Civic Intelligence

Every Mother Counts

990 • Fiscal year 2024 • EIN 45-4102644

Jan 01, 2024 to Dec 31, 2024 • Filed on Sep 29, 2025

Organization ProfileWWW.EVERYMOTHERCOUNTS.ORG

View Organization Page

333 Hudson Street 1006New York, NY 10013

(646) 918-6609

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

26th percentile

0.07x

Higher debt load relative to assets than 26% of similar nonprofits.

2024 filings • NTEE E • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

28th percentile

0.12x

Higher debt load relative to revenue than 28% of similar nonprofits.

2024 filings • NTEE E • $10M-$25M nonprofits • Source year 2024

Net Margin

30th percentile

-9.3%

Higher net margin than 30% of similar nonprofits.

2024 filings • NTEE E • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

29th percentile

$197,878

Higher top officer pay than 29% of similar nonprofits.

Top officer pay equals 3.0% of source-year revenue.

2024 filings • NTEE E • $10M-$25M nonprofits • Source year 2024

Asset Growth

13th percentile

-12%

Faster asset growth than 13% of similar nonprofits.

2024 filings • NTEE E • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

15th percentile

-13%

Faster revenue growth than 15% of similar nonprofits.

2024 filings • NTEE E • $10M-$25M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets26th percentile

Assets

Down

$10,815,799

Down $1,469,563 (-12%) from 2023

Net Assets

Down

$10,034,577

Down $656,528 (-6.1%) from 2023

Liabilities

Down

$781,222

Down $813,035 (-51%) from 2023

Revenue And Expenses
Liabilities / Revenue28th percentileNet Margin30th percentile

Revenue

Down

$6,694,729

Down $1,020,787 (-13%) from 2023

Expenses

Down

$7,314,243

Down $680,775 (-8.5%) from 2023

Net Income

Down

-$619,514

Down $340,012 (-122%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth13th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2012: $995,905Liabilities 2012: $43,707Net Assets 2012: $952,1982012Assets 2013: $3,183,553Liabilities 2013: $56,408Net Assets 2013: $3,127,1452013Assets 2014: $2,607,557Liabilities 2014: $72,581Net Assets 2014: $2,534,9762014Assets 2015: $3,630,228Liabilities 2015: $506,859Net Assets 2015: $3,123,3692015Assets 2016: $3,812,922Liabilities 2016: $263,151Net Assets 2016: $3,549,7712016Assets 2017: $4,802,141Liabilities 2017: $309,269Net Assets 2017: $4,492,8722017Assets 2018: $4,505,183Liabilities 2018: $225,874Net Assets 2018: $4,279,3092018Assets 2019: $5,487,853Liabilities 2019: $402,696Net Assets 2019: $5,085,1572019Assets 2020: $9,776,999Liabilities 2020: $651,581Net Assets 2020: $9,125,4182020Assets 2021: $11,774,449Liabilities 2021: $992,973Net Assets 2021: $10,781,4762021Assets 2022: $12,284,734Liabilities 2022: $1,287,826Net Assets 2022: $10,996,9082022Assets 2023: $12,285,362Liabilities 2023: $1,594,257Net Assets 2023: $10,691,1052023Assets 2024: $10,815,799Liabilities 2024: $781,222Net Assets 2024: $10,034,5772024

Highlighted filing

2024

Assets$10,815,799
Liabilities$781,222
Net Assets$10,034,577
Open 2024 Filing

Operations Trend

Revenue Growth15th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MExpenses 2012: $1,204,7502012Revenue 2013: $3,865,825Expenses 2013: $1,690,878Net Income 2013: $2,174,9472013Revenue 2014: $2,078,751Expenses 2014: $2,869,494Net Income 2014: -$790,7432014Revenue 2015: $4,233,425Expenses 2015: $3,632,082Net Income 2015: $601,3432015Revenue 2016: $3,073,983Expenses 2016: $2,606,861Net Income 2016: $467,1222016Revenue 2017: $4,527,537Expenses 2017: $3,565,753Net Income 2017: $961,7842017Revenue 2018: $3,542,285Expenses 2018: $3,698,458Net Income 2018: -$156,1732018Revenue 2019: $4,401,372Expenses 2019: $3,617,721Net Income 2019: $783,6512019Revenue 2020: $8,792,664Expenses 2020: $4,684,831Net Income 2020: $4,107,8332020Revenue 2021: $8,265,918Expenses 2021: $6,411,042Net Income 2021: $1,854,8762021Revenue 2022: $8,077,336Expenses 2022: $7,740,835Net Income 2022: $336,5012022Revenue 2023: $7,715,516Expenses 2023: $7,995,018Net Income 2023: -$279,5022023Revenue 2024: $6,694,729Expenses 2024: $7,314,243Net Income 2024: -$619,5142024

