Civic Intelligence

Promising Pages Inc

EIN 45-2540702 • 501(c)3 • Charlotte, NC

Pub. 78 Eligible990-N Coverage

Profile

Promising Pages is a nonprofit organization that collects donated books and distributes them to children with few, if any, books at home. Our mission is to provide ownership of books to underserved children and cultivate a lifelong love of reading through innovative literacy programs and partnerships.

4020 Yancey RoadCharlotte, NC 28217

www.promisingpages.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

38th percentile

0.02x

Higher debt load relative to assets than 38% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

28th percentile

0.01x

Higher debt load relative to revenue than 28% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2025

Net Margin

61st percentile

10%

Higher net margin than 61% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

86th percentile

35%

Faster asset growth than 86% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

64th percentile

16%

Faster revenue growth than 64% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets38th percentile

Assets

Up

$475,531

Up $122,524 (+35%) from 2024

Liabilities

Up

$10,086

Up $1,111 (+12%) from 2024

Net Assets

Up

$465,445

Up $121,413 (+35%) from 2024

Operations
Liabilities / Revenue28th percentileNet Margin61st percentile

Revenue

Up

$1,199,100

Up $167,167 (+16%) from 2024

Expenses

Up

$1,077,687

Up $330,238 (+44%) from 2024

Net Income

Down

$121,413

Down $163,071 (-57%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth86th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2015: $60,059Liabilities 2015: $26,624Net Assets 2015: $33,4352015Assets 2016: $77,527Liabilities 2016: $26,951Net Assets 2016: $50,5762016Assets 2017: $130,398Liabilities 2017: $0Net Assets 2017: $130,3982017Assets 2018: $142,176Liabilities 2018: $0Net Assets 2018: $142,1762018Assets 2019: $108,085Liabilities 2019: $02019Assets 2020: $156,075Liabilities 2020: $34,785Net Assets 2020: $121,2902020Assets 2021: $128,567Liabilities 2021: $37,922Net Assets 2021: $90,6452021Assets 2022: $302,065Liabilities 2022: $0Net Assets 2022: $302,0652022Assets 2023: $71,201Liabilities 2023: $11,653Net Assets 2023: $59,5482023Assets 2024: $353,007Liabilities 2024: $8,975Net Assets 2024: $344,0322024Assets 2025: $475,531Liabilities 2025: $10,086Net Assets 2025: $465,4452025

Highlighted filing

2025

Assets$475,531
Liabilities$10,086
Net Assets$465,445
Open 2025 Filing

Operations Trend

Revenue Growth64th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2015: $108,728Expenses 2015: $75,293Net Income 2015: $33,4352015Revenue 2016: $325,750Expenses 2016: $308,609Net Income 2016: $17,1412016Revenue 2017: $263,166Expenses 2017: $208,101Net Income 2017: $55,0652017Revenue 2018: $219,388Expenses 2018: $204,198Net Income 2018: $15,1902018Revenue 2019: $82,204Expenses 2019: $116,295Net Income 2019: -$34,0912019Revenue 2020: $233,208Expenses 2020: $220,082Net Income 2020: $13,1262020Revenue 2021: $235,740Expenses 2021: $266,385Net Income 2021: -$30,6452021Revenue 2022: $1,031,595Expenses 2022: $954,574Net Income 2022: $77,0212022Revenue 2023: $909,239Expenses 2023: $1,151,756Net Income 2023: -$242,5172023Revenue 2024: $1,031,933Expenses 2024: $747,449Net Income 2024: $284,4842024Revenue 2025: $1,199,100Expenses 2025: $1,077,687Net Income 2025: $121,4132025

Highlighted filing

2025

Revenue$1,199,100
Expenses$1,077,687
Net Income$121,413
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$475,531
Liabilities
$10,086
Net assets
$465,445
Revenue
$1,199,100
Expenses
$1,077,687
Net income
$121,413
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.48$0.01$0.47$1.20$1.08$0.12
2024Detailed filing. Detailed filing data is available for this year.$0.35$0.01$0.34$1.03$0.75$0.28
2023Detailed filing. Detailed filing data is available for this year.$0.07$0.01$0.06$0.91$1.15$0.24
2022Detailed filing. Detailed filing data is available for this year.$0.30$0.00$0.30$1.03$0.95$0.08
2021Detailed filing. Detailed filing data is available for this year.$0.13$0.04$0.09$0.24$0.27$0.03
2020Detailed filing. Detailed filing data is available for this year.$0.16$0.03$0.12$0.23$0.22$0.01
2019Summary only. Only limited summary data is available for this year.$0.11$0.00$0.08$0.12$0.03
2018Detailed filing. Detailed filing data is available for this year.$0.14$0.00$0.14$0.22$0.20$0.02
2017Detailed filing. Detailed filing data is available for this year.$0.13$0.00$0.13$0.26$0.21$0.06
2016Detailed filing. Detailed filing data is available for this year.$0.08$0.03$0.05$0.33$0.31$0.02
2015Detailed filing. Detailed filing data is available for this year.$0.06$0.03$0.03$0.11$0.08$0.03
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Jan 21, 2026
Return Version
2024v5.2
Gross Receipts
$1,216,125
Mission and Program Overview

Mission

Promising Pages is a nonprofit organization that collects donated books and distributes them to children with few, if any, books at home. Our mission is to provide ownership of books to underserved children and cultivate a lifelong love of reading through innovative literacy programs and partnerships.

