Civic Intelligence

Every Mother Counts

990 • Fiscal year 2020 • EIN 45-4102644

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 11, 2021

333 Hudson Street No 1006New York, NY 10013

(646) 918-6609

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

31st percentile

0.07x

Higher debt load relative to assets than 31% of similar nonprofits.

2020 filings • NTEE E • $5M-$10M nonprofits • Source year 2020

Liabilities / Revenue

28th percentile

0.07x

Higher debt load relative to revenue than 28% of similar nonprofits.

2020 filings • NTEE E • $5M-$10M nonprofits • Source year 2020

Net Margin

89th percentile

47%

Higher net margin than 89% of similar nonprofits.

2020 filings • NTEE E • $5M-$10M nonprofits • Source year 2020

Top Officer Pay

50th percentile

$235,975

Higher top officer pay than 50% of similar nonprofits.

Top officer pay equals 2.7% of source-year revenue.

2020 filings • NTEE E • $5M-$10M nonprofits • Source year 2020

Asset Growth

90th percentile

78%

Faster asset growth than 90% of similar nonprofits.

2020 filings • NTEE E • $5M-$10M nonprofits • Annualized from 2019 to 2020

Revenue Growth

93rd percentile

100%

Faster revenue growth than 93% of similar nonprofits.

2020 filings • NTEE E • $5M-$10M nonprofits • Annualized from 2019 to 2020

Assets

Up

$9,776,999

Up $4,289,146 (+78%) from 2019

Net Assets

Up

$9,125,418

Up $4,040,261 (+79%) from 2019

Liabilities

Up

$651,581

Up $248,885 (+62%) from 2019

Revenue

Up

$8,792,664

Up $4,391,292 (+100%) from 2019

Expenses

Up

$4,684,831

Up $1,067,110 (+29%) from 2019

Net Income

Up

$4,107,833

Up $3,324,182 (+424%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2012: $995,905Liabilities 2012: $43,707Net Assets 2012: $952,1982012Assets 2013: $3,183,553Liabilities 2013: $56,408Net Assets 2013: $3,127,1452013Assets 2014: $2,607,557Liabilities 2014: $72,581Net Assets 2014: $2,534,9762014Assets 2015: $3,630,228Liabilities 2015: $506,859Net Assets 2015: $3,123,3692015Assets 2016: $3,812,922Liabilities 2016: $263,151Net Assets 2016: $3,549,7712016Assets 2017: $4,802,141Liabilities 2017: $309,269Net Assets 2017: $4,492,8722017Assets 2018: $4,505,183Liabilities 2018: $225,874Net Assets 2018: $4,279,3092018Assets 2019: $5,487,853Liabilities 2019: $402,696Net Assets 2019: $5,085,1572019Assets 2020: $9,776,999Liabilities 2020: $651,581Net Assets 2020: $9,125,4182020Assets 2021: $11,774,449Liabilities 2021: $992,973Net Assets 2021: $10,781,4762021Assets 2022: $12,284,734Liabilities 2022: $1,287,826Net Assets 2022: $10,996,9082022Assets 2023: $12,285,362Liabilities 2023: $1,594,257Net Assets 2023: $10,691,1052023Assets 2024: $10,815,799Liabilities 2024: $781,222Net Assets 2024: $10,034,5772024

