Civic Intelligence

Glaad Inc

EIN 13-3384027 • 501(c)3 • New York, NY

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Profile

Founded forty years ago, glaad is the world's largest lesbian, gay, bisexual, transgender, and queer ("lgbtq") media advocacy organization promoting and ensuring fair, accurate, and inclusive representation of people and issues across all forms of media to build a culture that embraces full acceptance of lgbtq people. Through education, storytelling, and advocacy glaad reaches mainstream audiences and builds support for equality.

104 W 29th Street 4th FloorNew York, NY 10001

www.glaad.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

29th percentile

0.06x

Higher debt load relative to assets than 29% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

42nd percentile

0.21x

Higher debt load relative to revenue than 42% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Net Margin

4th percentile

-65%

Higher net margin than 4% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

88th percentile

$674,100

Higher top officer pay than 88% of similar nonprofits.

Top officer pay equals 4.9% of source-year revenue.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Asset Growth

27th percentile

-0.7%

Faster asset growth than 27% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2022 to 2024

Revenue Growth

14th percentile

-14%

Faster revenue growth than 14% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets29th percentile

Assets

Down

$45,527,174

Down $6,788,587 (-13%) from 2023

Liabilities

Down

$2,843,313

Down $446,402 (-14%) from 2023

Net Assets

Down

$42,683,861

Down $6,342,185 (-13%) from 2023

Operations
Liabilities / Revenue42nd percentileNet Margin4th percentile

Revenue

Down

$13,635,114

Down $11,625,528 (-46%) from 2023

Expenses

Up

$22,524,131

Up $1,366,074 (+6.5%) from 2023

Net Income

Down

-$8,889,017

Down $12,991,602 (-317%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth27th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60M$40M$20M$0Assets 2011: $7,589,041Liabilities 2011: $586,846Net Assets 2011: $7,002,1952011Assets 2012: $6,351,178Liabilities 2012: $581,402Net Assets 2012: $5,769,7762012Assets 2013: $4,910,140Liabilities 2013: $364,898Net Assets 2013: $4,545,2422013Assets 2014: $5,167,695Liabilities 2014: $343,559Net Assets 2014: $4,824,1362014Assets 2015: $4,869,113Liabilities 2015: $320,603Net Assets 2015: $4,548,5102015Assets 2016: $6,689,656Liabilities 2016: $578,521Net Assets 2016: $6,111,1352016Assets 2017: $7,325,162Liabilities 2017: $1,026,819Net Assets 2017: $6,298,3432017Assets 2018: $17,030,908Liabilities 2018: $929,961Net Assets 2018: $16,100,9472018Assets 2019: $20,473,076Liabilities 2019: $827,411Net Assets 2019: $19,645,6652019Assets 2020: $30,301,512Liabilities 2020: $2,228,876Net Assets 2020: $28,072,6362020Assets 2021: $44,226,917Liabilities 2021: $2,231,980Net Assets 2021: $41,994,9372021Assets 2022: $46,156,013Liabilities 2022: $2,287,433Net Assets 2022: $43,868,5802022Assets 2023: $52,315,761Liabilities 2023: $3,289,715Net Assets 2023: $49,026,0462023Assets 2024: $45,527,174Liabilities 2024: $2,843,313Net Assets 2024: $42,683,8612024

Highlighted filing

2024

Assets$45,527,174
Liabilities$2,843,313
Net Assets$42,683,861
Open 2024 Filing

Operations Trend

Revenue Growth14th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0-$10MRevenue 2011: $4,107,687Expenses 2011: $6,699,322Net Income 2011: -$2,591,6352011Revenue 2012: $4,101,985Expenses 2012: $5,334,404Net Income 2012: -$1,232,4192012Revenue 2013: $3,333,982Expenses 2013: $4,558,516Net Income 2013: -$1,224,5342013Revenue 2014: $4,672,278Expenses 2014: $4,393,384Net Income 2014: $278,8942014Revenue 2015: $5,061,281Expenses 2015: $5,158,959Net Income 2015: -$97,6782015Revenue 2016: $5,401,462Expenses 2016: $3,961,408Net Income 2016: $1,440,0542016Revenue 2017: $7,987,237Expenses 2017: $7,865,802Net Income 2017: $121,4352017Revenue 2018: $19,442,708Expenses 2018: $9,665,598Net Income 2018: $9,777,1102018Revenue 2019: $13,070,440Expenses 2019: $9,572,662Net Income 2019: $3,497,7782019Revenue 2020: $17,288,202Expenses 2020: $8,912,771Net Income 2020: $8,375,4312020Revenue 2021: $24,855,418Expenses 2021: $10,906,312Net Income 2021: $13,949,1062021Revenue 2022: $18,618,513Expenses 2022: $14,574,090Net Income 2022: $4,044,4232022Revenue 2023: $25,260,642Expenses 2023: $21,158,057Net Income 2023: $4,102,5852023Revenue 2024: $13,635,114Expenses 2024: $22,524,131Net Income 2024: -$8,889,0172024

Highlighted filing

2024

Revenue$13,635,114
Expenses$22,524,131
Net Income-$8,889,017
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Summary only. Only limited summary data is available for this year.