Highlighted filing

2024

Revenue$6,694,729
Expenses$7,314,243
Net Income-$619,514
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 29, 2025
Return Version
2024v5.2
Gross Receipts
$19,809,101
Mission and Program Overview

Mission

Every mother counts (the organization) is a non-profit organization dedicated to making pregnancy and childbirth safe for every mother, everywhere. The organization educates the public about maternal health and invests in community-led programs to improve access to essential maternity care. The organization engages communities, thought leaders, and partners in efforts to achieve quality, respectful, and equitable maternity care for all.

Every mother counts is a non-profit organization dedicated to making pregnancy and childbirth safe, respectful, and equitable for everyone, everywhere. Motivated by the belief that maternal health is a human right, we advance evidence-based strategies to address the global maternal health crisis and improve maternal health outcomes and the experience of care for all, focusing specifically on supporting community-centered care and workforce development. We do this by raising awareness about the maternal health crisis, investing in community-led solutions, and advocating for critical systems change.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$8,283,738$8,978,179▲ $694,441
Pledges and Grants Receivable$2,103,315$1,066,673▼ $1,036,642
Prepaid Expenses and Deferred Charges$203,002$164,719▼ $38,283
Savings and Temporary Cash Investments$375,660$163,225▼ $212,435
Land, Buildings, and Equipment, Net$97,339$161,725▲ $64,386
Cash and Non-Interest-Bearing Accounts$1,059,962$116,781▼ $943,181
Total Assets$12,285,362$10,815,799▼ $1,469,563
Other Assets Total$162,346$164,497▲ $2,151
Liabilities
Accounts Payable and Accrued Expenses$717,271$336,321▼ $380,950
Grants Payable$620,000$325,000▼ $295,000
Deferred Revenue$139,151--
Other Liabilities$117,835$119,901▲ $2,066
Total Liabilities$1,594,257$781,222▼ $813,035
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$8,325,251$9,315,029▲ $989,778
Net Assets With Donor Restrictions$2,365,854$719,548▼ $1,646,306
Total Net Assets Fund Balance$10,691,105$10,034,577▼ $656,528
Total Liabilities and Net Assets / Fund Balance$12,285,362$10,815,799▼ $1,469,563

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$129,554$120,564$250,118
Equipment$32,171$94,297$126,468
Leasehold Improvements$0$4,320$4,320
Compensation and Service Providers
Top Officer Pay29th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Courtney YannacciChief of StaffFT$175,388$22,490$197,878
Nina R BleckerVP. Communications & MarketingFT$172,144$7,159$179,303
Yalda NikoomaneshVice President (as of 3/13/24)FT$153,035$17,652$170,687
Melissa GradillaDirector, GrantmakingFT$129,496$21,911$151,407
Grace KellumDirector of Brand PartnershipsFT$135,150$5,679$140,829
James BoydDirector of Finance (as of 1/31/24)FT$95,037$44,765$139,802
Divya SooryakumarVice President (as of 4/9/24)FT$124,228$11,180$135,408

Board Members and Trustees

NameTitle
Elizabeth Liz RobinsonChair, Treasurer
Christy Turlington BurnsPresident and Founder
Anjali KumarDirector
Autumn HunterDirector
Aviva RommDirector
Dr Sharmila MakhijaDirector
Elizabeth Liz HowellDirector
Hilani KerrDirector
Kim Thu-posnettDirector
Mariam NaficyDirector
Andrea SmithDirector (as of 12/10/24)
Cristina GamboaDirector (as of 12/10/24)

Highest Paid Contractors

ContractorServicesLocationCompensation
Rsm US LLPAccounting Services151 W 42ND STREET 19TH FLOOR, New York, NY 10036$241,575
Whitehall Hudson LLCProperty Management333 HUDSON STREET SUITE 901, New York, NY 10013$195,303
Sedreddine & Whoriskey LLPLegal Services26 COURT STREET SUITE 2503, Brooklyn, NY 11242$107,902
Great BelieverWeb Design Services109 SOUTH 5TH STREET, Brooklyn, NY 11249$102,533
Revenue and Support