Highlighted filing

2020

Assets$9,776,999
Liabilities$651,581
Net Assets$9,125,418

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MExpenses 2012: $1,204,7502012Revenue 2013: $3,865,825Expenses 2013: $1,690,878Net Income 2013: $2,174,9472013Revenue 2014: $2,078,751Expenses 2014: $2,869,494Net Income 2014: -$790,7432014Revenue 2015: $4,233,425Expenses 2015: $3,632,082Net Income 2015: $601,3432015Revenue 2016: $3,073,983Expenses 2016: $2,606,861Net Income 2016: $467,1222016Revenue 2017: $4,527,537Expenses 2017: $3,565,753Net Income 2017: $961,7842017Revenue 2018: $3,542,285Expenses 2018: $3,698,458Net Income 2018: -$156,1732018Revenue 2019: $4,401,372Expenses 2019: $3,617,721Net Income 2019: $783,6512019Revenue 2020: $8,792,664Expenses 2020: $4,684,831Net Income 2020: $4,107,8332020Revenue 2021: $8,265,918Expenses 2021: $6,411,042Net Income 2021: $1,854,8762021Revenue 2022: $8,077,336Expenses 2022: $7,740,835Net Income 2022: $336,5012022Revenue 2023: $7,715,516Expenses 2023: $7,995,018Net Income 2023: -$279,5022023Revenue 2024: $6,694,729Expenses 2024: $7,314,243Net Income 2024: -$619,5142024

Highlighted filing

2020

Revenue$8,792,664
Expenses$4,684,831
Net Income$4,107,833
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 11, 2021
Return Version
2020v4.1
Gross Receipts
$8,894,014
Mission and Program Overview

Mission

Every mother counts (the organization) is a non-profit organization dedicated to making pregnancy and childbirth safe for every mother, everywhere. The organization educates the public about maternal health and invests in community-led programs to improve access to essential maternity care. The organization engages communities, thought leaders, and partners in efforts to achieve quality, respectful, and equitable maternity care for all.

Every mother counts is a non-profit organization dedicated to making pregnancy and childbirth safe for every mother. The organization informs, engages, and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$2,329,268$3,976,419▲ $1,647,151
Pledges and Grants Receivable$463,949$2,427,338▲ $1,963,389
Cash and Non-Interest-Bearing Accounts$419,659$2,037,103▲ $1,617,444
Savings and Temporary Cash Investments$2,015,473$1,204,584▼ $810,889
Prepaid Expenses and Deferred Charges$136,289$55,357▼ $80,932
Land, Buildings, and Equipment, Net$46,723$25,237▼ $21,486
Total Assets$5,487,853$9,776,999▲ $4,289,146
Other Assets Total$76,492$50,961▼ $25,531
Liabilities
Grants Payable$201,000$303,000▲ $102,000
Unsecured Notes Loans Payable$0$209,151▲ $209,151
Accounts Payable and Accrued Expenses$108,200$118,396▲ $10,196
Deferred Revenue$78,000$0▼ $78,000
Other Liabilities$15,496$21,034▲ $5,538
Total Liabilities$402,696$651,581▲ $248,885
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,867,035$7,144,447▲ $2,277,412
Net Assets With Donor Restrictions$218,122$1,980,971▲ $1,762,849
Total Net Assets Fund Balance$5,085,157$9,125,418▲ $4,040,261
Total Liabilities and Net Assets / Fund Balance$5,487,853$9,776,999▲ $4,289,146

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$15,261$44,093$59,354
Other Land Buildings$7,456$46,712$54,168
Leasehold Improvements$2,520$6,121$8,641
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Sabrina DupreManaging Director of Comm., Development & Eng.PT$210,522$25,453$235,975
Sabrina DupreManaging Director of Comm., Development-$210,522$25,453$235,975
Nan StraussManaging Director of Policy, Adv. & GrantFT$161,969$17,095$179,064
Nan StraussManaging Director of Policy, Adv. & Gran-$161,969$17,095$179,064
Jenny ChangDirector of Strategy & DevelopmentFT$141,449$17,439$158,888
Grace KellumDirector of Brand PartnershipsFT$117,958$4,265$122,223
Kat GrimesDirector of Fin. and Ops., Sec.FT$105,686$5,015$110,701
Elizabeth GrayerInterim Exec. Dir., Until Jan. 2020FT$6,988$700$7,688

Board Members and Trustees

NameTitle
Elizabeth E RobinsonChair
Christy Turlington BurnsPresident and Founder
Allison GollustDirector
Christiane LemieuxDirector
Leslie BlodgettDirector
Liz HowellDirector
Mariam NaficyDirector
Sharmila MakhijaDirector
Hilani KerrDirector, Treasurer
Heather B ArmstrongDirector, Until May 2020
Revenue and Support

