Civic Intelligence

Promising Pages Inc

990 • Fiscal year 2018 • EIN 45-2540702

Jan 01, 2018 to Dec 31, 2018 • Filed on Nov 14, 2019

Organization Profilewww.promisingpages.org
4020 Yancey RoadCharlotte, NC 28217

(704) 399-1934

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

57th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Liabilities / Revenue

56th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Net Margin

58th percentile

6.9%

Higher net margin than 58% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Top Officer Pay

92nd percentile

$48,000

Higher top officer pay than 92% of similar nonprofits.

Top officer pay equals 21.9% of source-year revenue.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Asset Growth

62nd percentile

9.0%

Faster asset growth than 62% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Annualized from 2017 to 2018

Revenue Growth

27th percentile

-17%

Faster revenue growth than 27% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets57th percentile

Assets

Up

$142,176

Up $11,778 (+9.0%) from 2017

Net Assets

Up

$142,176

Up $11,778 (+9.0%) from 2017

Liabilities

Flat

$0

Flat from 2017

Revenue And Expenses
Liabilities / Revenue56th percentileNet Margin58th percentile

Revenue

Down

$219,388

Down $43,778 (-17%) from 2017

Expenses

Down

$204,198

Down $3,903 (-1.9%) from 2017

Net Income

Down

$15,190

Down $39,875 (-72%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth62nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2015: $60,059Liabilities 2015: $26,624Net Assets 2015: $33,4352015Assets 2016: $77,527Liabilities 2016: $26,951Net Assets 2016: $50,5762016Assets 2017: $130,398Liabilities 2017: $0Net Assets 2017: $130,3982017Assets 2018: $142,176Liabilities 2018: $0Net Assets 2018: $142,1762018Assets 2019: $108,085Liabilities 2019: $02019Assets 2020: $156,075Liabilities 2020: $34,785Net Assets 2020: $121,2902020Assets 2021: $128,567Liabilities 2021: $37,922Net Assets 2021: $90,6452021Assets 2022: $302,065Liabilities 2022: $0Net Assets 2022: $302,0652022Assets 2023: $71,201Liabilities 2023: $11,653Net Assets 2023: $59,5482023Assets 2024: $353,007Liabilities 2024: $8,975Net Assets 2024: $344,0322024Assets 2025: $475,531Liabilities 2025: $10,086Net Assets 2025: $465,4452025

Highlighted filing

2018

Assets$142,176
Liabilities$0
Net Assets$142,176
Open 2018 Filing

Operations Trend

Revenue Growth27th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2015: $108,728Expenses 2015: $75,293Net Income 2015: $33,4352015Revenue 2016: $325,750Expenses 2016: $308,609Net Income 2016: $17,1412016Revenue 2017: $263,166Expenses 2017: $208,101Net Income 2017: $55,0652017Revenue 2018: $219,388Expenses 2018: $204,198Net Income 2018: $15,1902018Revenue 2019: $82,204Expenses 2019: $116,295Net Income 2019: -$34,0912019Revenue 2020: $233,208Expenses 2020: $220,082Net Income 2020: $13,1262020Revenue 2021: $235,740Expenses 2021: $266,385Net Income 2021: -$30,6452021Revenue 2022: $1,031,595Expenses 2022: $954,574Net Income 2022: $77,0212022Revenue 2023: $909,239Expenses 2023: $1,151,756Net Income 2023: -$242,5172023Revenue 2024: $1,031,933Expenses 2024: $747,449Net Income 2024: $284,4842024Revenue 2025: $1,199,100Expenses 2025: $1,077,687Net Income 2025: $121,4132025

Highlighted filing

2018

Revenue$219,388
Expenses$204,198
Net Income$15,190
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2018 to Dec 31, 2018
Signed
Nov 14, 2019
Return Version
2018v3.1
Gross Receipts
$250,251
Mission and Program Overview

Mission

Promising Pages is The Charlotte Area Book Bank! Our mission is to collect new and donated books and share them with children living in the Charlotte Area Book Desert: those with few, if any, books at home. We work to create a culture of book sharing and ownership. We envision a world where all children have home libraries of self-selected books, can see themselves reflected in the books they read, and have made reading a joyful habit for a lifetime.

