Civic Intelligence

Rethink Media

EIN 46-2005479 • 501(c)3 • San Francisco, CA

Profile

We strengthen groups collaborative media and communications capacity, increase the voiceshare of advocates, experts, and community spokespeople, and provide in-depth media, messaging, and opinion research to advance effective organizing and advocacy strategy. All driven by a belief that the stronger groups are across an issue sector and the tighter their collaboration, the more likely they are to win real and lasting social change. ReThink works in several distinct, yet interconnected, issue areas: combating bigotry and advancing human and civil rights; ensuring fair elections, impartial courts, and a more representative democracy; and working to end militarism and advance a more just and constructive US foreign and national security policy.

2443 Fillmore St 380-7140San Francisco, CA 94115

www.rethinkmedia.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

54th percentile

0.09x

Higher debt load relative to assets than 54% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

56th percentile

0.11x

Higher debt load relative to revenue than 56% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

12th percentile

-25%

Higher net margin than 12% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

88th percentile

$189,555

Higher top officer pay than 88% of similar nonprofits.

Top officer pay equals 10.7% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

10th percentile

-20%

Faster asset growth than 10% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

15th percentile

-20%

Faster revenue growth than 15% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets54th percentile

Assets

Down

$2,240,502

Down $576,676 (-20%) from 2023

Liabilities

Down

$194,275

Down $166,499 (-46%) from 2023

Net Assets

Down

$2,046,227

Down $410,177 (-17%) from 2023

Operations
Liabilities / Revenue56th percentileNet Margin12th percentile

Revenue

Down

$1,777,318

Down $447,925 (-20%) from 2023

Expenses

Down

$2,216,079

Down $771,695 (-26%) from 2023

Net Income

Up

-$438,761

Up $323,770 (+42%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth10th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2014: $266,975Liabilities 2014: $69,414Net Assets 2014: $197,5612014Assets 2015: $2,683,497Liabilities 2015: $150,607Net Assets 2015: $2,532,8902015Assets 2016: $3,129,778Liabilities 2016: $212,635Net Assets 2016: $2,917,1432016Assets 2017: $3,681,503Liabilities 2017: $209,040Net Assets 2017: $3,472,4632017Assets 2018: $3,321,927Liabilities 2018: $187,530Net Assets 2018: $3,134,3972018Assets 2019: $3,763,282Liabilities 2019: $259,939Net Assets 2019: $3,503,3432019Assets 2020: $3,126,129Liabilities 2020: $278,000Net Assets 2020: $2,848,1292020Assets 2021: $4,282,134Liabilities 2021: $472,962Net Assets 2021: $3,809,1722021Assets 2022: $3,523,877Liabilities 2022: $348,914Net Assets 2022: $3,174,9632022Assets 2023: $2,817,178Liabilities 2023: $360,774Net Assets 2023: $2,456,4042023Assets 2024: $2,240,502Liabilities 2024: $194,275Net Assets 2024: $2,046,2272024

Highlighted filing

2024

Assets$2,240,502
Liabilities$194,275
Net Assets$2,046,227
Open 2024 Filing

Operations Trend

Revenue Growth15th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2014: $214,410Expenses 2014: $16,849Net Income 2014: $197,5612014Revenue 2015: $2,933,155Expenses 2015: $1,858,191Net Income 2015: $1,074,9642015Revenue 2016: $2,679,903Expenses 2016: $2,295,650Net Income 2016: $384,2532016Revenue 2017: $3,310,839Expenses 2017: $2,776,297Net Income 2017: $534,5422017Revenue 2018: $2,840,106Expenses 2018: $3,172,305Net Income 2018: -$332,1992018Revenue 2019: $3,201,394Expenses 2019: $2,859,750Net Income 2019: $341,6442019Revenue 2020: $2,202,234Expenses 2020: $2,882,212Net Income 2020: -$679,9782020Revenue 2021: $3,836,123Expenses 2021: $2,694,573Net Income 2021: $1,141,5502021Revenue 2022: $2,235,161Expenses 2022: $2,836,047Net Income 2022: -$600,8862022Revenue 2023: $2,225,243Expenses 2023: $2,987,774Net Income 2023: -$762,5312023Revenue 2024: $1,777,318Expenses 2024: $2,216,079Net Income 2024: -$438,7612024