Revenue Composition

Contributions and Grants
$6,287,574
Program Service Revenue
$0
Investment Income
$465,589
Other Revenue
$-58,434
All Other Contributions
$5,952,310
Change in Net Assets
$-619,514

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded3$65,572Fair Market Value (FMV)
Total Noncash Contributions3$65,572-

Audited Revenue Reconciliation

Revenue per Audited Statements
$6,829,501
Revenue Not Reported on Financial Statements
$-134,772
Revenue Not Reported on Form 990
$-37,014
Other Revenue Adjustments
$-142,587
Total Revenue per Audited Statements
$6,792,487
Total Revenue per Form 990
$6,694,729
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$3,095,500
Other Expenses$2,150,726
Salaries, Compensation, and Employee Benefits$2,068,017
Total Fundraising Expense$889,661
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$2,822,500--$2,822,500
Other Salaries and Wages$849,367$94,469$456,957$1,400,793
Current Officers, Directors, Trustees, and Key Employees$132,596$78,297$126,887$337,780
Fees for Services Other$164,594$22,986$99,102$286,682
Foreign Grants$273,000--$273,000
Travel$243,800$7,090$1,396$252,286
Fees for Services Accounting-$182,863-$182,863
Occupancy$92,226$30,615$50,587$173,428
Other Employee Benefits$90,651$27,661$43,721$162,033
Conferences and Meetings$154,392$1,944$500$156,836
Payroll Taxes$63,178$44,530$31,220$138,928
Information Technology$62,199$15,046$29,389$106,634
Fees for Services Legal$35,562$60,578-$96,140
Advertising$95,773--$95,773
All Other Expenses$9,157$40,072$24,361$73,590
Depreciation Depletion$10,334$30,643-$40,977
Pension Plan Contributions$20,506-$7,977$28,483
Office Expenses$20,177$6,823$322$27,322
Interest-$10,281-$10,281
Other Expenses$250$7,730$13,941$7,980
Fees for Service Investment Mgmnt Fees-$7,815-$7,815
Insurance$2,132$602$1,169$3,903
Fees for Services Lobbying$1,504--$1,504
Total Functional Expenses$5,705,976$718,606$889,661$7,314,243

