Civic Intelligence

Direct Selling Association

990 • Fiscal year 2014 • EIN 41-0659918

Jan 01, 2014 to Dec 31, 2014 • Filed on Nov 12, 2015

Organization ProfileWWW.DSA.ORG

View Organization Page

1667 K Street NWWashington, DC 20006-1600

(202) 452-8866

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

50th percentile

0.29x

Higher debt load relative to assets than 50% of similar nonprofits.

2014 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2014

Liabilities / Revenue

29th percentile

0.21x

Higher debt load relative to revenue than 29% of similar nonprofits.

2014 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2014

Net Margin

16th percentile

-1.4%

Higher net margin than 16% of similar nonprofits.

2014 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2014

Top Officer Pay

80th percentile

$601,118

Higher top officer pay than 80% of similar nonprofits.

Top officer pay equals 8.2% of source-year revenue.

2014 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2014

Asset Growth

10th percentile

-6.0%

Faster asset growth than 10% of similar nonprofits.

2014 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2013 to 2014

Revenue Growth

34th percentile

1.7%

Faster revenue growth than 34% of similar nonprofits.

2014 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2013 to 2014

Balance Sheet
Liabilities / Assets50th percentile

Assets

Down

$5,293,092

Down $337,013 (-6.0%) from 2013

Net Assets

Down

$3,774,621

Down $72,260 (-1.9%) from 2013

Liabilities

Down

$1,518,471

Down $264,753 (-15%) from 2013

Revenue And Expenses
Liabilities / Revenue29th percentileNet Margin16th percentile

Revenue

Up

$7,350,498

Up $122,567 (+1.7%) from 2013

Expenses

Up

$7,455,228

Up $692,884 (+10%) from 2013

Net Income

Down

-$104,730

Down $570,317 (-122%) from 2013

Historical Trend

Balance Sheet Trend

Asset Growth10th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0Assets 2011: $5,050,736Liabilities 2011: $1,928,417Net Assets 2011: $3,122,3192011Assets 2012: $5,087,435Liabilities 2012: $1,808,892Net Assets 2012: $3,278,5432012Assets 2013: $5,630,105Liabilities 2013: $1,783,224Net Assets 2013: $3,846,8812013Assets 2014: $5,293,092Liabilities 2014: $1,518,471Net Assets 2014: $3,774,6212014Assets 2015: $5,186,745Liabilities 2015: $1,657,601Net Assets 2015: $3,529,1442015Assets 2016: $5,017,864Liabilities 2016: $1,893,220Net Assets 2016: $3,124,6442016Assets 2017: $4,513,102Liabilities 2017: $2,049,899Net Assets 2017: $2,463,2032017Assets 2018: $6,882,749Liabilities 2018: $2,034,703Net Assets 2018: $4,848,0462018Assets 2019: $6,597,756Liabilities 2019: $2,203,854Net Assets 2019: $4,393,9022019Assets 2020: $5,162,315Liabilities 2020: $2,006,122Net Assets 2020: $3,156,1932020Assets 2021: $6,286,167Liabilities 2021: $2,639,509Net Assets 2021: $3,646,6582021Assets 2022: $6,975,683Liabilities 2022: $3,596,733Net Assets 2022: $3,378,9502022Assets 2023: $6,499,298Liabilities 2023: $3,141,647Net Assets 2023: $3,357,6512023Assets 2024: $5,180,888Liabilities 2024: $3,960,304Net Assets 2024: $1,220,5842024

Highlighted filing

2014

Assets$5,293,092
Liabilities$1,518,471
Net Assets$3,774,621
Open 2014 Filing

Operations Trend

Revenue Growth34th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2011: $7,323,840Expenses 2011: $6,349,090Net Income 2011: $974,7502011Expenses 2012: $6,788,1142012Revenue 2013: $7,227,931Expenses 2013: $6,762,344Net Income 2013: $465,5872013Revenue 2014: $7,350,498Expenses 2014: $7,455,228Net Income 2014: -$104,7302014Revenue 2015: $7,141,351Expenses 2015: $7,334,922Net Income 2015: -$193,5712015Revenue 2016: $7,356,106Expenses 2016: $7,802,916Net Income 2016: -$446,8102016Revenue 2017: $6,886,028Expenses 2017: $7,737,559Net Income 2017: -$851,5312017Revenue 2018: $9,448,738Expenses 2018: $6,895,023Net Income 2018: $2,553,7152018Revenue 2019: $7,132,980Expenses 2019: $7,487,095Net Income 2019: -$354,1152019Revenue 2020: $5,565,046Expenses 2020: $7,057,204Net Income 2020: -$1,492,1582020Revenue 2021: $6,525,197Expenses 2021: $6,100,245Net Income 2021: $424,9522021Revenue 2022: $6,710,708Expenses 2022: $6,262,241Net Income 2022: $448,4672022Revenue 2023: $6,047,962Expenses 2023: $6,535,981Net Income 2023: -$488,0192023Revenue 2024: $5,343,295Expenses 2024: $7,767,057Net Income 2024: -$2,423,7622024

