Civic Intelligence

Every Mother Counts

990 • Fiscal year 2014 • EIN 45-4102644

Jan 01, 2014 to Dec 31, 2014 • Filed on Jul 09, 2015

180 Varick Street No 1116New York, NY 10014

(646) 918-6609

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

29th percentile

0.03x

Higher debt load relative to assets than 29% of similar nonprofits.

2014 filings • NTEE E • $1M-$5M nonprofits • Source year 2014

Liabilities / Revenue

26th percentile

0.03x

Higher debt load relative to revenue than 26% of similar nonprofits.

2014 filings • NTEE E • $1M-$5M nonprofits • Source year 2014

Net Margin

10th percentile

-38%

Higher net margin than 10% of similar nonprofits.

2014 filings • NTEE E • $1M-$5M nonprofits • Source year 2014

Top Officer Pay

69th percentile

$185,368

Higher top officer pay than 69% of similar nonprofits.

Top officer pay equals 8.9% of source-year revenue.

2014 filings • NTEE E • $1M-$5M nonprofits • Source year 2014

Asset Growth

9th percentile

-18%

Faster asset growth than 9% of similar nonprofits.

2014 filings • NTEE E • $1M-$5M nonprofits • Annualized from 2013 to 2014

Revenue Growth

5th percentile

-46%

Faster revenue growth than 5% of similar nonprofits.

2014 filings • NTEE E • $1M-$5M nonprofits • Annualized from 2013 to 2014

Assets

Down

$2,607,557

Down $575,996 (-18%) from 2013

Net Assets

Down

$2,534,976

Down $592,169 (-19%) from 2013

Liabilities

Up

$72,581

Up $16,173 (+29%) from 2013

Revenue

Down

$2,078,751

Down $1,787,074 (-46%) from 2013

Expenses

Up

$2,869,494

Up $1,178,616 (+70%) from 2013

Net Income

Down

-$790,743

Down $2,965,690 (-136%) from 2013

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2012: $995,905Liabilities 2012: $43,707Net Assets 2012: $952,1982012Assets 2013: $3,183,553Liabilities 2013: $56,408Net Assets 2013: $3,127,1452013Assets 2014: $2,607,557Liabilities 2014: $72,581Net Assets 2014: $2,534,9762014Assets 2015: $3,630,228Liabilities 2015: $506,859Net Assets 2015: $3,123,3692015Assets 2016: $3,812,922Liabilities 2016: $263,151Net Assets 2016: $3,549,7712016Assets 2017: $4,802,141Liabilities 2017: $309,269Net Assets 2017: $4,492,8722017Assets 2018: $4,505,183Liabilities 2018: $225,874Net Assets 2018: $4,279,3092018Assets 2019: $5,487,853Liabilities 2019: $402,696Net Assets 2019: $5,085,1572019Assets 2020: $9,776,999Liabilities 2020: $651,581Net Assets 2020: $9,125,4182020Assets 2021: $11,774,449Liabilities 2021: $992,973Net Assets 2021: $10,781,4762021Assets 2022: $12,284,734Liabilities 2022: $1,287,826Net Assets 2022: $10,996,9082022Assets 2023: $12,285,362Liabilities 2023: $1,594,257Net Assets 2023: $10,691,1052023Assets 2024: $10,815,799Liabilities 2024: $781,222Net Assets 2024: $10,034,5772024

Highlighted filing

2014

Assets$2,607,557
Liabilities$72,581
Net Assets$2,534,976

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MExpenses 2012: $1,204,7502012Revenue 2013: $3,865,825Expenses 2013: $1,690,878Net Income 2013: $2,174,9472013Revenue 2014: $2,078,751Expenses 2014: $2,869,494Net Income 2014: -$790,7432014Revenue 2015: $4,233,425Expenses 2015: $3,632,082Net Income 2015: $601,3432015Revenue 2016: $3,073,983Expenses 2016: $2,606,861Net Income 2016: $467,1222016Revenue 2017: $4,527,537Expenses 2017: $3,565,753Net Income 2017: $961,7842017Revenue 2018: $3,542,285Expenses 2018: $3,698,458Net Income 2018: -$156,1732018Revenue 2019: $4,401,372Expenses 2019: $3,617,721Net Income 2019: $783,6512019Revenue 2020: $8,792,664Expenses 2020: $4,684,831Net Income 2020: $4,107,8332020Revenue 2021: $8,265,918Expenses 2021: $6,411,042Net Income 2021: $1,854,8762021Revenue 2022: $8,077,336Expenses 2022: $7,740,835Net Income 2022: $336,5012022Revenue 2023: $7,715,516Expenses 2023: $7,995,018Net Income 2023: -$279,5022023Revenue 2024: $6,694,729Expenses 2024: $7,314,243Net Income 2024: -$619,5142024