Promising Pages is a nonprofit organization that collects donated books and distributes them to children with few, if any, books at home. Our mission is to provide ownership of books to underserved children and cultivate a lifelong love of reading through innovative literacy programs and partnerships.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$126,504$142,040▲ $15,536
Land, Buildings, and Equipment, Net$482$136▼ $346
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$126,986$142,176▲ $15,190
Other Assets Total-$0-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Unrestricted Net Assets$126,986$125,176▼ $1,810
Temporarily Rstr Net Assets-$17,000-
Total Net Assets Fund Balance$126,986$142,176▲ $15,190
Total Liabilities and Net Assets / Fund Balance$126,986$142,176▲ $15,190

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$136$1,758-
Compensation and Service Providers
Top Officer Pay92nd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Kristina CruiseFounder/CEOFT$48,000$48,000

Board Members and Trustees

NameTitle
Edward RosenblattCo-Chair
Kristin PrenticeCo-Chair
Jay BendisPast Chair
Matthew SusongVice Chair
Beatriz RodriguezBoard Member
Gregory GoekeBoard Member
Katherine RiceBoard Member
Monica AllenBoard Member
Whitney FeldBoard Member
Jennifer AndersonSecretary
Nicholas HurdTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$179,266
Program Service Revenue
$0
Investment Income
$2
Other Revenue
$40,120
All Other Contributions
$179,266
Change in Net Assets
$15,190

Audited Revenue Reconciliation

Revenue per Audited Statements
$219,388
Total Revenue per Audited Statements
$219,388
Total Revenue per Form 990
$219,388
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$157,708
Other Expenses$46,490
Total Fundraising Expense$39,834
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$71,700$17,588$9,213$98,501
Current Officers, Directors, Trustees, and Key Employees$14,400$12,000$21,600$48,000
Payroll Taxes$6,587$2,263$2,357$11,207
Fees for Services Other$2,674$4,097$3,649$10,420
Other Expenses$1,146$4,037$280$5,463
All Other Expenses$3,715$186$194$4,095
Office Expenses$2,033$699$728$3,460
Advertising$3,183-$152$3,335
Insurance$672$231$240$1,143
Depreciation Depletion$203$70$73$346
Total Functional Expenses$118,984$45,380$39,834$204,198

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$204,198
Total Expenses per Audited Statements$204,198
Total Expenses per Form 990$204,198
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$70,983
Fundraising Direct Expenses$30,863
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Turner Golf Tournament$70,983$70,983$3,007$67,976
Total Events$70,983$70,983$30,863$40,120
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
No
Backup withholding compliance
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, Et

“Kristina Cruise and Greg Goeke are married.”

Form 990, Part VI, Line 11B: Form 990 Review Process

“The 990 is reviewed by the Executive Director and Board Chair before it is filed.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Available upon request.”

Filing and Contact Details

Filer

Filer Name
Promising Pages Inc
EIN
45-2540702
Phone
7043991934
Address
4020 Yancey Road, Charlotte, NC 28217

Signing Officer

Name
Nicholas Hurd
Title
Chairman
Signed
2019-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Nicholas Hurd
Formed
2011
Legal Domicile
Nc
Voting Board Members
8
Independent Board Members
8
Employees
4
Volunteers
2,500