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$7,449,015
Total Expenses per Form 990$7,314,243
Expenses per Audited Statements$7,306,428
Expenses Not Reported on Form 990$142,587
Expenses Not Reported on Financial Statements$7,815
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Justbirth Space IncBrooklyn, NY501c3Impact Scaler Grant for Maternal Health Project Specific Work.$335,000
Midwives for HaitiRichmond, VA501c3General Operating Support for the Organization to Pursue Its Charitable Mission and a Discretionary Grant, or One-time Support, for a Maternal Health Initiative.$180,000
Commonsense ChildbirthWinter Garden, FL501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$155,000
Lwala Community AllianceNashville, TN501c3Impact Scaler Grant for Maternal Health Project Specific Work.$150,000
Project Motherpath Inc (name Magnolia Birth House & Roots Community BirtNorth Miami Beach, FL501c3General Operating Support for Magnolia Birth House and Roots Community Birth Center to Pursue Their Charitable Missions.$130,000
Resist Inc (name Neighborhood Birth Center)Mattapan, MA501c3General Operating Support for Neighborhood Birth Center to Pursue Its Charitable Mission.$130,000
Foundation for African Medicine and EducationRedding, CA501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$120,000
One Heart WorldwideSan Diego, CA501c3Impact Scaler Grant for Maternal Health Project Specific Work.$100,000
Maya Midwifery InternationalSomerville, MA501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$95,000
Baby Cakes and Brunch (name Shades of Blue Project)Houston, TX501c3General Operating Support for the Organization to Pursue Its Charitable Mission and Emergency Funding for Maternal Health-related Services in Connection With an Ongoing Emergency or in the Immediate Aftermath of a Disaster.$85,000
Changing Woman InitiativeAlbuquerque, NM501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$80,000
Heluna Health (name Sisterweb)City of Industry, CA501c3General Operating Support for Sisterweb to Pursue Its Charitable Mission.$80,000
Nazdeek IncBrooklyn, NY501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$75,000
University of California San Francisco Foundation (name Sf Pregnancy FamiSan Francisco, CA501c3General Operating Support for Sf Pregnancy Family Village to Pursue Its Charitable Mission.$75,000
Uzazi VillageKansas City, MO501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$75,000
Commonsense Childbirth(name Ancient Song Doula Services)Winter Garden, FL501c3General Operating Support for Ancient Song Doula Services to Pursue Its Charitable Mission.$65,000
Mamatoto VillageWashington, DC501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$65,000
Operation Restoration (name Birthmark Doula Collective)New Orleans, LA501c3General Operating Support for Birthmark Doula Collective to Pursue Its Charitable Mission.$60,000
Accompany Doula CareJamaica Plain, MA501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$55,000
Community for ChildrenHarlingen, TX501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$55,000
Tewa Women UnitedSanta Cruz, NM501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$55,000
Village Birth InternationalSyracuse, NY501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$55,000
Community of HopeWashington, DC501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$50,000
Elephant CirclePalisade, CO501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$50,000
Global Birthing Home Foundation (name Maison De Naissance)Leawood, KS501c3Emergency Grant for Maison De Naissance for Maternal Health-related Services in Connection With an Ongoing Emergency or in the Immediate Aftermath of a Disaster.$33,750
Grace Community Birth Center IncTraverse City, MI501c3General Operating Support for the Organization to Pursue Its Charitable Mission and a Discretionary Grant, or One-time Support, for a Maternal Health Initiative.$33,750
Birth DetroitDetroit, MI501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$30,000
Chicago South Side Birth CenterChicago, IL501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$30,000
Foundation for Advancement of Haitian MidwivesNew York, NY501c3General Operating Support for the Organization to Pursue Its Charitable Mission and a Discretionary Grant, or One-time Support, for a Maternal Health Initiative.$30,000
Jamaa Birth VillageFerguson, MO501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$30,000
Monarch Midwives (name Luna Tierra Casa De Partos)Lemon Grove, CA501c3General Operating Support for Luna Tierra Casa De Partos to Pursue Its Charitable Mission.$30,000
New Venture Fund Project (name Alaska Native Birthworkers Community)Washington, DC501c3General Operating Support for Alaska Native Birthworkers Community to Pursue Its Charitable Mission.$30,000
The National Association to Advance Black BirthWashington, DC501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$30,000
Ttawaxt Birth Justice CenterWapato, WA501c3General Operating Support for the Organization to Pursue Its Charitable Mission.$30,000
Tulsa Community Foundation (name Oklahoma Birth Equity Initiative)Tulsa, OK501c3General Operating Support for Oklahoma Birth Equity Initiative to Pursue Its Charitable Mission.$30,000
Education for EmploymentWashington, DC501c3Emergency Grant for Maternal Health-related Services in Connection With an Ongoing Emergency or in the Immediate Aftermath of a Disaster.$25,000
Elephant Circle (name Funders for Birth Justice & Indigenous Birth)Palisade, CO501c3Discretionary Grant, or One-time Support, for a Maternal Health Initiative.$25,000
Madre Inc (name Salon Plus)New York, NY501c3Emergency Grant for Salon Plus for Maternal Health-related Services in Connection With an Ongoing Emergency or in the Immediate Aftermath of a Disaster.$25,000
Medglobal IncChicago Ridge, IL501c3Emergency Grant for Maternal Health-related Services in Connection With an Ongoing Emergency or in the Immediate Aftermath of a Disaster.$25,000
Black Mamas Matter Alliance IncAtlanta, GA501c3Discretionary Grant, or One-time Support, for a Maternal Health Initiative.$10,000

International Summary

Offices
0
Employees
0
Spending
$273,000

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Sub-saharan AfricaGrantmaking-00$193,000
Central America and the CaribbeanGrantmaking-00$80,000
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$142,587
Fundraising Gross Income$84,153
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Mpower$419,417$84,153$33,326$50,827
Total Events$419,417$84,153$142,587$-58,434
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$119,901
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A draft of the federal form 990 is reviewed and approved by the treasurer/chair of the audit/finance committee, as well as members of the full audit/finance committee. The full board of directors is provided a copy of the return after this review, with an opportunity to comment, and before it is filed with the internal revenue service.”