Promising Pages is The Charlotte Area Book Bank! Our mission is to collect new and donated books and share them with children living in the Charlotte Area Book Desert: those with few, if any, books at home. We work to create a culture of book sharing and ownership. We envision a world where all children have home libraries of self-selected books, can see themselves reflected in the books they read, and have made reading a joyful habit for a lifetime.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$276,488$338,510▲ $62,022
Inventories for Sale or Use$45,293$62,734▲ $17,441
Pledges and Grants Receivable-$50,000-
Land, Buildings, and Equipment, Net$31,226$24,287▼ $6,939
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$353,007$475,531▲ $122,524
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$8,975$10,086▲ $1,111
Total Liabilities$8,975$10,086▲ $1,111
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$299,254$415,445▲ $116,191
Net Assets With Donor Restrictions$44,778$50,000▲ $5,222
Total Net Assets Fund Balance$344,032$465,445▲ $121,413
Total Liabilities and Net Assets / Fund Balance$353,007$475,531▲ $122,524

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings-$2,501-
Equipment$24,287$10,409-
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kelly CatesExecutive DirectorFT$55,374$4,290$59,664

Board Members and Trustees

NameTitle
Amy Murphy CurlisChairman
Marcy NealePast Chair
Matthew SusongPast Chair
Maren McGraneVice Chair
Ashley DurbinDirector
Carol RegoDirector
Chris TurnerDirector
Isaac OyerDirector
Nepherterra Estrada BestDirector
Raquel TillmanDirector
Sally HolmesDirector
Nicole ArcodiaSecretary
Deanna FayedTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,203,300
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$-4,200
All Other Contributions
$1,179,596
Change in Net Assets
$121,413

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeReported AmountValuation Method
Books and Publications$697,368Fair Market Value (FMV)
Total Noncash Contributions$697,368-

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,199,100
Revenue Not Reported on Form 990
$65,221
Total Revenue per Audited Statements
$1,264,321
Total Revenue per Form 990
$1,199,100
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$801,030
Salaries, Compensation, and Employee Benefits$276,657
Total Fundraising Expense$46,067
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$166,637$26,092$3,907$196,636
Current Officers, Directors, Trustees, and Key Employees$17,899$14,916$26,849$59,664
Payroll Taxes$14,657$3,257$2,443$20,357
Fees for Services Other$1,500$12,649-$14,149
Insurance-$7,206-$7,206
Depreciation Depletion$4,996$1,110$833$6,939
Office Expenses$4,745$32$24$4,801
Other Expenses$1,806$401$301$2,508
Travel-$1,658-$1,658
All Other Expenses$-10,241$855$10,175$789
Advertising--$75$75
Total Functional Expenses$961,497$70,123$46,067$1,077,687

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$1,142,908
Expenses per Audited Statements$1,077,687
Total Expenses per Form 990$1,077,687
Expenses Not Reported on Form 990$65,221
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$17,025
Fundraising Gross Income$12,825
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Novels & Nightcaps$26,314$8,900$671$8,229
Books & Boos$10,215$3,925$2,053$1,872
Total Events$36,529$12,825$17,025$-4,200
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The 990 is reviewed by the Executive Director and Board Chair before it is filed.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Promising Pages Inc
EIN
45-2540702
Phone
7043991934
Address
4020 Yancey Road, Charlotte, NC 28217

Signing Officer

Name
Kelly Cates
Title
Executive Director
Signed
2026-01-21
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Amy Murphy Curlis
Formed
2011
Legal Domicile
Nc
Voting Board Members
13
Independent Board Members
13
Employees
6
Volunteers
938

Preparer

Firm
Foard and Company PA
Address
1347 Harding Place, Charlotte, NC 28204
Preparer
Terry W Lancaster
Phone
7043721515
Supplemental Narrative

Additional Explanations

Change in Accounting Method

“There is a big difference between current year numbers and prior years number due to client changing their method of accounting form Cash method to Accrual method for the year ending 6/30/22”

Raw XML AppendixShowing 400 of 544 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0During the 20242025 fiscal year, Promising Pages increased access to free, high-quality childrens books for children and families facing barriers to book ownership. The organization shared 265,134 books with 54,009 children and 197 community partners, reaching 27 zip codes across 13 counties and operating 32 Reading Resource Centers in community-based locations. Since its founding in 2012, Promising Pages has shared more than 2 million books, helping children build home libraries and positive attitudes towards books and reading.Promising Pages Book Access System ensures families can find free books where they live, play, and learn through multiple coordinated programs. Books on Break, an evidence-based summer reading program, provided 71,320 books through 23 free school book fairs, enabling 12,705 PreK5th grade students to choose five books each to take home for the summer. School partner surveys reported that 100% of participating schools observed increased excitement around reading, viewed the program as important in preventing summer learning loss, and had no alternative source of summer reading books for students.The Bookseed program partnered with affordable housing communities to help 1,365 children build self-selected home libraries of 25 free books, while expanding to six new communities for a total of 15 Bookseed sites. Promising Pages also strengthened community infrastructure by establishing 16 new Reading Resource Centers, expanding the total to 32, and connecting families to more than 20 literacy-focused organizations through on-site and digital resources. Through the Community Partner Program, Promising Pages provided $672,453 worth of free books, saving partner organizations significant program costs and enabling them to better serve children and families. The Feed the Body, Feed the Mind program reached 5,409 students by distributing 15,458 books alongside food through partnerships with five food pantry locations. Program delivery was supported by 4,862 volunteer hours, amplifying community investment and operational efficiency.
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IRS990/Form990PartVIISectionAGrp/PersonNm3Amy Murphy Curlis
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IRS990/MissionDesc0Promising Pages is The Charlotte Area Book Bank! Our mission is to collect new and donated books and share them with children living in the Charlotte Area Book Desert: those with few, if any, books at home. We work to create a culture of book sharing and ownership. We envision a world where all children have home libraries of self-selected books, can see themselves reflected in the books they read, and have made reading a joyful habit for a lifetime.
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