Revenue Composition

Contributions and Grants
$8,646,430
Program Service Revenue
$0
Investment Income
$127,827
Other Revenue
$18,407
All Other Contributions
$8,310,745
Change in Net Assets
$4,107,833

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Clothing and Household Goods-$53,936Fair Market Value (FMV)
Other Non Cash Contri Table5$46,930Fair Market Value (FMV)
Total Noncash Contributions5$100,866-

Audited Revenue Reconciliation

Revenue per Audited Statements
$8,780,693
Revenue Not Reported on Financial Statements
$11,971
Revenue Not Reported on Form 990
$35,938
Total Revenue per Audited Statements
$8,816,631
Total Revenue per Form 990
$8,792,664
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$1,952,000
Salaries, Compensation, and Employee Benefits$1,444,288
Other Expenses$1,288,543
Total Fundraising Expense$248,657
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$842,765$187,049$75,839$1,105,653
Grants to Domestic Orgs$1,080,000--$1,080,000
Foreign Grants$872,000--$872,000
Fees for Services Other$410,673$23,851$4,292$438,816
Conferences and Meetings$54,917$28,287$94,089$177,293
Office Expenses$128,303$17,636$8,486$154,425
Travel$70,302$12,553$41,751$124,606
Current Officers, Directors, Trustees, and Key Employees$41,436$76,953-$118,389
Occupancy$93,551$12,859$6,188$112,598
Other Employee Benefits$80,200$22,492$6,958$109,650
Fees for Services Accounting-$90,627-$90,627
Payroll Taxes$64,256$18,986$5,523$88,765
Advertising$79,539$4,620$830$84,989
Depreciation Depletion$23,610$3,779$834$28,223
Information Technology$25,165$1,462$262$26,889
Pension Plan Contributions$16,854$3,444$1,533$21,831
Fees for Service Investment Mgmnt Fees-$11,971-$11,971
Other Expenses$2,626$361$174$3,161
Insurance$2,547$350$169$3,066
Fees for Services Legal-$410-$410
Total Functional Expenses$3,914,890$521,284$248,657$4,684,831

