Liabilities / Assets
92nd percentile
Higher debt load relative to assets than 92% of similar nonprofits.
990 • Fiscal year 2018 • EIN 46-3082698
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
92nd percentile
Higher debt load relative to assets than 92% of similar nonprofits.
Liabilities / Revenue
11th percentile
Higher debt load relative to revenue than 11% of similar nonprofits.
Net Margin
25th percentile
Higher net margin than 25% of similar nonprofits.
Top Officer Pay
44th percentile
Higher top officer pay than 44% of similar nonprofits.
Top officer pay equals 1.2% of source-year revenue.
Asset Growth
97th percentile
Faster asset growth than 97% of similar nonprofits.
Revenue Growth
7th percentile
Faster revenue growth than 7% of similar nonprofits.
Assets
Up$5,473,421
Up $2,640,698 (+93%) from 2017
Net Assets
Down$691,586
Down $45,814 (-6.2%) from 2017
Liabilities
Up$4,781,835
Up $2,686,512 (+128%) from 2017
Revenue
Down$52,378,474
Down $8,155,237 (-13%) from 2017
Expenses
Down$52,424,288
Down $7,482,459 (-12%) from 2017
Net Income
Down-$45,814
Down $672,778 (-107%) from 2017
To promote, research and advance the image, desirability and marketability of mexican hass avocados.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $1,824,796 | $2,304,043 | ▲ $479,247 |
| Pledges and Grants Receivable | $206,416 | $1,985,888 | ▲ $1,779,472 |
| Land, Buildings, and Equipment, Net | $729,821 | $726,259 | ▼ $3,562 |
| Prepaid Expenses and Deferred Charges | $71,690 | $87,926 | ▲ $16,236 |
| Total Assets | $2,832,723 | $5,473,421 | ▲ $2,640,698 |
| Other Assets Total | - | $369,305 | - |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $2,095,323 | $4,412,693 | ▲ $2,317,370 |
| Other Liabilities | - | $369,142 | - |
| Total Liabilities | $2,095,323 | $4,781,835 | ▲ $2,686,512 |
| Net Assets / Fund Balance | |||
| Temporarily Rstr Net Assets | $737,400 | $10,517,791 | ▲ $9,780,391 |
| Unrestricted Net Assets | - | $-9,826,205 | - |
| Total Net Assets Fund Balance | $737,400 | $691,586 | ▼ $45,814 |
| Total Liabilities and Net Assets / Fund Balance | $2,832,723 | $5,473,421 | ▲ $2,640,698 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Leasehold Improvements | $556,342 | $214,810 | $771,152 |
| Equipment | $169,917 | $149,290 | $319,207 |
| Other Assets Org | $369,305 | - | - |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Alvaro Luque | President | FT | $647,956 | $647,956 |
| Maggie Bezart-hall | VP Trade Retail | FT | $230,367 | $230,367 |
| Miguel Molina | CFO | FT | $219,886 | $219,886 |
| Kevin Hamilton | Marketing Director | FT | $200,222 | $200,222 |
| Stephanie Bazan | Marketing Director | FT | $194,755 | $194,755 |
| Name | Title |
|---|---|
| Ramon Paz | Chairman |
| Gabriel Villasenor | Vice Chairman |
| Gary Caloroso | Director |
| Jose Luis Gallardo | Director |
| Armando Lopez Urduna | Ex Officio |
| Ron Campbell | Secretary |
| Mike Browne | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Ro Two Media Llv | Digital Media | 5937 LEWIS ST, Dallas, TX 75206 | $2,400,862 |
| Richards Lerma | Digital Agency | 2801 N CENTRAL EXPRESS WAY STE 100, Dallas, TX 75204 | $1,866,148 |
| Category Partners | Iri Data Analysis | 326 S 1400 W, Pingree, ID 83262 | $276,566 |
| Instore Audio Network | Marketing | 13 ROSZEL RD, Princeton, NJ 08540 | $260,000 |
| Pcpi Ut Owner LP | Rent | PO BOX, Hidden Valley Lake, CA 95467 | $250,742 |
| Line Item | Amount |
|---|---|
| Other Expenses | $46,657,129 |
| Salaries, Compensation, and Employee Benefits | $5,767,159 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | $45,258,724 | - | - | $45,258,724 |
| Other Salaries and Wages | $3,637,099 | $703,042 | - | $4,340,141 |
| Other Employee Benefits | $959,928 | $188,586 | - | $1,148,514 |
| Occupancy | - | $284,744 | - | $284,744 |
| Payroll Taxes | $228,075 | $50,429 | - | $278,504 |
| Depreciation Depletion | - | $259,564 | - | $259,564 |
| Conferences and Meetings | - | $255,332 | - | $255,332 |
| Fees for Services Other | - | $169,178 | - | $169,178 |
| Office Expenses | - | $130,677 | - | $130,677 |
| Fees for Services Legal | - | $69,069 | - | $69,069 |
| Insurance | - | $66,074 | - | $66,074 |
| Travel | - | $45,986 | - | $45,986 |
| Other Expenses | - | $-1,470 | - | $-1,470 |
| Total Functional Expenses | $50,083,826 | $2,340,462 | $0 | $52,424,288 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Deferred Compensation | $369,142 |
“The organization is a 501 c(6) business league non-profit organization. Each boardmember has the right to vote for directors, any amendments to by-laws, approve the budget, as well as, vote on other matters provided for in the by-laws.”
“See members rights comment above.”
“See members rights comments above.”
“The 990 return and all other related financial statements are reviewed by the board of directors prior to the submission and before scheduled deadlines to the appropriate regulatory and compliance agencies.”
“All board of directors are covered by the conflict of interest policy. Determinations of conflict, and review of the conflict of interest are performed at this level. Appropriate action depending on the conflict is taken by the board. Disclosure statements are submitted to the board annually.”
“The board of directors determine and approve the compensation of top management officals with final approval being made by the usda.”
“See ceo and top management compensation comment above.”
“Financial information is disclosed to the public on the organizations website. All other documents are available upon request.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 2095323 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 4412693 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | TO PROMOTE, RESEARCH AND ADVANCE THE IMAGE, DESIRABILITY AND MARKETABILITY OF MEXICAN HASS AVOCADOS. |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 45258724 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 45258724 |
