Civic Intelligence

Rethink Media Inc.

990 • Fiscal year 2022 • EIN 46-2005479

Jan 01, 2022 to Dec 31, 2022 • Filed on Aug 18, 2023

2443 Fillmore St 380-7140San Francisco, CA 94115

(510) 845-5789

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

57th percentile

0.10x

Higher debt load relative to assets than 57% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Liabilities / Revenue

61st percentile

0.16x

Higher debt load relative to revenue than 61% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Net Margin

12th percentile

-27%

Higher net margin than 12% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Top Officer Pay

90th percentile

$201,044

Higher top officer pay than 90% of similar nonprofits.

Top officer pay equals 9.0% of source-year revenue.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Asset Growth

9th percentile

-18%

Faster asset growth than 9% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Revenue Growth

9th percentile

-42%

Faster revenue growth than 9% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Assets

Down

$3,523,877

Down $758,257 (-18%) from 2021

Net Assets

Down

$3,174,963

Down $634,209 (-17%) from 2021

Liabilities

Down

$348,914

Down $124,048 (-26%) from 2021

Revenue

Down

$2,235,161

Down $1,600,962 (-42%) from 2021

Expenses

Up

$2,836,047

Up $141,474 (+5.3%) from 2021

Net Income

Down

-$600,886

Down $1,742,436 (-153%) from 2021

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2014: $266,975Liabilities 2014: $69,414Net Assets 2014: $197,5612014Assets 2015: $2,683,497Liabilities 2015: $150,607Net Assets 2015: $2,532,8902015Assets 2016: $3,129,778Liabilities 2016: $212,635Net Assets 2016: $2,917,1432016Assets 2017: $3,681,503Liabilities 2017: $209,040Net Assets 2017: $3,472,4632017Assets 2018: $3,321,927Liabilities 2018: $187,530Net Assets 2018: $3,134,3972018Assets 2019: $3,763,282Liabilities 2019: $259,939Net Assets 2019: $3,503,3432019Assets 2020: $3,126,129Liabilities 2020: $278,000Net Assets 2020: $2,848,1292020Assets 2021: $4,282,134Liabilities 2021: $472,962Net Assets 2021: $3,809,1722021Assets 2022: $3,523,877Liabilities 2022: $348,914Net Assets 2022: $3,174,9632022Assets 2023: $2,817,178Liabilities 2023: $360,774Net Assets 2023: $2,456,4042023Assets 2024: $2,240,502Liabilities 2024: $194,275Net Assets 2024: $2,046,2272024

Highlighted filing

2022

Assets$3,523,877
Liabilities$348,914
Net Assets$3,174,963

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2014: $214,410Expenses 2014: $16,849Net Income 2014: $197,5612014Revenue 2015: $2,933,155Expenses 2015: $1,858,191Net Income 2015: $1,074,9642015Revenue 2016: $2,679,903Expenses 2016: $2,295,650Net Income 2016: $384,2532016Revenue 2017: $3,310,839Expenses 2017: $2,776,297Net Income 2017: $534,5422017Revenue 2018: $2,840,106Expenses 2018: $3,172,305Net Income 2018: -$332,1992018Revenue 2019: $3,201,394Expenses 2019: $2,859,750Net Income 2019: $341,6442019Revenue 2020: $2,202,234Expenses 2020: $2,882,212Net Income 2020: -$679,9782020Revenue 2021: $3,836,123Expenses 2021: $2,694,573Net Income 2021: $1,141,5502021Revenue 2022: $2,235,161Expenses 2022: $2,836,047Net Income 2022: -$600,8862022Revenue 2023: $2,225,243Expenses 2023: $2,987,774Net Income 2023: -$762,5312023Revenue 2024: $1,777,318Expenses 2024: $2,216,079Net Income 2024: -$438,7612024

Highlighted filing

2022

Revenue$2,235,161
Expenses$2,836,047
Net Income-$600,886
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Aug 18, 2023
Return Version
2022v5.0
Gross Receipts
$2,235,161
Mission and Program Overview

Mission

ReThink Media's mission is to strengthen the collaborative media and communications capacity of nonprofit think tanks, experts, and advocacy groups working toward a more constructive U.S. foreign and national security policy, protecting human and civil rights, and strengthening democracy. We provide our member organizations with ongoing training and capacity building in critical media and communications skills. We monitor and conduct extensive research and analysis of both traditional and social media as well as all available public opinion polls on the issues our organizations work on. We also work to improve collaboration and coordination across each of the sectors we work in and to assist groups and campaigns with direct media and public relations support, including coordinating rapid response, assisting with op-ed and editorial campaigns, and the pitching and placement of spokespeople.

