Civic Intelligence

Promising Pages Inc

990 • Fiscal year 2017 • EIN 45-2540702

Jan 01, 2017 to Dec 31, 2017 • Filed on May 14, 2018

Organization ProfileN/A
4112 Old Pineville RoadCharlotte, NC 28217

(703) 785-4474

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

56th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2017 filings • 501(c)3 • <$500k nonprofits • Source year 2017

Liabilities / Revenue

56th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2017 filings • 501(c)3 • <$500k nonprofits • Source year 2017

Net Margin

77th percentile

21%

Higher net margin than 77% of similar nonprofits.

2017 filings • 501(c)3 • <$500k nonprofits • Source year 2017

Top Officer Pay

76th percentile

$0

Higher top officer pay than 76% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2017 filings • 501(c)3 • <$500k nonprofits • Source year 2017

Asset Growth

88th percentile

68%

Faster asset growth than 88% of similar nonprofits.

2017 filings • 501(c)3 • <$500k nonprofits • Annualized from 2016 to 2017

Revenue Growth

24th percentile

-19%

Faster revenue growth than 24% of similar nonprofits.

2017 filings • 501(c)3 • <$500k nonprofits • Annualized from 2016 to 2017

Balance Sheet
Liabilities / Assets56th percentile

Assets

Up

$130,398

Up $52,871 (+68%) from 2016

Net Assets

Up

$130,398

Up $79,822 (+158%) from 2016

Liabilities

Down

$0

Down $26,951 (-100%) from 2016

Revenue And Expenses
Liabilities / Revenue56th percentileNet Margin77th percentile

Revenue

Down

$263,166

Down $62,584 (-19%) from 2016

Expenses

Down

$208,101

Down $100,508 (-33%) from 2016

Net Income

Up

$55,065

Up $37,924 (+221%) from 2016

Historical Trend

Balance Sheet Trend

Asset Growth88th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2015: $60,059Liabilities 2015: $26,624Net Assets 2015: $33,4352015Assets 2016: $77,527Liabilities 2016: $26,951Net Assets 2016: $50,5762016Assets 2017: $130,398Liabilities 2017: $0Net Assets 2017: $130,3982017Assets 2018: $142,176Liabilities 2018: $0Net Assets 2018: $142,1762018Assets 2019: $108,085Liabilities 2019: $02019Assets 2020: $156,075Liabilities 2020: $34,785Net Assets 2020: $121,2902020Assets 2021: $128,567Liabilities 2021: $37,922Net Assets 2021: $90,6452021Assets 2022: $302,065Liabilities 2022: $0Net Assets 2022: $302,0652022Assets 2023: $71,201Liabilities 2023: $11,653Net Assets 2023: $59,5482023Assets 2024: $353,007Liabilities 2024: $8,975Net Assets 2024: $344,0322024Assets 2025: $475,531Liabilities 2025: $10,086Net Assets 2025: $465,4452025

Highlighted filing

2017

Assets$130,398
Liabilities$0
Net Assets$130,398
Open 2017 Filing

Operations Trend

Revenue Growth24th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2015: $108,728Expenses 2015: $75,293Net Income 2015: $33,4352015Revenue 2016: $325,750Expenses 2016: $308,609Net Income 2016: $17,1412016Revenue 2017: $263,166Expenses 2017: $208,101Net Income 2017: $55,0652017Revenue 2018: $219,388Expenses 2018: $204,198Net Income 2018: $15,1902018Revenue 2019: $82,204Expenses 2019: $116,295Net Income 2019: -$34,0912019Revenue 2020: $233,208Expenses 2020: $220,082Net Income 2020: $13,1262020Revenue 2021: $235,740Expenses 2021: $266,385Net Income 2021: -$30,6452021Revenue 2022: $1,031,595Expenses 2022: $954,574Net Income 2022: $77,0212022Revenue 2023: $909,239Expenses 2023: $1,151,756Net Income 2023: -$242,5172023Revenue 2024: $1,031,933Expenses 2024: $747,449Net Income 2024: $284,4842024Revenue 2025: $1,199,100Expenses 2025: $1,077,687Net Income 2025: $121,4132025

Highlighted filing

2017

Revenue$263,166
Expenses$208,101
Net Income$55,065
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2017 to Dec 31, 2017
Signed
May 14, 2018
Return Version
2017v2.2
Gross Receipts
$263,166
Mission and Program Overview

Mission

Promising Pages is The Charlotte Area Book Bank! Our mission is to collect new and donated books and share them with children living in the Charlotte Area Book Desert: those with few, if any, books at home. We work to create a culture of book sharing and ownership. We envision a world where all children have home libraries of self-selected books, can see themselves reflected in the books they read, and have made reading a joyful habit for a lifetime.