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$4,776,370
Total Expenses per Form 990$4,684,831
Expenses per Audited Statements$4,672,860
Expenses Not Reported on Form 990$103,510
Expenses Not Reported on Financial Statements$11,971
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Changing Woman InitiativeSanta Fe, NM501(c)(3)To Improve the Health and Wellbeing of Indigenous Women in New Mexico Through Support for Changing Woman Initiatives Core Operations, Including the Day-to-day Management of the Corn Mother Easy Access Health Clinic, and to Provide Birth Assistance and Su$170,000
Commonsense Childbirth IncWinter Garden, FL501(c)(3)To Support Commonsense Childbirth in Their Work to Improve the Health and Wellbeing of Women in Central Florida, and in the United States, Through a Grant to Support Core Operations, Including In-person and Virtual Clinical Services During Covid-19. Addit$165,000
Brooklyn Birthing CenterBrooklyn, NY501(c)(3)To Improve Access to the Midwifery and Birth Center Model of Care at the Jazz Birth Center in New York City During the Covid-19 Pandemic by Supporting With Community Outreach, Education, and Support Efforts for Individuals to Access Services at Jazz, as W$100,000
Heluna HealthCity of Industry, CA501(c)(3)To Advance Sisterwebs Goal to Improve Maternal Health in Black and Brown Mothers and Families in San Francisco by Building a Workforce of Culturally Congruent Doulas, Providing Mentorship for Doulas to See Birth Work as a Viable Profession, and Seeking S$100,000
Ancient Song Doula ServicesBrooklyn, NY501(c)(3)To Improve Perinatal Outcomes and Experiences of Underserved Pregnant, Birthing, and Postpartum People in New York City and Northern New Jersey. Specifically, to Support Community-based Doulas With Stipends to Provide Virtual and In-person Services During$60,000
California Breastfeeding CoalitionPacific Grove, CA501(c)(3)TO CONTRIBUTE TO THE COVID-19 BIRTH WORKER RELIEF FUND'S NATIONAL EFFORTS TO PROVIDE ONE-TIME, SMALL GRANTS TO BLACK, INDIGENOUS, AND PEOPLE OF COLOR (BIPOC) LACTATION SUPPORT PERSONS AND BIRTH WORKERS, AS WELL AS TO BIPOC LED PUBLIC HEALTH AND COMMUNITY-$50,000
Community for Children IncBrownsville, TX501(c)(3)To Enable the Provision of Midwifery-led Care at the Rio Grande Valley Humanitarian Respite Center (hrc) in Texas to Provide Prenatal and Postpartum Care to Migrant Women and Their Newborns as Well as Referrals to Case Managers at the Migrant Clinician Ne$50,000
Sister Song IncAtlanta, GA501(c)(3)To Support the Black Mamas Matter Alliance in Working Towards Their Goal of Becoming a Clearinghouse of Information, Tools, and Technical Assistance for Member Organizations, Health Care and Public Health Systems, Policymakers, and Other Decision-makers T$50,000
Village Birth InternationalLambertville, NJ-To Help Train Community-based Doulas to Provide Remote and Limited In-person Support to Clients During Covid-19, Provide Doulas With Stipends for Direct Services Benefitting Pregnant and Childbearing People, and Establish a Family Relief Fund to Support F$50,000
Project MotherpathNorth Miami Beach, FL501(c)(3)To Support the Work of Seed Community Fund, the Charitable Arm of Roots Community Birth Center, in Their Covid-19 Response Efforts, Including Increasing the Capacity of the Programs Community Health Worker, Increasing Awareness of Culturally Congruent He$40,000
Babycakes and BrunchHouston, TX501(c)(3)To Support the Work of the Shades of Blue Project During Covid-19 Byincreasing Access to Culturally Responsive Services Related to Maternal and Mental Health, Supporting the Development of Maternal Mental Health Curriculum for Health Care Workers, Doulas$30,000
Circle of Health IntlAustin, TX501(c)(3)To Support Sueos Sin Fronteras De Tejas in Their Work to Assist Asylum-seeking Migrant Women and Families in Texas With Safe, Compassionate, and Culturally-appropriate Health Care Management, Social Support, Referral Services, and Other Basic Needs.$30,000
Elephant CircleArvada, CO501(c)(3)TO HELP INCREASE ELEPHANT CIRCLE'S CAPACITY TO CARRY OUT BIRTH JUSTICE WORK BY PROVIDING IMMEDIATE OR SHORT-TERM SUPPORT FOR COMMUNITY BIRTH WORKERS, AND EXPECTANT AND NEW PARENTS, AS WELL AS TO ADDRESS LONG-TERM BARRIERS IN THE HEALTH AND LEGAL SYSTEMS T$30,000
Mamatoto VillageWashington, DC501(c)(3)TO SUPPORT MAMATOTO'S MOTHERS RISING HOME VISITATION (MRHV) PROGRAM AS THE ORGANIZATION PLANS TO MOVE INTO A NEW FACILITY AND INCREASES THEIR CAPACITY TO PROVIDE PERINATAL HEALTH SERVICES TO UNDERSERVED COMMUNITIES IN D.C. IN ADDITION, TO SUPPORT THE INTE$30,000
Social & Environmental EntrepreneursCalabasas, CA501(c)(3)TO SUPPORT BIRTHMARK DOULA COLLECTIVE'S ONGOING COVID-19 RESPONSE EFFORTS TOSERVE INDIVIDUAL FAMILIES DIRECTLY WITH COMPREHENSIVE IN-PERSON AND VIRTUAL PERINATAL SUPPORT INCLUDING CHILDBIRTH EDUCATION, BIRTH DOULA SUPPORT, POSTPARTUM AND LACTATION CARE,$30,000
Tewa Women UnitedSanta Cruz, NM501(c)(3)To Support the Provision of Culturally Congruent Prenatal, Birthing and Postpartum Doula Support Services for Families in a Multi-ethnic, Rural and Underserved Area of Northern New Mexico, Primarily for Indigenous Women in Tewa-speaking Pueblos.$30,000
The Boston Association for Childbirth Education IncNewton, MA501(c)(3)TO SUPPORT ACCOMPANY DOULA CARE'S EFFORTS TO ADDRESS RACISM AND INEQUITIES IN CHILDBIRTH BY OFFERING DOULA SUPPORT TO FAMILIES WITH THE GREATEST NEEDS. SPECIFICALLY, TO SUPPORT THE TRANSITION OF DOULAS TO TELEHEALTH DURING COVID-19, THE PROVISION OF SERVI$30,000
Uzazi VillageKansas City, MO-To Contribute to the Organizations Response Efforts to the Covid-19 Pandemic, Including Serving Clients Remotely for Prenatal, Birth, and Postpartum Support, Supporting Ibclcs to Conduct Breastfeeding Appointments and the Chocolate Milk Caf Breastfeedin$30,000
Black Mamas Matters AllianceAtlanta, GA-To Sponsor the Black Maternal Health Conference, an Annual Conference Hosted by the Black Mamas Matter Alliance and Affiliated Partners.$5,000

