Civic Intelligence

Rethink Media Inc.

990 • Fiscal year 2023 • EIN 46-2005479

Jan 01, 2023 to Dec 31, 2023 • Filed on Sep 05, 2024

Organization Profilewww.rethinkmedia.org
2443 Fillmore St 380-7140San Francisco, CA 94115

(510) 845-5789

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

60th percentile

0.13x

Higher debt load relative to assets than 60% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

61st percentile

0.16x

Higher debt load relative to revenue than 61% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Net Margin

10th percentile

-34%

Higher net margin than 10% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

93rd percentile

$248,004

Higher top officer pay than 93% of similar nonprofits.

Top officer pay equals 11.1% of source-year revenue.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Asset Growth

7th percentile

-20%

Faster asset growth than 7% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

37th percentile

-0.4%

Faster revenue growth than 37% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets60th percentile

Assets

Flat

$2,817,178

Flat from 2023

Net Assets

Flat

$2,456,404

Flat from 2023

Liabilities

Flat

$360,774

Flat from 2023

Revenue And Expenses
Liabilities / Revenue61st percentileNet Margin10th percentile

Revenue

Flat

$2,225,243

Flat from 2023

Expenses

Flat

$2,987,774

Flat from 2023

Net Income

Flat

-$762,531

Flat from 2023

Historical Trend

Balance Sheet Trend

Asset Growth7th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2014: $266,975Liabilities 2014: $69,414Net Assets 2014: $197,5612014Assets 2015: $2,683,497Liabilities 2015: $150,607Net Assets 2015: $2,532,8902015Assets 2016: $3,129,778Liabilities 2016: $212,635Net Assets 2016: $2,917,1432016Assets 2017: $3,681,503Liabilities 2017: $209,040Net Assets 2017: $3,472,4632017Assets 2018: $3,321,927Liabilities 2018: $187,530Net Assets 2018: $3,134,3972018Assets 2019: $3,763,282Liabilities 2019: $259,939Net Assets 2019: $3,503,3432019Assets 2020: $3,126,129Liabilities 2020: $278,000Net Assets 2020: $2,848,1292020Assets 2021: $4,282,134Liabilities 2021: $472,962Net Assets 2021: $3,809,1722021Assets 2022: $3,523,877Liabilities 2022: $348,914Net Assets 2022: $3,174,9632022Assets 2023: $2,817,178Liabilities 2023: $360,774Net Assets 2023: $2,456,4042023Assets 2023: $2,817,178Liabilities 2023: $360,774Net Assets 2023: $2,456,4042023Assets 2024: $2,240,502Liabilities 2024: $194,275Net Assets 2024: $2,046,2272024

Highlighted filing

2023

Assets$2,817,178
Liabilities$360,774
Net Assets$2,456,404
Open 2023 Filing

Operations Trend

Revenue Growth37th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2014: $214,410Expenses 2014: $16,849Net Income 2014: $197,5612014Revenue 2015: $2,933,155Expenses 2015: $1,858,191Net Income 2015: $1,074,9642015Revenue 2016: $2,679,903Expenses 2016: $2,295,650Net Income 2016: $384,2532016Revenue 2017: $3,310,839Expenses 2017: $2,776,297Net Income 2017: $534,5422017Revenue 2018: $2,840,106Expenses 2018: $3,172,305Net Income 2018: -$332,1992018Revenue 2019: $3,201,394Expenses 2019: $2,859,750Net Income 2019: $341,6442019Revenue 2020: $2,202,234Expenses 2020: $2,882,212Net Income 2020: -$679,9782020Revenue 2021: $3,836,123Expenses 2021: $2,694,573Net Income 2021: $1,141,5502021Revenue 2022: $2,235,161Expenses 2022: $2,836,047Net Income 2022: -$600,8862022Revenue 2023: $2,225,243Expenses 2023: $2,987,774Net Income 2023: -$762,5312023Revenue 2023: $2,225,243Expenses 2023: $2,987,774Net Income 2023: -$762,5312023Revenue 2024: $1,777,318Expenses 2024: $2,216,079Net Income 2024: -$438,7612024

Highlighted filing

2023

Revenue$2,225,243
Expenses$2,987,774
Net Income-$762,531
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Sep 5, 2024
Return Version
2023v5.1
Gross Receipts
$2,225,243
Mission and Program Overview

Mission

ReThink Media's mission is to strengthen the collaborative media and communications capacity of nonprofit think tanks, experts, and advocacy groups working toward a more constructive U.S. foreign and national security policy, protecting human and civil rights, and strengthening democracy. We provide our member organizations with ongoing training and capacity building in critical media and communications skills. We monitor and conduct extensive research and analysis of both traditional and social media as well as all available public opinion polls on the issues our organizations work on. We also work to improve collaboration and coordination across each of the sectors we work in and to assist groups and campaigns with direct media and public relations support, including coordinating rapid response, assisting with op-ed and editorial campaigns, and the pitching and placement of spokespeople.

