Civic Intelligence

Awakening Foundation

990 • Fiscal year 2024 • EIN 46-2611720

Jan 01, 2024 to Dec 31, 2024 • Filed on Sep 15, 2025

Organization Profile

Refreshing map…

32 Southshore LaneConway, AR 72032

(501) 454-1012

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

76th percentile

0.55x

Higher debt load relative to assets than 76% of similar nonprofits.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

14th percentile

0.05x

Higher debt load relative to revenue than 14% of similar nonprofits.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2024

Net Margin

35th percentile

0.0%

Higher net margin than 35% of similar nonprofits.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

9th percentile

$4,975

Higher top officer pay than 9% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2024

Asset Growth

98th percentile

123%

Faster asset growth than 98% of similar nonprofits.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

41st percentile

4.8%

Faster revenue growth than 41% of similar nonprofits.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets76th percentile

Assets

Up

$4,241,081

Up $2,787,741 (+192%) from 2022

Net Assets

Up

$1,915,891

Up $462,551 (+32%) from 2022

Liabilities

Up

$2,325,190

Up $2,325,190 from 2022

Revenue And Expenses
Liabilities / Revenue14th percentileNet Margin35th percentile

Revenue

Up

$45,544,551

Up $13,147,677 (+41%) from 2022

Expenses

Up

$45,534,738

Up $13,795,043 (+43%) from 2022

Net Income

Down

$9,813

Down $647,366 (-99%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth98th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2016: $0Liabilities 2016: $0Net Assets 2016: $02016Assets 2017: $0Liabilities 2017: $0Net Assets 2017: $02017Assets 2018: $4,732Liabilities 2018: $0Net Assets 2018: $4,7322018Assets 2019: $15,706Liabilities 2019: $0Net Assets 2019: $15,7062019Assets 2020: $3,100Liabilities 2020: $0Net Assets 2020: $3,1002020Assets 2022: $1,453,340Liabilities 2022: $0Net Assets 2022: $1,453,3402022Assets 2024: $4,241,081Liabilities 2024: $2,325,190Net Assets 2024: $1,915,8912024

Highlighted filing

2024

Assets$4,241,081
Liabilities$2,325,190
Net Assets$1,915,891
Open 2024 Filing

Operations Trend

Revenue Growth41st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$60M$40M$20M$0-$20MRevenue 2018: $899,104Expenses 2018: $908,056Net Income 2018: -$8,9522018Revenue 2019: $765,001Expenses 2019: $754,027Net Income 2019: $10,9742019Revenue 2020: $384,425Expenses 2020: $397,031Net Income 2020: -$12,6062020Revenue 2022: $32,396,874Expenses 2022: $31,739,695Net Income 2022: $657,1792022Revenue 2024: $45,544,551Expenses 2024: $45,534,738Net Income 2024: $9,8132024

Highlighted filing

2024

Revenue$45,544,551
Expenses$45,534,738
Net Income$9,813
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 15, 2025
Return Version
2024v5.2
Gross Receipts
$45,544,551
Mission and Program Overview

Mission

To provide education and various programs through concert promotion and events

To provide education and various support services through artist promotion and events

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$732,979$2,833,574▲ $2,100,595
Rtn Earn Endowment Incm Other Fnds$1,906,077$1,915,891▲ $9,814
Savings and Temporary Cash Investments$1,173,098$1,407,507▲ $234,409
Total Assets$1,906,077$4,241,081▲ $2,335,004
Liabilities
Accounts Payable and Accrued Expenses-$2,325,190-
Total Liabilities$0$2,325,190▲ $2,325,190
Net Assets / Fund Balance
Total Net Assets Fund Balance$1,906,077$1,915,891▲ $9,814
Total Liabilities and Net Assets / Fund Balance$1,906,077$4,241,081▲ $2,335,004
Compensation and Service Providers
Top Officer Pay9th percentile