| IRS990/AllOtherContributionsAmt | 0 | 52374826 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | MIGUEL MOLINA |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 4699305703 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 222 LAS COLINAS BLVD STE 850E |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Irving |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | TX |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 75039 |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 9 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 255332 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 255332 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | true |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 276566 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 250742 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 1866148 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 260000 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 4 | 2400862 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 326 S 1400 W |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | PO BOX |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 2801 N CENTRAL EXPRESS WAY STE 100 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 13 ROSZEL RD |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 4 | 5937 LEWIS ST |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | Pingree |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | Hidden Valley Lake |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | Dallas |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | Princeton |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 4 | Dallas |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | ID |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | TX |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | NJ |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 4 | TX |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 83262 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 95467 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 75204 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 08540 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 4 | 75206 |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 0 | CATEGORY PARTNERS |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 1 | PCPI UT OWNER LP |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 2 | RICHARDS LERMA |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 3 | INSTORE AUDIO NETWORK |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 4 | RO TWO MEDIA LLV |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | IRI DATA ANALYSIS |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | RENT |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | DIGITAL AGENCY |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | MARKETING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 4 | DIGITAL MEDIA |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 52374826 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 3648 |
| IRS990/CYOtherExpensesAmt | 0 | 46657129 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -45814 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 5767159 |
| IRS990/CYTotalExpensesAmt | 0 | 52424288 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 52378474 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | true |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 259564 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 259564 |
| IRS990/Desc | 0 | TO PROMOTE, RESEARCH AND ADVANCE THE IMAGE, DESIRABILITY AND MARKETABILITY OF MEXICAN HASS AVOCADOS. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | true |
| IRS990/EmployeeCnt | 0 | 28 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/ExpenseAmt | 0 | 50083826 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 69069 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 69069 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 169178 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 169178 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 10 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 11 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | MIKE BROWNE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | GABRIEL VILLASENOR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | RAMON PAZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | GARY CALOROSO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | JOSE LUIS GALLARDO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | ARMANDO LOPEZ URDUNA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | RON CAMPBELL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | MAGGIE BEZART-HALL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | MIGUEL MOLINA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | STEPHANIE BAZAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | KEVIN HAMILTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | ALVARO LUQUE |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 230367 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 219886 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 194755 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 200222 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 647956 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE CHAIRMAN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | CHAIRMAN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | EX OFFICIO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | VP TRADE RETAIL |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | CFO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | MARKETING DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | MARKETING DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | PRESIDENT |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 2012 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 8 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 52378474 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IndependentAuditFinclStmtInd | 0 | false |
