Civic Intelligence

The Representation Project

990 • Fiscal year 2012 • EIN 45-1611066

Jan 01, 2012 to Dec 31, 2012 • Filed on Nov 14, 2013

Organization Profilewww.therepresentationproject.org

View Organization Page

PO Box 43794957
Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

12th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2012 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2012

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2012

Net Margin

Score unavailable

No value available

Net margin requires both revenue and expenses on this filing.

Source year 2012

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2012

Asset Growth

98th percentile

191%

Faster asset growth than 98% of similar nonprofits.

2012 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2011 to 2012

Revenue Growth

Score unavailable

No value available

No valid filing value is available for this score.

Balance Sheet
Liabilities / Assets12th percentile

Assets

Up

$923,923

Up $606,952 (+191%) from 2011

Net Assets

Up

$923,923

Up $618,090 (+202%) from 2011

Liabilities

Down

$0

Down $11,138 (-100%) from 2011

Revenue And Expenses
Liabilities / RevenueScore unavailableNet MarginScore unavailable

Revenue

-

No earlier filing loaded for comparison.

Expenses

Up

$1,069,939

Up $528,267 (+98%) from 2011

Net Income

-

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth98th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2011: $316,971Liabilities 2011: $11,138Net Assets 2011: $305,8332011Assets 2012: $923,923Liabilities 2012: $0Net Assets 2012: $923,9232012Assets 2013: $1,285,441Liabilities 2013: $0Net Assets 2013: $1,285,4412013Assets 2014: $996,260Liabilities 2014: $4,455Net Assets 2014: $991,8052014Assets 2015: $1,353,452Liabilities 2015: $8,837Net Assets 2015: $1,344,6152015Assets 2016: $1,418,314Liabilities 2016: $25,787Net Assets 2016: $1,392,5272016Assets 2017: $1,146,797Liabilities 2017: $31,226Net Assets 2017: $1,115,5712017Assets 2018: $909,033Liabilities 2018: $21,982Net Assets 2018: $887,0512018Assets 2019: $1,053,335Liabilities 2019: $78,450Net Assets 2019: $974,8852019Assets 2020: $1,244,691Liabilities 2020: $73,060Net Assets 2020: $1,171,6312020Assets 2021: $1,025,386Liabilities 2021: $74,718Net Assets 2021: $950,6682021Assets 2022: $584,066Liabilities 2022: $78,622Net Assets 2022: $505,4442022Assets 2023: $661,120Liabilities 2023: $119,506Net Assets 2023: $541,6142023Assets 2024: $713,173Liabilities 2024: $160,092Net Assets 2024: $553,0812024Assets 2025: $270,548Liabilities 2025: $225,695Net Assets 2025: $44,8532025

Highlighted filing

2012

Assets$923,923
Liabilities$0
Net Assets$923,923
Open 2012 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $847,505Expenses 2011: $541,672Net Income 2011: $305,8332011Expenses 2012: $1,069,9392012Revenue 2013: $1,821,913Expenses 2013: $1,460,395Net Income 2013: $361,5182013Revenue 2014: $1,329,532Expenses 2014: $1,623,168Net Income 2014: -$293,6362014Revenue 2015: $2,380,001Expenses 2015: $2,027,191Net Income 2015: $352,8102015Revenue 2016: $2,110,779Expenses 2016: $2,062,867Net Income 2016: $47,9122016Revenue 2017: $2,176,038Expenses 2017: $2,481,334Net Income 2017: -$305,2962017Revenue 2018: $343,629Expenses 2018: $572,149Net Income 2018: -$228,5202018Revenue 2019: $2,128,913Expenses 2019: $2,041,079Net Income 2019: $87,8342019Revenue 2020: $1,581,264Expenses 2020: $1,384,518Net Income 2020: $196,7462020Revenue 2021: $1,082,077Expenses 2021: $1,303,040Net Income 2021: -$220,9632021Revenue 2022: $1,041,406Expenses 2022: $1,486,630Net Income 2022: -$445,2242022Revenue 2023: $1,254,139Expenses 2023: $1,253,459Net Income 2023: $6802023Revenue 2024: $1,488,707Expenses 2024: $1,477,240Net Income 2024: $11,4672024Revenue 2025: $1,239,980Expenses 2025: $1,748,208Net Income 2025: -$508,2282025

