Civic Intelligence

212 Ltd

990 • Fiscal year 2019 • EIN 42-1611040

Jan 01, 2019 to Dec 31, 2019 • Filed on Feb 26, 2021

Organization Profilewww.212nyc.org
249 West 17th StreetNew York, NY 10011

(908) 361-3483

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

52nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2019 filings • NTEE S41 • <$500k nonprofits • Source year 2019

Liabilities / Revenue

52nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2019 filings • NTEE S41 • <$500k nonprofits • Source year 2019

Net Margin

70th percentile

13%

Higher net margin than 70% of similar nonprofits.

2019 filings • NTEE S41 • <$500k nonprofits • Source year 2019

Top Officer Pay

78th percentile

$0

Higher top officer pay than 78% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2019 filings • NTEE S41 • <$500k nonprofits • Source year 2019

Asset Growth

91st percentile

61%

Faster asset growth than 91% of similar nonprofits.

2019 filings • NTEE S41 • <$500k nonprofits • Annualized from 2018 to 2019

Revenue Growth

3rd percentile

-65%

Faster revenue growth than 3% of similar nonprofits.

2019 filings • NTEE S41 • <$500k nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets52nd percentile

Assets

Up

$80,848

Up $30,661 (+61%) from 2018

Net Assets

Up

$80,848

Up $30,661 (+61%) from 2018

Liabilities

Flat

$0

Flat from 2018

Revenue And Expenses
Liabilities / Revenue52nd percentileNet Margin70th percentile

Revenue

Down

$234,875

Down $427,524 (-65%) from 2018

Expenses

Down

$204,214

Down $525,570 (-72%) from 2018

Net Income

Up

$30,661

Up $98,046 (+146%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth91st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$300K$200K$100K$0Assets 2010: $52,272Liabilities 2010: $0Net Assets 2010: $52,2722010Assets 2011: $52,781Liabilities 2011: $0Net Assets 2011: $52,7812011Assets 2012: $87,570Liabilities 2012: $3Net Assets 2012: $87,5672012Assets 2013: $110,115Liabilities 2013: $1,300Net Assets 2013: $108,8152013Assets 2014: $81,911Liabilities 2014: $1,660Net Assets 2014: $80,2512014Assets 2015: $109,759Liabilities 2015: $825Net Assets 2015: $108,9342015Assets 2016: $166,505Liabilities 2016: $0Net Assets 2016: $166,5052016Assets 2018: $50,187Liabilities 2018: $0Net Assets 2018: $50,1872018Assets 2019: $80,848Liabilities 2019: $0Net Assets 2019: $80,8482019Assets 2020: $67,700Net Assets 2020: $67,7002020Assets 2021: $51,610Net Assets 2021: $51,6102021Assets 2022: $64,747Liabilities 2022: $0Net Assets 2022: $64,7472022Assets 2023: $74,540Liabilities 2023: $0Net Assets 2023: $74,5402023Assets 2024: $229,655Liabilities 2024: $0Net Assets 2024: $229,6552024

Highlighted filing

2019

Assets$80,848
Liabilities$0
Net Assets$80,848
Open 2019 Filing

Operations Trend

Revenue Growth3rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KExpenses 2010: $296,0362010Expenses 2011: $329,1172011Expenses 2012: $357,6292012Revenue 2013: $531,005Expenses 2013: $509,757Net Income 2013: $21,2482013Revenue 2014: $760,765Expenses 2014: $789,329Net Income 2014: -$28,5642014Revenue 2015: $931,423Expenses 2015: $902,740Net Income 2015: $28,6832015Revenue 2016: $811,740Expenses 2016: $754,169Net Income 2016: $57,5712016Revenue 2018: $662,399Expenses 2018: $729,784Net Income 2018: -$67,3852018Revenue 2019: $234,875Expenses 2019: $204,214Net Income 2019: $30,6612019Revenue 2020: $28,550Expenses 2020: $41,697Net Income 2020: -$13,1472020Revenue 2021: $34,140Expenses 2021: $50,230Net Income 2021: -$16,0902021Revenue 2022: $282,838Expenses 2022: $269,702Net Income 2022: $13,1362022Revenue 2023: $379,295Expenses 2023: $369,502Net Income 2023: $9,7932023Revenue 2024: $619,785Expenses 2024: $464,670Net Income 2024: $155,1152024

Highlighted filing

2019

Revenue$234,875
Expenses$204,214
Net Income$30,661
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Feb 26, 2021
Return Version
2019v5.0
Gross Receipts
$234,875
Mission and Program Overview