| IRS990/IndependentVotingMemberCnt | 0 | 8 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 19 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 66074 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 66074 |
| IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt | 0 | 3648 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 3648 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 33 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 364100 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 729821 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 726259 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 1090359 |
| IRS990/LegalDomicileStateCd | 0 | TX |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | true |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | TO PROMOTE, RESEARCH AND ADVANCE THE IMAGE, DESIRABILITY AND MARKETABILITY OF MEXICAN HASS AVOCADOS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 737400 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 691586 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoListedPersonsCompensatedInd | 0 | X |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 284744 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 284744 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 130677 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 130677 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 369305 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 188586 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 959928 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 1148514 |
| IRS990/OtherExpensesGrp/Desc | 0 | BANK FEES |
| IRS990/OtherExpensesGrp/Desc | 1 | POSTAGELICENSESDUESMISC |
| IRS990/OtherExpensesGrp/Desc | 2 | GAIN ON DISPOSAL OF ASSETS |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 18532 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 100719 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | -1470 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 18532 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 100719 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | -1470 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 369142 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 703042 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 3637099 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 4340141 |
| IRS990/OwnWebsiteInd | 0 | X |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 50429 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 228075 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 278504 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 206416 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 1985888 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 71690 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 87926 |
| IRS990/PrincipalOfficerNm | 0 | RAMON PAZ |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYContributionsGrantsAmt | 0 | 60529328 |
| IRS990/PYInvestmentIncomeAmt | 0 | 4383 |
| IRS990/PYOtherExpensesAmt | 0 | 55436609 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 626964 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 4470138 |
| IRS990/PYTotalExpensesAmt | 0 | 59906747 |
| IRS990/PYTotalRevenueAmt | 0 | 60533711 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -45814 |
| IRS990/RegularMonitoringEnfrcInd | 0 | true |
| IRS990/RelatedEntityInd | 0 | true |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | true |
| IRS990/ReportOtherLiabilitiesInd | 0 | true |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 1824796 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 2304043 |
| IRS990/ScheduleBRequiredInd | 0 | true |
| IRS990ScheduleC/AgreeCarryoverPriorYearInd | 0 | false |
| IRS990ScheduleC/OnlyInHouseLobbyingInd | 0 | false |
| IRS990ScheduleC/SubstantiallyAllDuesNondedInd | 0 | true |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 169917 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 149290 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 319207 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt | 0 | 556342 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt | 0 | 214810 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt | 0 | 771152 |
| IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt | 0 | 369305 |
| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 0 | RESTRICTED CASH DEFERRED COM |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 0 | 369142 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | DEFERRED COMPENSATION |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 726259 |
| IRS990ScheduleD/TotalBookValueOtherAssetsAmt | 0 | 369305 |
| IRS990ScheduleD/TotalLiabilityAmt | 0 | 369142 |