Highlighted filing

2014

Revenue$7,350,498
Expenses$7,455,228
Net Income-$104,730
Open 2014 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2014 to Dec 31, 2014
Signed
Nov 12, 2015
Return Version
2014v5.0
Gross Receipts
$12,166,392
Mission and Program Overview

Mission

To protect, serve and promote the effectiveness of member companies and the independent business people they represent. See Schedule O

To protect, serve and promote the effectiveness of member companies and the independent business people they represent.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$4,493,923$4,421,028▼ $72,895
Investments Other Securities$275,852$303,923▲ $28,071
Cash and Non-Interest-Bearing Accounts$522,914$194,685▼ $328,229
Land, Buildings, and Equipment, Net$98,600$154,915▲ $56,315
Pledges and Grants Receivable$66,131$82,594▲ $16,463
Prepaid Expenses and Deferred Charges$113,996$67,015▼ $46,981
Accounts Receivable$14,253$24,496▲ $10,243
Savings and Temporary Cash Investments$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Program Related$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$5,630,105$5,293,092▼ $337,013
Other Assets Total$44,436$44,436→ $0
Liabilities
Accounts Payable and Accrued Expenses$1,028,919$899,383▼ $129,536
Deferred Revenue$754,305$619,088▼ $135,217
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$1,783,224$1,518,471▼ $264,753
Net Assets / Fund Balance
Unrestricted Net Assets$3,610,881$3,668,621▲ $57,740
Temporarily Rstr Net Assets$236,000$106,000▼ $130,000
Permanently Rstr Net Assets$0$0→ $0
Total Net Assets Fund Balance$3,846,881$3,774,621▼ $72,260
Total Liabilities and Net Assets / Fund Balance$5,630,105$5,293,092▼ $337,013

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$146,854$160,358$307,212
Leasehold Improvements$4,519$25,960$30,479
Other Land Buildings$3,542$20,350$23,892
Other Securities$303,923--
Compensation and Service Providers
Top Officer Pay80th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Joseph MarianoPresidentFT$488,601$112,517$601,118
Adolfo FrancoSecretaryFT$254,545$72,023$326,568
Melissa K BruntonSVP,Education & Mtgs Svcs.FT$163,894$84,861$248,755
Amy M RobinsonSVP & Chief Marketing OfficerFT$147,450$55,701$203,151
John W WebbAssoc. Legal CounselFT$138,870$50,523$189,393
Jennifer DunleaveyDirector of OperationsFT$134,960$51,544$186,504
Nancy M BurkeMembership Senior DirectorFT$119,961$47,574$167,535
Karen GarrettDir.of Mktg & Publication SvcsFT$101,680$18,456$120,136

Board Members and Trustees

NameTitle
Truman HuntChairman
Orville ThompsonImmediate Past Chairman
Brett ChapmanPast Chairman
David HollVice Chairman
Lori BushVice Chairman
Allison LevyDirector
Angela ChrylserDirector
Bianca LisonbeeDirector
Bill DanglDirector
Bob RocheDirector
Britney VickeryDirector
Bryan HarrisonDirector
Cari ChristopherDirector
Cheryl HeinonenDirector
Chris ChamblessDirector
Cindy MonroeDirector
Connie TangDirector
Dana MehrerDirector
Dave WentzDirector
Doris ChristopherDirector
Douglas RobinsonDirector
Erik JohnsonDirector
Frank VanderSlootDirector
Gregory ProbertDirector
Heather ChastainDirector
J Alvin WakefieldDirector
JJ LeBlancDirector
Janice CapinegroDirector
Jeff MorrisDirector
Jerry KellyDirector
Joan Hartel CabralDirector
Joani NielsonDirector
John ParkerDirector
John VenardosDirector
John WhelpleyDirector
John WyckoffDirector
Jonathan GelfandDirector
Konrad MayrDirector
Landen FredrickDirector
Leslie MaysDirector
Marjorie FineDirector
Mark StastnyDirector
Michael LuncefordDirector
Michael MacDonaldDirector
Peter SchneiderDirector
Phillip BroadbentDirector
Raymond MileyDirector
Rich MakoverDirector
Richard HartvigsenDirector
Richard JutkinsDirector
Richard WrightDirector
Rob GoergenDirector
Traci Lynn BurtonDirector
Matt BlokTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Iacano ProductionsEvent Planning412 Central Avenue, Cincinnati, OH 45202$295,837
Nera Economic ConsultingConsultingPO Box 7247-6754, Philadelphia, PA 19170$280,175
Hogan Lovellslegal555 13th Street, Washington, DC 20004$249,319
Matrix Group InternationalInformation Tech2711 Jefferson Davis Highway suite, Arlington, VA 22202$209,519
Potomac Communications Group LLCPublic Relations1133 20th Street NW Ste 400, Washington, DC 20036$156,119
Revenue and Support