Highlighted filing

2024

Revenue$1,777,318
Expenses$2,216,079
Net Income-$438,761
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,240,502
Liabilities
$194,275
Net assets
$2,046,227
Revenue
$1,777,318
Expenses
$2,216,079
Net income
-$438,761
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.24$0.19$2.05$1.78$2.22$0.44
2023Summary only. Only limited summary data is available for this year.$2.82$0.36$2.46$2.23$2.99$0.76
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.52$0.35$3.17$2.24$2.84$0.60
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.28$0.47$3.81$3.84$2.69$1.14
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.13$0.28$2.85$2.20$2.88$0.68
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.76$0.26$3.50$3.20$2.86$0.34
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.32$0.19$3.13$2.84$3.17$0.33
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.68$0.21$3.47$3.31$2.78$0.53
2016Summary only. Only limited summary data is available for this year.$3.13$0.21$2.92$2.68$2.30$0.38
2015Summary only. Only limited summary data is available for this year.$2.68$0.15$2.53$2.93$1.86$1.07
2014Summary only. Only limited summary data is available for this year.$0.27$0.07$0.20$0.21$0.02$0.20
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 27, 2025
Return Version
2024v5.2
Gross Receipts
$1,777,318
Mission and Program Overview

Mission

ReThink Media's mission is to strengthen the collaborative media and communications capacity of nonprofit think tanks, experts, and advocacy groups working toward a more constructive U.S. foreign and national security policy, protecting human and civil rights, and strengthening democracy. We provide our member organizations with ongoing training and capacity building in critical media and communications skills. We monitor and conduct extensive research and analysis of both traditional and social media as well as all available public opinion polls on the issues our organizations work on. We also work to improve collaboration and coordination across each of the sectors we work in and to assist groups and campaigns with direct media and public relations support, including coordinating rapid response, assisting with op-ed and editorial campaigns, and the pitching and placement of spokespeople.

ReThink Media believes that collaborative communications are key to winning real social and political change that endures. We help organizations, coalitions, and movements use the media to reach the right audiences with the right messages. (Cont. on Sch O)

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$339,875$1,249,041▲ $909,166
Investments in Publicly Traded Securities$1,722,715$702,516▼ $1,020,199
Pledges and Grants Receivable$670,664$202,700▼ $467,964
Prepaid Expenses and Deferred Charges$83,603$86,245▲ $2,642
Accounts Receivable$321$0▼ $321
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$2,817,178$2,240,502▼ $576,676
Other Assets Total-$0-
Liabilities
Other Liabilities$303,736$155,897▼ $147,839
Deferred Revenue$42,029$32,375▼ $9,654
Accounts Payable and Accrued Expenses$15,009$6,003▼ $9,006
Total Liabilities$360,774$194,275▼ $166,499
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,489,154$1,400,236▼ $88,918
Net Assets With Donor Restrictions$967,250$645,991▼ $321,259
Total Net Assets Fund Balance$2,456,404$2,046,227▼ $410,177
Total Liabilities and Net Assets / Fund Balance$2,817,178$2,240,502▼ $576,676
Compensation and Service Providers
Top Officer Pay88th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Mark Reading-SmithExecutive DirectorFT$165,758$23,797$189,555
Burt EdwardsDirector of ProgramsFT$137,237$19,267$156,504
Fadwa RashidDirector of FinanceFT$122,972$25,041$148,013
Eva Galanes-RosenbaumCOOFT$129,665$16,131$145,796
MacKenzie HamiltonProgram DirectorFT$104,467$13,014$117,481

Board Members and Trustees

NameTitle
Tyler LewisBoard Chair
Amanda SimonDirector
Jennifer CarnigDirector
Joann Lee WagnerDirector
Jonas KiefferDirector
Nancy Chi CantalupoDirector
Reva PatwardhanDirector
Sapreet Kaur SalujaDirector
Kathy ArmstrongSecretary
Chris DunnTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,515,114
Program Service Revenue
$189,656
Investment Income
$58,609
Other Revenue
$13,939
All Other Contributions
$1,344,750
Change in Net Assets
$-438,761

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,777,318
Revenue Not Reported on Form 990
$42,509
Total Revenue per Audited Statements
$1,819,827
Total Revenue per Form 990
$1,777,318
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,776,944
Other Expenses$419,135
Total Fundraising Expense$148,466
Grants and Similar Amounts Paid$20,000
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$785,707$171,309$78,389$1,035,405
Current Officers, Directors, Trustees, and Key Employees$366,795$79,975$36,594$483,364
Other Employee Benefits$101,340$27,618$9,424$138,382
Fees for Services Other$40,855$81,901$1,551$124,307
Other Expenses$122,015--$122,015
Payroll Taxes$90,935$19,776$9,082$119,793
Information Technology$51,465$18,818$5,183$75,466
Travel$33,502$4,620$5,269$43,391
Office Expenses$18,496$8,987$1,741$29,224
Grants to Domestic Orgs$20,000--$20,000
Insurance$7,251$9,108$815$17,174
Conferences and Meetings$4,580$874$283$5,737
Occupancy$1,270$416$135$1,821
Total Functional Expenses$1,644,211$423,402$148,466$2,216,079