Highlighted filing

2012

Revenue-
Expenses$1,069,939
Net Income-
Open 2012 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2012 to Dec 31, 2012
Signed
Nov 14, 2013
Return Version
2012v2.0
Gross Receipts
$1,688,029
Mission and Program Overview

Mission

The Representation Project uses the transformative power of storytelling to confront harmful gender norms and stereotypes. Were committed to building a thriving and inclusive society through films, activism, and education.

Major Activities

Activity 2
Education: Educate and inspire the next generation of youth with the message of Miss Representation and raise their consciousness around the harmful effects of mainstream media. Ensure that Miss Representation's curriculum is used in thousands of classrooms around the country. The curriculum is comprehensive with age appropriate film clips and modules for K-3 grade, 4-5 grade, middle school, high schools and Universities. Regularly provide physical resources for parents, youth, educators and counselors to talk with each other about how to overcome the media's messaging. In 2012 also conducted successful campaign to fund the distribution of the Miss Representation curriculum free to 1,000 California schools.
Activity 3
Film: In 2012 Miss Representation began production on two new films, to continue the conversation begun by Miss Representation in 2011. The first film in this series, "The Mask You Live In", will explore the impact of gender stereotypes on boys and men, expanding the discussion beyond women and girls. The second film, "The Great American Lie", will explore the social, economic and political ramifications of a society that values the masculine over the feminine.
Filing and Contact Details

