Civic Intelligence

212 Ltd

EIN 42-1611040 • 501(c)6 • New York, NY

Profile

The Organization is the galvanizing force for the interactive advertising community in New York City, by providing a forum for advertising agencies and publishers to interact, network and learn while making the whole process...fun.

249 West 17th StreetNew York, NY 10011

www.212nyc.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

25th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

26th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Net Margin

87th percentile

25%

Higher net margin than 87% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

72nd percentile

$0

Higher top officer pay than 72% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • $500k-$1M nonprofits • Source year 2021

Asset Growth

99th percentile

208%

Faster asset growth than 99% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

93rd percentile

63%

Faster revenue growth than 93% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets25th percentile

Assets

Up

$229,655

Up $155,115 (+208%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$229,655

Up $155,115 (+208%) from 2023

Operations
Liabilities / Revenue26th percentileNet Margin87th percentile

Revenue

Up

$619,785

Up $240,490 (+63%) from 2023

Expenses

Up

$464,670

Up $95,168 (+26%) from 2023

Net Income

Up

$155,115

Up $145,322 (+1484%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth99th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2010: $52,272Liabilities 2010: $0Net Assets 2010: $52,2722010Assets 2011: $52,781Liabilities 2011: $0Net Assets 2011: $52,7812011Assets 2012: $87,570Liabilities 2012: $3Net Assets 2012: $87,5672012Assets 2013: $110,115Liabilities 2013: $1,300Net Assets 2013: $108,8152013Assets 2014: $81,911Liabilities 2014: $1,660Net Assets 2014: $80,2512014Assets 2015: $109,759Liabilities 2015: $825Net Assets 2015: $108,9342015Assets 2016: $166,505Liabilities 2016: $0Net Assets 2016: $166,5052016Assets 2018: $50,187Liabilities 2018: $0Net Assets 2018: $50,1872018Assets 2019: $80,848Liabilities 2019: $0Net Assets 2019: $80,8482019Assets 2020: $67,700Net Assets 2020: $67,7002020Assets 2021: $51,610Net Assets 2021: $51,6102021Assets 2022: $64,747Liabilities 2022: $0Net Assets 2022: $64,7472022Assets 2023: $74,540Liabilities 2023: $0Net Assets 2023: $74,5402023Assets 2024: $229,655Liabilities 2024: $0Net Assets 2024: $229,6552024

Highlighted filing

2024

Assets$229,655
Liabilities$0
Net Assets$229,655
Open 2024 Filing

Operations Trend

Revenue Growth93rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KExpenses 2010: $296,0362010Expenses 2011: $329,1172011Expenses 2012: $357,6292012Revenue 2013: $531,005Expenses 2013: $509,757Net Income 2013: $21,2482013Revenue 2014: $760,765Expenses 2014: $789,329Net Income 2014: -$28,5642014Revenue 2015: $931,423Expenses 2015: $902,740Net Income 2015: $28,6832015Revenue 2016: $811,740Expenses 2016: $754,169Net Income 2016: $57,5712016Revenue 2018: $662,399Expenses 2018: $729,784Net Income 2018: -$67,3852018Revenue 2019: $234,875Expenses 2019: $204,214Net Income 2019: $30,6612019Revenue 2020: $28,550Expenses 2020: $41,697Net Income 2020: -$13,1472020Revenue 2021: $34,140Expenses 2021: $50,230Net Income 2021: -$16,0902021Revenue 2022: $282,838Expenses 2022: $269,702Net Income 2022: $13,1362022Revenue 2023: $379,295Expenses 2023: $369,502Net Income 2023: $9,7932023Revenue 2024: $619,785Expenses 2024: $464,670Net Income 2024: $155,1152024