Open filing
Assets
$45,527,174
Liabilities
$2,843,313
Net assets
$42,683,861
Revenue
$13,635,114
Expenses
$22,524,131
Net income
-$8,889,017
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Summary only. Only limited summary data is available for this year.$45.5$2.84$42.7$13.6$22.5$8.89
2023Summary only. Only limited summary data is available for this year.$52.3$3.29$49.0$25.3$21.2$4.10
2022Summary only. Only limited summary data is available for this year.$46.2$2.29$43.9$18.6$14.6$4.04
2021Summary only. Only limited summary data is available for this year.$44.2$2.23$42.0$24.9$10.9$13.9
2020Summary only. Only limited summary data is available for this year.$30.3$2.23$28.1$17.3$8.91$8.38
2019Summary only. Only limited summary data is available for this year.$20.5$0.83$19.6$13.1$9.57$3.50
2018Summary only. Only limited summary data is available for this year.$17.0$0.93$16.1$19.4$9.67$9.78
2017Summary only. Only limited summary data is available for this year.$7.33$1.03$6.30$7.99$7.87$0.12
2016Summary only. Only limited summary data is available for this year.$6.69$0.58$6.11$5.40$3.96$1.44
2015Summary only. Only limited summary data is available for this year.$4.87$0.32$4.55$5.06$5.16$0.10
2014Summary only. Only limited summary data is available for this year.$5.17$0.34$4.82$4.67$4.39$0.28
2013Summary only. Only limited summary data is available for this year.$4.91$0.36$4.55$3.33$4.56$1.22
2012Summary only. Only limited summary data is available for this year.$6.35$0.58$5.77$4.10$5.33$1.23
2011Summary only. Only limited summary data is available for this year.$7.59$0.59$7.00$4.11$6.70$2.59
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2023 to Sep 30, 2024
Signed
Jul 10, 2025
Return Version
2023v6.0
Gross Receipts
$36,091,672
Mission and Program Overview

Mission

To promote and ensure fair, accurate and inclusive representation of people and events across all forms of media as a means of eliminating discrimination based on gender identity and sexual orientation and promoting acceptance of LGBTQ people.Over the past year, GLAAD has hosted LGBTQ strategic panels and presences during some of the most visible global convenings including the World Economic Forum Annual Meeting in Davos, the Academy Awards, the Miss Universe pageant, the MAKERS conference, South by Southwest, the Country Music Association Festival, the Emmy Awards, the Grammy Awards, and the Sundance Film Festival, among others. Through this work, GLAAD ensures LGBTQ issues are top of mind for thought leaders in business, Hollywood, and social justice.

As the world's largest lgbtq media advocacy organization, glaad ensures fair, accurate, and inclusive representation that leads to 100% acceptance.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$20,277,110$27,648,219▲ $7,371,109
Pledges and Grants Receivable$11,972,137$9,327,865▼ $2,644,272
Savings and Temporary Cash Investments$13,593,528$4,799,843▼ $8,793,685
Cash and Non-Interest-Bearing Accounts$4,910,424$2,818,158▼ $2,092,266
Prepaid Expenses and Deferred Charges$626,853$377,093▼ $249,760
Investments Other Securities$206,303$213,222▲ $6,919
Land, Buildings, and Equipment, Net$0$0→ $0
Total Assets$52,315,761$45,527,174▼ $6,788,587
Other Assets Total$729,406$342,774▼ $386,632
Liabilities
Accounts Payable and Accrued Expenses$2,530,677$2,006,617▼ $524,060
Deferred Revenue$93,799$563,250▲ $469,451
Other Liabilities$665,239$273,446▼ $391,793
Total Liabilities$3,289,715$2,843,313▼ $446,402
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$39,543,823$33,298,061▼ $6,245,762
Net Assets With Donor Restrictions$9,482,223$9,385,800▼ $96,423
Total Net Assets Fund Balance$49,026,046$42,683,861▼ $6,342,185
Total Liabilities and Net Assets / Fund Balance$52,315,761$45,527,174▼ $6,788,587