Revenue Composition

Contributions and Grants
$145,235
Program Service Revenue
$7,053,237
Investment Income
$146,181
Other Revenue
$5,845
All Other Contributions
$145,235
Change in Net Assets
$-104,730

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table365$60,503Fair Market Value (FMV)
Other Non Cash Contri Table80$10,000Fair Market Value (FMV)
Other Non Cash Contri Table80$8,400Fair Market Value (FMV)
Other Non Cash Contri Table80$6,448Fair Market Value (FMV)
Total Noncash Contributions605$85,351-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,422,765
Salaries, Compensation, and Employee Benefits$3,032,463
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings---$1,404,495
Current Officers, Directors, Trustees, and Key Employees---$1,379,592
Other Salaries and Wages---$1,199,674
Fees for Services Other---$891,145
Office Expenses---$588,862
Occupancy---$487,405
Fees for Services Legal---$330,279
Other Employee Benefits---$218,114
Travel---$200,811
Payroll Taxes---$138,128
Fees for Services Accounting---$115,659
Pension Plan Contributions---$96,955
Depreciation Depletion---$56,283
Insurance---$23,587
Fees for Service Investment Mgmnt Fees---$19,983
Fees for Services Lobbying---$18,000
Other Expenses---$-99,646
Total Functional Expenses$0$0$0$7,455,228
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$518,752
Total Nondeductible Lobbying and Political Cost$-124,023
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI ,section B, Line 11B

“A copy of form 990 is provided to the governing body the board of directors has delegated review of form 990 to the treasurer and staff.”

Part VI, Section B, Line 12C

“Monitoring of compliance with conflict of interest policy dsa conducts an orientation of new board members(which includes discussion and disclosure of any conflicts of interest) as well as ongoing briefings by the board of directors on this topic.”

Part VI, Section B, Line 15

“Process for determining compensation compensation for the top two management officials (president & secretary) is set by formal committee. Compensation and benefits are negotiated by this committee with staff on a periodic basis. At the last contract negotiation, a complete study was done by an independent third party.”

Part VI, Section C, Line 19

“Availability of governing documents, conflict of interest policy and fs forms 1024 and 990 are made available upon request. Other organizational documents are not available to the public.”

Part VI, questions 6 AND 7A

“Corporate Members Each active member shall have one vote in the determination of any corporate question or election in meeting, convention or referendum.”

Part VI, Line 2

“Related Parties Some members of the board of directors of the Association also serve on the corporate boards of other members.”

Filing and Contact Details

Filer

Filer Name
Direct Selling Association
EIN
41-0659918
In Care Of
% THE ASSOCIATION
Phone
2024528866
Address
1667 K STREET NW, WASHINGTON, DC 20006-1600

Signing Officer

Name
Adolfo Franco
Title
Secretary
Phone
2024528866
Signed
2015-11-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Adolfo Franco
Formed
1978
Legal Domicile
Dc
Voting Board Members
56
Independent Board Members
54
Employees
25
Volunteers
57

Preparer

Firm
Citrin Cooperman & Company Llp
Address
7101 WISCONSIN AVE, BETHESDA, MD 20814-4805
Preparer
Philip R Baker
Phone
3016549000
Supplemental Narrative

Additional Explanations

Part XII, Line 2C

“Audit review process there was no change in the audit review process.”