Highlighted filing

2014

Revenue$2,078,751
Expenses$2,869,494
Net Income-$790,743
Jump To
Filing Snapshot
Filing Period
Jan 1, 2014 to Dec 31, 2014
Signed
Jul 9, 2015
Return Version
2014v5.0
Gross Receipts
$2,141,906
Mission and Program Overview

Mission

Every mother counts (the organization) is a non-profit organization dedicated to making pregnancy and childbirth safe for every mother, everywhere. The organization educates the public about maternal health and invests in community-led programs to improve access to essential maternity care. The organization engages communities, thought leaders, and partners in efforts to achieve quality, respectful, and equitable maternity care for all.

Every mother counts is a non-profit organization dedicated to making pregnancy and childbirth safe for every mother. We inform, engage, and mobilize new audiences to take actions and raise funds that support maternal health programs around the world.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$1,424,000$1,141,106▼ $282,894
Savings and Temporary Cash Investments-$948,958-
Cash and Non-Interest-Bearing Accounts$1,636,556$234,913▼ $1,401,643
Investments in Publicly Traded Securities-$126,177-
Land, Buildings, and Equipment, Net$39,791$47,866▲ $8,075
Prepaid Expenses and Deferred Charges$34,842$1,957▼ $32,885
Total Assets$3,183,553$2,607,557▼ $575,996
Other Assets Total$48,364$106,580▲ $58,216
Liabilities
Accounts Payable and Accrued Expenses$56,408$55,612▼ $796
Other Liabilities$0$16,969▲ $16,969
Total Liabilities$56,408$72,581▲ $16,173
Net Assets / Fund Balance
Temporarily Rstr Net Assets$2,366,861$2,037,487▼ $329,374
Unrestricted Net Assets$760,284$497,489▼ $262,795
Total Net Assets Fund Balance$3,127,145$2,534,976▼ $592,169
Total Liabilities and Net Assets / Fund Balance$3,183,553$2,607,557▼ $575,996

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$32,068$47,983$80,051
Equipment$15,798$11,614$27,412
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Erin ThorntonTreasurer and Executive DirectorFT$177,748$7,620$185,368
Alex NewboldDirector of Bus. Dev. and Fin.FT$132,193$5,160$137,353
Kathie Donnelly ZernSecretary and General CounselPT$41,121$1,609$42,730

Board Members and Trustees

NameTitle
Christy Turlington BurnsPresident and Director
Allison GollustDirector
Christiane LemieuxDirector
Heather B ArmstrongDirector
Mariam NaficyDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$1,910,994
Program Service Revenue
$0
Investment Income
$1,839
Other Revenue
$165,918
All Other Contributions
$1,635,774
Change in Net Assets
$-790,743

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,078,751
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$31,404
Total Revenue per Audited Statements
$2,110,155
Total Revenue per Form 990
$2,078,751
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$1,013,292
Other Expenses$939,200
Salaries, Compensation, and Employee Benefits$917,002
Total Fundraising Expense$347,478
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$590,772--$590,772
Other Salaries and Wages$399,415$92,846$86,120$578,381
Foreign Grants$422,520--$422,520
Current Officers, Directors, Trustees, and Key Employees$126,546$74,889$26,663$228,098
Travel$134,145$20,645$12,221$167,011
Occupancy-$120,420-$120,420
Fees for Services Other$78,388$9,931-$88,319
Office Expenses$20,025$40,195$14,970$75,190
Advertising$61,132$795$1,725$63,652
Payroll Taxes$39,117$11,522$8,087$58,726
Fees for Services Accounting-$42,455-$42,455
Other Employee Benefits-$39,953-$39,953
Depreciation Depletion-$31,644-$31,644
Information Technology$10,890$13,289-$24,179
All Other Expenses$368,148$-428,645$80,749$20,252
Other Expenses$2,871$11,093$36,382$13,964
Pension Plan Contributions-$11,844-$11,844
Conferences and Meetings$2,151$2,200$99$4,450
Insurance-$2,021-$2,021
Fees for Services Legal-$1,008-$1,008
Fees for Service Investment Mgmnt Fees-$600-$600
Total Functional Expenses$2,409,159$112,857$347,478$2,869,494