ReThink Media is a unique, nonprofit organization. We center effective media and communications as vital to progressive movement building and social change (Cont. on Sch O)

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$2,568,966$2,114,568▼ $454,398
Investments in Publicly Traded Securities$433,571$1,129,676▲ $696,105
Pledges and Grants Receivable$859,241$193,526▼ $665,715
Prepaid Expenses and Deferred Charges$44,559$84,739▲ $40,180
Accounts Receivable-$118-
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$4,282,134$3,523,877▼ $758,257
Other Assets Total$375,797$1,250▼ $374,547
Liabilities
Other Liabilities$204,230$206,129▲ $1,899
Accounts Payable and Accrued Expenses$237,810$113,685▼ $124,125
Deferred Revenue$30,922$29,100▼ $1,822
Total Liabilities$472,962$348,914▼ $124,048
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,141,825$2,404,616▲ $262,791
Net Assets With Donor Restrictions$1,667,347$770,347▼ $897,000
Total Net Assets Fund Balance$3,809,172$3,174,963▼ $634,209
Total Liabilities and Net Assets / Fund Balance$4,282,134$3,523,877▼ $758,257
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Lynn FahseltExecutive DirectorFT$160,074$40,970$201,044
Peter FerenbachDirector of StrategyFT$162,455$9,456$171,911
Fadwa RashidDirector of FinanceFT$109,126$20,811$129,937
Eva Galanes-RosenbaumChief of StaffFT$115,663$14,252$129,915
Kirstin AlvanitakisProgram DirectorFT$104,581$19,282$123,863

Board Members and Trustees

NameTitle
Reva PatwardhanBoard Chair
Bradley AkubuiroDirector
Mark CrainDirector
Nancy Chi CantalupoDirector
Sapreet Kaur SalujaDirector
Todd KolzeDirector
Tyler LewisDirector
Kathy ArmstrongSecretary
Chris DunnTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$2,165,436
Program Service Revenue
$50,485
Investment Income
$0
Other Revenue
$19,240
All Other Contributions
$2,100,052
Change in Net Assets
$-600,886

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,235,161
Revenue Not Reported on Form 990
$-10,490
Total Revenue per Audited Statements
$2,224,671
Total Revenue per Form 990
$2,235,161
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,063,171
Other Expenses$738,196
Total Fundraising Expense$136,171
Professional Fundraising Fees$19,000
Grants and Similar Amounts Paid$15,680

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,113,300$157,987$70,853$1,342,140
Current Officers, Directors, Trustees, and Key Employees$358,056$50,811$22,787$431,654
Other Expenses$260,422--$260,422
Other Employee Benefits$120,784$18,711$7,324$146,819
Payroll Taxes$118,482$16,677$7,399$142,558
Fees for Services Management$25,276$86,235$795$112,306
Fees for Services Accounting-$83,961-$83,961
Information Technology$60,212$15,626$3,879$79,717
Fees for Services Other$18,007$50,534$1,269$69,810
Office Expenses$30,755$17,231$1,069$49,055
Occupancy$26,763$5,834$1,558$34,155
Travel$19,863$2,824$52$22,739
Fees for Services Professional Fundraising--$19,000$19,000
Grants to Domestic Orgs$15,680--$15,680
Insurance$6,077$5,845$186$12,108
Conferences and Meetings$8,306--$8,306
Fees for Services Legal-$5,617-$5,617
Total Functional Expenses$2,181,983$517,893$136,171$2,836,047

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,858,880
Expenses per Audited Statements$2,836,047
Total Expenses per Form 990$2,836,047
Expenses Not Reported on Form 990$22,833
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Women of Color Advancing PeacWoodbridge, VA--$15,680
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$19,000
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Roger CoxFormer FinanceAccounting and ReportingNo$3,887

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Sabbatical Liability$152,190
Accrued vacation payable$53,939
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

Peter Ferenbach and Lynn Fahselt are married.