Part III, Line 4D

“Other program services -membership development -research -international -membership services”

Financial Statement Notes

Part IV, Line 11F

“The Association is exempt under section 501(c)(6) of the Internal Revenue Code of 1986. The Association has filed for and received income tax exemptions in the various jurisdictions where it is required to do so. The Association files Forms 990 and 990-T (information and tax returns) in the U.S. federal jurisdiction and their equivalents in the District of Columbia. With few exceptions, the Association is no longer subject to U.S. federal, state, and local income tax examinations by taxing authorities for years before 2011. Management of the Association believes it has no material uncertain tax positions and, accordingly, it did not recognize any liability for unrecognized tax benefits.”

Raw XML AppendixShowing 400 of 1,128 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm0Truman Hunt
IRS990/Form990PartVIISectionAGrp/PersonNm1David Holl
IRS990/Form990PartVIISectionAGrp/PersonNm2Lori Bush
IRS990/Form990PartVIISectionAGrp/PersonNm3Joseph Mariano
IRS990/Form990PartVIISectionAGrp/PersonNm4Adolfo Franco
IRS990/Form990PartVIISectionAGrp/PersonNm5Matt Blok
IRS990/Form990PartVIISectionAGrp/PersonNm6Orville Thompson
IRS990/Form990PartVIISectionAGrp/PersonNm7Brett Chapman
IRS990/Form990PartVIISectionAGrp/PersonNm8Phillip Broadbent
IRS990/Form990PartVIISectionAGrp/PersonNm9Traci Lynn Burton
IRS990/Form990PartVIISectionAGrp/PersonNm10Janice Capinegro
IRS990/Form990PartVIISectionAGrp/PersonNm11Chris Chambless
IRS990/Form990PartVIISectionAGrp/PersonNm12Heather Chastain
IRS990/Form990PartVIISectionAGrp/PersonNm13Cari Christopher
IRS990/Form990PartVIISectionAGrp/PersonNm14Angela Chrylser
IRS990/Form990PartVIISectionAGrp/PersonNm15Doris Christopher
IRS990/Form990PartVIISectionAGrp/PersonNm16Bill Dangl
IRS990/Form990PartVIISectionAGrp/PersonNm17Marjorie Fine
IRS990/Form990PartVIISectionAGrp/PersonNm18Landen Fredrick
IRS990/Form990PartVIISectionAGrp/PersonNm19Jonathan Gelfand
IRS990/Form990PartVIISectionAGrp/PersonNm20Rob Goergen
IRS990/Form990PartVIISectionAGrp/PersonNm21Bryan Harrison
IRS990/Form990PartVIISectionAGrp/PersonNm22Joan Hartel Cabral
IRS990/Form990PartVIISectionAGrp/PersonNm23Richard Hartvigsen
IRS990/Form990PartVIISectionAGrp/PersonNm24Cheryl Heinonen
IRS990/Form990PartVIISectionAGrp/PersonNm25Erik Johnson
IRS990/Form990PartVIISectionAGrp/PersonNm26Richard Jutkins
IRS990/Form990PartVIISectionAGrp/PersonNm27Jerry Kelly
IRS990/Form990PartVIISectionAGrp/PersonNm28JJ LeBlanc
IRS990/Form990PartVIISectionAGrp/PersonNm29Allison Levy
IRS990/Form990PartVIISectionAGrp/PersonNm30Bianca Lisonbee

Document Assets

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Filings

Displayed year

2014 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$5,293,092
Liabilities
$1,518,471
Net assets
$3,774,621
Revenue
$7,350,498
Expenses
$7,455,228
Net income
-$104,730
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.18$3.96$1.22$5.34$7.77$2.42
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.50$3.14$3.36$6.05$6.54$0.49
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.98$3.60$3.38$6.71$6.26$0.45
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.29$2.64$3.65$6.53$6.10$0.42
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.16$2.01$3.16$5.57$7.06$1.49
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.60$2.20$4.39$7.13$7.49$0.35
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.88$2.03$4.85$9.45$6.90$2.55
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.51$2.05$2.46$6.89$7.74$0.85
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.02$1.89$3.12$7.36$7.80$0.45
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.19$1.66$3.53$7.14$7.33$0.19
2014Detailed filing. Detailed filing data is available for this year.$5.29$1.52$3.77$7.35$7.46$0.10
2013Detailed filing. Detailed filing data is available for this year.$5.63$1.78$3.85$7.23$6.76$0.47
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.09$1.81$3.28$6.79
2011Summary only. Only limited summary data is available for this year.$5.05$1.93$3.12$7.32$6.35$0.97