Liabilities / Assets
94th percentile
Higher debt load relative to assets than 94% of similar nonprofits.
990 • Fiscal year 2019 • EIN 46-3082698
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
94th percentile
Higher debt load relative to assets than 94% of similar nonprofits.
Liabilities / Revenue
14th percentile
Higher debt load relative to revenue than 14% of similar nonprofits.
Net Margin
29th percentile
Higher net margin than 29% of similar nonprofits.
Top Officer Pay
65th percentile
Higher top officer pay than 65% of similar nonprofits.
Top officer pay equals 1.6% of source-year revenue.
Asset Growth
97th percentile
Faster asset growth than 97% of similar nonprofits.
Revenue Growth
81st percentile
Faster revenue growth than 81% of similar nonprofits.
Assets
Up$9,893,240
Up $4,419,819 (+81%) from 2018
Net Assets
Up$705,160
Up $13,574 (+2.0%) from 2018
Liabilities
Up$9,188,080
Up $4,406,245 (+92%) from 2018
Revenue
Up$60,690,833
Up $8,312,359 (+16%) from 2018
Expenses
Up$60,677,259
Up $8,252,971 (+16%) from 2018
Net Income
Up$13,574
Up $59,388 (+130%) from 2018
To promote, research and advance the image, desirability and marketability of mexican hass avocados.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $2,304,043 | $5,359,605 | ▲ $3,055,562 |
| Pledges and Grants Receivable | $1,985,888 | $3,670,283 | ▲ $1,684,395 |
| Land, Buildings, and Equipment, Net | $726,259 | $727,750 | ▲ $1,491 |
| Prepaid Expenses and Deferred Charges | $87,926 | $135,602 | ▲ $47,676 |
| Total Assets | $5,473,421 | $9,893,240 | ▲ $4,419,819 |
| Other Assets Total | $369,305 | - | - |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $4,412,693 | $8,639,877 | ▲ $4,227,184 |
| Other Liabilities | $369,142 | $548,203 | ▲ $179,061 |
| Total Liabilities | $4,781,835 | $9,188,080 | ▲ $4,406,245 |
| Net Assets / Fund Balance | |||
| Temporarily Rstr Net Assets | $691,586 | $705,160 | ▲ $13,574 |
| Total Net Assets Fund Balance | $691,586 | $705,160 | ▲ $13,574 |
| Total Liabilities and Net Assets / Fund Balance | $5,473,421 | $9,893,240 | ▲ $4,419,819 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Leasehold Improvements | $455,400 | $388,158 | $843,558 |
| Equipment | $272,350 | $278,552 | $550,902 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Alvaro Luque | President | FT | $957,246 | $957,246 |
| Miguel Molina | CFO | FT | $348,939 | $348,939 |
| Maggie Bezart-hall | VP Trade Retail | FT | $335,520 | $335,520 |
| Stephanie Bazan | Marketing Director | FT | $332,606 | $332,606 |
| Kevin Hamilton | Marketing Director | FT | $330,602 | $330,602 |
| Ivonne Kinser | Marketing Director | FT | $285,490 | $285,490 |
| Name | Title |
|---|---|
| Gary Calorosa | Chairman |
| David Ruiz | Vice Chairman |
| Jaime Rivas | Director |
| Jim Donovan | Director |
| Jose Luis Gallardo | Director |
| Armando Lopez | Ex Officio |
| Ron Campbell | Secretary |
| Gabriel Villasenor | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Ro Two Media Llv | Digital Media | 5937 LEWIS ST, Dallas, TX 75206 | $4,125,047 |
| Richards Lerma | Digital Agency | 2801 N CENTRAL EXPRESS WAY STE 100, Dallas, TX 75204 | $1,079,279 |
| Pcpi Ut Owner | Rents | PO BOX, Grapevine, TX 76099 | $462,713 |
| Mexican Table | Ambassador | 4724 DRUMMOND AVE, Chevy Chase, MD 20815 | $280,000 |
| Line Item | Amount |
|---|---|
| Other Expenses | $54,564,851 |
| Salaries, Compensation, and Employee Benefits | $6,112,408 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | $48,590,090 | $3,517,040 | - | $52,107,130 |
| Current Officers, Directors, Trustees, and Key Employees | $2,201,842 | $388,561 | - | $2,590,403 |
| Other Salaries and Wages | $1,779,077 | $350,461 | - | $2,129,538 |
| Other Employee Benefits | $881,340 | $215,028 | - | $1,096,368 |
| Travel | $695,489 | $45,694 | - | $741,183 |
| Occupancy | - | $407,670 | - | $407,670 |
| Depreciation Depletion | - | $313,519 | - | $313,519 |
| Payroll Taxes | $245,994 | $50,105 | - | $296,099 |
| Conferences and Meetings | - | $267,965 | - | $267,965 |
| Fees for Services Other | - | $262,284 | - | $262,284 |
| Information Technology | $18,789 | $53,629 | - | $72,418 |
| Insurance | - | $65,264 | - | $65,264 |
| Office Expenses | $129 | $60,310 | - | $60,439 |
| Fees for Services Legal | - | $52,213 | - | $52,213 |
| Other Expenses | - | $821 | - | $821 |
| Total Functional Expenses | $54,412,750 | $6,264,509 | $0 | $60,677,259 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Deferred Compensation | $548,203 |
“The organization is a 501 c(6) business league non-profit organization. Each boardmember has the right to vote for directors, any amendments to by-laws, approve the budget, as well as, vote on other matters provided for in the by-laws.”