The mission of Promising Pages is to level the playing field and offer all kids a fair shot at life by providing them the tools they need to succeed at an early age. We collect and clean used childrens books and then distribute them to Charlotte-area children with few, if any, books to call their own.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$73,469$128,504▲ $55,035
Accounts Receivable$2,164$0▼ $2,164
Land, Buildings, and Equipment, Net$1,894$1,894→ $0
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$77,527$130,398▲ $52,871
Other Assets Total-$0-
Liabilities
Other Liabilities$26,951--
Total Liabilities$26,951$0▼ $26,951
Net Assets / Fund Balance
Unrestricted Net Assets$50,576$130,398▲ $79,822
Total Net Assets Fund Balance$50,576$130,398▲ $79,822
Total Liabilities and Net Assets / Fund Balance$77,527$130,398▲ $52,871

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,894--
Compensation and Service Providers
Top Officer Pay76th percentile

Board Members and Trustees

NameTitle
Kristina CruisePresident
Revenue and Support

Revenue Composition

Contributions and Grants
$263,166
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$263,166
Change in Net Assets
$55,065
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$132,427
Other Expenses$44,958
Grants and Similar Amounts Paid$30,716
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages-$132,427-$132,427
Grants to Domestic Individuals$30,716--$30,716
Fees for Services Management-$16,046-$16,046
Office Expenses-$7,870-$7,870
Advertising-$5,556-$5,556
Fees for Services Accounting-$2,470-$2,470
All Other Expenses-$2,119-$2,119
Insurance-$1,307-$1,307
Other Expenses$4,495$1,050-$1,050
Fees for Services Other-$862-$862
Occupancy-$555-$555
Travel-$213-$213
Total Functional Expenses$35,211$172,890$0$208,101
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“No review was or will be conducted.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Promising Pages
EIN
45-2540702
Phone
7037854474
Address
4112 Old Pineville Road, Charlotte, NC 28217

Signing Officer

Name
Kristina Cruise
Title
President
Signed
2018-05-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kristina Cruise
Legal Domicile
Nc
Voting Board Members
1
Independent Board Members
0
Employees
0

Preparer

Firm
Caja Holdings LLC
Address
171 Associates Lne Suite B4, Indian Trail, NC 28279
Preparer
Arlene Carolina Aponte
Phone
7049514126
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnrestrictedNetAssetsGrp/BOYAmt050576
IRS990/UnrestrictedNetAssetsGrp/EOYAmt0130398
IRS990/USAddress/AddressLine1Txt04164 Buckingham Drive
IRS990/USAddress/CityNm0Fort Mill
IRS990/USAddress/StateAbbreviationCd0SC
IRS990/USAddress/ZIPCd029707
IRS990/VotingMembersGoverningBodyCnt01
IRS990/VotingMembersIndependentCnt00
IRS990/WebsiteAddressTxt0N/A
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02018-06-14 16:35:46Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Kristina Cruise
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/SignatureDt02018-05-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Promising Pages
ReturnHeader/Filer/BusinessNameControlTxt0PROM
ReturnHeader/Filer/EIN0452540702
ReturnHeader/Filer/PhoneNum07037854474
ReturnHeader/Filer/USAddress/AddressLine1Txt04112 Old Pineville Road
ReturnHeader/Filer/USAddress/CityNm0Charlotte
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NC
ReturnHeader/Filer/USAddress/ZIPCd028217
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0461154339
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Caja Holdings LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0171 Associates Lne Suite B4
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Indian Trail
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd028279
ReturnHeader/PreparerPersonGrp/PhoneNum07049514126
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Arlene Carolina Aponte
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02018-05-14T13:10:40-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02017-01-01
ReturnHeader/TaxPeriodEndDt02017-12-31
ReturnHeader/TaxYr02017

Document Assets

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Filings

Displayed year

2017 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$130,398
Liabilities
$0
Net assets
$130,398
Revenue
$263,166
Expenses
$208,101
Net income
$55,065
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.48$0.01$0.47$1.20$1.08$0.12
2024Detailed filing. Detailed filing data is available for this year.$0.35$0.01$0.34$1.03$0.75$0.28
2023Detailed filing. Detailed filing data is available for this year.$0.07$0.01$0.06$0.91$1.15$0.24
2022Detailed filing. Detailed filing data is available for this year.$0.30$0.00$0.30$1.03$0.95$0.08
2021Detailed filing. Detailed filing data is available for this year.$0.13$0.04$0.09$0.24$0.27$0.03
2020Detailed filing. Detailed filing data is available for this year.$0.16$0.03$0.12$0.23$0.22$0.01
2019Summary only. Only limited summary data is available for this year.$0.11$0.00$0.08$0.12$0.03
2018Detailed filing. Detailed filing data is available for this year.$0.14$0.00$0.14$0.22$0.20$0.02
2017Detailed filing. Detailed filing data is available for this year.$0.13$0.00$0.13$0.26$0.21$0.06
2016Detailed filing. Detailed filing data is available for this year.$0.08$0.03$0.05$0.33$0.31$0.02
2015Detailed filing. Detailed filing data is available for this year.$0.06$0.03$0.03$0.11$0.08$0.03