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,230,004
Expenses per Audited Statements$2,216,079
Total Expenses per Form 990$2,216,079
Expenses Not Reported on Form 990$13,925
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
The Bulletin of Atomic ScientChicago, IL-Grant$20,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll Liabilities$71,839
Accrued vacation payable$63,907
Sabbatical Liability$20,151
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Peter Ferenbach and Lynn Fahselt (founders of the organization and former ED's) are married.”

Form 990, Part VI, Section B, Line 11B

“Initial 990 draft is prepared by an independent tax preparer. The draft is then reviewed by the Director of Finance and the Finance Committee. Adjustments are made, as necessary. Prior to filing with the IRS, the draft 990 is then distributed to the Board of Directors.”

Form 990, Part VI, Section B, Line 12C

“Yes. At a staff level, the Chief Operating Officer monitors to ensure compliance. At a Board level, this is monitored by the Executive Committee.”

Form 990, Part VI, Section B, Line 15A

“The Board of Directors approves a salary scale for the organization. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries. The Executive Director is removed from discussion and decisions regarding their compensation.”

Form 990, Part VI, Section C, Line 19

“ReThink Media makes its governing documents, conflict of interest policy, and financial statements available to the public upon reasonable request.”

Filing and Contact Details

Filer

Filer Name
ReThink Media
EIN
46-2005479
Phone
5108455789
Address
2443 Fillmore St 380-7140, San Francisco, CA 94115

Signing Officer

Name
Mark Reading-Smith
Title
Executive Director
Signed
2025-08-27
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mark Reading-Smith
Formed
2014
Legal Domicile
CA
Voting Board Members
10
Independent Board Members
10
Employees
23