| IRS990/ScheduleJRequiredInd | 0 | true |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 0 | 647956 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 1 | 230367 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 2 | 219886 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 3 | 194755 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 4 | 200222 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 0 | ALVARO LUQUE |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 1 | MAGGIE BEZART-HALL |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 2 | MIGUEL MOLINA |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 3 | STEPHANIE BAZAN |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 4 | KEVIN HAMILTON |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 0 | PRESIDENT |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 1 | VP TRADE RETAIL |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 2 | CFO |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 3 | MARKETING DIRECTOR |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 4 | MARKETING DIRECTOR |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 0 | 647956 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 1 | 230367 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 2 | 219886 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 3 | 194755 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 4 | 200222 |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE ORGANIZATION IS A 501 C(6) BUSINESS LEAGUE NON-PROFIT ORGANIZATION. EACH BOARDMEMBER HAS THE RIGHT TO VOTE FOR DIRECTORS, ANY AMENDMENTS TO BY-LAWS, APPROVE THE BUDGET, AS WELL AS, VOTE ON OTHER MATTERS PROVIDED FOR IN THE BY-LAWS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | SEE MEMBERS RIGHTS COMMENT ABOVE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | SEE MEMBERS RIGHTS COMMENTS ABOVE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE 990 RETURN AND ALL OTHER RELATED FINANCIAL STATEMENTS ARE REVIEWED BY THE BOARD OF DIRECTORS PRIOR TO THE SUBMISSION AND BEFORE SCHEDULED DEADLINES TO THE APPROPRIATE REGULATORY AND COMPLIANCE AGENCIES. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | ALL BOARD OF DIRECTORS ARE COVERED BY THE CONFLICT OF INTEREST POLICY. DETERMINATIONS OF CONFLICT, AND REVIEW OF THE CONFLICT OF INTEREST ARE PERFORMED AT THIS LEVEL. APPROPRIATE ACTION DEPENDING ON THE CONFLICT IS TAKEN BY THE BOARD. DISCLOSURE STATEMENTS ARE SUBMITTED TO THE BOARD ANNUALLY. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | THE BOARD OF DIRECTORS DETERMINE AND APPROVE THE COMPENSATION OF TOP MANAGEMENT OFFICALS WITH FINAL APPROVAL BEING MADE BY THE USDA. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | SEE CEO AND TOP MANAGEMENT COMPENSATION COMMENT ABOVE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | FINANCIAL INFORMATION IS DISCLOSED TO THE PUBLIC ON THE ORGANIZATIONS WEBSITE. ALL OTHER DOCUMENTS ARE AVAILABLE UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Members or stockholder classes and rights Part VI line 6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Member election for additional members Part VI line 7a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Governing body decisions Part VI line 7b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Form 990 governing body review Part VI line 11 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Conflict of interest policy compliance Part VI line 12c |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | CEO executive director top management comp Part VI line 15a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Other officer or key employee compensation Part VI line 15b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Governing documents etc available to public Part VI line 19 |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ControlledOrganizationInd | 0 | false |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DirectControllingNACd | 0 | N/A |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt | 0 | MHAIA |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/EIN | 0 | 200705620 |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/LegalDomicileStateCd | 0 | MD |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt | 0 | FUND MARKETING SERVICES FOR THE ORGANIZATION |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine1Txt | 0 | 1103 OLD FASTON RD |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/CityNm | 0 | Fallston |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/StateAbbreviationCd | 0 | MD |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/ZIPCd | 0 | 21047 |
| IRS990/SchoolOperatingInd | 0 | false |
| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | TX |
| IRS990/SubjectToProxyTaxInd | 0 | true |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TemporarilyRstrNetAssetsGrp/BOYAmt | 0 | 737400 |
| IRS990/TemporarilyRstrNetAssetsGrp/EOYAmt | 0 | 10517791 |
| IRS990/TempOrPermanentEndowmentsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
| IRS990/TotalAssetsBOYAmt | 0 | 2832723 |
| IRS990/TotalAssetsEOYAmt | 0 | 5473421 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 2832723 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 5473421 |
| IRS990/TotalCompGreaterThan150KInd | 0 | true |
| IRS990/TotalContributionsAmt | 0 | 52374826 |
| IRS990/TotalEmployeeCnt | 0 | 28 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 2340462 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 50083826 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 52424288 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 2095323 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 4781835 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 2095323 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 4781835 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 737400 |
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Displayed year
2018 • Form 990Detailed filing. Detailed filing data is available for this year.