Mission

The Organization is the galvanizing force for the interactive advertising community in New York City, by providing a forum for advertising agencies and publishers to interact, network and learn while making the whole process...fun.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$50,187$80,848▲ $30,661
Prepaid Expenses and Deferred Charges$6,300$43,800▲ $37,500
Cash and Non-Interest-Bearing Accounts$43,887$37,047▼ $6,840
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$50,187$80,848▲ $30,661
Other Assets Total-$1-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$50,187$80,848▲ $30,661
Total Liabilities and Net Assets / Fund Balance$50,187$80,848▲ $30,661
Compensation and Service Providers
Top Officer Pay78th percentile

Board Members and Trustees

NameTitle
Woodhouse SophiaPresident
Gottlieb AndrewVice President
Minishak FrankVice President
Wise EdwardVice President
Wolff JasonVice President
Anselmo JonathanDirector
Braham-Evans MoniqueDirector
Goldstein SherylDirector
Lin HelenDirector
Prescott BrettDirector
Retblatt Fernandez CoriDirector
Telinbacco DianaDirector
Rotella MichaelTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Authentic Connections LLCExecutive Director989 Avenue of the Americas 6th Fl, New York, NY 10018-
Revenue and Support

Revenue Composition

Contributions and Grants
$6,675
Program Service Revenue
$228,200
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$30,661
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$204,214
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management-$46,417-$46,417
Fees for Services Other-$11,797-$11,797
Advertising-$3,010-$3,010
All Other Expenses$637$1,365-$2,002
Fees for Services Accounting-$1,795-$1,795
Other Expenses$5,324$1,758-$1,758
Travel-$260-$260
Office Expenses-$223-$223
Total Functional Expenses$133,974$70,240$0$204,214
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company

“212, Ltd has hired Authentic Connections, LLC (currently d/b/a Shared Value Media) to act as an outsourced Executive Director with all of the duties and responsibilities as would be appropriate. Authentic Connections, LLC also provides event management and production services to include: responsiblity to coordinate and secure all venues (with recommendations prior to approval), catering, lighting, staging, audio/visual, and onsite coordination of volunteers and paid staff, as well as all other logistical elements connected with the successful execution of all212 events.”

Form 990, Part VI, Line 11B: Form 990 Review Process

“No review was or will be conducted.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
212 Ltd
EIN
42-1611040
Phone
9083613483
Address
249 West 17th Street, New York, NY 10011

Signing Officer

Name
Woodhouse Sophia
Title
Vice President
Signed
2021-02-26
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Woodhouse Sophia
Formed
2003
Legal Domicile
Ny
Voting Board Members
13
Independent Board Members
11
Employees
0
Volunteers
10