Preparer

Firm
Healy and Associates
Address
1200 CONCORD AVE STE 250, CONCORD, CA 94520
Preparer
Hasina Sabrina Chowdhury
Phone
9256030800
Raw XML AppendixShowing 400 of 592 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd0false
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt015009
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt06003
IRS990/AccountsReceivableGrp/BOYAmt0321
IRS990/AccountsReceivableGrp/EOYAmt00
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0ReThink Media believes that collaborative communications are key to winning real social and political change that endures. We help organizations, coalitions, and movements use the media to reach the right audiences with the right messages. (Cont. on Sch O)
IRS990/AdvertisingGrp/TotalAmt00
IRS990/AllOtherContributionsAmt01344750
IRS990/AllOtherExpensesGrp/TotalAmt00
IRS990/AnnualDisclosureCoveredPrsnInd0true
IRS990/AuditCommitteeInd0true
IRS990/BackupWthldComplianceInd0true
IRS990/BenefitsToMembersGrp/TotalAmt00
IRS990/BooksInCareOfDetail/PersonNm0Rethink Media
IRS990/BooksInCareOfDetail/PhoneNum05108455789
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt02443 Fillmore St 380-7140
IRS990/BooksInCareOfDetail/USAddress/CityNm0San Francisco
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd094115
IRS990/BusinessRlnWith35CtrlEntInd0false
IRS990/BusinessRlnWithFamMemInd0false
IRS990/BusinessRlnWithOrgMemInd0false
IRS990/CashNonInterestBearingGrp/BOYAmt0339875
IRS990/CashNonInterestBearingGrp/EOYAmt01249041
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt036594
IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt079975
IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt0366795
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0483364
IRS990/CompDisqualPersonsGrp/TotalAmt00
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0true
IRS990/CompensationProcessOtherInd0true
IRS990/ConferencesMeetingsGrp/FundraisingAmt0283
IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt0874
IRS990/ConferencesMeetingsGrp/ProgramServicesAmt04580
IRS990/ConferencesMeetingsGrp/TotalAmt05737
IRS990/ConflictOfInterestPolicyInd0true
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt01515114
IRS990/CYGrantsAndSimilarPaidAmt020000
IRS990/CYInvestmentIncomeAmt058609
IRS990/CYOtherExpensesAmt0419135
IRS990/CYOtherRevenueAmt013939
IRS990/CYProgramServiceRevenueAmt0189656
IRS990/CYRevenuesLessExpensesAmt0-438761
IRS990/CYSalariesCompEmpBnftPaidAmt01776944
IRS990/CYTotalExpensesAmt02216079
IRS990/CYTotalFundraisingExpenseAmt0148466
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt01777318
IRS990/DecisionsSubjectToApprovaInd0false
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DeferredRevenueGrp/BOYAmt042029
IRS990/DeferredRevenueGrp/EOYAmt032375
IRS990/DelegationOfMgmtDutiesInd0false
IRS990/DepreciationDepletionGrp/TotalAmt00
IRS990/Desc0Inclusive Democracy Collaborative (Continued on Schedule O)
IRS990/DescribedInSection501c3Ind0true
IRS990/DisregardedEntityInd0false
IRS990/DocumentRetentionPolicyInd0true
IRS990/DonorAdvisedFundInd0false
IRS990/DonorRestrictionNetAssetsGrp/BOYAmt0967250
IRS990/DonorRestrictionNetAssetsGrp/EOYAmt0645991
IRS990/DonorRstrOrQuasiEndowmentsInd0false
IRS990/ElectionOfBoardMembersInd0false
IRS990/EmployeeCnt023
IRS990/EmploymentTaxReturnsFiledInd0true
IRS990/EngagedInExcessBenefitTransInd0false
IRS990/ExpenseAmt0485737
IRS990/FamilyOrBusinessRlnInd0true
IRS990/FederalGrantAuditRequiredInd0false
IRS990/FeesForServicesAccountingGrp/TotalAmt00
IRS990/FeesForServicesLegalGrp/TotalAmt00
IRS990/FeesForServicesLobbyingGrp/TotalAmt00
IRS990/FeesForServicesManagementGrp/TotalAmt00
IRS990/FeesForServicesOtherGrp/FundraisingAmt01551
IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt081901
IRS990/FeesForServicesOtherGrp/ProgramServicesAmt040855
IRS990/FeesForServicesOtherGrp/TotalAmt0124307
IRS990/FeesForServicesProfFundraising/TotalAmt00
IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt00
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignGrantsGrp/TotalAmt00
IRS990/ForeignOfficeInd0false
IRS990/Form1098CFiledInd0false
IRS990/Form8282FiledCnt00
IRS990/Form8282PropertyDisposedOfInd0false
IRS990/Form8899Filedind0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt00.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt10.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt20.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt30.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt40.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt50.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt60.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt70.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt80.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt90.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt100.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt110.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt120.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt130.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt140.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt040.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt140.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt240.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt340.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt440.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt51.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt61.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt71.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt81.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt91.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt101.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt111.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt121.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt131.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt141.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd6X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd7X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd8X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd9X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OfficerInd4X
IRS990/Form990PartVIISectionAGrp/OfficerInd5X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt023797
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt119267
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt225041
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt316131
