

Schedule D, Page 3, Part X

“Income taxes the internal revenue service and the california franchise tax board have determined that the organization is exempt from federal and state income taxes under irc 501(c)(3) and california rtc 23701(d). The organization has evaluated its current tax positions as of december 31, 2024 and is not aware of any significant uncertain tax positions for which a reserve would be necessary. The organizations tax returns are generally subject to examination by federal and state taxing authorities for three and four years, respectively, after they are filed.”

Schedule D, Page 4, Part XII, Line 4B

“ROUNDING 1”

Raw XML AppendixShowing 400 of 542 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ProgSrvcAccomActy2Grp/Desc03) BUILD A SHARED UNDERSTANDING OF THE IMPORTANCE OF A MORE EQUAL ECONOMY AND ROBUST DEMOCRACY. MOST OF OUR VIDEOS FEATURE FORMER SECRETARY OF LABOR ROBERT REICH AS WELL AS OTHER PUBLIC FIGURES. IN 2024, WE PRODUCED OVER 40 EXPLAINER VIDEOS, 35 RAPID RESPONSE VIDEOS, AND 148 SHORT VIDEOS, TOTALING OVER 267 MILLION VIEWS. OVER THE LIFE OF THE ORGANIZATION, WE HAVE PRODUCED OVER 1,700 VIDEOS - PLUS 320+ LIVE BROADCASTS - WHICH HAVE BEEN VIEWED OVER 1 BILLION TIMES. WE HAVE OVER 13.2 MILLION SUBSCRIBERS THAT INCLUDE ENGAGED VIEWERS FROM EVERY STATE IN THE NATION. OUR VIDEOS ARE MADE FOR THE GENERAL PUBLIC, BUT THEY ARE ALSO USED IN COLLEGE COURSES, AND AT CONGRESSIONAL HEARINGS.
IRS990/ProgSrvcAccomActy3Grp/Desc0(CONTINUED) "EXPLAINER- AND RAPID-RESPONSE VIDEO TOPICS INCLUDE WEALTH INEQUALITY, CORPORATE CONCENTRATION, INFLATION, THE US TAX SYSTEM, THE CLIMATE CRISIS, THE GENDER PAY GAP, VOTING RIGHTS, AND ECONOMIC HISTORY. THESE VIDEOS OFTEN DEBUNK COMMON MYTHS SURROUNDING THESE TOPICS. VIDEOS ARE DISTRIBUTED THROUGH THE SOCIAL MEDIA CHANNELS (FACEBOOK, YOUTUBE, INSTAGRAM, TIKTOK, BLUESKY AND TWITTER) OF INEQUALITY MEDIA, ROBERT REICH, AND PARTNER ORGANIZATIONS. IN 2024 WE CONTINUED PRODUCING CONTENT FOR TIKTOK AND INSTAGRAM, REACHING EVEN MORE PEOPLE ON THESE PLATFORMS, INCLUDING MILLENNIALS AND GEN Z-ERS, WHO LIKELY WOULD NOT HAVE OTHERWISE WATCHED OUR VIDEOS.
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0INCOME TAXES THE INTERNAL REVENUE SERVICE AND THE CALIFORNIA FRANCHISE TAX BOARD HAVE DETERMINED THAT THE ORGANIZATION IS EXEMPT FROM FEDERAL AND STATE INCOME TAXES UNDER IRC 501(C)(3) AND CALIFORNIA RTC 23701(D). THE ORGANIZATION HAS EVALUATED ITS CURRENT TAX POSITIONS AS OF DECEMBER 31, 2024 AND IS NOT AWARE OF ANY SIGNIFICANT UNCERTAIN TAX POSITIONS FOR WHICH A RESERVE WOULD BE NECESSARY. THE ORGANIZATIONS TAX RETURNS ARE GENERALLY SUBJECT TO EXAMINATION BY FEDERAL AND STATE TAXING AUTHORITIES FOR THREE AND FOUR YEARS, RESPECTIVELY, AFTER THEY ARE FILED.
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt1ROUNDING 1
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
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