ReThink Media is a unique, nonprofit organization. We center effective media and communications as vital to progressive movement building and social change (Cont. on Sch O)

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$1,129,676$1,722,715▲ $593,039
Pledges and Grants Receivable$193,526$670,664▲ $477,138
Cash and Non-Interest-Bearing Accounts$2,114,568$339,875▼ $1,774,693
Prepaid Expenses and Deferred Charges$84,739$83,603▼ $1,136
Accounts Receivable$118$321▲ $203
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$3,523,877$2,817,178▼ $706,699
Other Assets Total$1,250$0▼ $1,250
Liabilities
Other Liabilities$206,129$303,736▲ $97,607
Deferred Revenue$29,100$42,029▲ $12,929
Accounts Payable and Accrued Expenses$113,685$15,009▼ $98,676
Total Liabilities$348,914$360,774▲ $11,860
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,404,616$1,489,154▼ $915,462
Net Assets With Donor Restrictions$770,347$967,250▲ $196,903
Total Net Assets Fund Balance$3,174,963$2,456,404▼ $718,559
Total Liabilities and Net Assets / Fund Balance$3,523,877$2,817,178▼ $706,699
Compensation and Service Providers
Top Officer Pay93rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Lynn FahseltExecutive DirectorFT$203,866$44,138$248,004
Peter FerenbachDirector of StrategyFT$192,721$8,159$200,880
Burton EdwardsDirector of ProgramsFT$134,185$17,821$152,006
Fadwa RashidDirector of FinanceFT$120,797$22,066$142,863
Eva Galanes-RosenbaumChief of StaffFT$125,729$14,048$139,777
Laura NixonDirector of ResearchFT$106,122$13,265$119,387
Mark Reading-SmithExecutive DirectorFT$51,574$4,252$55,826

Board Members and Trustees

NameTitle
Reva PatwardhanBoard Chair
Bradley AkubuiroDirector
Mark CrainDirector
Nancy Chi CantalupoDirector
Sapreet Kaur SalujaDirector
Todd KolzeDirector
Tyler LewisDirector
Kathy ArmstrongSecretary
Chris DunnTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$2,062,203
Program Service Revenue
$65,000
Investment Income
$87,034
Other Revenue
$11,006
All Other Contributions
$1,974,152
Change in Net Assets
$-762,531

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,225,243
Revenue Not Reported on Form 990
$48,972
Total Revenue per Audited Statements
$2,274,215
Total Revenue per Form 990
$2,225,243
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,403,529
Other Expenses$533,025
Total Fundraising Expense$192,190
Professional Fundraising Fees$51,220
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,142,960$164,333$75,255$1,382,548
Current Officers, Directors, Trustees, and Key Employees$470,361$67,628$30,970$568,959
Other Employee Benefits$247,234$35,850$16,893$299,977
Other Expenses$209,097--$209,097
Payroll Taxes$125,797$18,010$8,238$152,045
Fees for Services Accounting-$76,035-$76,035
Information Technology$50,165$11,439$4,029$65,633
Fees for Services Other$8,732$49,329$2,688$60,749
Fees for Services Professional Fundraising--$51,220$51,220
Travel$38,277$7,887$679$46,843
Office Expenses$23,980$9,995$988$34,963
Insurance$8,721$6,309$707$15,737
Occupancy$6,156$3,644$488$10,288
Conferences and Meetings$2,541$6,087$35$8,663
Fees for Services Legal-$5,017-$5,017
Total Functional Expenses$2,334,021$461,563$192,190$2,987,774

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,992,774
Expenses per Audited Statements$2,987,774
Total Expenses per Form 990$2,987,774
Expenses Not Reported on Form 990$5,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$51,220
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Sabbatical Liability$149,818
Payroll Liabilities$92,083
Accrued vacation payable$61,835
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Peter Ferenbach and Lynn Fahselt are married.”

Form 990, Part VI, Section B, Line 11B

“Initial 990 draft is prepared by an independent tax preparer. The draft is then reviewed by the Director of Finance and the Finance Committee. Adjustments are made, as necessary. Prior to filing with the IRS, the draft 990 is then distributed to the Board of Directors.”

Form 990, Part VI, Section B, Line 12C

“Yes. At a staff level, the Chief of Staff monitors to ensure compliance. At a Board level, this is monitored by the Executive Committee.”

Form 990, Part VI, Section B, Line 15A

“The Board of Directors approves a salary scale for the organization. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries. The Executive Director is removed from discussion and decisions regarding their compensation.”

Form 990, Part VI, Section C, Line 19

“ReThink Media makes its governing documents, conflict of interest policy, and financial statements available to the public upon reasonable request.”