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt413014
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt130
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt140
IRS990/Form990PartVIISectionAGrp/PersonNm0Mark Reading-Smith
IRS990/Form990PartVIISectionAGrp/PersonNm1Burt Edwards
IRS990/Form990PartVIISectionAGrp/PersonNm2Fadwa Rashid
IRS990/Form990PartVIISectionAGrp/PersonNm3Eva Galanes-Rosenbaum
IRS990/Form990PartVIISectionAGrp/PersonNm4MacKenzie Hamilton
IRS990/Form990PartVIISectionAGrp/PersonNm5Nancy Chi Cantalupo
IRS990/Form990PartVIISectionAGrp/PersonNm6Reva Patwardhan
IRS990/Form990PartVIISectionAGrp/PersonNm7Tyler Lewis
IRS990/Form990PartVIISectionAGrp/PersonNm8Chris Dunn
IRS990/Form990PartVIISectionAGrp/PersonNm9Kathy Armstrong
IRS990/Form990PartVIISectionAGrp/PersonNm10Jennifer Carnig
IRS990/Form990PartVIISectionAGrp/PersonNm11Sapreet Kaur Saluja
IRS990/Form990PartVIISectionAGrp/PersonNm12Joann Lee Wagner
IRS990/Form990PartVIISectionAGrp/PersonNm13Amanda Simon
IRS990/Form990PartVIISectionAGrp/PersonNm14Jonas Kieffer
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt0165758
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt1137237
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt2122972
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt3129665
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt4104467
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/TitleTxt0Executive Dir.
IRS990/Form990PartVIISectionAGrp/TitleTxt1Dir. of Programs
IRS990/Form990PartVIISectionAGrp/TitleTxt2Dir. of Finance
IRS990/Form990PartVIISectionAGrp/TitleTxt3COO
IRS990/Form990PartVIISectionAGrp/TitleTxt4Program Dir.
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Board Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt8Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt9Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990ProvidedToGvrnBodyInd0true
IRS990/FormationYr02014
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd0true
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt010
IRS990/GrantsToDomesticIndividualsGrp/TotalAmt00
IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt020000
IRS990/GrantsToDomesticOrgsGrp/TotalAmt020000
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0true
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt01777318
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt00
IRS990/IndependentAuditFinclStmtInd0true
IRS990/IndependentVotingMemberCnt010
IRS990/IndivRcvdGreaterThan100KCnt05
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/FundraisingAmt05183
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt018818
IRS990/InformationTechnologyGrp/ProgramServicesAmt051465
IRS990/InformationTechnologyGrp/TotalAmt075466
IRS990/InsuranceGrp/FundraisingAmt0815
IRS990/InsuranceGrp/ManagementAndGeneralAmt09108
IRS990/InsuranceGrp/ProgramServicesAmt07251
IRS990/InsuranceGrp/TotalAmt017174
IRS990/IntangibleAssetsGrp/EOYAmt00
IRS990/InterestGrp/TotalAmt00
IRS990/InventoriesForSaleOrUseGrp/EOYAmt00
IRS990/InvestmentIncomeGrp/ExclusionAmt058609
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt058609
IRS990/InvestmentInJointVentureInd0false
IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt00
IRS990/InvestmentsProgramRelatedGrp/EOYAmt00
IRS990/InvestmentsPubTradedSecGrp/BOYAmt01722715
IRS990/InvestmentsPubTradedSecGrp/EOYAmt0702516
IRS990/IRPDocumentCnt07
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipBasisNetGrp/EOYAmt00
IRS990/LegalDomicileStateCd0CA
IRS990/LoanOutstandingInd0false
IRS990/LobbyingActivitiesInd0true
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembershipDuesAmt0170364
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0We strengthen groups collaborative media and communications capacity, increase the voiceshare of advocates, experts, and community spokespeople, and provide in-depth media, messaging, and opinion research to advance effective organizing and advocacy strategy. All driven by a belief that the stronger groups are across an issue sector and the tighter their collaboration, the more likely they are to win real and lasting social change. ReThink works in several distinct, yet interconnected, issue areas: combating bigotry and advancing human and civil rights; ensuring fair elections, impartial courts, and a more representative democracy; and working to end militarism and advance a more just and constructive US foreign and national security policy.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt02456404
IRS990/NetAssetsOrFundBalancesEOYAmt02046227
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt00
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt028584
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt01489154
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt01400236
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/FundraisingAmt0135
IRS990/OccupancyGrp/ManagementAndGeneralAmt0416
IRS990/OccupancyGrp/ProgramServicesAmt01270
IRS990/OccupancyGrp/TotalAmt01821
IRS990/OfficeExpensesGrp/FundraisingAmt01741
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt08987
IRS990/OfficeExpensesGrp/ProgramServicesAmt018496
IRS990/OfficeExpensesGrp/TotalAmt029224
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt09424
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt027618
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt0101340
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0138382
IRS990/OtherExpensesGrp/Desc0Media outreach and monitoring
IRS990/OtherExpensesGrp/ProgramServicesAmt0122015
IRS990/OtherExpensesGrp/TotalAmt0122015
IRS990/OtherLiabilitiesGrp/BOYAmt0303736
IRS990/OtherLiabilitiesGrp/EOYAmt0155897
IRS990/OtherRevenueMiscGrp/BusinessCd0900099
IRS990/OtherRevenueMiscGrp/Desc0Other Income
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt013939
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt013939
IRS990/OtherRevenueTotalAmt013939
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt078389
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt0171309
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0785707
IRS990/OtherSalariesAndWagesGrp/TotalAmt01035405
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/FundraisingAmt09082
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt019776
IRS990/PayrollTaxesGrp/ProgramServicesAmt090935
IRS990/PayrollTaxesGrp/TotalAmt0119793
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt0670664
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt0202700