Highlighted filing

2024

Revenue$619,785
Expenses$464,670
Net Income$155,115
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$229,655
Liabilities
$0
Net assets
$229,655
Revenue
$619,785
Expenses
$464,670
Net income
$155,115
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.30$0.00$2.30$6.20$4.65$1.55
2023Detailed filing. Detailed filing data is available for this year.$0.75$0.00$0.75$3.79$3.70$0.10
2022Detailed filing. Detailed filing data is available for this year.$0.65$0.00$0.65$2.83$2.70$0.13
2021Detailed filing. Detailed filing data is available for this year.$0.52$0.52$0.34$0.50$0.16
2020Detailed filing. Detailed filing data is available for this year.$0.68$0.68$0.29$0.42$0.13
2019Detailed filing. Detailed filing data is available for this year.$0.81$0.00$0.81$2.35$2.04$0.31
2018Detailed filing. Detailed filing data is available for this year.$0.50$0.00$0.50$6.62$7.30$0.67
2016Detailed filing. Detailed filing data is available for this year.$1.67$0.00$1.67$8.12$7.54$0.58
2015Detailed filing. Detailed filing data is available for this year.$1.10$0.01$1.09$9.31$9.03$0.29
2014Detailed filing. Detailed filing data is available for this year.$0.82$0.02$0.80$7.61$7.89$0.29
2013Detailed filing. Detailed filing data is available for this year.$1.10$0.01$1.09$5.31$5.10$0.21
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.88$0.00$0.88$3.58
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.53$0.00$0.53$3.29
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.52$0.00$0.52$2.96
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 27, 2025
Return Version
2024v5.2
Gross Receipts
$619,785
Mission and Program Overview

Mission

The Organization is the galvanizing force for the interactive advertising community in New York City, by providing a forum for advertising agencies and publishers to interact, network and learn while making the whole process...fun.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$74,540$229,655▲ $155,115
Rtn Earn Endowment Incm Other Fnds$74,540$229,655▲ $155,115
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$74,540$229,655▲ $155,115
Other Assets Total-$0-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$74,540$229,655▲ $155,115
Total Liabilities and Net Assets / Fund Balance$74,540$229,655▲ $155,115
Compensation and Service Providers
Top Officer Pay72nd percentile

Board Members and Trustees

NameTitle
Wolff JasonPresident
Trivedi RituVice President
Braham-Evans MoniqueDirector
Bronson DevaDirector
Gelfand LarryDirector
Goldstein SherylDirector
Gottlieb AndrewDirector
Khan CavelDirector
Kim Ji YoungDirector
Law MichaelDirector
Lawrence StephanieDirector
Lee FrancoisDirector
Lin HelenDirector
Portwood NicoleDirector
Retblatt Fernandez CoriDirector
Rotella MichaelDirector
Steele AngelaDirector
Streisand RobynDirector
Telinbacco DianaDirector
Wogan DebbieDirector
Montanus EdwardTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$25,610
Program Service Revenue
$594,175
Investment Income
$0
Other Revenue
$0
All Other Contributions
$3,500
Change in Net Assets
$155,115
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$463,165
Grants and Similar Amounts Paid$1,505
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management-$89,000-$89,000
Fees for Services Other-$10,684-$10,684
Advertising-$8,369-$8,369
Other Expenses$12,775$4,265-$4,265
All Other Expenses$417$3,119-$3,536
Fees for Services Accounting-$2,065-$2,065
Grants to Domestic Orgs$1,505--$1,505
Office Expenses-$1,149-$1,149
Travel-$1,044-$1,044
Total Functional Expenses$331,376$133,294$0$464,670
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

“212, Ltd has hired The Event Ninjas, LLC (January until March) and ADG, Inc (July through December) to act as an outsourced Executive Director with all of the duties and responsibilities as would be appropriate. These agents also provide event management and production services to include: responsiblity to coordinate and secure all venues (with recommendations prior to approval), catering, lighting, staging, audio/visual, and onsite coordination of volunteers and paid staff, as well as all other logistical elements connected with the successful execution of all 212 events.”