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,902,324
Expenses per Audited Statements$2,869,494
Total Expenses per Form 990$2,869,494
Expenses Not Reported on Form 990$32,830
Expenses Not Reported on Financial Statements$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Choices in ChildbirthNew York, NY501 (c)(3)Providing Prenatal Care and Childbirth Education for Low Income, At-risk Mothers in Central Florida.$154,649
Midwives for Haiti IncRichmond, VA501 (c)(3)ALLEVIATE MATERNAL AND NEWBORN DEATH AND DISABILITY IN HAITI'S RURAL AREAS.$135,402
Commonsense Childbirth IncWinter Garden, FL501 (c)(3)Improve Pregnancy and Childbirth Outcomes and Alleviate Maternal and Newborn Mortality and Morbidity in and Around Winter Garden, Florida.$127,400
Partners in HealthBoston, MA501 (c)(3)Training New Skilled Birth Attendants, Supporting a Rural Community Clinic and Educating Existing Health Providers in Pregnancy, Labor and Delivery Care in Haiti.$121,742
NazdeekNew York, NY501 (c)(3)Improve Pregnancy and Childbirth Outcomes and Alleviate Maternal and Newborn Mortality and Morbidity in the Indian States of Delhi and Assam.$40,079
Ima World HealthNew Windsor, MD501 (c)(3)Providing Community Clinics With Emergency Obstetric Care Supplies, Delivery and Postpartum Beds, and an Incinerator for Medial Waste in the Drc.$10,000

International Summary

Offices
0
Employees
0
Spending
$422,520

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Sub-saharan Africa - Angola, Benin, Botswana, Burkina, Faso,Grant to Recipient-00$422,520
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$29,230
Fundraising Gross Income$8,400
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Mpower Lunch$283,620$8,400$340$8,060
Total Events$283,620$8,400$29,230$-20,830
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Mariam NaficyMs. Naficy Is a Board Member at Emc and the CEO of Minted, LLCMinted Provided Royalty Payments to the Organization.No$95,520
Christy Turlington BurnsMs. Burns Is the President and a Board Member at Emc and a Co-founder of TuThe Organization Paid Turley Pictures for Services During 2014.No$53,250
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent$16,969
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11

Once the federal form 990 is completed, it is reviewed by our executive director and general counsel and then sent to the organization's board of directors for review and approval by the full board.

Form 990, Part VI, Section B, Line 12C

Form 990, part vi, section b, line 12b - directors, officers and key employees are required to promptly disclose to the board of directors any situations or transactions that could lead to a conflict of interest or the appearance of a conflict of interest. The board (with the individual in question abstaining if applicable) then decides whether a conflict or interest, or the appearance of a conflict of interest, exists and whether it must be avoided or terminated. Form 990, part vi, section b, line 12c - the coi policy is always taken into consideration when there is the potential for conflict, particularly when signing new contracts or beginning new relationship. Any possible appearance of conflict of interest that arises in the course of business is researched to determine the existence of a conflict. If a conflict of interest is identified, the chair of the board of directors, or the chief executive officer as designated by the chair, shares this information with the the board for its action. If a potential conflict involves a board member, that member is precluded from voting on the matter.

Form 990, Part VI, Section B, Line 15B

The organization determines the compensation of officers and key employees by carefully examining a number of factors including comparability data for similar positions across the ngo sector and a candidate's previous employment history and compensation. Further, in the case of the executive director, the organization's board of directors is responsible for ensuring that compensation is reasonable and appropriate.

Form 990, Part VI, Section C, Line 19

The form 990 is uploaded to guidestar, is available on the organization's website, and is made available upon request. The financial statements are available on the organization's website and are made available upon request. The governing documents and conflict of interest policy are made available upon request.

Filing and Contact Details

Filer

Filer Name
Every Mother Counts
EIN
45-4102644
Phone
6469186609
Address
180 VARICK STREET NO 1116, NEW YORK, NY 10014

Signing Officer

Name
Erin Thornton
Title
Treasurer and Exec Director
Phone
6469186609
Signed
2015-07-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Erin Thornton
Formed
2011
Legal Domicile
Dc
Voting Board Members
5
Independent Board Members
5
Employees
11
Volunteers
20

Preparer

Firm
Raffa Pc
Address
1899 L STREET NW SUITE 900, WASHINGTON, DC 20036
Preparer
Frank H Smith
Phone
2028225000
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

The organization has performed an evaluation of uncertain tax positions for the year ended december 31, 2014 and determined that no material uncertain tax positions qualify for either recognition or disclosure in the financial statements.