Form 990, Part VI, Section B, Line 12C

“The organization takes the conflict of interest policy into consideration whenever there is the potential for a conflict, particularly when signing new contracts or beginning a new business relationship. Any possible appearance of conflict of interest that arises in the course of business is researched to determine whether a conflict exists. If a conflict of interest is identified, the president of the board of directors shares this information with the board for its action. If a potential conflict involves a board member, that member is precluded from voting on the matter.”

Form 990, Part VI, Section B, Line 15

“The organization determines the compensation of officers and key employees by carefully examining a number of factors including comparability data for similar positions across the ngo sector and a candidate's previous employment history and compensation. Further, in the case of the executive leader, the organization's board of directors is responsible for ensuring that compensation is reasonable and appropriate.”

Form 990, Part VI, Section C, Line 19

“The federal form 990 and financial statements are uploaded to guidestar (candid), are available on the organization's website, and are made available upon request. The governing documents and conflict of interest policy are made available upon request.”

Filing and Contact Details

Filer

Filer Name
Every Mother Counts
EIN
45-4102644
Phone
6469186609
Address
333 HUDSON STREET 1006, NEW YORK, NY 10013

Signing Officer

Name
James Boyd
Title
Director of Finance
Phone
6469186609
Signed
2025-09-29
Discuss with paid preparer
Yes

Organization Details

Principal Officer
James Boyd
Formed
2011
Legal Domicile
Dc
Voting Board Members
12
Independent Board Members
12
Employees
19
Volunteers
52

Preparer

Firm
Rsm US Llp
Address
4 TIMES SQUARE, NEW YORK, NY 10036
Preparer
Lynne Johnson
Phone
2123721000
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

“The organization performed an evaluation of uncertain tax positions for the year ended december 31, 2024 and determined that there were no matters that would require recognition in the financial statements or that may have any effect on its tax-exempt status. The statute of limitations generally remains open for three tax years with the u.s. Federal jurisdiction or the various states and local jurisdictions in which the organization files tax returns.”

PART XI, LINE 4B - OTHER ADJUSTMENTS:

