Civic Intelligence

212 Ltd

990 • Fiscal year 2023 • EIN 42-1611040

Jan 01, 2023 to Dec 31, 2023 • Filed on Oct 31, 2024

Organization Profilewww.212nyc.org
249 West 17th StreetNew York, NY 10011

(908) 361-3483

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

55th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2023 filings • NTEE S41 • <$500k nonprofits • Source year 2023

Liabilities / Revenue

54th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2023 filings • NTEE S41 • <$500k nonprofits • Source year 2023

Net Margin

45th percentile

2.6%

Higher net margin than 45% of similar nonprofits.

2023 filings • NTEE S41 • <$500k nonprofits • Source year 2023

Top Officer Pay

80th percentile

$0

Higher top officer pay than 80% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2023 filings • NTEE S41 • <$500k nonprofits • Source year 2023

Asset Growth

69th percentile

15%

Faster asset growth than 69% of similar nonprofits.

2023 filings • NTEE S41 • <$500k nonprofits • Annualized from 2022 to 2023

Revenue Growth

72nd percentile

34%

Faster revenue growth than 72% of similar nonprofits.

2023 filings • NTEE S41 • <$500k nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets55th percentile

Assets

Up

$74,540

Up $9,793 (+15%) from 2022

Net Assets

Up

$74,540

Up $9,793 (+15%) from 2022

Liabilities

Flat

$0

Flat from 2022

Revenue And Expenses
Liabilities / Revenue54th percentileNet Margin45th percentile

Revenue

Up

$379,295

Up $96,457 (+34%) from 2022

Expenses

Up

$369,502

Up $99,800 (+37%) from 2022

Net Income

Down

$9,793

Down $3,343 (-25%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth69th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$300K$200K$100K$0Assets 2010: $52,272Liabilities 2010: $0Net Assets 2010: $52,2722010Assets 2011: $52,781Liabilities 2011: $0Net Assets 2011: $52,7812011Assets 2012: $87,570Liabilities 2012: $3Net Assets 2012: $87,5672012Assets 2013: $110,115Liabilities 2013: $1,300Net Assets 2013: $108,8152013Assets 2014: $81,911Liabilities 2014: $1,660Net Assets 2014: $80,2512014Assets 2015: $109,759Liabilities 2015: $825Net Assets 2015: $108,9342015Assets 2016: $166,505Liabilities 2016: $0Net Assets 2016: $166,5052016Assets 2018: $50,187Liabilities 2018: $0Net Assets 2018: $50,1872018Assets 2019: $80,848Liabilities 2019: $0Net Assets 2019: $80,8482019Assets 2020: $67,700Net Assets 2020: $67,7002020Assets 2021: $51,610Net Assets 2021: $51,6102021Assets 2022: $64,747Liabilities 2022: $0Net Assets 2022: $64,7472022Assets 2023: $74,540Liabilities 2023: $0Net Assets 2023: $74,5402023Assets 2024: $229,655Liabilities 2024: $0Net Assets 2024: $229,6552024

Highlighted filing

2023

Assets$74,540
Liabilities$0
Net Assets$74,540
Open 2023 Filing

Operations Trend

Revenue Growth72nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KExpenses 2010: $296,0362010Expenses 2011: $329,1172011Expenses 2012: $357,6292012Revenue 2013: $531,005Expenses 2013: $509,757Net Income 2013: $21,2482013Revenue 2014: $760,765Expenses 2014: $789,329Net Income 2014: -$28,5642014Revenue 2015: $931,423Expenses 2015: $902,740Net Income 2015: $28,6832015Revenue 2016: $811,740Expenses 2016: $754,169Net Income 2016: $57,5712016Revenue 2018: $662,399Expenses 2018: $729,784Net Income 2018: -$67,3852018Revenue 2019: $234,875Expenses 2019: $204,214Net Income 2019: $30,6612019Revenue 2020: $28,550Expenses 2020: $41,697Net Income 2020: -$13,1472020Revenue 2021: $34,140Expenses 2021: $50,230Net Income 2021: -$16,0902021Revenue 2022: $282,838Expenses 2022: $269,702Net Income 2022: $13,1362022Revenue 2023: $379,295Expenses 2023: $369,502Net Income 2023: $9,7932023Revenue 2024: $619,785Expenses 2024: $464,670Net Income 2024: $155,1152024

Highlighted filing

2023

Revenue$379,295
Expenses$369,502
Net Income$9,793
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Oct 31, 2024
Return Version
2023v5.1
Gross Receipts
$379,295
Mission and Program Overview