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt083603
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt086245
IRS990/PrincipalOfficerNm0Mark Reading-Smith
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0813990
IRS990/ProgramServiceRevenueGrp/Desc0Consulting Services
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0189656
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0189656
IRS990/ProgSrvcAccomActy2Grp/Desc0Peace & Security CollaborativeAchievement for this program:Weve helped strengthen the voice of the nation's foremost leaders and experts for years, exploring solutions to vital national security challenges. In 2024, ReThink Media played a critical role in ensuring the local and national voices of nuclear security experts and impacted communities -- including work around the Radiation Exposure Compensation Act and the Doomsday Clock anniversary -- were heard in press coverage. Simultaneously, peacebuilding work focused on US military spending, arms sales, and examining the true costs of US wars, while bringing new impacted and underrepresented perspectives to the national conversation through earned and owned media.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0424018
IRS990/ProgSrvcAccomActy2Grp/GrantAmt020000
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt062300
IRS990/ProgSrvcAccomActy3Grp/Desc0Rights & Inclusion Collaborative (Continued on Schedule O)
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt0398919
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt025735
IRS990/ProgSrvcAccomActyOtherGrp/Desc0AnalysisAchievement for this program:The Research & Analysis team strategically maps the media and public opinion landscape to ensure that the right voices are heard, at the right moment, and in the right mediums to shift public opinion and achieve policy wins. In 2024, the Analysis team completed several survey projects on various topics, including the war in Gaza and transnational repression. We conducted a major media analysis of news about China's nuclear weapons program and the US posture toward it, presenting the findings to the arms control community and China policy experts. The team completed several vital internal-facing analyses of programmatic initiatives and supported the strategic plan development process through survey design and strategic analysis.
IRS990/ProgSrvcAccomActyOtherGrp/Desc1Inclusive Democracy CollaborativeAchievement for this program:Our Inclusive Democracy Collaborative has worked alongside leading local, regional, and national partners to advance a more inclusive and representative democracy, one where every American has an equal voice and a meaningful stake in the decisions that shape their lives. In 2024, ReThink Media delivered strategic, hands-on communications support to help partners expose antidemocratic power grabs and elevate local campaign finance reform efforts. We helped secure widespread media coverage for democracy campaigns across the country, resulting in placements in major media outlets. We played a pivotal role in shaping messaging strategies ahead of the presidential election and provided rapid-response support that enabled partners to act swiftly and strategically when crisis moments arose. We also empowered the next generation of democracy leaders through a digital strategy training tailored for Gen Z organizers, and led a dynamic national panel featuring youth activists and public opinion experts on how to effectively engage and mobilize young voters, drawing participants from 11 states across the country.
IRS990/ProgSrvcAccomActyOtherGrp/Desc2Rights & Inclusion CollaborativeAchievement for this program:Our Rights & Inclusion team mobilizes Black, Arab, Muslim, Middle Eastern, Sikh, and South Asian American (BAMEMSSA) community leaders and allies across the nation to oppose hate crimes, discriminatory legislation, and anti-Muslim prejudice. In 2024, ReThink Media conducted six virtual and in-person capacity building trainings on communications strategies, messaging, and effective interviewing for partners in the civil society and grassroots sector. We also served as strategic communication partners to community organizations, leaders, and activists, to elevate their voices during pivotal moments including the 2024 election cycle. We increased the voice share of BAMEMSSA communities by placing opinion pieces and letters to the editor in local and national outlets, disseminating message guidance, pitching compelling stories to reporters, and training new spokespeople.
IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt0335537
IRS990/ProgSrvcAccomActyOtherGrp/RevenueAmt080152
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt02062203
IRS990/PYExcessBenefitTransInd0false
IRS990/PYInvestmentIncomeAmt087034
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0533025
IRS990/PYOtherRevenueAmt011006
IRS990/PYProgramServiceRevenueAmt065000
IRS990/PYRevenuesLessExpensesAmt0-762531
IRS990/PYSalariesCompEmpBnftPaidAmt02403529
IRS990/PYTotalExpensesAmt02987774
IRS990/PYTotalProfFndrsngExpnsAmt051220
IRS990/PYTotalRevenueAmt02225243
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0-438761
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt021469
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt01515114
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt02062203
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt02165436
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt03699013
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt02035638
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt011477404
IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt00
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt058609
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt087034
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt08314
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt05454
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt0159411
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt0554139
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearAmt013939
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus1YearAmt011006
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus2YearsAmt019240
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus3YearsAmt040940
IRS990ScheduleA/OtherIncome170Grp/TotalAmt085125
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.94360

Document Assets

No mirrored PDF or thumbnail assets are attached yet.