PART XI, LINE 2D - OTHER ADJUSTMENTS:

Special event expenses 29,230.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Special event expenses 29,230.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0EVERY MOTHER COUNTS IS A NON-PROFIT ORGANIZATION DEDICATED TO MAKING PREGNANCY AND CHILDBIRTH SAFE FOR EVERY MOTHER. WE INFORM, ENGAGE, AND MOBILIZE NEW AUDIENCES TO TAKE ACTIONS AND RAISE FUNDS THAT SUPPORT MATERNAL HEALTH PROGRAMS AROUND THE WORLD.
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT AND DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5SECRETARY AND GENERAL COUNSEL
IRS990/Form990PartVIISectionAGrp/TitleTxt6TREASURER AND EXECUTIVE DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR OF BUS. DEV. AND FIN.
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/FormationYr02011
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd01
IRS990/FundraisingAmt0275220
IRS990/FundraisingDirectExpensesAmt029230
IRS990/FundraisingGrossIncomeAmt08400
IRS990/GainOrLossGrp/SecuritiesAmt037
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt05
IRS990/GrantAmt01013292
IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt0590772
IRS990/GrantsToDomesticOrgsGrp/TotalAmt0590772
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd01
IRS990/GrantToRelatedPersonInd00
IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt033962
IRS990/GrossReceiptsAmt02141906
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd01
IRS990/IndependentVotingMemberCnt05
IRS990/IndivRcvdGreaterThan100KCnt02
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt013289
IRS990/InformationTechnologyGrp/ProgramServicesAmt010890
IRS990/InformationTechnologyGrp/TotalAmt024179
IRS990/InsuranceGrp/ManagementAndGeneralAmt02021
IRS990/InsuranceGrp/TotalAmt02021
IRS990/InvestmentIncomeGrp/ExclusionAmt01802
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt01802
IRS990/InvestmentInJointVentureInd00
IRS990/InvestmentsPubTradedSecGrp/EOYAmt0126177
IRS990/IRPDocumentCnt013
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt059597
IRS990/LandBldgEquipBasisNetGrp/BOYAmt039791
IRS990/LandBldgEquipBasisNetGrp/EOYAmt047866
IRS990/LandBldgEquipCostOrOtherBssAmt0107463
IRS990/LegalDomicileStateCd0DC
IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt033925
IRS990/LoanOutstandingInd00
IRS990/LobbyingActivitiesInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0EVERY MOTHER COUNTS (THE ORGANIZATION) IS A NON-PROFIT ORGANIZATION DEDICATED TO MAKING PREGNANCY AND CHILDBIRTH SAFE FOR EVERY MOTHER. WE INFORM, ENGAGE, AND MOBILIZE NEW AUDIENCES TO TAKE ACTIONS AND RAISE FUNDS THAT SUPPORT MATERNAL HEALTH PROGRAMS AROUND THE WORLD.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd01
IRS990/NetAssetsOrFundBalancesBOYAmt03127145
IRS990/NetAssetsOrFundBalancesEOYAmt02534976
IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt037
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt037
IRS990/NetIncmFromFundraisingEvtGrp/ExclusionAmt0-20830
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt0-20830
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt0-1426
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/ManagementAndGeneralAmt0120420
IRS990/OccupancyGrp/TotalAmt0120420
IRS990/OfficeExpensesGrp/FundraisingAmt014970
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt040195
IRS990/OfficeExpensesGrp/ProgramServicesAmt020025
IRS990/OfficeExpensesGrp/TotalAmt075190
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt048364
IRS990/OtherAssetsTotalGrp/EOYAmt0106580
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt039953
IRS990/OtherEmployeeBenefitsGrp/TotalAmt039953
IRS990/OtherExpensesGrp/Desc0VIDEO/PRODUCTION
IRS990/OtherExpensesGrp/Desc1DUES & SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc2VENUE RENTAL
IRS990/OtherExpensesGrp/Desc3EQUIPMENT AND FURNITURE
IRS990/OtherExpensesGrp/FundraisingAmt080462
IRS990/OtherExpensesGrp/FundraisingAmt136382
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt01500
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt112652
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt211093
IRS990/OtherExpensesGrp/ProgramServicesAmt0140415
IRS990/OtherExpensesGrp/ProgramServicesAmt112624
IRS990/OtherExpensesGrp/ProgramServicesAmt22871
IRS990/OtherExpensesGrp/TotalAmt0141915