Form 990, Part VI, Section B, Line 11B

“No review was or will be conducted.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
212 Ltd
EIN
42-1611040
Phone
9083613483
Address
249 West 17th Street, New York, NY 10011

Signing Officer

Name
Montanus Edward
Title
Treasurer
Signed
2025-10-27
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Wolff Jason
Formed
2003
Legal Domicile
Ny
Voting Board Members
21
Independent Board Members
11
Employees
0
Volunteers
10

Preparer

Firm
Nicholas P DiNatale CPA
Address
67 Montvale Avenue Suite 302, Stoneham, MA 02180
Preparer
Nicholas P DiNatale
Phone
7812795103
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm3Goldstein Sheryl
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IRS990/Form990PartVIISectionAGrp/PersonNm6Gottlieb Andrew
IRS990/Form990PartVIISectionAGrp/PersonNm7Wolff Jason
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IRS990/Form990PartVIISectionAGrp/PersonNm9Trivedi Ritu
IRS990/Form990PartVIISectionAGrp/PersonNm10Kim Ji Young
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IRS990/Form990PartVIISectionAGrp/PersonNm12Lawrence Stephanie
IRS990/Form990PartVIISectionAGrp/PersonNm13Steele Angela
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IRS990/Form990PartVIISectionAGrp/PersonNm16Law Michael
IRS990/Form990PartVIISectionAGrp/PersonNm17Gelfand Larry
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt1Director
IRS990/Form990PartVIISectionAGrp/TitleTxt2Director
IRS990/Form990PartVIISectionAGrp/TitleTxt3Director
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7President
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director
IRS990/Form990PartVIISectionAGrp/TitleTxt20Director
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IRS990/MissionDesc0The Organization is the galvanizing force for the interactive advertising community in New York City, by providing a forum for advertising agencies and publishers to interact, network and learn while making the whole process...fun.
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IRS990/OtherExpensesGrp/Desc2Bank Service Charges
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IRS990/ProgramServiceRevenueGrp/Desc0Various Events, Smnrs
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IRS990/ProgSrvcAccomActy2Grp/Desc0In connection with the exempt purpose of the Organization, various networking and educational forums and events are produced throughout the year. There is no admission cost for these events and accordingly, Organization Members are allowed to attend free of charge. Members are encouraged to interact in order to encourage learning and information sharing where these opportunities would not normally exist. During the calendar year the Organization held numerous events including panel discussions and virtual networking events.
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IRS990/ProgSrvcAccomActy3Grp/Desc02024 3nd Annual Inter-Agency Dodgeball Tournament - Brings together the competitive spirit and camaraderie of agencies from around New York City. With heart-pounding matches, accompanied by refreshing beverages and mouthwatering food, this event was a resounding success and was attended by approximately 240 participants representing agencies from across NYC, all gathered to compete in a high-energy inter agency dodgeball tournament. The event was filled with intense matches, showcasing teamwork and a friendly competition amongst agencies.The goal of the event is to raise awareness of 212, Ltd's operations, goals and industry impact.
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IRS990/ProgSrvcAccomActyOtherGrp/Desc02024 Upfronts Panel - An engaging panel discussion as we delve into each factor influencing this year's topic: UpFront Shake-Up - Disrupting the Video Landscape and Defying Odds.The goal of this event was to bring industry thought leaders together to discuss their perspectives on how shifts in platforms, investment strategies and consumer behaviour are transforming traditional norms in the video advertising ecosystem. This event was attended by approximately 110 guests.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0212, Ltd has hired The Event Ninjas, LLC (January until March) and ADG, Inc (July through December) to act as an outsourced Executive Director with all of the duties and responsibilities as would be appropriate. These agents also provide event management and production services to include: responsiblity to coordinate and secure all venues (with recommendations prior to approval), catering, lighting, staging, audio/visual, and onsite coordination of volunteers and paid staff, as well as all other logistical elements connected with the successful execution of all 212 events.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1No review was or will be conducted.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section C, Line 19
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