Preparer

Firm
C DeWitt Foard & Co PA CPAs
Address
817 E Morehead Street Ste 100, Charlotte, NC 28202-2767
Preparer
Terry W Lancaster
Phone
7043721515
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IRS990/LobbyingActivitiesInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingCashInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0Promising Pages is a nonprofit organization that collects donated books and distributes them to children with few, if any, books at home. Our mission is to provide ownership of books to underserved children and cultivate a lifelong love of reading through innovative literacy programs and partnerships.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0126986
IRS990/NetAssetsOrFundBalancesEOYAmt0142176
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt00
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt040120
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/TotalAmt00
IRS990/OfficeExpensesGrp/FundraisingAmt0728
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt0699
IRS990/OfficeExpensesGrp/ProgramServicesAmt02033
IRS990/OfficeExpensesGrp/TotalAmt03460
IRS990/OfficerMailingAddressInd0false
IRS990/OnBehalfOfIssuerInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OrgFiledInLieuOfForm1041Ind0false
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt00
IRS990/OtherExpensesGrp/Desc0Computer & software
IRS990/OtherExpensesGrp/Desc1Supplies
IRS990/OtherExpensesGrp/Desc2Dues & subscriptions
IRS990/OtherExpensesGrp/Desc3Operations
IRS990/OtherExpensesGrp/FundraisingAmt01348
IRS990/OtherExpensesGrp/FundraisingAmt1280
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt01294
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt144
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt22871
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt34037
IRS990/OtherExpensesGrp/ProgramServicesAmt03766
IRS990/OtherExpensesGrp/ProgramServicesAmt16034
IRS990/OtherExpensesGrp/ProgramServicesAmt22871
IRS990/OtherExpensesGrp/ProgramServicesAmt31146
IRS990/OtherExpensesGrp/TotalAmt06408
IRS990/OtherExpensesGrp/TotalAmt16078
IRS990/OtherExpensesGrp/TotalAmt25742
IRS990/OtherExpensesGrp/TotalAmt35463
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt09213
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt017588
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt071700
IRS990/OtherSalariesAndWagesGrp/TotalAmt098501
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/FundraisingAmt02357
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt02263
IRS990/PayrollTaxesGrp/ProgramServicesAmt06587
IRS990/PayrollTaxesGrp/TotalAmt011207
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/PrincipalOfficerNm0Nicholas Hurd
IRS990/ProfessionalFundraisingInd0false
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0207791
IRS990/PYExcessBenefitTransInd0false
IRS990/PYInvestmentIncomeAmt02
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt050022
IRS990/PYOtherRevenueAmt027111
IRS990/PYRevenuesLessExpensesAmt052456
IRS990/PYSalariesCompEmpBnftPaidAmt0132426
IRS990/PYTotalExpensesAmt0182448
IRS990/PYTotalRevenueAmt0234904
IRS990/QuidProQuoContributionsInd0true
IRS990/QuidProQuoContriDisclInd0true
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt015190
IRS990/RegularMonitoringEnfrcInd0false
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/First5Years509Ind0X
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0179266
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt0207791
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt0120855
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt048181
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0556093
IRS990ScheduleA/GovtFurnSrvcFcltsVl509Grp/TotalAmt00
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt02
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt02
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt04
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt00
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt00
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt02
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt02
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt04
IRS990ScheduleA/InvestmentIncomeCYPct00.00000
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/TotalAmt00
IRS990ScheduleA/OtherIncome509Grp/TotalAmt00
IRS990ScheduleA/Post1975UBTIGrp/TotalAmt00
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct00.00000
IRS990ScheduleA/PublicSupportTotal509Amt0556093
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft509Grp/TotalAmt00
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0179266
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0207791
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0120855
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt048181
IRS990ScheduleA/Total509Grp/TotalAmt0556093
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0179268
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0207793
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0120855
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt048181
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0556097
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/ExpensesSubtotalAmt0204198
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0136
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt01758
IRS990ScheduleD/OtherLandBuildingsGrp/InvestmentCostOrOtherBasisAmt01894
IRS990ScheduleD/RevenueSubtotalAmt0219388
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0136
IRS990ScheduleD/TotalExpensesPerForm990Amt0204198
IRS990ScheduleD/TotalRevenuePerForm990Amt0219388
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt0219388
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt0204198
IRS990ScheduleG/AgrmtProfFundraisingActyInd0false
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt030863
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0Turner Golf Tournament
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt027856
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt027856
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt070983
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt070983
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt070983

Document Assets

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Filings

Displayed year

2018 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$142,176
Liabilities
$0
Net assets
$142,176
Revenue
$219,388
Expenses
$204,198
Net income
$15,190
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.48$0.01$0.47$1.20$1.08$0.12
2024Detailed filing. Detailed filing data is available for this year.$0.35$0.01$0.34$1.03$0.75$0.28
2023Detailed filing. Detailed filing data is available for this year.$0.07$0.01$0.06$0.91$1.15$0.24
2022Detailed filing. Detailed filing data is available for this year.$0.30$0.00$0.30$1.03$0.95$0.08
2021Detailed filing. Detailed filing data is available for this year.$0.13$0.04$0.09$0.24$0.27$0.03
2020Detailed filing. Detailed filing data is available for this year.$0.16$0.03$0.12$0.23$0.22$0.01
2019Summary only. Only limited summary data is available for this year.$0.11$0.00$0.08$0.12$0.03
2018Detailed filing. Detailed filing data is available for this year.$0.14$0.00$0.14$0.22$0.20$0.02
2017Detailed filing. Detailed filing data is available for this year.$0.13$0.00$0.13$0.26$0.21$0.06
2016Detailed filing. Detailed filing data is available for this year.$0.08$0.03$0.05$0.33$0.31$0.02
2015Detailed filing. Detailed filing data is available for this year.$0.06$0.03$0.03$0.11$0.08$0.03