Filing and Contact Details

Filer

Filer Name
ReThink Media
EIN
46-2005479
Phone
5108455789
Address
2443 Fillmore St 380-7140, San Francisco, CA 94115

Signing Officer

Name
Mark Reading-Smith
Title
Executive Director
Signed
2024-09-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mark Reading-Smith
Formed
2014
Legal Domicile
CA
Voting Board Members
9
Independent Board Members
9
Employees
32

Preparer

Firm
Healy and Associates
Address
1200 CONCORD AVE STE 250, CONCORD, CA 94520
Preparer
Suzanne R Healy
Phone
9256030800
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 4D

“OTHER PROGRAM SERVICES 4: AnalysisAchievement for this program:The Research & Analysis team strategically maps the media and public opinion landscape to ensure that the right voices are heard, at the right moment, and in the right mediums to shift public opinion and achieve policy wins. In 2023, the Analysis team completed a major media analysis examining three years of coverage of nuclear weapons issues in domestic outlets, as well as smaller analyses of topics such as the New START treaty, the anniversary of the start of the Iraq War, and the release of the film "Oppenheimer". We fielded a public opinion poll on public campaign financing in Seattle, WA, and assisted a partner organization with analyzing their own survey data. The team also completed several vital internal-facing analyses of programmatic initiatives and supported a major database migration.”

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IRS990/Form990PartVIISectionAGrp/TitleTxt0Executive Dir.
IRS990/Form990PartVIISectionAGrp/TitleTxt1Director of Strategy
IRS990/Form990PartVIISectionAGrp/TitleTxt2Dir. of Programs
IRS990/Form990PartVIISectionAGrp/TitleTxt3Dir. of Finance
IRS990/Form990PartVIISectionAGrp/TitleTxt4Chief of Staff
IRS990/Form990PartVIISectionAGrp/TitleTxt5Dir. of Research
IRS990/Form990PartVIISectionAGrp/TitleTxt6Executive Dir.
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt9Board Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt10Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt11Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
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IRS990/MissionDesc0We strengthen groups collaborative media and communications capacity, increase the voiceshare of advocates, experts, and community spokespeople, and provide in-depth media, messaging, and opinion research to advance effective organizing and advocacy strategy. All driven by a belief that the stronger groups are across an issue sector and the tighter their collaboration, the more likely they are to win real and lasting social change. ReThink works in several distinct, yet interconnected, issue areas: combating bigotry and advancing human and civil rights; ensuring fair elections, impartial courts, and a more representative democracy; and working to end militarism and advance a more just and constructive US foreign and national security policy.
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IRS990/ProgSrvcAccomActy2Grp/Desc0Peace & Security CollaborativeAchievement for this program:Weve helped strengthen the voice of the nation's foremost leaders and experts for years, exploring solutions to vital national security challenges. In 2023, ReThink Media played a critical role in ensuring the voices of nuclear security experts and impacted communities -- including the Radiation Exposure Compensation Act Working Group -- were heard in press coverage surrounding the hit film Oppenheimer. We also successfully amplified community voices urging Americas leaders to formally end the Korean War and lower tensions on the Korean peninsula around the 70th anniversary of the Korean War Armistice.
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IRS990/ProgSrvcAccomActy3Grp/Desc0Rights & Inclusion CollaborativeAchievement for this program:Our Rights & Inclusion team works across the country with Black, Arab, Muslim, Middle Eastern, Sikh, and South Asian American community leaders and allies to oppose hate crimes and prejudice. In 2023, ReThink Media relaunched our on-the-ground community spokesperson training efforts, working with community leaders in North Carolina, college students from around the south gathered in Washington, DC, and community gatherings in Chicago and Los Angeles. We also partnered with leading research organizations for a special discussion with leaders in the philanthropic community on Data-Driven Strategic Messaging for BIPOC Communities through Stories in the Public Square.
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Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,817,178
Liabilities
$360,774
Net assets
$2,456,404
Revenue
$2,225,243
Expenses
$2,987,774
Net income
-$762,531
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.24$0.19$2.05$1.78$2.22$0.44
2023Detailed filing. Detailed filing data is available for this year.$2.82$0.36$2.46$2.23$2.99$0.76
2023Summary only. Only limited summary data is available for this year.$2.82$0.36$2.46$2.23$2.99$0.76
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.52$0.35$3.17$2.24$2.84$0.60
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.28$0.47$3.81$3.84$2.69$1.14
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.13$0.28$2.85$2.20$2.88$0.68
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.76$0.26$3.50$3.20$2.86$0.34
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.32$0.19$3.13$2.84$3.17$0.33
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.68$0.21$3.47$3.31$2.78$0.53
2016Summary only. Only limited summary data is available for this year.$3.13$0.21$2.92$2.68$2.30$0.38
2015Summary only. Only limited summary data is available for this year.$2.68$0.15$2.53$2.93$1.86$1.07
2014Summary only. Only limited summary data is available for this year.$0.27$0.07$0.20$0.21$0.02$0.20