Mission

The Organization is the galvanizing force for the interactive advertising community in New York City, by providing a forum for advertising agencies and publishers to interact, network and learn while making the whole process...fun.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$64,747$74,540▲ $9,793
Rtn Earn Endowment Incm Other Fnds$64,747$74,540▲ $9,793
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$64,747$74,540▲ $9,793
Other Assets Total-$0-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$64,747$74,540▲ $9,793
Total Liabilities and Net Assets / Fund Balance$64,747$74,540▲ $9,793
Compensation and Service Providers
Top Officer Pay80th percentile

Board Members and Trustees

NameTitle
Woodhouse SophiaPresident
Wolff JasonVice President
Braham-Evans MoniqueDirector
Goldstein SherylDirector
Gottlieb AndrewDirector
Lin HelenDirector
Portwood NicoleDirector
Retblatt Fernandez CoriDirector
Steele AngelaDirector
Telinbacco DianaDirector
Whiteside ArnettaDirector
Trivedi RituSecretary
Rotella MichaelTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$6,170
Program Service Revenue
$373,125
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$9,793
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$369,502
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management-$82,697-$82,697
All Other Expenses$3,703$3,772-$7,475
Advertising-$7,423-$7,423
Other Expenses$7,400$4,726-$4,726
Fees for Services Other-$3,952-$3,952
Office Expenses-$2,587-$2,587
Fees for Services Accounting-$1,900-$1,900
Occupancy-$604-$604
Travel-$44-$44
Total Functional Expenses$261,453$108,049$0$369,502
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

“212, Ltd has hired The Event Ninjas, LLC to act as an outsourced Executive Director with all of the duties and responsibilities as would be appropriate. The Event Ninjas, LLC also provides event management and production services to include: responsiblity to coordinate and secure all venues (with recommendations prior to approval), catering, lighting, staging, audio/visual, and onsite coordination of volunteers and paid staff, as well as all other logistical elements connected with the successful execution of all 212 events.”

Form 990, Part VI, Section B, Line 11B

“No review was or will be conducted.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
212 Ltd
EIN
42-1611040
Phone
9083613483
Address
249 West 17th Street, New York, NY 10011

Signing Officer

Name
Woodhouse Sophia
Title
Vice President
Signed
2024-10-31
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Woodhouse Sophia
Formed
2003
Legal Domicile
Ny
Voting Board Members
13
Independent Board Members
11
Employees
0
Volunteers
10

Preparer

Firm
Nicholas P DiNatale CPA
Address
67 Montvale Avenue Suite 302, Stoneham, MA 02180
Preparer
Nicholas P DiNatale
Phone
7812795103
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 4D