International Summary

Offices
0
Employees
0
Spending
$872,000

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Central America and the CaribbeanGrantmaking-00$352,000
South AsiaGrantmaking-00$310,000
Sub-saharan AfricaGrantmaking-00$180,000
North AmericaGrantmaking-00$30,000
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$101,350
Fundraising Gross Income$24,233
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Mother of All Comedy$257,434$12,000-$12,000
Loveemc$90,430$7,080$78,350$-71,270
Total Events$359,918$24,233$101,350$-77,117
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent$21,034
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

A draft of the federal form 990 is reviewed by the treasurer and chair of the audit/finance committee. The full board of directors reviews and approves the filing of the form 990 before it is filed with the internal revenue service.

Form 990, Part VI, Section B, Line 12C

The organization takes the conflict of interest policy into consideration whenever there is the potential for a conflict, particularly when signing new contracts or beginning a new business relationship. Any possible appearance of conflict of interest that arises in the course of business is researched to determine whether a conflict exists. If a conflict of interest is identified, the president of the board of directors shares this information with the board for its action. If a potential conflict involves a board member, that member is precluded from voting on the matter.

Form 990, Part VI, Section B, Line 15

The organization determines the compensation of officers and key employees by carefully examining a number of factors including comparability data for similar positions across the ngo sector and a candidate's previous employment history and compensation. Further, in the case of the executive director, the organization's board of directors is responsible for ensuring that compensation is reasonable and appropriate.

Form 990, Part VI, Section C, Line 19

The federal form 990 and financial statements are uploaded to guidestar, are available on the organization's website, and are made available upon request. The governing documents and conflict of interest policy are made available upon request.

Filing and Contact Details

Filer

Filer Name
Every Mother Counts
EIN
45-4102644
Phone
6469186609
Address
333 HUDSON STREET NO 1006, NEW YORK, NY 10013

Signing Officer

Name
Kat Grimes
Title
Director of Operations & Finance
Phone
6469186609
Signed
2021-11-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kat Grimes
Formed
2011
Legal Domicile
Dc
Voting Board Members
9
Independent Board Members
9
Employees
16
Volunteers
75

Preparer

Firm
Marcum Llp
Address
1899 L STREET NW SUITE 850, WASHINGTON, DC 20036
Preparer
Aaron M Fox
Phone
2022274000
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

The organization performed an evaluation of uncertain tax positions for the year ended december 31, 2020 and determined that there were no matters than would require recognition in the financial statements or that may have any effect on its tax-exempt status.