Filer

EIN
45-1611066
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IRS990/Description0Social Action Campaigns: Use in-person and online organizing strategies to raise the consciousness of individuals and communities around the country. Partner with national and community organizations working to empower women and girls, parent groups, businesses, and political leaders. Host over 5,000 screenings of the film accompanied with call-to-action discussions, and guides with concrete actions people can take to level the playing field for women and girls. Organize call-to-action town halls to engage diverse communities in the conversation and empower and provide them with the resources to create change at the local level. (SEE SCHEDULE O)
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IRS990ScheduleI/Form990ScheduleIPartIV/Explanation0Grant Purpose (all grants):Grants to partner beneficiaries supported collaboration between Miss Representation and the grantee to execute social action campaign activities that empower women and girls to challenge the media's limiting labels in order to realize their full potential. Activities coincided with and built upon Miss Representation's semi theatrical screenings and film festivals, distribution in the education arena and the fall 2011 broadcast premiere on OWN television network.
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IRS990ScheduleL/Form990ScheduleLPartIV/DescriptionOfTransaction0SEE SCH. O.
IRS990ScheduleL/Form990ScheduleLPartIV/NameOfInterestedPerson/NameBusiness/BusinessNameLine10GIRLS CLUB ENTERTAINMENT
IRS990ScheduleL/Form990ScheduleLPartIV/Relationship0SEE SCH. O.
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IRS990ScheduleO/GeneralExplanation/Explanation0Relationship: Jennifer Siebel Newsom is the CEO of Miss Representation. Girls Club Entertainment, LLC ("GCE"), a Single Member LLC, is owned by Jennifer Siebel Newsom.Description of Transaction: Newsom is the Writer, Director and Producer of Miss Representation, the documentary film. GCE owns the copyright to Miss Representation, and GCE has licensed the film to Miss Representation for a minimum 7-year period for the purpose of providing public performance rights to screening hosts. Further, the Miss Representation Board of Directors has agreed that fees generated by Newsoms speaking engagements about the documentary are split between Miss Representation and GCE. In 2012, Newsom delivered 59 paid speaking engagements. In addition, GCE began production on two documentary films in 2012, The Mask You Live In and The Great American Lie, both of which will be completed through a fiscal sponsorship by Miss Representation. Costs incurred by GCE in 2012 for production purposes, including the Writer/Producer/Director Fee, were reimbursed by Miss Representation.
IRS990ScheduleO/GeneralExplanation/Explanation1Social Action Campaigns (Continued): Create and disseminate our messages through speaking engagements, mainstream media appearances, blogs, Op-Eds and viral online campaigns. Activate one million people to pledge to use their voices to spread the message of the film Miss Representation and challenge the media's limiting portrayal of women and girls. Provide people with the tools to use their voice and consumer power to dramatically change the way women and girls are portrayed in advertising and media. "Be A Rep" program recruits leaders in communities across the world to organize and implement unique social action campaigns in their local communities.
IRS990ScheduleO/GeneralExplanation/Explanation2Documents are available to the public on the organization's website and by request.
IRS990ScheduleO/GeneralExplanation/Explanation3The Board of Directors reviews the Conflict of Interest policy annually as part of a regularly-scheduled meeting. Any questions of potential conflict of interest are evaluated and resolved by the Board, and documented in the Board minutes.
IRS990ScheduleO/GeneralExplanation/Explanation4Form 990 is reviewed by the Board Treasurer and the Signing Officer, and distributed to the entire Board, prior to signing.
IRS990ScheduleO/GeneralExplanation/Explanation5A director of the organization loaned funds to a single member LLC owned by an officer of the organization. The LLC undertook the initial production responsibilities of new film projects under an agreement with the organization. These initial costs were later reimbursed to the LLC and the loan repaid.
IRS990ScheduleO/GeneralExplanation/Explanation6Film: In 2012 Miss Representation began production on two new films, to continue the conversation begun by Miss Representation in 2011. The first film in this series, "The Mask You Live In", will explore the impact of gender stereotypes on boys and men, expanding the discussion beyond women and girls. The second film, "The Great American Lie", will explore the social, economic and political ramifications of a society that values the masculine over the feminine.
IRS990ScheduleO/GeneralExplanation/Identifier0Form 990, Part VI, Line 19
IRS990ScheduleO/GeneralExplanation/Identifier1Form 990, Part VI, Line 12c
IRS990ScheduleO/GeneralExplanation/Identifier2Form 990, Part VI, Line 11b
IRS990ScheduleO/GeneralExplanation/Identifier3Form 990, Part VI, Line 2
IRS990ScheduleO/GeneralExplanation/Identifier4Form 990, Part III, Line 2
IRS990ScheduleO/GeneralExplanation/ReturnReference0SCHEDULE L, PART IV, LINE 1
IRS990ScheduleO/GeneralExplanation/ReturnReference1FORM 990,PART III, LINE 4,CONTINUED
IRS990ScheduleO/GeneralExplanation/ReturnReference2Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
IRS990ScheduleO/GeneralExplanation/ReturnReference3Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/GeneralExplanation/ReturnReference4Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/GeneralExplanation/ReturnReference5Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, Et
IRS990ScheduleO/GeneralExplanation/ReturnReference6Form 990, Part III, Line 2: New Services
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Filings

Displayed year

2012 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$923,923
Liabilities
$0
Net assets
$923,923
Revenue
-
Expenses
$1,069,939
Net income
-
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.27$0.23$0.04$1.24$1.75$0.51
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.71$0.16$0.55$1.49$1.48$0.01
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.66$0.12$0.54$1.25$1.25$0.00
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.58$0.08$0.51$1.04$1.49$0.45
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.03$0.07$0.95$1.08$1.30$0.22
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.24$0.07$1.17$1.58$1.38$0.20
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.05$0.08$0.97$2.13$2.04$0.09
2018Summary only. Only limited summary data is available for this year.$0.91$0.02$0.89$0.34$0.57$0.23
2017Summary only. Only limited summary data is available for this year.$1.15$0.03$1.12$2.18$2.48$0.31
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.42$0.03$1.39$2.11$2.06$0.05
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.35$0.01$1.34$2.38$2.03$0.35
2014Detailed filing. Detailed filing data is available for this year.$1.00$0.00$0.99$1.33$1.62$0.29
2013Summary only. Only limited summary data is available for this year.$1.29$0.00$1.29$1.82$1.46$0.36
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.92$0.00$0.92$1.07
2011Summary only. Only limited summary data is available for this year.$0.32$0.01$0.31$0.85$0.54$0.31