“Fundraising expense reported on form 990, part viii, line 8b -142,587.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Fundraising expense reported on form 990, part viii, line 8b 142,587.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0EVERY MOTHER COUNTS IS A NON-PROFIT ORGANIZATION DEDICATED TO MAKING PREGNANCY AND CHILDBIRTH SAFE, RESPECTFUL, AND EQUITABLE FOR EVERYONE, EVERYWHERE. MOTIVATED BY THE BELIEF THAT MATERNAL HEALTH IS A HUMAN RIGHT, WE ADVANCE EVIDENCE-BASED STRATEGIES TO ADDRESS THE GLOBAL MATERNAL HEALTH CRISIS AND IMPROVE MATERNAL HEALTH OUTCOMES AND THE EXPERIENCE OF CARE FOR ALL, FOCUSING SPECIFICALLY ON SUPPORTING COMMUNITY-CENTERED CARE AND WORKFORCE DEVELOPMENT. WE DO THIS BY RAISING AWARENESS ABOUT THE MATERNAL HEALTH CRISIS, INVESTING IN COMMUNITY-LED SOLUTIONS, AND ADVOCATING FOR CRITICAL SYSTEMS CHANGE.
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IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt0RSM US LLP
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt1WHITEHALL HUDSON LLC
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt2SEDREDDINE & WHORISKEY LLP
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt3GREAT BELIEVER
IRS990/ContractorCompensationGrp/ServicesDesc0ACCOUNTING SERVICES
IRS990/ContractorCompensationGrp/ServicesDesc1PROPERTY MANAGEMENT
IRS990/ContractorCompensationGrp/ServicesDesc2LEGAL SERVICES
IRS990/ContractorCompensationGrp/ServicesDesc3WEB DESIGN SERVICES
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IRS990/CreditCounselingInd00
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IRS990/CYContributionsGrantsAmt06287574
IRS990/CYGrantsAndSimilarPaidAmt03095500
IRS990/CYInvestmentIncomeAmt0465589
IRS990/CYOtherExpensesAmt02150726
IRS990/CYOtherRevenueAmt0-58434
IRS990/CYProgramServiceRevenueAmt00
IRS990/CYRevenuesLessExpensesAmt0-619514
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IRS990/CYTotalProfFndrsngExpnsAmt00
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IRS990/DepreciationDepletionGrp/ProgramServicesAmt010334
IRS990/DepreciationDepletionGrp/TotalAmt040977
IRS990/Desc0GRANTMAKING AND TRANSFORMATIVE INITIATIVES - IN 2024, EVERY MOTHER COUNTS COMMITTED GRANTS TO COMMUNITY-BASED ORGANIZATIONS WORKING TO IMPROVE ACCESS TO SAFE, RESPECTFUL, AND EQUITABLE MATERNITY CARE IN NINE CORE COUNTRIES (BANGLADESH, GUATEMALA, HAITI, INDIA, INDONESIA, KENYA, NEPAL, TANZANIA, AND THE UNITED STATES). THROUGH GENERAL OPERATING SUPPORT GRANTS, EMC INVESTS IN COMMUNITY-LED SOLUTIONS THAT EXPAND, STRENGTHEN, AND DIVERSIFY THE MATERNITY CARE WORKFORCE AND ADVANCE PROVEN, EVIDENCE-BASED MODELS OF CARE AND SUPPORT THROUGH DIRECT SERVICE PROVISION. IN ADDITION TO GENERAL OPERATING SUPPORT GRANTS, EMC ISSUED EMERGENCY GRANTS TO SUPPORT MATERNAL HEALTH-RELATED SERVICES IN CONNECTION WITH AN ONGOING EMERGENCY OR IN THE IMMEDIATE AFTERMATH OF A DISASTER; DISCRETIONARY GRANTS, OR ONE-TIME SUPPORT, FOR MATERNAL HEALTH INITIATIVES, AND IMPACT SCALER GRANTS FOR MATERNAL HEALTH PROJECT SPECIFIC WORK.
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1222490
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1344765
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt147159
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt155679
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1617652
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1721911
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1811180
IRS990/Form990PartVIISectionAGrp/PersonNm0CRISTINA GAMBOA
IRS990/Form990PartVIISectionAGrp/PersonNm1ELIZABETH LIZ HOWELL
IRS990/Form990PartVIISectionAGrp/PersonNm2AUTUMN HUNTER
IRS990/Form990PartVIISectionAGrp/PersonNm3HILANI KERR
IRS990/Form990PartVIISectionAGrp/PersonNm4ANJALI KUMAR
IRS990/Form990PartVIISectionAGrp/PersonNm5DR SHARMILA MAKHIJA
IRS990/Form990PartVIISectionAGrp/PersonNm6MARIAM NAFICY
IRS990/Form990PartVIISectionAGrp/PersonNm7KIM THU-POSNETT
IRS990/Form990PartVIISectionAGrp/PersonNm8AVIVA ROMM
IRS990/Form990PartVIISectionAGrp/PersonNm9ANDREA SMITH
IRS990/Form990PartVIISectionAGrp/PersonNm10CHRISTY TURLINGTON BURNS
IRS990/Form990PartVIISectionAGrp/PersonNm11ELIZABETH LIZ ROBINSON
IRS990/Form990PartVIISectionAGrp/PersonNm12COURTNEY YANNACCI
IRS990/Form990PartVIISectionAGrp/PersonNm13JAMES BOYD
IRS990/Form990PartVIISectionAGrp/PersonNm14NINA R BLECKER
IRS990/Form990PartVIISectionAGrp/PersonNm15GRACE KELLUM
IRS990/Form990PartVIISectionAGrp/PersonNm16YALDA NIKOOMANESH
IRS990/Form990PartVIISectionAGrp/PersonNm17MELISSA GRADILLA
IRS990/Form990PartVIISectionAGrp/PersonNm18DIVYA SOORYAKUMAR
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt15135150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt16153035
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt17129496
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt18124228
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IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR (AS OF 12/10/24)
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR (AS OF 12/10/24)
IRS990/Form990PartVIISectionAGrp/TitleTxt10PRESIDENT AND FOUNDER
IRS990/Form990PartVIISectionAGrp/TitleTxt11CHAIR, TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt12CHIEF OF STAFF
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR OF FINANCE (AS OF 1/31/24)
IRS990/Form990PartVIISectionAGrp/TitleTxt14VP. COMMUNICATIONS & MARKETING
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIR. OF BRAND PARTNERSHIPS
IRS990/Form990PartVIISectionAGrp/TitleTxt16VICE PRESIDENT (AS OF 3/13/24)
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR, GRANTMAKING
IRS990/Form990PartVIISectionAGrp/TitleTxt18VICE PRESIDENT (AS OF 4/9/24)
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/FormationYr02011
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd01
IRS990/FundraisingAmt0335264
IRS990/FundraisingDirectExpensesAmt0142587
IRS990/FundraisingGrossIncomeAmt084153
IRS990/GainOrLossGrp/SecuritiesAmt029549
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt012
IRS990/GrantAmt03095500
IRS990/GrantsPayableGrp/BOYAmt0620000