Raw XML AppendixShowing 400 of 935 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0GRANTMAKING IN 2020, THE ORGANIZATION AWARDED 38 GRANTS TO 29 GRANTEES ACROSS 9 COUNTRIES (BANGLADESH, GUATEMALA, HAITI, INDIA, INDONESIA, NEPAL, MEXICO, TANZANIA, AND THE UNITED STATES). EACH GRANT, INCLUDING EMERGENCY GRANTS MADE TO AREAS AFFECTED BY HUMANITARIAN CRISES, THE COVID-19 PANDEMIC, AND NATURAL DISASTERS, SUPPORTS WORK TO IMPROVE ACCESS TO QUALITY, RESPECTFUL AND EQUITABLE MATERNITY CARE. THE ORGANIZATION INVESTS IN PARTNERS AND SOLUTIONS THAT EXPAND, STRENGTHEN, AND DIVERSIFY THE HEALTH CARE WORKFORCE; ADVANCE PROVEN, EVIDENCE-BASED MODELS OF CARE; FACILITATE ACCESS TO RESOURCES AND CARE IN UNDERSERVED COMMUNITIES; PROMOTE HUMAN RIGHTS, EQUITY, AND BIRTH JUSTICE; AND PLACE MOTHERS AT THE CENTER.
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IRS990/FeesForServicesOtherGrp/ProgramServicesAmt0410673
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IRS990/ForeignActivitiesInd01
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IRS990/Form990PartVIISectionAGrp/PersonNm6CHRISTY TURLINGTON BURNS
IRS990/Form990PartVIISectionAGrp/PersonNm7ELIZABETH E ROBINSON
IRS990/Form990PartVIISectionAGrp/PersonNm8HILANI KERR
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IRS990/Form990PartVIISectionAGrp/PersonNm15MARIAM NAFICY
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/TitleTxt0MANAGING DIR. OF COMM., DEVELOPMENT & ENG.
IRS990/Form990PartVIISectionAGrp/TitleTxt1MANAGING DIR. OF POLICY, ADV. & GRANT
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIR. OF STRATEGY & DEVELOPMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIR. OF BRAND PARTNERSHIPS
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIR. OF FIN. AND OPS., SEC.
IRS990/Form990PartVIISectionAGrp/TitleTxt5INTERIM EXEC. DIR., UNTIL JAN. 2020
IRS990/Form990PartVIISectionAGrp/TitleTxt6PRESIDENT AND FOUNDER
IRS990/Form990PartVIISectionAGrp/TitleTxt7CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR, TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR, UNTIL MAY 2020
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/FormationYr02011
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd01
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IRS990/FundraisingDirectExpensesAmt0101350
IRS990/FundraisingGrossIncomeAmt024233
IRS990/GainOrLossGrp/SecuritiesAmt039784
IRS990/GamingActivitiesInd00
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IRS990/GrantsToOrganizationsInd01
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IRS990/IndoorTanningServicesInd00
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IRS990/InformationTechnologyGrp/TotalAmt026889
IRS990/InsuranceGrp/FundraisingAmt0169
IRS990/InsuranceGrp/ManagementAndGeneralAmt0350
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IRS990/LandBldgEquipCostOrOtherBssAmt0122163
IRS990/LegalDomicileStateCd0DC
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IRS990/LobbyingActivitiesInd00
IRS990/LocalChaptersInd00
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IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0EVERY MOTHER COUNTS (THE ORGANIZATION) IS A NON-PROFIT ORGANIZATION DEDICATED TO MAKING PREGNANCY AND CHILDBIRTH SAFE FOR EVERY MOTHER, EVERYWHERE. THE ORGANIZATION EDUCATES THE PUBLIC ABOUT MATERNAL HEALTH AND INVESTS IN COMMUNITY-LED PROGRAMS TO IMPROVE ACCESS TO ESSENTIAL MATERNITY CARE. THE ORGANIZATION ENGAGES COMMUNITIES, THOUGHT LEADERS, AND PARTNERS IN EFFORTS TO ACHIEVE QUALITY, RESPECTFUL, AND EQUITABLE MATERNITY CARE FOR ALL.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd01
IRS990/NetAssetsOrFundBalancesBOYAmt05085157
IRS990/NetAssetsOrFundBalancesEOYAmt09125418
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IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt039784