Employees

NameTitleBaseTotal
Don BarrancoBoard Member$4,975$4,975

Board Members and Trustees

NameTitle
Marti FifePresident
William WebbBoard Member

Highest Paid Contractors

ContractorServicesLocationCompensation
Awakening Events INCLive Event Product-$42,641,360
Educational Media FoundationRadio Advertising-$2,310,000
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$22,596,819
Investment Income
$56,070
Other Revenue
$22,891,662
Change in Net Assets
$9,813
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$44,974,539
Grants and Similar Amounts Paid$560,199
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$22,036,571$22,914,789-$44,951,360
Grants to Domestic Orgs$560,199--$560,199
Office Expenses-$18,204-$18,204
Fees for Services Accounting-$4,975-$4,975
Total Functional Expenses$22,596,770$22,937,968$0$45,534,738
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Gateway SchoolHouston, AR-Resources to House and Educate$146,000
Salvation ArmyLittle Rock, AR-Meeting Human Needs Through Christ$128,000
Premiere Arts CollectiveNashville, TN-Use Art as a Vehicle for Healing Hope$95,000
ThriveSearcy, AR-Support Low Cost Womens Health Services$47,169
Renewal RanchSaint Louis, MO-Restoring Men Battling Addiction$25,000
People Loving NashvilleDestin, FL-Provide for the Needs of Homeless$20,000
Temple Baptist ChurchGreer, SC-Funding for Christian Services$10,000
Village Baptist Church--Impact Ministries$5,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“The organizations form 990 is prepared by a cpa firm and reviewed by the executive director prior to filing. A copy of the completed form 990 is distributed to all board members for review. In addition to this process, the organization maintains an internal audit function conducted annually by the board members. The board reviews financial reports, internal controls, and accounting procedures to ensure compliance with organizational policies and applicable laws. Findings and recommendations are reported to the full board. This internal review helps safeguard assets, ensure accuracy in financial reporting, and promote accountability and transparency in financial management.”

CEO executive director top management comp Part VI line 15A

“No compensation is paid within awakening foundation for the tax year 2024 to the ceo, executive director or management.”

Other officer or key employee compensation Part VI line 15B

“At the current time compensation is paid within the foundation to don barranco cpa for accounting services. For 2024 the amount paid was $4,975.00.”

Governing documents etc available to public Part VI line 19

“All documents are made available at the office of awakening foundation located at 32 southshore ln, conway, ar 72032”

Filing and Contact Details

Filer

Filer Name
Awakening Foundation
EIN
46-2611720
In Care Of
% MARTI FIFE
Address
32 SOUTHSHORE LANE, CONWAY, AR 72032

Signing Officer

Name
Marti Fife
Title
President
Phone
5014541012
Signed
2025-09-15
Discuss with paid preparer
No

Organization Details

Principal Officer
Marti Fife
Formed
2013
Legal Domicile
Ar
Voting Board Members
3
Independent Board Members
3
Employees
0