“See members rights comment above.”
“See members rights comments above.”
“The 990 return and all other related financial statements are reviewed by the board of directors prior to the submission and before scheduled deadlines to the appropriate regulatory and compliance agencies.”
“All board of directors are covered by the conflict of interest policy. Determinations of conflict, and review of the conflict of interest are performed at this level. Appropriate action depending on the conflict is taken by the board. Disclosure statements are submitted to the board annually.”
“The board of directors determine and approve the compensation of top management officals with final approval being made by the usda.”
“See ceo and top management compensation comment above.”
“Financial information is disclosed to the public on the organizations website. All other documents are available upon request.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 4412693 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 8639877 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | TO PROMOTE, RESEARCH AND ADVANCE THE IMAGE, DESIRABILITY AND MARKETABILITY OF MEXICAN HASS AVOCADOS. |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 3517040 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 48590090 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 52107130 |
| IRS990/AllOtherContributionsAmt | 0 | 60679971 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | MIGUEL MOLINA |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 4699305703 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 222 LAS COLINAS BLVD STE 850E |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Irving |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | TX |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 75039 |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 4 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 388561 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 2201842 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 2590403 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 267965 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 267965 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | true |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 462713 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 280000 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 1079279 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 4125047 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | PO BOX |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 4724 DRUMMOND AVE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 2801 N CENTRAL EXPRESS WAY STE 100 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 5937 LEWIS ST |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | Grapevine |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | Chevy Chase |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | Dallas |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | Dallas |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | TX |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | MD |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | TX |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | TX |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 76099 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 20815 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 75204 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 75206 |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 0 | PCPI UT OWNER |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 1 | MEXICAN TABLE |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 2 | RICHARDS LERMA |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 3 | RO TWO MEDIA LLV |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | RENTS |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | AMBASSADOR |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | DIGITAL AGENCY |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | DIGITAL MEDIA |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 60679971 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 10862 |
| IRS990/CYOtherExpensesAmt | 0 | 54564851 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 13574 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 6112408 |
| IRS990/CYTotalExpensesAmt | 0 | 60677259 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 60690833 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | true |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 313519 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 313519 |
| IRS990/Desc | 0 | TO PROMOTE, RESEARCH AND ADVANCE THE IMAGE, DESIRABILITY AND MARKETABILITY OF MEXICAN HASS AVOCADOS. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | true |
| IRS990/EmployeeCnt | 0 | 36 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/ExpenseAmt | 0 | 54412750 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 52213 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 52213 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 262284 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 262284 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 10 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 11 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 12 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 13 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | GARY CALOROSA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | DAVID RUIZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | GABRIEL VILLASENOR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | JAIME RIVAS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | JOSE LUIS GALLARDO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | ARMANDO LOPEZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | RON CAMPBELL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | JIM DONOVAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | MAGGIE BEZART-HALL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | MIGUEL MOLINA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | STEPHANIE BAZAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | KEVIN HAMILTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | IVONNE KINSER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | ALVARO LUQUE |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 335520 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 348939 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 332606 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 330602 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 285490 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 957246 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIRMAN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE CHAIRMAN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | EX OFFICIO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | VP TRADE RETAIL |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | CFO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | MARKETING DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | MARKETING DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | MARKETING DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | PRESIDENT |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 2012 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 8 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 60690833 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IndependentAuditFinclStmtInd | 0 | false |
| IRS990/IndependentVotingMemberCnt | 0 | 8 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 6 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 53629 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 18789 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 72418 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 65264 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 65264 |
| IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt | 0 | 10862 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 10862 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 24 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 666710 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 726259 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 727750 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 1394460 |