Form 990, Part VI, Section B, Line 11B

Initial 990 draft is prepared by an independent tax preparer. The draft is then reviewed by the Director of Finance and the Finance Committee. Adjustments are made, as necessary. Prior to filing with the IRS, the draft 990 is then distributed to the Board of Directors.

Form 990, Part VI, Section B, Line 12C

Yes. At a staff level, the Chief of Staff monitors to ensure compliance. At a Board level, this is monitored by the Executive Committee.

Form 990, Part VI, Section B, Line 15A

The Board of Directors approves a salary scale for the organization. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries. The Executive Director is removed from discussion and decisions regarding their compensation.

Form 990, Part VI, Section C, Line 19

ReThink Media makes its governing documents, conflict of interest policy, and financial statements available to the public upon reasonable request.

Filing and Contact Details

Filer

Filer Name
ReThink Media
EIN
46-2005479
Phone
5108455789
Address
2443 Fillmore St 380-7140, San Francisco, CA 94115

Signing Officer

Name
Lynn Fahselt
Title
Executive Director
Signed
2023-08-18
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Lynn Fahselt
Formed
2014
Legal Domicile
CA
Voting Board Members
9
Independent Board Members
9
Employees
35

Preparer

Firm
Healy and Associates
Address
1200 CONCORD AVE STE 250, CONCORD, CA 94520
Preparer
Suzanne R Healy
Phone
9256030800
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 4D

OTHER PROGRAM SERVICES 4: AnalysisAchievement for this program:The Analysis team strategically maps the media and public opinion landscape to ensure that the right voices are heard, at the right moment, and in the right mediums to shift public opinion and achieve policy wins. In 2022, the Analysis team unveiled a proprietary public opinion tracker, embedded in our website, that features over 20,000 poll questions relevant to ReThinks issue areas. Our program teams and partner groups can now search our database for any of the issues we work on and find detailed information about public polling that has been conducted in the last five years. We also fielded a public opinion poll about a good governance ballot initiative in Oakland, California (Measure W) and exactly predicted the proportion of Oakland residents to vote Yes on the measure - 74%. We also provided our partner organizations with in-depth data and analysis about media coverage and public opinion research on a range of issues, including ranked-choice voting, the Freedom to Vote Act, the invasion of Ukraine, and the anniversary of the 2012 Oak Creek shooting.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0Executive Dir.
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IRS990/MissionDesc0We strengthen groups collaborative media and communications capacity, increase the voiceshare of advocates, experts, and community spokespeople, and provide in-depth media, messaging, and opinion research to advance effective organizing and advocacy strategy. All driven by a belief that the stronger groups are across an issue sector and the tighter their collaboration, the more likely they are to win real and lasting social change. ReThink works in several distinct, yet interconnected, issue areas: combating bigotry and advancing human and civil rights; ensuring fair elections, impartial courts, and a more representative democracy; and working to end militarism and advance a more just and constructive US foreign and national security policy.
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IRS990/ProgSrvcAccomActy2Grp/Desc0Peace & Security CollaborativeAchievement for this program:Peace and Security Collaborative (PSC) works with the nation's foremost leaders and experts, advocating solutions to some of the most complex and challenging national security issues of the 21st century. These include US policy toward Iran, securing nuclear material around the world, reducing the global nuclear arsenal, and trimming excessive Pentagon spending. In addition, the Organization supports the work of groups addressing conflict prevention, working toward more accountability and transparency for the proliferation and military use of drones and targeting killing, and in support of curtailing the International Arms Trade.
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IRS990/ProgSrvcAccomActy3Grp/Desc0Rights & Inclusion CollaborativeAchievement for this program:Our Rights and Inclusion team works with Muslim, Arab, Sikh, and South Asian American communities and leaders across the country, with allies opposing hate-crimes and anti-Muslim prejudice, and with U.S.-based Muslim and non-Muslim allies promoting cultural equity and inclusion in the arts. With the support of our partners, ReThink Media launched a Speakers Bureau, a multi-year effort to address the lack of representation of Muslim, Arab, and South Asian American spokespeople in the media. To-date we have trained hundreds of community members and of community members and leaders across the country with expertise on a broad range of issues beyond just Islam, Muslims, or nations of origin in subjects as varied as the arts, national security, healthcare, domestic violence, and pop culture. And we have provided hands-on media outreach support to connect this growing network of spokespeople to journalists, producers, and bookers across the country.
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