IRS990/OtherExpensesGrp/TotalAmt1105738
IRS990/OtherExpensesGrp/TotalAmt236382
IRS990/OtherExpensesGrp/TotalAmt313964
IRS990/OtherLiabilitiesGrp/BOYAmt00
IRS990/OtherLiabilitiesGrp/EOYAmt016969
IRS990/OtherRevenueMiscGrp/BusinessCd0900099
IRS990/OtherRevenueMiscGrp/BusinessCd1900099
IRS990/OtherRevenueMiscGrp/BusinessCd2900099
IRS990/OtherRevenueMiscGrp/Desc0REIMBURSED EXPENSES
IRS990/OtherRevenueMiscGrp/Desc1MISCELLANEOUS INCOME
IRS990/OtherRevenueMiscGrp/Desc2SCREENING AND FILM
IRS990/OtherRevenueMiscGrp/ExclusionAmt021966
IRS990/OtherRevenueMiscGrp/ExclusionAmt15563
IRS990/OtherRevenueMiscGrp/ExclusionAmt2725
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt021966
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt15563
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt2725
IRS990/OtherRevenueTotalAmt028254
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt086120
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt092846
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0399415
IRS990/OtherSalariesAndWagesGrp/TotalAmt0578381
IRS990/OtherWebsiteInd0X
IRS990/OwnWebsiteInd0X
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/FundraisingAmt08087
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt011522
IRS990/PayrollTaxesGrp/ProgramServicesAmt039117
IRS990/PayrollTaxesGrp/TotalAmt058726
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt011844
IRS990/PensionPlanContributionsGrp/TotalAmt011844
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt01424000
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt01141106
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt034842
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt01957
IRS990/PrincipalOfficerNm0ERIN THORNTON
IRS990/PriorPeriodAdjustmentsAmt0200000
IRS990/ProfessionalFundraisingInd00
IRS990/ProgSrvcAccomActy2Grp/Desc0EDUCATION AND OUTREACH - THE ORGANIZATION SEEKS TO EDUCATE INDIVIDUALS AND NEW AUDIENCES ABOUT THE ISSUE OF MATERNAL HEALTH AND THAT 90 PERCENT OF PREGNANCY AND CHILD-BIRTH RELATED DEATHS ARE PREVENTABLE. TO THAT END, IN 2014, IN ADDITION TO ADDING A VARIETY OF NEW STORYTELLING ASSETS AND TRADITIONAL MEDIA APPEARANCES, THE ORGANIZATION SAW A MARKED INCREASE IN SOCIAL MEDIA TRAFFIC INCLUDING AN INCREASE OF 68% IN FACEBOOK FOLLOWERS, 47% IN TWITTER FOLLOWERS AND IN 389% IN INSTAGRAM FOLLOWERS.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0861798
IRS990/ProgSrvcAccomActy3Grp/Desc0DRIVING ACTION - THE ORGANIZATION ENCOURAGES PEOPLE TO TAKE ACTION TO SUPPORT MATERNAL HEALTH. IN 2014, THE ORGANIZATION COUNTED OVER 3 MILLION ACTIONS SUPPORTING MATERNAL HEALTH BRINGING OUR TOTAL TO 8 MILLION ACTIONS SINCE WE BEGAN COUNTING ACTIONS IN 2012. FOR EXAMPLE, THIS YEAR, 39,980 RUNNERS, WALKERS AND CYCLISTS RAISED MONEY FOR THE ORGANIZATION AND ANOTHER 13,450 INDIVIDUALS ATTENDED MATERNAL HEALTH-RELATED EVENTS.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt0380351
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt03783775
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt0453160
IRS990/PYInvestmentIncomeAmt00
IRS990/PYOtherExpensesAmt0635582
IRS990/PYOtherRevenueAmt082050
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt02174947
IRS990/PYSalariesCompEmpBnftPaidAmt0602136
IRS990/PYTotalExpensesAmt01690878
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt03865825
IRS990/QuidProQuoContributionsInd01
IRS990/QuidProQuoContriDisclInd01
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt0-790743
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
IRS990/RoyaltiesRevenueGrp/ExclusionAmt0158494
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt0158494
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0948958
IRS990ScheduleA/First5Years170Ind0X
IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0OTHER REVENUE - 2012 AMOUNT: $ 13,905. 2013 AMOUNT: $ 6,562. 2014 AMOUNT: $ 5,563. SCREENING AND FILM USAGE - 2014 AMOUNT: $ 725.
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME:
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt01910994
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt03583775
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt02126570
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt07621339
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt0160296