IRS990/NetIncmFromFundraisingEvtGrp/ExclusionAmt0-77117
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt0-77117
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt0-67572
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt04867035
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt07144447
IRS990/NoncashContributionsAmt0100866
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/FundraisingAmt06188
IRS990/OccupancyGrp/ManagementAndGeneralAmt012859
IRS990/OccupancyGrp/ProgramServicesAmt093551
IRS990/OccupancyGrp/TotalAmt0112598
IRS990/OfficeExpensesGrp/FundraisingAmt08486
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt017636
IRS990/OfficeExpensesGrp/ProgramServicesAmt0128303
IRS990/OfficeExpensesGrp/TotalAmt0154425
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
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IRS990/OtherChangesInNetAssetsAmt00
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IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt022492
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IRS990/OtherExpensesGrp/Desc0DUES & SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc1TAXES AND FEES
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IRS990/OtherExpensesGrp/FundraisingAmt1174
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt03594
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IRS990/OtherExpensesGrp/ProgramServicesAmt12626
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IRS990/OtherRevenueMiscGrp/BusinessCd0900099
IRS990/OtherRevenueMiscGrp/Desc0REIMBURSED EXPENSES
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IRS990/OtherSalariesAndWagesGrp/FundraisingAmt075839
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt0187049
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IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt018986
IRS990/PayrollTaxesGrp/ProgramServicesAmt064256
IRS990/PayrollTaxesGrp/TotalAmt088765
IRS990/PensionPlanContributionsGrp/FundraisingAmt01533
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt03444
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt016854
IRS990/PensionPlanContributionsGrp/TotalAmt021831
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt0463949
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt02427338
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt0136289
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt055357
IRS990/PrincipalOfficerNm0KAT GRIMES
IRS990/ProfessionalFundraisingInd00
IRS990/ProgSrvcAccomActy2Grp/Desc0DRIVING ACTION PART OF THE ORGANIZATION'S CORE MISSION IS TO MOBILIZE THE PUBLIC TO TAKE ACTIONS THAT RESULT IN POSITIVE CHANGE FOR MOTHERS AND BIRTHING PEOPLE IN THE U.S. AND GLOBALLY. DUE TO THE PANDEMIC, EMC HOSTED A VIRTUAL "RACE FOR BIRTH JUSTICE" IN WHICH NEARLY 1,000 RUNNERS PARTICIPATED FROM 12 COUNTRIES, TO RAISE AWARENESS FOR MATERNAL HEALTH IMPROVEMENTS AROUND THE WORLD. IN 2020, THE ORGANIZATION USED THE "TAKE ACTION" PLATFORM ON ITS WEBSITE TO ENGAGE 14,681 COMMUNITY MEMBERS TO TAKE 17,655 ACTIONS TO UPLIFT POLICY CHANGE TO IMPROVE MATERNAL HEALTH OUTCOMES AND EXPERIENCES OF CARE IN THE UNITED STATES. "TAKE ACTION" CAMPAIGNS IN 2020 FOCUSED ON BIRTH JUSTICE, THE BLACK MATERNAL HEALTH MOMNIBUS, AND PRIORITIZING POLICIES TO SUPPORT MATERNAL HEALTH AS PART OF COVID-19 PANDEMIC RESPONSE.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0937831