IRS990/GrantsPayableGrp/EOYAmt0325000
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IRS990/GrantsToDomesticOrgsGrp/TotalAmt02822500
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd01
IRS990/GrantToRelatedPersonInd00
IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt013001334
IRS990/GrossReceiptsAmt019809101
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd01
IRS990/IndependentVotingMemberCnt012
IRS990/IndivRcvdGreaterThan100KCnt06
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/FundraisingAmt029389
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt015046
IRS990/InformationTechnologyGrp/ProgramServicesAmt062199
IRS990/InformationTechnologyGrp/TotalAmt0106634
IRS990/InsuranceGrp/FundraisingAmt01169
IRS990/InsuranceGrp/ManagementAndGeneralAmt0602
IRS990/InsuranceGrp/ProgramServicesAmt02132
IRS990/InsuranceGrp/TotalAmt03903
IRS990/InterestGrp/ManagementAndGeneralAmt010281
IRS990/InterestGrp/TotalAmt010281
IRS990/InvestmentIncomeGrp/ExclusionAmt0436040
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt0436040
IRS990/InvestmentInJointVentureInd00
IRS990/InvestmentsPubTradedSecGrp/BOYAmt08283738
IRS990/InvestmentsPubTradedSecGrp/EOYAmt08978179
IRS990/IRPDocumentCnt037
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt0219181
IRS990/LandBldgEquipBasisNetGrp/BOYAmt097339
IRS990/LandBldgEquipBasisNetGrp/EOYAmt0161725
IRS990/LandBldgEquipCostOrOtherBssAmt0380906
IRS990/LegalDomicileStateCd0DC
IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt012971785
IRS990/LoanOutstandingInd00
IRS990/LobbyingActivitiesInd01
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0EVERY MOTHER COUNTS IS A NON-PROFIT ORGANIZATION DEDICATED TO MAKING PREGNANCY AND CHILDBIRTH SAFE, RESPECTFUL, AND EQUITABLE FOR EVERYONE, EVERYWHERE. MOTIVATED BY THE BELIEF THAT MATERNAL HEALTH IS A HUMAN RIGHT, WE ADVANCE EVIDENCE-BASED STRATEGIES TO ADDRESS THE GLOBAL MATERNAL HEALTH CRISIS AND IMPROVE MATERNAL HEALTH OUTCOMES AND THE EXPERIENCE OF CARE FOR ALL, FOCUSING SPECIFICALLY ON SUPPORTING COMMUNITY-CENTERED CARE AND WORKFORCE DEVELOPMENT. WE DO THIS BY RAISING AWARENESS ABOUT THE MATERNAL HEALTH CRISIS, INVESTING IN COMMUNITY-LED SOLUTIONS, AND ADVOCATING FOR CRITICAL SYSTEMS CHANGE.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd01
IRS990/NetAssetsOrFundBalancesBOYAmt010691105
IRS990/NetAssetsOrFundBalancesEOYAmt010034577
IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt029549
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt029549
IRS990/NetIncmFromFundraisingEvtGrp/ExclusionAmt0-58434
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt0-58434
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt0-37014
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt08325251
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt09315029
IRS990/NoncashContributionsAmt065572
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/FundraisingAmt050587
IRS990/OccupancyGrp/ManagementAndGeneralAmt030615
IRS990/OccupancyGrp/ProgramServicesAmt092226
IRS990/OccupancyGrp/TotalAmt0173428
IRS990/OfficeExpensesGrp/FundraisingAmt0322
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt06823
IRS990/OfficeExpensesGrp/ProgramServicesAmt020177
IRS990/OfficeExpensesGrp/TotalAmt027322
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt0162346
IRS990/OtherAssetsTotalGrp/EOYAmt0164497
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt043721
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt027661
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt090651
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0162033
IRS990/OtherExpensesGrp/Desc0MATERNAL HEALTH SUPPORT
IRS990/OtherExpensesGrp/Desc1LICENSES & FEES
IRS990/OtherExpensesGrp/Desc2MERCHANT FEES
IRS990/OtherExpensesGrp/Desc3STAFF DEVELOPMENT
IRS990/OtherExpensesGrp/FundraisingAmt02132
IRS990/OtherExpensesGrp/FundraisingAmt113941
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt047975
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt1586
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt27730
IRS990/OtherExpensesGrp/ProgramServicesAmt0514849
IRS990/OtherExpensesGrp/ProgramServicesAmt139222
IRS990/OtherExpensesGrp/ProgramServicesAmt28007
IRS990/OtherExpensesGrp/ProgramServicesAmt3250
IRS990/OtherExpensesGrp/TotalAmt0514849
IRS990/OtherExpensesGrp/TotalAmt189329
IRS990/OtherExpensesGrp/TotalAmt222534
IRS990/OtherExpensesGrp/TotalAmt37980
IRS990/OtherLiabilitiesGrp/BOYAmt0117835
IRS990/OtherLiabilitiesGrp/EOYAmt0119901
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt0456957
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt094469
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0849367
IRS990/OtherSalariesAndWagesGrp/TotalAmt01400793
IRS990/OtherWebsiteInd0X
IRS990/OwnWebsiteInd0X
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/FundraisingAmt031220
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt044530
IRS990/PayrollTaxesGrp/ProgramServicesAmt063178
IRS990/PayrollTaxesGrp/TotalAmt0138928
IRS990/PensionPlanContributionsGrp/FundraisingAmt07977
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt020506
IRS990/PensionPlanContributionsGrp/TotalAmt028483
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt02103315
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt01066673
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt0203002
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt0164719
IRS990/PrincipalOfficerNm0JAMES BOYD
IRS990/ProfessionalFundraisingInd00
IRS990/ProgSrvcAccomActy2Grp/Desc0RAISING AWARENESS & EDUCATION - IN 2024, THE ORGANIZATION ENGAGED 303,829 PEOPLE THROUGH EVENTS, CAMPAIGNS, RACES, AND FILMS THAT HELPED SHINE A SPOTLIGHT ON MATERNAL HEALTH. BY AMPLIFYING THE VOICES AND STORIES OF MOTHERS, PROVIDERS, AND ADVOCATES, WE EDUCATE THE PUBLIC ABOUT MATERNAL HEALTH CHALLENGES AND SOLUTIONS AROUND THE WORLD. THROUGH COMPELLING STORYTELLING AND ENGAGING ACTIVITIES SUCH AS OUR RUNNING AND FITNESS EVENTS AND DIGITAL CAMPAIGNS, WE HAVE GROWN A COMMUNITY OF INFORMED SUPPORTERS AND INSPIRED THESE INDIVIDUALS TO BECOME ADVOCATES FOR THEMSELVES AND OTHERS.

Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$10,815,799
Liabilities
$781,222
Net assets
$10,034,577
Revenue
$6,694,729
Expenses
$7,314,243
Net income
-$619,514
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$10.8$0.78$10.0$6.69$7.31$0.62
2023Detailed filing. Detailed filing data is available for this year.$12.3$1.59$10.7$7.72$8.00$0.28
2022Detailed filing. Detailed filing data is available for this year.$12.3$1.29$11.0$8.08$7.74$0.34
2021Detailed filing. Detailed filing data is available for this year.$11.8$0.99$10.8$8.27$6.41$1.85
2020Detailed filing. Detailed filing data is available for this year.$9.78$0.65$9.13$8.79$4.68$4.11
2019Detailed filing. Detailed filing data is available for this year.$5.49$0.40$5.09$4.40$3.62$0.78
2018Detailed filing. Detailed filing data is available for this year.$4.51$0.23$4.28$3.54$3.70$0.16
2017Detailed filing. Detailed filing data is available for this year.$4.80$0.31$4.49$4.53$3.57$0.96
2016Detailed filing. Detailed filing data is available for this year.$3.81$0.26$3.55$3.07$2.61$0.47
2015Detailed filing. Detailed filing data is available for this year.$3.63$0.51$3.12$4.23$3.63$0.60
2014Detailed filing. Detailed filing data is available for this year.$2.61$0.07$2.53$2.08$2.87$0.79
2013Detailed filing. Detailed filing data is available for this year.$3.18$0.06$3.13$3.87$1.69$2.17
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.00$0.04$0.95$1.20