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$1,273,711$1,273,711
Other Land Buildings$0$289,124$289,124
Leasehold Improvements$0$247,496$247,496
Compensation and Service Providers
Top Officer Pay88th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Sarah K EllisCEO & PresidentFT$396,572$277,528$674,100
Darra B GordonDeputy President & COOFT$293,984$49,983$343,967
Gwendolyn PointerEvp of GmiFT$230,686$46,397$277,083
Richard J FerraroChief Communications OfficerFT$207,597$47,365$254,962
Emily PlaucheCFO - Until 11/23FT$109,135$129,685$238,820
Lauren SampsonChief Dev. Officer - Until 03/24FT$206,180$24,742$230,922
Michael Phillip Bowman-zamoraSr. Director of People - Until 03/24FT$173,109$33,701$206,810
Sarah K KennedyVP Comm. & CampaignsFT$174,686$26,172$200,858
Tristan L MarraHead of Research & ReportsFT$167,241$31,414$198,655
Nick AdamsDirector of Transgender RepresentationFT$161,044$26,266$187,310
Anthony a RamosVP of Comm. and TalentFT$161,058$24,926$185,984

Board Members and Trustees

NameTitle
Andrea CaliseAudit Chair
Liz JenkinsBoard Chair
Sharon CallahanDeputy Chair
Antonious PorchVice Chair, Development
Kevin BurkeVice Chair, Governance
Richard P Clark Sr FinancialADVISOR - 09/24-11/24; BOARD MEMBER
Adrienne HayesBoard Member
Christel S MillerBoard Member
Damien Hooper-campbellBoard Member
David HornikBoard Member
Ezekiel SmithBoard Member
Frankie GrandeBoard Member
Juan Carlos CruzBoard Member
Justin BlakeBoard Member
Liana Guzman WeisBoard Member
Lisa LeeBoard Member
Maeve DuvallyBoard Member
Samantha BrankBoard Member
Shameek BoseBoard Member
Tiffany R WarrenBoard Member
Alana MayoMember-at-large
Colleen TaylorMember-at-large
PeppermintMember-at-large
Samantha HarnettSecretary
Mike DoyleTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
The Bridgespan Group INCStrategic Consulting2 COPLEY PLACE SUITE 3700B, Boston, MA 02116$359,214
Sanky Communications INCProfessional Fundraising Counsel360 W 31ST STREET FLOOR 6, New York, NY 10001$336,543
Pro-sho Sound Services INCEvent A/v Services4401 ARTHUR KILL ROAD, Staten Island, NY 10309$322,705
Stamp Event Management LLCEvent Management276 5TH AVENUE SUITE 704 710, New York, NY 10001$318,269
Ground Media LLCCommunication Services & Strategy1015 15TH STREET NW SUITE 600, Washington, DC 20005$274,500
Revenue and Support

Revenue Composition

Contributions and Grants
$14,481,327
Program Service Revenue
$1,590,399
Investment Income
$1,233,205
Other Revenue
$-3,669,817
All Other Contributions
$10,170,637
Change in Net Assets
$-8,889,017

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table14$75,014Fair Market Value (FMV)
Total Noncash Contributions14$75,014-

Audited Revenue Reconciliation

Revenue per Audited Statements
$13,447,083
Revenue Not Reported on Financial Statements
$188,031
Revenue Not Reported on Form 990
$5,828,122
Total Revenue per Audited Statements
$19,275,205
Total Revenue per Form 990
$13,635,114
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$11,465,344
Salaries, Compensation, and Employee Benefits$10,649,366
Total Fundraising Expense$5,237,669
Professional Fundraising Fees$409,421
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$4,480,798$16,286$2,210,620$6,707,704
Fees for Services Other$3,179,114$234,376$835,399$4,248,889
Current Officers, Directors, Trustees, and Key Employees$1,444,599$551,539$136,838$2,132,976
Travel$1,069,945$170,230$279,015$1,519,190
Advertising$1,372,378$1,247$79,588$1,453,213
Other Employee Benefits$620,950$85,879$284,798$991,627
Conferences and Meetings$868,595$16,929$37,962$923,486
Payroll Taxes$453,682$34,583$190,400$678,665
Office Expenses$321,672$56,369$217,984$596,025
Occupancy$269,034$116,367$103,426$488,827
Fees for Services Professional Fundraising--$409,421$409,421
Fees for Services Accounting$167,895$64,667$74,312$306,874
Fees for Service Investment Mgmnt Fees-$188,031-$188,031
Fees for Services Legal$94,257$25,384$29,169$148,810
Pension Plan Contributions$63,293$29,429$45,672$138,394
Information Technology$22,557$653$106,643$129,853
Insurance$53,027$20,040$23,346$96,413
Other Expenses$5,550$208$1,242$7,000
Total Functional Expenses$15,652,855$1,633,607$5,237,669$22,524,131