IRS990/ProgSrvcAccomActy3Grp/Desc0EDUCATION AND OUTREACH THE ORGANIZATION BUILDS AND ELEVATES MATERNAL HEALTH AWARENESS THROUGH FILMS, PRESENTATIONS, PANELS, SOCIAL MEDIA, AND PUBLIC CONVERSATIONS. IN 2020, THE ORGANIZATION GAVE MORE THAN 30 PRESENTATIONS ON MATERNAL HEALTH, DISPARITIES, AND THE IMPACT OF COVID-19 ON MATERNAL HEALTH, VIA IN-PERSON PANELS, TALKS, WEBINARS, SOCIAL MEDIA CONVERSATIONS, AND PODCAST RECORDINGS. THE ORGANIZATION ALSO LAUNCHED A 12-EPISODE INSTAGRAM LIVE SERIES CALLED "MATERNAL JUSTICE MONDAYS," WHICH BROUGHT TOGETHER LEADERS, ACTIVISTS, AND ADVOCATES WORKING IN THE FIELDS OF BIRTH JUSTICE AND MATERNAL HEALTH. IN THE SAME YEAR, THE ORGANIZATION PRODUCED AND PREMIERED ITS THIRD FILM SERIES, 'DELIVERING HOPE: MATERNAL HEALTH HEROES.' THE SERIES OFFERS A GLOBAL PERSPECTIVE PROVIDING A PLATFORM FOR MIDWIVES, COMMUNITY LEADERS, ACTIVISTS, AND MOTHERS IN GUATEMALA, INDIA, AND BANGLADESH, TO EDUCATE THE PUBLIC ON ISSUES IN GLOBAL MATERNAL HEALTH. THE ORGANIZATION ALSO COLLABORATED WITH BLOGGING PLATFORM SCARY MOMMY TO PRODUCE A SERIES OF FIVE SHORT FILMS HIGHLIGHTING KEY INITIATIVES ADDRESSING THE MATERNAL HEALTH CRISIS IN THE UNITED STATES. LASTLY, THE ORGANIZATION CREATED TWO EDUCATIONAL FILMS AIMED AT SPREADING AWARENESS ON SOCIAL MEDIA AROUND MATERNAL HEALTH.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt0719830
IRS990/ProgSrvcAccomActyOtherGrp/Desc0STRATEGIC INITIATIVES IN 2020, THE ORGANIZATION ADDED A NEW AREA OF WORK TO FOSTER TRANSFORMATION OF MATERNITY CARE EXPERIENCES AND OUTCOMES FOR ALL, THROUGH CATALYTIC, MULTI-DIMENSIONAL, AND COLLABORATIVE INITIATIVES THAT BRIDGE AND BUILD UPON EMC'S CORE WORK. IN 2020, THE ORGANIZATION INITIATED A PARTNERSHIP WITH 3 OTHER NONPROFIT ORGANIZATIONS TO LAUNCH "JUSTBIRTH SPACE," A VIRTUAL, PERINATAL SUPPORT PROGRAM FOR BIRTHING FAMILIES THAT PUTS BIRTH JUSTICE PRINCIPLES INTO PRACTICE BY OFFERING VIRTUAL DOULA CARE, EDUCATION, AND SUPPORT GROUPS THAT ARE INCLUSIVE AND SAFE FOR ALL IDENTITIES AND ADDRESSES GAPS IN THE CARE SYSTEM.
IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt0250565
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt04217427
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt01056000
IRS990/PYInvestmentIncomeAmt087983
IRS990/PYOtherExpensesAmt01306422
IRS990/PYOtherRevenueAmt095962
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt0783651
IRS990/PYSalariesCompEmpBnftPaidAmt01255299
IRS990/PYTotalExpensesAmt03617721
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt04401372
IRS990/QuidProQuoContributionsInd01
IRS990/QuidProQuoContriDisclInd01
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt04107833
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt02015473
IRS990/SavingsAndTempCashInvstGrp/EOYAmt01204584
IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0SCREENING AND FILM - 2016 AMOUNT: $ 500.
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME:
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt08646430
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt04217427
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt03465794
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt04529131
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt02993074
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt023851856
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt088043
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt065185
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt071791
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt084539
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt078289
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt0387847
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus4YearsAmt0500
IRS990ScheduleA/OtherIncome170Grp/TotalAmt0500
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.87040
IRS990ScheduleA/PublicSupportPY170Pct00.88540
IRS990ScheduleA/PublicSupportTotal170Amt021098250
IRS990ScheduleA/SubstantialContributorsTotAmt02753606
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X

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