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt0104386
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt020063
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt0284745
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt035767
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearAmt06288
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus1YearAmt06562
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus2YearsAmt013905
IRS990ScheduleA/OtherIncome170Grp/TotalAmt026755
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportTotal170Amt04560816
IRS990ScheduleA/SubstantialContributorsTotAmt03060523
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt01910994
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt03583775
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt02126570
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt07621339
IRS990ScheduleA/TotalSupportAmt07932839
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/DonatedServicesAndUseFcltsAmt03600
IRS990ScheduleD/DonatedServicesUseFcltsAmt03600
IRS990ScheduleD/EquipmentGrp/BookValueAmt015798
IRS990ScheduleD/EquipmentGrp/DepreciationAmt011614
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt027412
IRS990ScheduleD/ExpensesNotReportedAmt032830
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt02869494
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/NetUnrealizedGainsInvstAmt0-1426
IRS990ScheduleD/OtherExpensesIncludedAmt029230
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt032068
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt047983
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt080051
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt016969
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0DEFERRED RENT
IRS990ScheduleD/OtherRevenueAmt029230
IRS990ScheduleD/RevenueNotReportedAmt031404
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt02078751
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION HAS PERFORMED AN EVALUATION OF UNCERTAIN TAX POSITIONS FOR THE YEAR ENDED DECEMBER 31, 2014 AND DETERMINED THAT NO MATERIAL UNCERTAIN TAX POSITIONS QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS.
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt1SPECIAL EVENT EXPENSES 29,230.
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt2SPECIAL EVENT EXPENSES 29,230.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc1PART XI, LINE 2D - OTHER ADJUSTMENTS:
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc2PART XII, LINE 2D - OTHER ADJUSTMENTS:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt047866
IRS990ScheduleD/TotalExpensesPerForm990Amt02869494
IRS990ScheduleD/TotalLiabilityAmt016969
IRS990ScheduleD/TotalRevenuePerForm990Amt02078751
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt02110155
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt02902324
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/EmployeeCnt00
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/OfficesCnt00
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/RegionTotalExpendituresAmt0422520
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/RegionTxt0SUB-SAHARAN AFRICA - ANGOLA, BENIN, BOTSWANA, BURKINA, FASO,
IRS990ScheduleF/AccountActivitiesOutsideUSGrp/TypeOfActivitiesConductedTxt0GRANT TO RECIPIENT
IRS990ScheduleF/BoycottCountriesInd00
IRS990ScheduleF/ContinuationSpentAmt00
IRS990ScheduleF/ContinutationTotalEmployeeCnt00
IRS990ScheduleF/ContinutationTotalOfficeCnt00
IRS990ScheduleF/ForeignCorpOwnershipInd00
IRS990ScheduleF/ForeignPartnershipInd00
IRS990ScheduleF/GrantRecordsMaintainedInd01
IRS990ScheduleF/GrantsToOrgOutsideUSGrp/CashGrantAmt0422520
IRS990ScheduleF/GrantsToOrgOutsideUSGrp/MannerOfCashDisbursementTxt0WIRE TRANSFER
IRS990ScheduleF/GrantsToOrgOutsideUSGrp/PurposeOfGrantTxt0PROVIDING TRANSPORTATION VOUCHERS TO PREGNANT WOMEN AND ENABLING THEM TO GET TO A CLINIC WHERE THEY CAN DELIVER SAFELY AND RECEIVE POSTNATAL CARE.
IRS990ScheduleF/GrantsToOrgOutsideUSGrp/RegionTxt0SUB-SAHARAN AFRICA - ANGOLA, BENIN, BOTSWANA, BURKINA, FASO,
IRS990ScheduleF/InterestInForeignTrustInd00
IRS990ScheduleF/PassiveForeignInvestmestCoInd00
IRS990ScheduleF/SubtotalEmployeesCnt00

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