| IRS990/LegalDomicileStateCd | 0 | TX |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | true |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | TO PROMOTE, RESEARCH AND ADVANCE THE IMAGE, DESIRABILITY AND MARKETABILITY OF MEXICAN HASS AVOCADOS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 691586 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 705160 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoListedPersonsCompensatedInd | 0 | X |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 407670 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 407670 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 60310 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 129 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 60439 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 369305 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 215028 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 881340 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 1096368 |
| IRS990/OtherExpensesGrp/Desc | 0 | BANK & OTHER FEES |
| IRS990/OtherExpensesGrp/Desc | 1 | POSTAGELICENSESDUESEQUIP |
| IRS990/OtherExpensesGrp/Desc | 2 | OTHER TAXES |
| IRS990/OtherExpensesGrp/Desc | 3 | LOSS ON DISPOSAL OF ASSETS |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 17947 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 190286 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | 5712 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 3 | 821 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 17947 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 190286 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 5712 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 821 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 369142 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 548203 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 350461 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 1779077 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 2129538 |
| IRS990/OwnWebsiteInd | 0 | X |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 50105 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 245994 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 296099 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 1985888 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 3670283 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 87926 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 135602 |
| IRS990/PrincipalOfficerNm | 0 | GARY CALOROSA |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYContributionsGrantsAmt | 0 | 52374826 |
| IRS990/PYInvestmentIncomeAmt | 0 | 3648 |
| IRS990/PYOtherExpensesAmt | 0 | 46657129 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -45814 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 5767159 |
| IRS990/PYTotalExpensesAmt | 0 | 52424288 |
| IRS990/PYTotalRevenueAmt | 0 | 52378474 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 13574 |
| IRS990/RegularMonitoringEnfrcInd | 0 | true |
| IRS990/RelatedEntityInd | 0 | true |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | true |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 2304043 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 5359605 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | true |
| IRS990ScheduleC/AgreeCarryoverPriorYearInd | 0 | false |
| IRS990ScheduleC/OnlyInHouseLobbyingInd | 0 | false |
| IRS990ScheduleC/SubstantiallyAllDuesNondedInd | 0 | true |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 272350 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 278552 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 550902 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt | 0 | 455400 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt | 0 | 388158 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt | 0 | 843558 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 0 | 548203 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | DEFERRED COMPENSATION |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 727750 |
| IRS990ScheduleD/TotalLiabilityAmt | 0 | 548203 |
| IRS990/ScheduleJRequiredInd | 0 | true |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 0 | 957246 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 1 | 335520 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 2 | 348939 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 3 | 332606 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 4 | 330602 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 5 | 285490 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 0 | ALVARO LUQUE |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 1 | MAGGIE BEZART-HALL |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 2 | MIGUEL MOLINA |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 3 | STEPHANIE BAZAN |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 4 | KEVIN HAMILTON |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 5 | IVONNE KINSER |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 0 | PRESIDENT |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 1 | VP TRADE RETAIL |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 2 | CFO |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 3 | MARKETING DIRECTOR |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 4 | MARKETING DIRECTOR |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 5 | MARKETING DIRECTOR |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 0 | 957246 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 1 | 335520 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 2 | 348939 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 3 | 332606 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 4 | 330602 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 5 | 285490 |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE ORGANIZATION IS A 501 C(6) BUSINESS LEAGUE NON-PROFIT ORGANIZATION. EACH BOARDMEMBER HAS THE RIGHT TO VOTE FOR DIRECTORS, ANY AMENDMENTS TO BY-LAWS, APPROVE THE BUDGET, AS WELL AS, VOTE ON OTHER MATTERS PROVIDED FOR IN THE BY-LAWS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | SEE MEMBERS RIGHTS COMMENT ABOVE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | SEE MEMBERS RIGHTS COMMENTS ABOVE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE 990 RETURN AND ALL OTHER RELATED FINANCIAL STATEMENTS ARE REVIEWED BY THE BOARD OF DIRECTORS PRIOR TO THE SUBMISSION AND BEFORE SCHEDULED DEADLINES TO THE APPROPRIATE REGULATORY AND COMPLIANCE AGENCIES. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | ALL BOARD OF DIRECTORS ARE COVERED BY THE CONFLICT OF INTEREST POLICY. DETERMINATIONS OF CONFLICT, AND REVIEW OF THE CONFLICT OF INTEREST ARE PERFORMED AT THIS LEVEL. APPROPRIATE ACTION DEPENDING ON THE CONFLICT IS TAKEN BY THE BOARD. DISCLOSURE STATEMENTS ARE SUBMITTED TO THE BOARD ANNUALLY. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | THE BOARD OF DIRECTORS DETERMINE AND APPROVE THE COMPENSATION OF TOP MANAGEMENT OFFICALS WITH FINAL APPROVAL BEING MADE BY THE USDA. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | SEE CEO AND TOP MANAGEMENT COMPENSATION COMMENT ABOVE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | FINANCIAL INFORMATION IS DISCLOSED TO THE PUBLIC ON THE ORGANIZATIONS WEBSITE. ALL OTHER DOCUMENTS ARE AVAILABLE UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Members or stockholder classes and rights Part VI line 6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Member election for additional members Part VI line 7a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Governing body decisions Part VI line 7b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Form 990 governing body review Part VI line 11 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Conflict of interest policy compliance Part VI line 12c |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | CEO executive director top management comp Part VI line 15a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Other officer or key employee compensation Part VI line 15b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Governing documents etc available to public Part VI line 19 |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ControlledOrganizationInd | 0 | false |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DirectControllingNACd | 0 | N/A |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt | 0 | MHAIA |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/EIN | 0 | 200705620 |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/LegalDomicileStateCd | 0 | MD |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt | 0 | FUND MARKETING SERVICES FOR THE ORGANIZATION |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine1Txt | 0 | 1103 OLD FASTON RD |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/CityNm | 0 | Fallston |
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Displayed year
2019 • Form 990Detailed filing. Detailed filing data is available for this year.
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