Preparer

Firm
Nicholas P DiNatale CPA
Address
67 Montvale Avenue Suite 302, Stoneham, MA 02180
Preparer
Nicholas P DiNatale
Phone
7812795103
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/OtherExpensesGrp/Desc0Event Production
IRS990/OtherExpensesGrp/Desc1Hospitality
IRS990/OtherExpensesGrp/Desc2Credit Card Processing
IRS990/OtherExpensesGrp/Desc3Communications
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt01173
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt12442
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt21758
IRS990/OtherExpensesGrp/ProgramServicesAmt0128013
IRS990/OtherExpensesGrp/ProgramServicesAmt15324
IRS990/OtherExpensesGrp/TotalAmt0128013
IRS990/OtherExpensesGrp/TotalAmt16497
IRS990/OtherExpensesGrp/TotalAmt22442
IRS990/OtherExpensesGrp/TotalAmt31758
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/TotalAmt00
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/TotalAmt00
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt06300
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt043800
IRS990/PrincipalOfficerNm0Woodhouse Sophia
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0Various Events, Smnrs
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0228200
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0228200
IRS990/ProgSrvcAccomActy2Grp/Desc0Summer Party Pier 97 - Attracted approximately 1,200 advertising industry professionals, including luminaries, agency representatives, and publishers, to kick back with a signature drink and enjoy the musical stylings of first-rate live talent. Complete with everything from gourmet food to luxury cabanas, this party is the ultimate environment for networking, relaxing and dancing the night away.
IRS990/ProgSrvcAccomActy3Grp/Desc0Annual Winter Gala - The most distinguished digital media event of the year honoring members of the agency and publishing community. 250+ senior industry professionals attend this annual black-tie event hosted by industry icons and notable celebrities.
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt022325
IRS990/PYGrantsAndSimilarPaidAmt07100
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0722684
IRS990/PYProgramServiceRevenueAmt0640074
IRS990/PYRevenuesLessExpensesAmt0-67385
IRS990/PYTotalExpensesAmt0729784
IRS990/PYTotalRevenueAmt0662399
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt030661
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt050187
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt080848
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleC/AgreeCarryoverPriorYearInd0false
IRS990ScheduleC/Form1120POLFiledInd0false
IRS990ScheduleC/OnlyInHouseLobbyingInd0true
IRS990ScheduleC/SubstantiallyAllDuesNondedInd0true
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0212, Ltd has hired Authentic Connections, LLC (currently d/b/a Shared Value Media) to act as an outsourced Executive Director with all of the duties and responsibilities as would be appropriate. Authentic Connections, LLC also provides event management and production services to include: responsiblity to coordinate and secure all venues (with recommendations prior to approval), catering, lighting, staging, audio/visual, and onsite coordination of volunteers and paid staff, as well as all other logistical elements connected with the successful execution of all212 events.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1No review was or will be conducted.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0true
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt050187
IRS990/TotalAssetsEOYAmt080848
IRS990/TotalAssetsGrp/BOYAmt050187
IRS990/TotalAssetsGrp/EOYAmt080848
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt06675
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt070240
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0133974
IRS990/TotalFunctionalExpensesGrp/TotalAmt0204214
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt050187
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt080848
IRS990/TotalProgramServiceRevenueAmt0228200
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0228200
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0234875
IRS990/TotalVolunteersCnt010
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt050187
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt080848
IRS990/TravelGrp/ManagementAndGeneralAmt0260
IRS990/TravelGrp/TotalAmt0260
IRS990/TypeOfOrganizationAssocInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0249 West 17th Street
IRS990/USAddress/CityNm0New York
IRS990/USAddress/StateAbbreviationCd0NY
IRS990/USAddress/ZIPCd0100115390
IRS990/VotingMembersGoverningBodyCnt013
IRS990/VotingMembersIndependentCnt011
IRS990/WebsiteAddressTxt0www.212nyc.org
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Woodhouse Sophia
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Vice President
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-02-26
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0212 Ltd
ReturnHeader/Filer/BusinessNameControlTxt0212L
ReturnHeader/Filer/EIN0421611040
ReturnHeader/Filer/PhoneNum09083613483
ReturnHeader/Filer/USAddress/AddressLine1Txt0249 West 17th Street
ReturnHeader/Filer/USAddress/CityNm0New York
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd010011
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0043583877
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Nicholas P DiNatale CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt067 Montvale Avenue Suite 302
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Stoneham
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd002180
ReturnHeader/PreparerPersonGrp/PhoneNum07812795103
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Nicholas P DiNatale
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02021-02-26T13:30:01-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02019-01-01
ReturnHeader/TaxPeriodEndDt02019-12-31
ReturnHeader/TaxYr02019

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$80,848
Liabilities
$0
Net assets
$80,848
Revenue
$234,875
Expenses
$204,214
Net income
$30,661
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.30$0.00$2.30$6.20$4.65$1.55
2023Detailed filing. Detailed filing data is available for this year.$0.75$0.00$0.75$3.79$3.70$0.10
2022Detailed filing. Detailed filing data is available for this year.$0.65$0.00$0.65$2.83$2.70$0.13
2021Detailed filing. Detailed filing data is available for this year.$0.52$0.52$0.34$0.50$0.16
2020Detailed filing. Detailed filing data is available for this year.$0.68$0.68$0.29$0.42$0.13
2019Detailed filing. Detailed filing data is available for this year.$0.81$0.00$0.81$2.35$2.04$0.31
2018Detailed filing. Detailed filing data is available for this year.$0.50$0.00$0.50$6.62$7.30$0.67
2016Detailed filing. Detailed filing data is available for this year.$1.67$0.00$1.67$8.12$7.54$0.58
2015Detailed filing. Detailed filing data is available for this year.$1.10$0.01$1.09$9.31$9.03$0.29
2014Detailed filing. Detailed filing data is available for this year.$0.82$0.02$0.80$7.61$7.89$0.29
2013Detailed filing. Detailed filing data is available for this year.$1.10$0.01$1.09$5.31$5.10$0.21
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.88$0.00$0.88$3.58
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.53$0.00$0.53$3.29
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.52$0.00$0.52$2.96