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$25,617,390
Total Expenses per Form 990$22,524,131
Expenses per Audited Statements$22,336,100
Expenses Not Reported on Form 990$3,281,290
Expenses Not Reported on Financial Statements$188,031
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$4,312,031
Fundraising Gross Income$636,264
Professional Fundraising Fees$409,421

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Media Awards$3,711,415$592,500$2,314,151$-1,721,651
Other Events (2)$1,235,539$43,764$134,498$-90,734
Total Events$4,946,954$636,264$4,312,031$-3,675,767
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Right of Use Liability$273,446
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Once the form 990 is completed by the external audit firm, it is reviewed by the cfo and audit committee of the organization and made available to all members of the governing body prior to filing.”

Form 990, Part VI, Section B, Line 12C

“The board members and officers sign a conflict of interest statement at their new member orientation and again once annually at the annual board meeting. The signed statements are reviewed by the board secretary and kept on file. All board members and officers are covered under the policy. Should a conflict be reported, the board chair reports to the full board the nature of the conflict and the necessary resolution. Any board member or officer with a conflict are recused from voting on any matters pertaining to the issue.”

Form 990, Part VI, Section B, Line 15

“Presidential compensation is managed by the board chair and ratified by the executive committee of the board and governed through a hiring contract. Compensation of other officers and key employees of the organization are reviewed annually by the president and cfo.”

Form 990, Part VI, Section C, Line 19

“The form 990 and audited financial statements are available on the glaad.org website. The governing documents and conflict of interest policy are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Glaad Inc
EIN
13-3384027
Phone
2126293322
Address
104 W 29TH STREET 4TH FLOOR, NEW YORK, NY 10001

Signing Officer

Name
Andre Alexander
Title
Chief Financial Officer
Phone
2126293322
Signed
2025-07-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Sarah K Ellis
Formed
1986
Legal Domicile
De
Voting Board Members
26
Independent Board Members
25
Employees
87
Volunteers
125

Preparer

Firm
Cbiz Advisors LLC
Address
1899 L STREET NW 850, WASHINGTON, DC 20036
Preparer
Aaron M Fox
Phone
2022274000
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Other professional fees: program service expenses 2,745,451. Management and general expenses 169,276. Fundraising expenses 655,858. Total expenses 3,570,585. Employee recruitment: program service expenses 362,829. Management and general expenses 54,467. Fundraising expenses 150,215. Total expenses 567,511. Payroll processing fees: program service expenses 70,834. Management and general expenses 10,633. Fundraising expenses 29,326. Total expenses 110,793.”

Financial Statement Notes

PART X, LINE 2:

“Generally accepted accounting principles provide accounting and disclosure guidance about positions taken by an organization in its tax returns that might be uncertain. Management has considered its tax positions and believes that all of the positions taken by glaad in its federal and state exempt organization tax returns are more likely than not to be sustained upon examination.”

Raw XML AppendixShowing 400 of 1,097 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0AS THE WORLD'S LARGEST LGBTQ MEDIA ADVOCACY ORGANIZATION, GLAAD ENSURES FAIR, ACCURATE, AND INCLUSIVE REPRESENTATION THAT LEADS TO 100% ACCEPTANCE.
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IRS990/Form990PartVIISectionAGrp/TitleTxt0CEO & PRESIDENT
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IRS990/Form990PartVIISectionAGrp/TitleTxt2BOARD CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DEPUTY CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt4AUDIT CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt5VICE CHAIR, DEVELOPMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt6VICE CHAIR, GOVERNANCE
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IRS990/Form990PartVIISectionAGrp/TitleTxt25BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt26DEPUTY PRESIDENT & COO
IRS990/Form990PartVIISectionAGrp/TitleTxt27CFO - UNTIL 11/23
IRS990/Form990PartVIISectionAGrp/TitleTxt28CHIEF COMMUNICATIONS OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt29EVP OF GMI
IRS990/Form990PartVIISectionAGrp/TitleTxt30CHIEF DEV. OFFICER - UNTIL 03/24
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IRS990/Form990PartVIISectionAGrp/TitleTxt32VP COMM. & CAMPAIGNS
IRS990/Form990PartVIISectionAGrp/TitleTxt33VP OF COMM. AND TALENT
IRS990/Form990PartVIISectionAGrp/TitleTxt34DIR. OF TRANSGENDER REPRESENTATION
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