Preparer

Firm
Don Barranco CPA
Address
9957 Hickory Heights Loop, Sherwood, AR 72120
Preparer
Don Barranco
Phone
5014541012
Raw XML Appendix371 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0MEETING HUMAN NEEDS THROUGH CHRIST
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt1RESOURCES TO HOUSE AND EDUCATE
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt2RESTORING MEN BATTLING ADDICTION
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt3SUPPORT LOW COST WOMENS HEALTH SERVICES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt4FUNDING FOR CHRISTIAN SERVICES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt5USE ART AS A VEHICLE FOR HEALING HOPE
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt6PROVIDE FOR THE NEEDS OF HOMELESS
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt7IMPACT MINISTRIES
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IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt3THRIVE
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt4TEMPLE BAPTIST CHURCH
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt5PREMIERE ARTS COLLECTIVE
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IRS990ScheduleI/RecipientTable/USAddress/CityNm1HOUSTON
IRS990ScheduleI/RecipientTable/USAddress/CityNm2SAINT LOUIS
IRS990ScheduleI/RecipientTable/USAddress/CityNm3SEARCY
IRS990ScheduleI/RecipientTable/USAddress/CityNm4GREER
IRS990ScheduleI/RecipientTable/USAddress/CityNm5NASHVILLE
IRS990ScheduleI/RecipientTable/USAddress/CityNm6DESTIN
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0AR
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd1AR
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd2MO
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd3AR
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd4SC
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd5TN
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd6FL
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd072201
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd172070
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd263108
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd372143
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd429652
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd537216
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd632541
IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0FUNDING IS REVIEWED ANNUALLY TO DETERMINE PROPER USAGE AND NEEDS FOR THE FUTURE.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0Monitoring procedures (Part I, line 2)
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATIONS FORM 990 IS PREPARED BY A CPA FIRM AND REVIEWED BY THE EXECUTIVE DIRECTOR PRIOR TO FILING. A COPY OF THE COMPLETED FORM 990 IS DISTRIBUTED TO ALL BOARD MEMBERS FOR REVIEW. IN ADDITION TO THIS PROCESS, THE ORGANIZATION MAINTAINS AN INTERNAL AUDIT FUNCTION CONDUCTED ANNUALLY BY THE BOARD MEMBERS. THE BOARD REVIEWS FINANCIAL REPORTS, INTERNAL CONTROLS, AND ACCOUNTING PROCEDURES TO ENSURE COMPLIANCE WITH ORGANIZATIONAL POLICIES AND APPLICABLE LAWS. FINDINGS AND RECOMMENDATIONS ARE REPORTED TO THE FULL BOARD. THIS INTERNAL REVIEW HELPS SAFEGUARD ASSETS, ENSURE ACCURACY IN FINANCIAL REPORTING, AND PROMOTE ACCOUNTABILITY AND TRANSPARENCY IN FINANCIAL MANAGEMENT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NO COMPENSATION IS PAID WITHIN AWAKENING FOUNDATION FOR THE TAX YEAR 2024 TO THE CEO, EXECUTIVE DIRECTOR OR MANAGEMENT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2AT THE CURRENT TIME COMPENSATION IS PAID WITHIN THE FOUNDATION TO DON BARRANCO CPA FOR ACCOUNTING SERVICES. FOR 2024 THE AMOUNT PAID WAS $4,975.00.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3ALL DOCUMENTS ARE MADE AVAILABLE AT THE OFFICE OF AWAKENING FOUNDATION LOCATED AT 32 SOUTHSHORE LN, CONWAY, AR 72032
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other officer or key employee compensation Part VI line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Governing documents etc available to public Part VI line 19
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IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0AR
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxableDistributionsInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt01906077
IRS990/TotalAssetsEOYAmt04241081
IRS990/TotalAssetsGrp/BOYAmt01906077
IRS990/TotalAssetsGrp/EOYAmt04241081
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt022937968
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt022596770
IRS990/TotalFunctionalExpensesGrp/TotalAmt045534738
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt02325190
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt02325190
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01906077
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01915891
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt022596770
IRS990/TotalProgramServiceRevenueAmt022596819
IRS990/TotalReportableCompFromOrgAmt04975
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt045544551
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt045544551
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01906077
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt04241081
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TransactionWithControlEntInd0false
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt032 SOUTHSHORE LANE
IRS990/USAddress/CityNm0CONWAY
IRS990/USAddress/StateAbbreviationCd0AR
IRS990/USAddress/ZIPCd072032
IRS990/VotingMembersGoverningBodyCnt03
IRS990/VotingMembersIndependentCnt03
IRS990/WhistleblowerPolicyInd0true
IRS990/WrittenPolicyOrProcedureInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0false
ReturnHeader/BusinessOfficerGrp/PersonNm0MARTI FIFE
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum05014541012
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-09-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0AWAKENING FOUNDATION
ReturnHeader/Filer/BusinessNameControlTxt0AWAK
ReturnHeader/Filer/EIN0462611720
ReturnHeader/Filer/InCareOfNm0% MARTI FIFE
ReturnHeader/Filer/USAddress/AddressLine1Txt032 SOUTHSHORE LANE
ReturnHeader/Filer/USAddress/CityNm0CONWAY
ReturnHeader/Filer/USAddress/StateAbbreviationCd0AR
ReturnHeader/Filer/USAddress/ZIPCd072032
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0203426169
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Don Barranco CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt09957 Hickory Heights Loop
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Sherwood
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0AR
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd072120
ReturnHeader/PreparerPersonGrp/PhoneNum05014541012
ReturnHeader/PreparerPersonGrp/PreparationDt02025-09-15
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DON BARRANCO
ReturnHeader/ReturnTs02025-09-15T15:35:34-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$4,241,081
Liabilities
$2,325,190
Net assets
$1,915,891
Revenue
$45,544,551
Expenses
$45,534,738
Net income
$9,813
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.24$2.33$1.92$45.5$45.5$0.01
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.45$0.00$1.45$32.4$31.7$0.66
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.00$0.00$0.00$0.38$0.40$0.01
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.02$0.00$0.02$0.77$0.75$0.01
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.00$0.00$0.00$0.90$0.91$0.01
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.00$0.00$0.00
2016Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00
Peer Organizations

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