“OTHER PROGRAM SERVICES 4: 2023 Upfronts Panel - An engaging panel discussion as we delve into each factor influencing this year's Upfront and determine whether the $20B Upfront market is at risk.The goal of this event was to bring industry thought leaders together on a panel, to discuss their perspectives on the 2023 (upcoming) annual Upfront and was attended by approximately 50 guests.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/OtherExpensesGrp/ManagementAndGeneralAmt0344
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt14726
IRS990/OtherExpensesGrp/ProgramServicesAmt0227846
IRS990/OtherExpensesGrp/ProgramServicesAmt122504
IRS990/OtherExpensesGrp/ProgramServicesAmt27400
IRS990/OtherExpensesGrp/TotalAmt0227846
IRS990/OtherExpensesGrp/TotalAmt122848
IRS990/OtherExpensesGrp/TotalAmt27400
IRS990/OtherExpensesGrp/TotalAmt34726
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/TotalAmt00
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/TotalAmt00
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/PrincipalOfficerNm0Woodhouse Sophia
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0Various Events, Smnrs
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0373125
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0373125
IRS990/ProgSrvcAccomActy2Grp/Desc02023 2nd Annual Inter-Agency Dodgeball Tournament - Brings together the competitive spirit and camaraderie of agencies from around New York City. With heart-pounding matches, accompanied by refreshing beverages and mouthwatering food, this event was a resounding success and was attended by sixteen teams representing agencies (approximately 150 participant) across NYC gathered to compete in a high-energy inter agency dodgeball tournament. The event was filled with intense matches, showcasing teamwork and a friendly competition amongst agencies.The goal of the event is to raise awareness of 212, Ltd's operations, goals and industry impact.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt044385
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt021845
IRS990/ProgSrvcAccomActy3Grp/Desc0In connection with the exempt purpose of the Organization, various networking and educational forums and events are produced throughout the year. There is no admission cost for these events and accordingly, Organization Members are allowed to attend free of charge. Members are encouraged to interact in order to encourage learning and information sharing where these opportunities would not normally exist. During the calendar year the Organization held numerous events including panel discussions and virtual networking events.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt011346
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt0250
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0269702
IRS990/PYProgramServiceRevenueAmt0282838
IRS990/PYRevenuesLessExpensesAmt013136
IRS990/PYTotalExpensesAmt0269702
IRS990/PYTotalRevenueAmt0282838
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt09793
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0335305
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt064747
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt074540
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleC/AgreeCarryoverPriorYearInd0false
IRS990ScheduleC/Form1120POLFiledInd0false
IRS990ScheduleC/OnlyInHouseLobbyingInd0true
IRS990ScheduleC/SubstantiallyAllDuesNondedInd0true
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0OTHER PROGRAM SERVICES 4: 2023 Upfronts Panel - An engaging panel discussion as we delve into each factor influencing this year's Upfront and determine whether the $20B Upfront market is at risk.The goal of this event was to bring industry thought leaders together on a panel, to discuss their perspectives on the 2023 (upcoming) annual Upfront and was attended by approximately 50 guests.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1212, Ltd has hired The Event Ninjas, LLC to act as an outsourced Executive Director with all of the duties and responsibilities as would be appropriate. The Event Ninjas, LLC also provides event management and production services to include: responsiblity to coordinate and secure all venues (with recommendations prior to approval), catering, lighting, staging, audio/visual, and onsite coordination of volunteers and paid staff, as well as all other logistical elements connected with the successful execution of all 212 events.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2No review was or will be conducted.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part III, Line 4d
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section A, Line 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section C, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0true
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt064747
IRS990/TotalAssetsEOYAmt074540
IRS990/TotalAssetsGrp/BOYAmt064747
IRS990/TotalAssetsGrp/EOYAmt074540
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt06170
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0108049
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0261453
IRS990/TotalFunctionalExpensesGrp/TotalAmt0369502
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt064747
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt074540
IRS990/TotalOtherProgSrvcExpenseAmt02419
IRS990/TotalOtherProgSrvcRevenueAmt015725
IRS990/TotalProgramServiceExpensesAmt0261453
IRS990/TotalProgramServiceRevenueAmt0373125
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0373125
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0379295
IRS990/TotalVolunteersCnt010
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt064747
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt074540
IRS990/TravelGrp/ManagementAndGeneralAmt044
IRS990/TravelGrp/TotalAmt044
IRS990/TypeOfOrganizationAssocInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0249 West 17th Street
IRS990/USAddress/CityNm0New York
IRS990/USAddress/StateAbbreviationCd0NY
IRS990/USAddress/ZIPCd0100115390
IRS990/VotingMembersGoverningBodyCnt013
IRS990/VotingMembersIndependentCnt011
IRS990/WebsiteAddressTxt0www.212nyc.org
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02024-10-15 13:58:12Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Woodhouse Sophia
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Vice President
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-10-31
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0212 Ltd
ReturnHeader/Filer/BusinessNameControlTxt0212L
ReturnHeader/Filer/EIN0421611040
ReturnHeader/Filer/PhoneNum09083613483
ReturnHeader/Filer/USAddress/AddressLine1Txt0249 West 17th Street
ReturnHeader/Filer/USAddress/CityNm0New York
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd010011
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0043583877
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Nicholas P DiNatale CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt067 Montvale Avenue Suite 302
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Stoneham
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd002180
ReturnHeader/PreparerPersonGrp/PhoneNum07812795103
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Nicholas P DiNatale
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02024-11-04T08:20:45-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-01-01
ReturnHeader/TaxPeriodEndDt02023-12-31
ReturnHeader/TaxYr02023

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$74,540
Liabilities
$0
Net assets
$74,540
Revenue
$379,295
Expenses
$369,502
Net income
$9,793
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.30$0.00$2.30$6.20$4.65$1.55
2023Detailed filing. Detailed filing data is available for this year.$0.75$0.00$0.75$3.79$3.70$0.10
2022Detailed filing. Detailed filing data is available for this year.$0.65$0.00$0.65$2.83$2.70$0.13
2021Detailed filing. Detailed filing data is available for this year.$0.52$0.52$0.34$0.50$0.16
2020Detailed filing. Detailed filing data is available for this year.$0.68$0.68$0.29$0.42$0.13
2019Detailed filing. Detailed filing data is available for this year.$0.81$0.00$0.81$2.35$2.04$0.31
2018Detailed filing. Detailed filing data is available for this year.$0.50$0.00$0.50$6.62$7.30$0.67
2016Detailed filing. Detailed filing data is available for this year.$1.67$0.00$1.67$8.12$7.54$0.58
2015Detailed filing. Detailed filing data is available for this year.$1.10$0.01$1.09$9.31$9.03$0.29
2014Detailed filing. Detailed filing data is available for this year.$0.82$0.02$0.80$7.61$7.89$0.29
2013Detailed filing. Detailed filing data is available for this year.$1.10$0.01$1.09$5.31$5.10$0.21
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.88$0.00$0.88$3.58
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.53$0.00$0.53$3.29
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.52$0.00$0.52$2.96